Civic Intelligence

Macon-Bibb County Convention and Visitors Bureau

EIN 58-1465549 • 501(c)6 • Macon, GA

View Organization Page

Profile

Promotion of Tourism

450 Martin Luther King Jr BlvdMacon, GA 31201

maconga.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

19th percentile

0.04x

Higher debt load relative to assets than 19% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2023

Liabilities / Revenue

18th percentile

0.07x

Higher debt load relative to revenue than 18% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2023

Net Margin

50th percentile

4.6%

Higher net margin than 50% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

11th percentile

-7.8%

Faster asset growth than 11% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2022 to 2023

Revenue Growth

18th percentile

-3.6%

Faster revenue growth than 18% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets19th percentile

Assets

Up

$9,046,802

Up $2,176,895 (+32%) from 2023

Liabilities

Down

$258,092

Down $9,259 (-3.5%) from 2023

Net Assets

Up

$8,788,710

Up $2,186,154 (+33%) from 2023

Operations
Liabilities / Revenue18th percentileNet Margin50th percentile

Revenue

Up

$6,424,791

Up $2,349,491 (+58%) from 2023

Expenses

Up

$4,238,637

Up $352,213 (+9.1%) from 2023

Net Income

Up

$2,186,154

Up $1,997,278 (+1057%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth11th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2010: $2,840,321Liabilities 2010: $303,257Net Assets 2010: $2,537,0642010Assets 2011: $2,963,042Liabilities 2011: $197,937Net Assets 2011: $2,765,1052011Assets 2012: $3,096,328Liabilities 2012: $160,350Net Assets 2012: $2,935,9782012Assets 2013: $3,230,830Liabilities 2013: $154,490Net Assets 2013: $3,076,3402013Assets 2014: $3,256,635Liabilities 2014: $68,014Net Assets 2014: $3,188,6212014Assets 2015: $3,464,122Liabilities 2015: $99,026Net Assets 2015: $3,365,0962015Assets 2016: $3,553,832Liabilities 2016: $29,477Net Assets 2016: $3,524,3552016Assets 2017: $4,009,510Liabilities 2017: $72,034Net Assets 2017: $3,937,4762017Assets 2018: $4,421,872Liabilities 2018: $97,391Net Assets 2018: $4,324,4812018Assets 2019: $4,819,933Liabilities 2019: $81,384Net Assets 2019: $4,738,5492019Assets 2020: $4,720,372Liabilities 2020: $141,118Net Assets 2020: $4,579,2542020Assets 2021: $5,221,792Liabilities 2021: $238,136Net Assets 2021: $4,983,6562021Assets 2022: $7,452,410Liabilities 2022: $1,038,730Net Assets 2022: $6,413,6802022Assets 2023: $6,869,907Liabilities 2023: $267,351Net Assets 2023: $6,602,5562023Assets 2024: $9,046,802Liabilities 2024: $258,092Net Assets 2024: $8,788,7102024

Highlighted filing

2024

Assets$9,046,802
Liabilities$258,092
Net Assets$8,788,710
Open 2024 Filing

Operations Trend

Revenue Growth18th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $1,709,4262010Expenses 2011: $1,397,7642011Expenses 2012: $1,465,2412012Expenses 2013: $1,680,6362013Revenue 2014: $1,899,403Expenses 2014: $1,787,122Net Income 2014: $112,2812014Revenue 2015: $1,961,507Expenses 2015: $1,785,032Net Income 2015: $176,4752015Revenue 2016: $2,084,206Expenses 2016: $1,924,947Net Income 2016: $159,2592016Revenue 2017: $2,309,853Expenses 2017: $1,896,732Net Income 2017: $413,1212017Revenue 2018: $2,342,253Expenses 2018: $1,955,248Net Income 2018: $387,0052018Revenue 2019: $2,529,233Expenses 2019: $2,115,165Net Income 2019: $414,0682019Revenue 2020: $2,019,288Expenses 2020: $2,178,583Net Income 2020: -$159,2952020Revenue 2021: $2,288,834Expenses 2021: $1,884,432Net Income 2021: $404,4022021Revenue 2022: $4,229,500Expenses 2022: $2,799,476Net Income 2022: $1,430,0242022Revenue 2023: $4,075,300Expenses 2023: $3,886,424Net Income 2023: $188,8762023Revenue 2024: $6,424,791Expenses 2024: $4,238,637Net Income 2024: $2,186,1542024

