Civic Intelligence

Macon-Bibb County Convention and Visitors Bureau

990 • Fiscal year 2020 • EIN 58-1465549

Jul 01, 2019 to Jun 30, 2020 • Filed on Nov 13, 2020

Organization Profilevisitmacon.org

View Organization Page

450 Martin Luther King Jr BlvdMacon, GA 31201

(478) 743-3401

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

26th percentile

0.03x

Higher debt load relative to assets than 26% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

31st percentile

0.07x

Higher debt load relative to revenue than 31% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Net Margin

18th percentile

-7.9%

Higher net margin than 18% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

56th percentile

$161,918

Higher top officer pay than 56% of similar nonprofits.

Top officer pay equals 8.0% of source-year revenue.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Asset Growth

27th percentile

-2.1%

Faster asset growth than 27% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

28th percentile

-20%

Faster revenue growth than 28% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets26th percentile

Assets

Down

$4,720,372

Down $99,561 (-2.1%) from 2019

Net Assets

Down

$4,579,254

Down $159,295 (-3.4%) from 2019

Liabilities

Up

$141,118

Up $59,734 (+73%) from 2019

Revenue And Expenses
Liabilities / Revenue31st percentileNet Margin18th percentile

Revenue

Down

$2,019,288

Down $509,945 (-20%) from 2019

Expenses

Up

$2,178,583

Up $63,418 (+3.0%) from 2019

Net Income

Down

-$159,295

Down $573,363 (-138%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth27th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2010: $2,840,321Liabilities 2010: $303,257Net Assets 2010: $2,537,0642010Assets 2011: $2,963,042Liabilities 2011: $197,937Net Assets 2011: $2,765,1052011Assets 2012: $3,096,328Liabilities 2012: $160,350Net Assets 2012: $2,935,9782012Assets 2013: $3,230,830Liabilities 2013: $154,490Net Assets 2013: $3,076,3402013Assets 2014: $3,256,635Liabilities 2014: $68,014Net Assets 2014: $3,188,6212014Assets 2015: $3,464,122Liabilities 2015: $99,026Net Assets 2015: $3,365,0962015Assets 2016: $3,553,832Liabilities 2016: $29,477Net Assets 2016: $3,524,3552016Assets 2017: $4,009,510Liabilities 2017: $72,034Net Assets 2017: $3,937,4762017Assets 2018: $4,421,872Liabilities 2018: $97,391Net Assets 2018: $4,324,4812018Assets 2019: $4,819,933Liabilities 2019: $81,384Net Assets 2019: $4,738,5492019Assets 2020: $4,720,372Liabilities 2020: $141,118Net Assets 2020: $4,579,2542020Assets 2021: $5,221,792Liabilities 2021: $238,136Net Assets 2021: $4,983,6562021Assets 2022: $7,452,410Liabilities 2022: $1,038,730Net Assets 2022: $6,413,6802022Assets 2023: $6,869,907Liabilities 2023: $267,351Net Assets 2023: $6,602,5562023Assets 2024: $9,046,802Liabilities 2024: $258,092Net Assets 2024: $8,788,7102024

Highlighted filing

2020

Assets$4,720,372
Liabilities$141,118
Net Assets$4,579,254
Open 2020 Filing

Operations Trend

Revenue Growth28th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $1,709,4262010Expenses 2011: $1,397,7642011Expenses 2012: $1,465,2412012Expenses 2013: $1,680,6362013Revenue 2014: $1,899,403Expenses 2014: $1,787,122Net Income 2014: $112,2812014Revenue 2015: $1,961,507Expenses 2015: $1,785,032Net Income 2015: $176,4752015Revenue 2016: $2,084,206Expenses 2016: $1,924,947Net Income 2016: $159,2592016Revenue 2017: $2,309,853Expenses 2017: $1,896,732Net Income 2017: $413,1212017Revenue 2018: $2,342,253Expenses 2018: $1,955,248Net Income 2018: $387,0052018Revenue 2019: $2,529,233Expenses 2019: $2,115,165Net Income 2019: $414,0682019Revenue 2020: $2,019,288Expenses 2020: $2,178,583Net Income 2020: -$159,2952020Revenue 2021: $2,288,834Expenses 2021: $1,884,432Net Income 2021: $404,4022021Revenue 2022: $4,229,500Expenses 2022: $2,799,476Net Income 2022: $1,430,0242022Revenue 2023: $4,075,300Expenses 2023: $3,886,424Net Income 2023: $188,8762023Revenue 2024: $6,424,791Expenses 2024: $4,238,637Net Income 2024: $2,186,1542024

