Civic Intelligence

Macon-Bibb County Convention and Visitors Bureau

990 • Fiscal year 2022 • EIN 58-1465549

Jul 01, 2021 to Jun 30, 2022 • Filed on Feb 22, 2023

450 Martin Luther King Jr BlvdMacon, GA 31201

(478) 743-3401

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

37th percentile

0.14x

Higher debt load relative to assets than 37% of similar nonprofits.

2022 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2022

Liabilities / Revenue

41st percentile

0.25x

Higher debt load relative to revenue than 41% of similar nonprofits.

2022 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2022

Net Margin

92nd percentile

34%

Higher net margin than 92% of similar nonprofits.

2022 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2022

Top Officer Pay

22nd percentile

$149,984

Higher top officer pay than 22% of similar nonprofits.

Top officer pay equals 3.5% of source-year revenue.

2022 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2022

Asset Growth

90th percentile

43%

Faster asset growth than 90% of similar nonprofits.

2022 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2021 to 2022

Revenue Growth

94th percentile

85%

Faster revenue growth than 94% of similar nonprofits.

2022 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2021 to 2022

Assets

Up

$7,452,410

Up $2,230,618 (+43%) from 2021

Net Assets

Up

$6,413,680

Up $1,430,024 (+29%) from 2021

Liabilities

Up

$1,038,730

Up $800,594 (+336%) from 2021

Revenue

Up

$4,229,500

Up $1,940,666 (+85%) from 2021

Expenses

Up

$2,799,476

Up $915,044 (+49%) from 2021

Net Income

Up

$1,430,024

Up $1,025,622 (+254%) from 2021

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2010: $2,840,321Liabilities 2010: $303,257Net Assets 2010: $2,537,0642010Assets 2011: $2,963,042Liabilities 2011: $197,937Net Assets 2011: $2,765,1052011Assets 2012: $3,096,328Liabilities 2012: $160,350Net Assets 2012: $2,935,9782012Assets 2013: $3,230,830Liabilities 2013: $154,490Net Assets 2013: $3,076,3402013Assets 2014: $3,256,635Liabilities 2014: $68,014Net Assets 2014: $3,188,6212014Assets 2015: $3,464,122Liabilities 2015: $99,026Net Assets 2015: $3,365,0962015Assets 2016: $3,553,832Liabilities 2016: $29,477Net Assets 2016: $3,524,3552016Assets 2017: $4,009,510Liabilities 2017: $72,034Net Assets 2017: $3,937,4762017Assets 2018: $4,421,872Liabilities 2018: $97,391Net Assets 2018: $4,324,4812018Assets 2019: $4,819,933Liabilities 2019: $81,384Net Assets 2019: $4,738,5492019Assets 2020: $4,720,372Liabilities 2020: $141,118Net Assets 2020: $4,579,2542020Assets 2021: $5,221,792Liabilities 2021: $238,136Net Assets 2021: $4,983,6562021Assets 2022: $7,452,410Liabilities 2022: $1,038,730Net Assets 2022: $6,413,6802022Assets 2023: $6,869,907Liabilities 2023: $267,351Net Assets 2023: $6,602,5562023Assets 2024: $9,046,802Liabilities 2024: $258,092Net Assets 2024: $8,788,7102024

Highlighted filing

2022

Assets$7,452,410
Liabilities$1,038,730
Net Assets$6,413,680

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $1,709,4262010Expenses 2011: $1,397,7642011Expenses 2012: $1,465,2412012Expenses 2013: $1,680,6362013Revenue 2014: $1,899,403Expenses 2014: $1,787,122Net Income 2014: $112,2812014Revenue 2015: $1,961,507Expenses 2015: $1,785,032Net Income 2015: $176,4752015Revenue 2016: $2,084,206Expenses 2016: $1,924,947Net Income 2016: $159,2592016Revenue 2017: $2,309,853Expenses 2017: $1,896,732Net Income 2017: $413,1212017Revenue 2018: $2,342,253Expenses 2018: $1,955,248Net Income 2018: $387,0052018Revenue 2019: $2,529,233Expenses 2019: $2,115,165Net Income 2019: $414,0682019Revenue 2020: $2,019,288Expenses 2020: $2,178,583Net Income 2020: -$159,2952020Revenue 2021: $2,288,834Expenses 2021: $1,884,432Net Income 2021: $404,4022021Revenue 2022: $4,229,500Expenses 2022: $2,799,476Net Income 2022: $1,430,0242022Revenue 2023: $4,075,300Expenses 2023: $3,886,424Net Income 2023: $188,8762023Revenue 2024: $6,424,791Expenses 2024: $4,238,637Net Income 2024: $2,186,1542024

Highlighted filing

2022

Revenue$4,229,500
Expenses$2,799,476
Net Income$1,430,024
Jump To
Filing Snapshot
Filing Period
Jul 1, 2021 to Jun 30, 2022
Signed
Feb 22, 2023
Return Version
2021v4.0
Gross Receipts
$4,229,500
Mission and Program Overview