Highlighted filing

2024

Revenue$6,424,791
Expenses$4,238,637
Net Income$2,186,154
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$9,046,802
Liabilities
$258,092
Net assets
$8,788,710
Revenue
$6,424,791
Expenses
$4,238,637
Net income
$2,186,154
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$9.05$0.26$8.79$6.42$4.24$2.19
2023Detailed filing. Detailed filing data is available for this year.$6.87$0.27$6.60$4.08$3.89$0.19
2022Detailed filing. Detailed filing data is available for this year.$7.45$1.04$6.41$4.23$2.80$1.43
2021Detailed filing. Detailed filing data is available for this year.$5.22$0.24$4.98$2.29$1.88$0.40
2020Detailed filing. Detailed filing data is available for this year.$4.72$0.14$4.58$2.02$2.18$0.16
2019Detailed filing. Detailed filing data is available for this year.$4.82$0.08$4.74$2.53$2.12$0.41
2018Summary only. Only limited summary data is available for this year.$4.42$0.10$4.32$2.34$1.96$0.39
2017Detailed filing. Detailed filing data is available for this year.$4.01$0.07$3.94$2.31$1.90$0.41
2016Detailed filing. Detailed filing data is available for this year.$3.55$0.03$3.52$2.08$1.92$0.16
2015Detailed filing. Detailed filing data is available for this year.$3.46$0.10$3.37$1.96$1.79$0.18
2014Detailed filing. Detailed filing data is available for this year.$3.26$0.07$3.19$1.90$1.79$0.11
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.23$0.15$3.08$1.68
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.10$0.16$2.94$1.47
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.96$0.20$2.77$1.40
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.84$0.30$2.54$1.71
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Jan 21, 2025
Return Version
2023v6.0
Gross Receipts
$6,442,691
Mission and Program Overview

Mission

Promotion of Tourism

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$4,116,530$5,005,707▲ $889,177
Land, Buildings, and Equipment, Net$2,023,099$1,954,573▼ $68,526
Savings and Temporary Cash Investments-$1,010,043-
Pledges and Grants Receivable$598,190$869,224▲ $271,034
Prepaid Expenses and Deferred Charges$86,509$127,038▲ $40,529
Intangible Assets$45,579$64,446▲ $18,867
Inventories for Sale or Use-$15,771-
Total Assets$6,869,907$9,046,802▲ $2,176,895
Liabilities
Accounts Payable and Accrued Expenses$199,399$231,846▲ $32,447
Other Liabilities$13,954$13,746▼ $208
Deferred Revenue$53,998$12,500▼ $41,498
Total Liabilities$267,351$258,092▼ $9,259
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$6,386,073$8,766,390▲ $2,380,317
Net Assets With Donor Restrictions$216,483$22,320▼ $194,163
Total Net Assets Fund Balance$6,602,556$8,788,710▲ $2,186,154
Total Liabilities and Net Assets / Fund Balance$6,869,907$9,046,802▲ $2,176,895

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$1,785,970$1,305,294$3,091,264
Equipment$107,297$114,325$221,622
Other Land Buildings$61,306$81,690$142,996
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Gary WheatPresident/ceFT$166,413$166,413
Gary WheatPresident/CEO-$166,413$166,413

Board Members and Trustees

NameTitle
Patricia GibbsChair
Susan WelshPast Chair
Tina DicksonVice Chair
David HopkinsBoard Member
Emily HokinsBoard Member
Jamie WeatherfordBoard Member
Kathy MartinBoard Member
Nancy LottBoard Member
Rosetta BoatrightBoard Member
David AielloEx-efficio
Stacy MooreEx-efficio
Renita PattersonEx-officio
Ryan LoganEx-officio
Seth ClarkMayor Pro Te
Justin AndrewsSecretary/tr
Revenue and Support

Revenue Composition

Contributions and Grants
$5,995,632
Program Service Revenue
$342,286
Investment Income
$55,847
Other Revenue
$31,026
All Other Contributions
$55,851
Change in Net Assets
$2,186,154

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,424,791
Total Revenue per Audited Statements
$6,424,791
Total Revenue per Form 990
$6,424,791
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,712,902
Salaries, Compensation, and Employee Benefits$1,525,735
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
All Other Expenses$1,074,653$96,222-$1,170,875
Other Salaries and Wages$932,732$192,606-$1,125,338
Advertising$386,830--$386,830
Other Employee Benefits$188,798$45,186-$233,984
Current Officers, Directors, Trustees, and Key Employees$137,931$28,482-$166,413
Other Expenses$145,383--$145,383
Fees for Services Management$105,478--$105,478
Fees for Services Other-$80,019-$80,019
Conferences and Meetings$73,818--$73,818
Insurance$28,092$9,364-$37,456
Office Expenses$8,922$16,560-$25,482
Interest-$556-$556
Total Functional Expenses$3,769,642$468,995$0$4,238,637

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$4,238,637
Total Expenses per Audited Statements$4,238,637
Total Expenses per Form 990$4,238,637
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Vacation Payable$13,746
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The form 990 is reviewed by the president/ceo and the board of directors prior to being filed.”

Form 990, Page 6, Part VI, Line 12C

“The board monitors the conflict of interest policy annually.”