Highlighted filing

2020

Revenue$2,019,288
Expenses$2,178,583
Net Income-$159,295
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
Nov 13, 2020
Return Version
2019v5.0
Gross Receipts
$2,021,973
Mission and Program Overview

Mission

Promotion of Tourism

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,287,329$2,390,438▲ $103,109
Land, Buildings, and Equipment, Net$2,079,491$2,003,743▼ $75,748
Pledges and Grants Receivable$424,321$218,574▼ $205,747
Intangible Assets$14,522$57,520▲ $42,998
Prepaid Expenses and Deferred Charges$14,270$50,097▲ $35,827
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Inventories for Sale or Use-$0-
Total Assets$4,819,933$4,720,372▼ $99,561
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$73,311$131,864▲ $58,553
Other Liabilities$8,073$9,254▲ $1,181
Total Liabilities$81,384$141,118▲ $59,734
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,723,549$4,557,048▼ $166,501
Net Assets With Donor Restrictions$15,000$22,206▲ $7,206
Total Net Assets Fund Balance$4,738,549$4,579,254▼ $159,295
Total Liabilities and Net Assets / Fund Balance$4,819,933$4,720,372▼ $99,561

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$1,939,785$982,216$2,922,001
Equipment$63,958$81,705$145,663
Other Land Buildings-$70,625$70,625
Compensation and Service Providers
Top Officer Pay56th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Gary WheatPresident & CEOFT$154,203$7,715$161,918

Board Members and Trustees

NameTitle
Patricia GibbsChair
Susan WelshPast Chair
Tina DicksonVice President
David AielloBoard Member
Jamilah StuartBoard Member
Jan BeelandBoard Member
Larry SchlesingerBoard Member
Susan MitchellBoard Member
Yash PatelDirector
Nancy LottController
Stacy MooreEx-Efficio
Yvonne WilliamsEx-Efficio
Matthew JenningsTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,987,005
Program Service Revenue
$22,141
Investment Income
$10,142
Other Revenue
$0
All Other Contributions
$1,987,005
Change in Net Assets
$-159,295

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,019,288
Total Revenue per Audited Statements
$2,019,288
Total Revenue per Form 990
$2,019,288
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,273,578
Salaries, Compensation, and Employee Benefits$905,005
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$406,352$175,160-$581,512
All Other Expenses$422,289$56,764-$479,053
Other Employee Benefits$126,990$42,300-$169,290
Current Officers, Directors, Trustees, and Key Employees$154,203--$154,203
Depreciation Depletion$71,493$27,758-$99,251
Other Expenses$94,332--$94,332
Fees for Services Accounting-$88,458-$88,458
Insurance$17,076$5,692-$22,768
Total Functional Expenses$1,782,451$396,132$0$2,178,583

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,178,583
Total Expenses per Audited Statements$2,178,583
Total Expenses per Form 990$2,178,583
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Vacation Payable$9,254
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“The Form 990 is reviewed by the President/CEO and the board of directors prior to being filed.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The board monitors the conflict of interest policy annually.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“The Board of Directors reviews the accomplishments and performance of the President/CEO and uses comparability data in reviewing salaries and raises. The President/CEO recommends promotions and salary increases to the Board based on her review of other Convention and Visitors Bureau employees. The board receives information via a professional hospitality executive search firm regarding comparable CEO salaries.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Visit Macon Inc
EIN
58-1465549
Phone
4787433401
Address
450 Martin Luther King Jr Blvd, Macon, GA 31201

Signing Officer

Name
Gary Wheat
Title
President & CEO
Signed
2020-11-13
Discuss with paid preparer
Yes

Organization Details

Formed
1982
Legal Domicile
Ga
Voting Board Members
10
Independent Board Members
10
Employees
26

Preparer

Firm
Clifton Lipford Hardison & Parker
Address
1503 BASS RD, MACON, GA 31210
Preparer
Mark O Hardison
Phone
4787423313
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E: Other Expenses