Mission

Promotion of Tourism

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,559,545$4,870,493▲ $2,310,948
Land, Buildings, and Equipment, Net$1,911,896$1,883,145▼ $28,751
Pledges and Grants Receivable$426,132$497,996▲ $71,864
Prepaid Expenses and Deferred Charges$25,977$81,053▲ $55,076
Intangible Assets$40,558$23,596▼ $16,962
Total Assets$5,221,792$7,452,410▲ $2,230,618
Other Assets Total$257,684$96,127▼ $161,557
Liabilities
Deferred Revenue-$908,397-
Accounts Payable and Accrued Expenses$89,702$120,680▲ $30,978
Other Liabilities$148,434$9,653▼ $138,781
Total Liabilities$238,136$1,038,730▲ $800,594
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,966,297$6,404,197▲ $1,437,900
Net Assets With Donor Restrictions$17,359$9,483▼ $7,876
Total Net Assets Fund Balance$4,983,656$6,413,680▲ $1,430,024
Total Liabilities and Net Assets / Fund Balance$5,221,792$7,452,410▲ $2,230,618

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$1,809,275$1,141,018$2,950,293
Equipment$46,519$96,454$142,973
Other Land Buildings$27,351$74,504$101,855
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Gary WheatPresident/ceFT$149,984$149,984

Board Members and Trustees

NameTitle
Patricia GibbsChair
Susan WelshPast Chair
Tina DicksonVice Chair
Jamie WeatherfordBoard Member
Jamilah StuartBoard Member
Justin AndrewsBoard Member
Kathy MartinBoard Member
Nancy LottBoard Member
Seth ClarkBoard Member
Susan MiitchellBoard Member
Yash PatelBoard Member
David AielloEx-efficio
Stacy MooreEx-efficio
Yvonne WilliamsEx-efficio
Revenue and Support

Revenue Composition

Contributions and Grants
$2,529,344
Program Service Revenue
$1,697,114
Investment Income
$3,042
Other Revenue
$0
All Other Contributions
$30,024
Change in Net Assets
$1,430,024

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported Amount
Cars and Other Vehicles1$28,540
Total Noncash Contributions1$28,540

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,229,500
Total Revenue per Audited Statements
$4,229,500
Total Revenue per Form 990
$4,229,500
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,861,728
Salaries, Compensation, and Employee Benefits$937,748
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$602,463$176,210-$778,673
All Other Expenses$534,782$76,437-$611,219
Advertising$278,967--$278,967
Other Employee Benefits$116,140$42,935-$159,075
Other Expenses$97,181--$97,181
Fees for Services Other-$63,673-$63,673
Conferences and Meetings$29,975--$29,975
Insurance$18,206$6,069-$24,275
Depreciation Depletion$16,962--$16,962
Office Expenses-$8,744-$8,744
Interest-$227-$227
Total Functional Expenses$2,425,181$374,295$0$2,799,476

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,799,476
Total Expenses per Audited Statements$2,799,476
Total Expenses per Form 990$2,799,476
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Vacation Payable$9,653
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

The form 990 is reviewed by the president/ceo and the board of directors prior to being filed.

Form 990, Page 6, Part VI, Line 12C

The board monitors the conflict of interest policy annually.

Form 990, Page 6, Part VI, Line 15A

The boasrd of directors reviews the accomplishments and performance of the president/ceo and uses comparability data in reviewing salaries and raises. The president/ceo recommends promotions and salary increases to the board based on their of other convention and visitors bureau employees. The board receives information via a professional hospitality executive search firm regarding comparable ceo salaries.

Form 990, Page 6, Part VI, Line 19

Documents available upon request.

Filing and Contact Details

Filer

Filer Name
Visit Macon Inc
EIN
58-1465549
Phone
4787433401
Address
450 MARTIN LUTHER KING JR BLVD, MACON, GA 31201

Signing Officer

Name
Gary Wheat
Title
President/CEO
Phone
4787433401
Signed
2023-02-22

Organization Details

Principal Officer
Patricia Gibbs
Formed
1982
Legal Domicile
Ga
Voting Board Members
10
Independent Board Members
10
Employees
23

Preparer

Firm
Mcnair Mclemore Middlebrooks & Co LLC
Address
POST OFFICE BOX ONE, MACON, GA 31202-0001
Preparer
Ronald K Busby
Phone
4787466277
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E

Strategic planning & imp 97,055 0 0 64,187 21,396 0 convention advertising 66,548 0 0 billboards 60,905 0 0 brochure distribution 51,147 0 0 group sales & transport 44,604 0 0 research 39,619 0 0 equipment maintenance 9,190 23,986 0 telephone 20,082 6,694 0 utilities 17,825 5,942 0 promotional aids 22,440 0 0 industry associations 14,795 0 0 small equipment 0 10,708 0 tour expenses 10,592 0 0 postage 5,608 1,869 0 trade shows 6,768 0 0 membership 500 3,404 0 macon soul cycles 2,917 0 0 bank charges 0 2,371 0 miscellaneous 0 67 0 total 534,782 76,437 0

Financial Statement Notes

Schedule D, Page 3, Part X

The organization is exempt from federal incvome taxes under section 501(c) (6) of the internal revenue code, except for income derived from unrelated business activities. The organization has taken the position that all income is derived from program activities and therefore, no tax liability has been recorded. The organization believes that it has appropriate support for any positions taken, and as such, does not have any uncertain tax positions that are material to the financial statements.