Form 990, Page 6, Part VI, Line 15A

“The boasrd of directors reviews the accomplishments and performance of the president/ceo and uses comparability data in reviewing salaries and raises. The president/ceo recommends promotions and salary increases to the board based on their of other convention and visitors bureau employees. The board receives information via a professional hospitality executive search firm regarding comparable ceo salaries.”

Form 990, Page 6, Part VI, Line 19

“Documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Visit Macon Inc
EIN
58-1465549
Phone
4787433401
Address
450 MARTIN LUTHER KING JR BLVD, MACON, GA 31201

Signing Officer

Name
Gary Wheat
Title
President/CEO
Phone
4787433401
Signed
2025-01-21

Organization Details

Principal Officer
Patricia Gibbs
Formed
1982
Legal Domicile
Ga
Voting Board Members
10
Independent Board Members
10
Employees
34

Preparer

Firm
Mcnair Mclemore Middlebrooks & Co LLC
Address
POST OFFICE BOX ONE, MACON, GA 31202-0001
Preparer
Ronald K Busby
Phone
4787466277
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E

“Strategic planning & imp 136,192 0 0 group sales & transport 135,205 0 0 88,060 29,353 0 research 103,615 0 0 printing & publications 97,701 0 0 arpa subrecipient awards 80,000 0 0 sponsorships 77,269 0 0 promotional aids 66,866 0 0 brochure distribution 50,857 0 0 billboards 49,720 0 0 equipment maintenance 6,381 32,395 0 tour expenses 38,642 0 0 pickleball facility maint 34,698 0 0 utilities 24,393 7,341 0 small equipment 10,669 17,605 0 telephone 18,682 5,733 0 membership 24,386 0 0 bank charges 9,835 1,055 0 miscellaneous 10,108 600 0 postage 6,519 2,140 0 industry associations 4,855 0 0 total 1,074,653 96,222 0”

Financial Statement Notes

Schedule D, Page 3, Part X

“The organization is exempt from federal incvome taxes under section 501(c) (6) of the internal revenue code, except for income derived from unrelated business activities. The organization has taken the position that all income is derived from program activities and therefore, no tax liability has been recorded. The organization believes that it has appropriate support for any positions taken, and as such, does not have any uncertain tax positions that are material to the financial statements.”

Raw XML AppendixShowing 400 of 439 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS EXEMPT FROM FEDERAL INCVOME TAXES UNDER SECTION 501(C) (6) OF THE INTERNAL REVENUE CODE, EXCEPT FOR INCOME DERIVED FROM UNRELATED BUSINESS ACTIVITIES. THE ORGANIZATION HAS TAKEN THE POSITION THAT ALL INCOME IS DERIVED FROM PROGRAM ACTIVITIES AND THEREFORE, NO TAX LIABILITY HAS BEEN RECORDED. THE ORGANIZATION BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY POSITIONS TAKEN, AND AS SUCH, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0GARY WHEAT
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT/CEO
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 IS REVIEWED BY THE PRESIDENT/CEO AND THE BOARD OF DIRECTORS PRIOR TO BEING FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD MONITORS THE CONFLICT OF INTEREST POLICY ANNUALLY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOASRD OF DIRECTORS REVIEWS THE ACCOMPLISHMENTS AND PERFORMANCE OF THE PRESIDENT/CEO AND USES COMPARABILITY DATA IN REVIEWING SALARIES AND RAISES. THE PRESIDENT/CEO RECOMMENDS PROMOTIONS AND SALARY INCREASES TO THE BOARD BASED ON THEIR OF OTHER CONVENTION AND VISITORS BUREAU EMPLOYEES. THE BOARD RECEIVES INFORMATION VIA A PROFESSIONAL HOSPITALITY EXECUTIVE SEARCH FIRM REGARDING COMPARABLE CEO SALARIES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4STRATEGIC PLANNING & IMP 136,192 0 0 GROUP SALES & TRANSPORT 135,205 0 0 88,060 29,353 0 RESEARCH 103,615 0 0 PRINTING & PUBLICATIONS 97,701 0 0 ARPA SUBRECIPIENT AWARDS 80,000 0 0 SPONSORSHIPS 77,269 0 0 PROMOTIONAL AIDS 66,866 0 0 BROCHURE DISTRIBUTION 50,857 0 0 BILLBOARDS 49,720 0 0 EQUIPMENT MAINTENANCE 6,381 32,395 0 TOUR EXPENSES 38,642 0 0 PICKLEBALL FACILITY MAINT 34,698 0 0 UTILITIES 24,393 7,341 0 SMALL EQUIPMENT 10,669 17,605 0 TELEPHONE 18,682 5,733 0 MEMBERSHIP 24,386 0 0 BANK CHARGES 9,835 1,055 0 MISCELLANEOUS 10,108 600 0 POSTAGE 6,519 2,140 0 INDUSTRY ASSOCIATIONS 4,855 0 0 TOTAL 1,074,653 96,222 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 24E
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