“: Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“: Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“BANK CHARGES: Column (A) - Total = $2236; Column (B) - Program Services = $0; Column (C) - Management & General = $2236; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Brochure Distribution: Column (A) - Total = $13411; Column (B) - Program Services = $13411; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Equipment Maintenance: Column (A) - Total = $26784; Column (B) - Program Services = $15138; Column (C) - Management & General = $11646; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“GROUP SALES AND TRANSPORTATION: Column (A) - Total = $56085; Column (B) - Program Services = $56085; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Industry Associations: Column (A) - Total = $14929; Column (B) - Program Services = $14929; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Macon Soul Cycles Bike Share: Column (A) - Total = $6369; Column (B) - Program Services = $6369; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Membership: Column (A) - Total = $10279; Column (B) - Program Services = $8409; Column (C) - Management & General = $1870; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Miscellaneous: Column (A) - Total = $9202; Column (B) - Program Services = $0; Column (C) - Management & General = $9202; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“NON CAPITALIZED EQUIPMENT: Column (A) - Total = $9947; Column (B) - Program Services = $0; Column (C) - Management & General = $9947; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Office Supplies: Column (A) - Total = $8475; Column (B) - Program Services = $0; Column (C) - Management & General = $8475; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Postage and Shipping: Column (A) - Total = $6063; Column (B) - Program Services = $4547; Column (C) - Management & General = $1516; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Printing and Publications: Column (A) - Total = $85060; Column (B) - Program Services = $85060; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Promotional Aids: Column (A) - Total = $47799; Column (B) - Program Services = $47799; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Research: Column (A) - Total = $35076; Column (B) - Program Services = $35076; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Sponsorships: Column (A) - Total = $67646; Column (B) - Program Services = $67646; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Strategic Planning and Impleme: Column (A) - Total = $12802; Column (B) - Program Services = $12802; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Telephone: Column (A) - Total = $25479; Column (B) - Program Services = $19109; Column (C) - Management & General = $6370; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“TOUR/RETAIL ADMIN EXPENSES: Column (A) - Total = $12689; Column (B) - Program Services = $12689; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“TRADE SHOWS: Column (A) - Total = $6713; Column (B) - Program Services = $6713; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“UTILITIES: Column (A) - Total = $22009; Column (B) - Program Services = $16507; Column (C) - Management & General = $5502; Column (D) - Fundraising = $0”

Financial Statement Notes

Part X : FIN48 Footnote

“The organization is exempt from federal income taxes under Section 501(c)(6) of the Internal Revenue Code, except for income derived from unrelated business activities. The organization has taken the position that all income is derived from program activities and therefore, no tax liability has been recorded. The organization believes that it has appropriate support for any tax positions taken, and as such, does not have any uncertain tax positions that are material to the financial statements.”