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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS EXEMPT FROM FEDERAL INCVOME TAXES UNDER SECTION 501(C) (6) OF THE INTERNAL REVENUE CODE, EXCEPT FOR INCOME DERIVED FROM UNRELATED BUSINESS ACTIVITIES. THE ORGANIZATION HAS TAKEN THE POSITION THAT ALL INCOME IS DERIVED FROM PROGRAM ACTIVITIES AND THEREFORE, NO TAX LIABILITY HAS BEEN RECORDED. THE ORGANIZATION BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY POSITIONS TAKEN, AND AS SUCH, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 IS REVIEWED BY THE PRESIDENT/CEO AND THE BOARD OF DIRECTORS PRIOR TO BEING FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD MONITORS THE CONFLICT OF INTEREST POLICY ANNUALLY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOASRD OF DIRECTORS REVIEWS THE ACCOMPLISHMENTS AND PERFORMANCE OF THE PRESIDENT/CEO AND USES COMPARABILITY DATA IN REVIEWING SALARIES AND RAISES. THE PRESIDENT/CEO RECOMMENDS PROMOTIONS AND SALARY INCREASES TO THE BOARD BASED ON THEIR OF OTHER CONVENTION AND VISITORS BUREAU EMPLOYEES. THE BOARD RECEIVES INFORMATION VIA A PROFESSIONAL HOSPITALITY EXECUTIVE SEARCH FIRM REGARDING COMPARABLE CEO SALARIES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4STRATEGIC PLANNING & IMP 97,055 0 0 64,187 21,396 0 CONVENTION ADVERTISING 66,548 0 0 BILLBOARDS 60,905 0 0 BROCHURE DISTRIBUTION 51,147 0 0 GROUP SALES & TRANSPORT 44,604 0 0 RESEARCH 39,619 0 0 EQUIPMENT MAINTENANCE 9,190 23,986 0 TELEPHONE 20,082 6,694 0 UTILITIES 17,825 5,942 0 PROMOTIONAL AIDS 22,440 0 0 INDUSTRY ASSOCIATIONS 14,795 0 0 SMALL EQUIPMENT 0 10,708 0 TOUR EXPENSES 10,592 0 0 POSTAGE 5,608 1,869 0 TRADE SHOWS 6,768 0 0 MEMBERSHIP 500 3,404 0 MACON SOUL CYCLES 2,917 0 0 BANK CHARGES 0 2,371 0 MISCELLANEOUS 0 67 0 TOTAL 534,782 76,437 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 24E
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IRS990/WebsiteAddressTxt0VISITMACON.ORG
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/PersonNm0GARY WHEAT
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT/CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum04787433401
ReturnHeader/BusinessOfficerGrp/SignatureDt02023-02-22
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT MACON INC
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0581465549
ReturnHeader/Filer/PhoneNum04787433401
ReturnHeader/Filer/USAddress/AddressLine1Txt0450 MARTIN LUTHER KING JR BLVD
ReturnHeader/Filer/USAddress/CityNm0MACON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0GA
ReturnHeader/Filer/USAddress/ZIPCd031201
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0581094351
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0MCNAIR MCLEMORE MIDDLEBROOKS & CO LLC

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$9.05$0.26$8.79$6.42$4.24$2.19
2023Detailed filing. Detailed filing data is available for this year.$6.87$0.27$6.60$4.08$3.89$0.19
2022Detailed filing. Detailed filing data is available for this year.$7.45$1.04$6.41$4.23$2.80$1.43
2021Detailed filing. Detailed filing data is available for this year.$5.22$0.24$4.98$2.29$1.88$0.40
2020Detailed filing. Detailed filing data is available for this year.$4.72$0.14$4.58$2.02$2.18$0.16
2019Detailed filing. Detailed filing data is available for this year.$4.82$0.08$4.74$2.53$2.12$0.41
2018Summary only. Only limited summary data is available for this year.$4.42$0.10$4.32$2.34$1.96$0.39
2017Detailed filing. Detailed filing data is available for this year.$4.01$0.07$3.94$2.31$1.90$0.41
2016Detailed filing. Detailed filing data is available for this year.$3.55$0.03$3.52$2.08$1.92$0.16
2015Detailed filing. Detailed filing data is available for this year.$3.46$0.10$3.37$1.96$1.79$0.18
2014Detailed filing. Detailed filing data is available for this year.$3.26$0.07$3.19$1.90$1.79$0.11
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.23$0.15$3.08$1.68
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.10$0.16$2.94$1.47
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.96$0.20$2.77$1.40
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.84$0.30$2.54$1.71
Peer Organizations

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