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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt130
IRS990/Form990PartVIISectionAGrp/PersonNm0Gary Wheat
IRS990/Form990PartVIISectionAGrp/PersonNm1Matthew Jennings
IRS990/Form990PartVIISectionAGrp/PersonNm2Jan Beeland
IRS990/Form990PartVIISectionAGrp/PersonNm3Jamilah Stuart
IRS990/Form990PartVIISectionAGrp/PersonNm4Tina Dickson
IRS990/Form990PartVIISectionAGrp/PersonNm5Patricia Gibbs
IRS990/Form990PartVIISectionAGrp/PersonNm6Yvonne Williams
IRS990/Form990PartVIISectionAGrp/PersonNm7Susan Mitchell
IRS990/Form990PartVIISectionAGrp/PersonNm8Stacy Moore
IRS990/Form990PartVIISectionAGrp/PersonNm9Nancy Lott
IRS990/Form990PartVIISectionAGrp/PersonNm10Larry Schlesinger
IRS990/Form990PartVIISectionAGrp/PersonNm11Yash Patel
IRS990/Form990PartVIISectionAGrp/PersonNm12Susan Welsh
IRS990/Form990PartVIISectionAGrp/PersonNm13David Aiello
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt0154203
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/TitleTxt0President & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt2Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt3Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt4Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt5Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt6Ex-Efficio
IRS990/Form990PartVIISectionAGrp/TitleTxt7Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt8Ex-Efficio
IRS990/Form990PartVIISectionAGrp/TitleTxt9Controller
IRS990/Form990PartVIISectionAGrp/TitleTxt10Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Past Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt13Board Member
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/FormationYr01982
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IRS990/FSAuditedInd0true
IRS990/FundraisingActivitiesInd0false
IRS990/GainOrLossGrp/OtherAmt0-2685
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt010
IRS990/GrantsToDomesticIndividualsGrp/TotalAmt00
IRS990/GrantsToDomesticOrgsGrp/TotalAmt00
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt02021973
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IRS990/IncludeFIN48FootnoteInd0true
IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt00
IRS990/IndependentAuditFinclStmtInd0true
IRS990/IndependentVotingMemberCnt010
IRS990/IndivRcvdGreaterThan100KCnt01
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt00
IRS990/InsuranceGrp/ManagementAndGeneralAmt05692
IRS990/InsuranceGrp/ProgramServicesAmt017076
IRS990/InsuranceGrp/TotalAmt022768
IRS990/IntangibleAssetsGrp/BOYAmt014522
IRS990/IntangibleAssetsGrp/EOYAmt057520
IRS990/InterestGrp/TotalAmt00
IRS990/InventoriesForSaleOrUseGrp/EOYAmt00
IRS990/InvestmentIncomeGrp/ExclusionAmt012827
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt012827
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IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt00
IRS990/InvestmentsProgramRelatedGrp/EOYAmt00
IRS990/InvestmentsPubTradedSecGrp/EOYAmt00
IRS990/IRPDocumentCnt022
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt01134546
IRS990/LandBldgEquipBasisNetGrp/BOYAmt02079491
IRS990/LandBldgEquipBasisNetGrp/EOYAmt02003743
IRS990/LandBldgEquipCostOrOtherBssAmt03138289
IRS990/LegalDomicileStateCd0GA
IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt02685
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0Promotion of Tourism
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt04738549
IRS990/NetAssetsOrFundBalancesEOYAmt04579254
IRS990/NetGainOrLossInvestmentsGrp/RelatedOrExemptFuncIncomeAmt0-2685
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt0-2685
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt04723549
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt04557048
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/TotalAmt00
IRS990/OfficeExpensesGrp/TotalAmt00
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt042300
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt0126990
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0169290
IRS990/OtherExpensesGrp/Desc0LEISURE ADVERTISING
IRS990/OtherExpensesGrp/Desc1CONVENTION ADVERTISING
IRS990/OtherExpensesGrp/Desc2Internet/Website
IRS990/OtherExpensesGrp/Desc3BILLBOARDS
IRS990/OtherExpensesGrp/ProgramServicesAmt0239018
IRS990/OtherExpensesGrp/ProgramServicesAmt1135353
IRS990/OtherExpensesGrp/ProgramServicesAmt2115345
IRS990/OtherExpensesGrp/ProgramServicesAmt394332
IRS990/OtherExpensesGrp/TotalAmt0239018
IRS990/OtherExpensesGrp/TotalAmt1135353
IRS990/OtherExpensesGrp/TotalAmt2115345
IRS990/OtherExpensesGrp/TotalAmt394332
IRS990/OtherLiabilitiesGrp/BOYAmt08073
IRS990/OtherLiabilitiesGrp/EOYAmt09254
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0175160
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0406352
IRS990/OtherSalariesAndWagesGrp/TotalAmt0581512
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt0424321
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt0218574
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt014270
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt050097
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0900020
IRS990/ProgramServiceRevenueGrp/BusinessCd1900020
IRS990/ProgramServiceRevenueGrp/Desc0Membership Income
IRS990/ProgramServiceRevenueGrp/Desc1Tour Income
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt07675
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt114466
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt07675
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt114466
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt02473037
IRS990/PYInvestmentIncomeAmt09984
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt01232723
IRS990/PYProgramServiceRevenueAmt046212
IRS990/PYRevenuesLessExpensesAmt0414068
IRS990/PYSalariesCompEmpBnftPaidAmt0882442
IRS990/PYTotalExpensesAmt02115165
IRS990/PYTotalRevenueAmt02529233
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-159295
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/BuildingsGrp/BookValueAmt01939785
IRS990ScheduleD/BuildingsGrp/DepreciationAmt0982216
IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt02922001
IRS990ScheduleD/EquipmentGrp/BookValueAmt063958
IRS990ScheduleD/EquipmentGrp/DepreciationAmt081705
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0145663
IRS990ScheduleD/ExpensesSubtotalAmt02178583
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt070625
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt070625
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt09254
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0ACCRUED VACATION PAYABLE
IRS990ScheduleD/RevenueSubtotalAmt02019288
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0The organization is exempt from federal income taxes under Section 501(c)(6) of the Internal Revenue Code, except for income derived from unrelated business activities. The organization has taken the position that all income is derived from program activities and therefore, no tax liability has been recorded. The organization believes that it has appropriate support for any tax positions taken, and as such, does not have any uncertain tax positions that are material to the financial statements.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part X : FIN48 Footnote
IRS990ScheduleD/TotalBookValueLandBuildingsAmt02003743
IRS990ScheduleD/TotalExpensesPerForm990Amt02178583
IRS990ScheduleD/TotalLiabilityAmt09254
IRS990ScheduleD/TotalRevenuePerForm990Amt02019288
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt02019288
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt02178583
IRS990ScheduleJ/CompensationSurveyInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0154203
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt07715
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0Gary Wheat
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0President & CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0161918
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Form 990 is reviewed by the President/CEO and the board of directors prior to being filed.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The board monitors the conflict of interest policy annually.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The Board of Directors reviews the accomplishments and performance of the President/CEO and uses comparability data in reviewing salaries and raises. The President/CEO recommends promotions and salary increases to the Board based on her review of other Convention and Visitors Bureau employees. The board receives information via a professional hospitality executive search firm regarding comparable CEO salaries.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Documents available upon request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4: Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5: Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6BANK CHARGES: Column (A) - Total = $2236; Column (B) - Program Services = $0; Column (C) - Management & General = $2236; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7Brochure Distribution: Column (A) - Total = $13411; Column (B) - Program Services = $13411; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8Equipment Maintenance: Column (A) - Total = $26784; Column (B) - Program Services = $15138; Column (C) - Management & General = $11646; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9GROUP SALES AND TRANSPORTATION: Column (A) - Total = $56085; Column (B) - Program Services = $56085; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10Industry Associations: Column (A) - Total = $14929; Column (B) - Program Services = $14929; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11Macon Soul Cycles Bike Share: Column (A) - Total = $6369; Column (B) - Program Services = $6369; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12Membership: Column (A) - Total = $10279; Column (B) - Program Services = $8409; Column (C) - Management & General = $1870; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13Miscellaneous: Column (A) - Total = $9202; Column (B) - Program Services = $0; Column (C) - Management & General = $9202; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14NON CAPITALIZED EQUIPMENT: Column (A) - Total = $9947; Column (B) - Program Services = $0; Column (C) - Management & General = $9947; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt15Office Supplies: Column (A) - Total = $8475; Column (B) - Program Services = $0; Column (C) - Management & General = $8475; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt16Postage and Shipping: Column (A) - Total = $6063; Column (B) - Program Services = $4547; Column (C) - Management & General = $1516; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt17Printing and Publications: Column (A) - Total = $85060; Column (B) - Program Services = $85060; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt18Promotional Aids: Column (A) - Total = $47799; Column (B) - Program Services = $47799; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt19Research: Column (A) - Total = $35076; Column (B) - Program Services = $35076; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt20Sponsorships: Column (A) - Total = $67646; Column (B) - Program Services = $67646; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt21Strategic Planning and Impleme: Column (A) - Total = $12802; Column (B) - Program Services = $12802; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt22Telephone: Column (A) - Total = $25479; Column (B) - Program Services = $19109; Column (C) - Management & General = $6370; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt23TOUR/RETAIL ADMIN EXPENSES: Column (A) - Total = $12689; Column (B) - Program Services = $12689; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt24TRADE SHOWS: Column (A) - Total = $6713; Column (B) - Program Services = $6713; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt25UTILITIES: Column (A) - Total = $22009; Column (B) - Program Services = $16507; Column (C) - Management & General = $5502; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$4,720,372
Liabilities
$141,118
Net assets
$4,579,254
Revenue
$2,019,288
Expenses
$2,178,583
Net income
-$159,295
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$9.05$0.26$8.79$6.42$4.24$2.19
2023Detailed filing. Detailed filing data is available for this year.$6.87$0.27$6.60$4.08$3.89$0.19
2022Detailed filing. Detailed filing data is available for this year.$7.45$1.04$6.41$4.23$2.80$1.43
2021Detailed filing. Detailed filing data is available for this year.$5.22$0.24$4.98$2.29$1.88$0.40
2020Detailed filing. Detailed filing data is available for this year.$4.72$0.14$4.58$2.02$2.18$0.16
2019Detailed filing. Detailed filing data is available for this year.$4.82$0.08$4.74$2.53$2.12$0.41
2018Summary only. Only limited summary data is available for this year.$4.42$0.10$4.32$2.34$1.96$0.39
2017Detailed filing. Detailed filing data is available for this year.$4.01$0.07$3.94$2.31$1.90$0.41
2016Detailed filing. Detailed filing data is available for this year.$3.55$0.03$3.52$2.08$1.92$0.16
2015Detailed filing. Detailed filing data is available for this year.$3.46$0.10$3.37$1.96$1.79$0.18
2014Detailed filing. Detailed filing data is available for this year.$3.26$0.07$3.19$1.90$1.79$0.11
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.23$0.15$3.08$1.68
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.10$0.16$2.94$1.47
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.96$0.20$2.77$1.40
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.84$0.30$2.54$1.71