Civic Intelligence

Better Business Bureau

990 • Fiscal year 2024 • EIN 54-0140004

Jan 01, 2024 to Dec 31, 2024 • Filed on May 02, 2025

Organization Profilewww.bbb.org/western-virginia

View Organization Page

5115 Bernard Drive 202Roanoke, VA 24018

(540) 342-3455

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

17th percentile

0.00x

Higher debt load relative to assets than 17% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

16th percentile

0.00x

Higher debt load relative to revenue than 16% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

53rd percentile

5.3%

Higher net margin than 53% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

68th percentile

$194,738

Higher top officer pay than 68% of similar nonprofits.

Top officer pay equals 12.5% of source-year revenue.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

48th percentile

5.3%

Faster asset growth than 48% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

24th percentile

-2.8%

Faster revenue growth than 24% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets17th percentile

Assets

Up

$1,604,471

Up $80,727 (+5.3%) from 2023

Net Assets

Up

$1,597,956

Up $82,849 (+5.5%) from 2023

Liabilities

Down

$6,515

Down $2,122 (-25%) from 2023

Revenue And Expenses
Liabilities / Revenue16th percentileNet Margin53rd percentile

Revenue

Down

$1,552,363

Down $44,943 (-2.8%) from 2023

Expenses

Up

$1,469,514

Up $105,647 (+7.7%) from 2023

Net Income

Down

$82,849

Down $150,590 (-65%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth48th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2011: $679,658Liabilities 2011: $178Net Assets 2011: $679,4802011Assets 2012: $695,592Liabilities 2012: $454Net Assets 2012: $695,1382012Assets 2013: $752,944Liabilities 2013: $3,526Net Assets 2013: $749,4182013Assets 2014: $777,411Liabilities 2014: $4,107Net Assets 2014: $773,3042014Assets 2015: $795,116Liabilities 2015: $4,668Net Assets 2015: $790,4482015Assets 2016: $854,107Liabilities 2016: $1,455Net Assets 2016: $852,6522016Assets 2017: $874,227Liabilities 2017: $1,142Net Assets 2017: $873,0852017Assets 2018: $819,297Liabilities 2018: $1,397Net Assets 2018: $817,9002018Assets 2019: $827,158Liabilities 2019: $3,864Net Assets 2019: $823,2942019Assets 2020: $946,245Liabilities 2020: $26,829Net Assets 2020: $919,4162020Assets 2021: $1,102,418Liabilities 2021: $23,135Net Assets 2021: $1,079,2832021Assets 2022: $1,291,922Liabilities 2022: $10,254Net Assets 2022: $1,281,6682022Assets 2023: $1,523,744Liabilities 2023: $8,637Net Assets 2023: $1,515,1072023Assets 2024: $1,604,471Liabilities 2024: $6,515Net Assets 2024: $1,597,9562024

Highlighted filing

2024

Assets$1,604,471
Liabilities$6,515
Net Assets$1,597,956
Open 2024 Filing

Operations Trend

Revenue Growth24th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KExpenses 2011: $655,7742011Expenses 2012: $690,0922012Revenue 2013: $767,232Expenses 2013: $712,952Net Income 2013: $54,2802013Revenue 2014: $803,605Expenses 2014: $766,166Net Income 2014: $37,4392014Revenue 2015: $879,316Expenses 2015: $862,172Net Income 2015: $17,1442015Revenue 2016: $960,461Expenses 2016: $898,257Net Income 2016: $62,2042016Revenue 2017: $974,587Expenses 2017: $954,154Net Income 2017: $20,4332017Revenue 2018: $1,047,626Expenses 2018: $1,102,811Net Income 2018: -$55,1852018Revenue 2019: $1,376,537Expenses 2019: $1,371,142Net Income 2019: $5,3952019Revenue 2020: $1,482,040Expenses 2020: $1,385,918Net Income 2020: $96,1222020Revenue 2021: $1,554,108Expenses 2021: $1,394,241Net Income 2021: $159,8672021Revenue 2022: $1,616,835Expenses 2022: $1,414,450Net Income 2022: $202,3852022Revenue 2023: $1,597,306Expenses 2023: $1,363,867Net Income 2023: $233,4392023Revenue 2024: $1,552,363Expenses 2024: $1,469,514Net Income 2024: $82,8492024

Highlighted filing

2024

Revenue$1,552,363
Expenses$1,469,514
Net Income$82,849
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 2, 2025
Return Version
2024v5.1
Gross Receipts
$1,552,363
Mission and Program Overview

Mission

Promote the highest ethical relationship between business and the public, through voluntary self-regulation, consumer and business education, and service excellence.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,301,699$1,384,703▲ $83,004
Land, Buildings, and Equipment, Net$222,045$219,768▼ $2,277
Cash and Non-Interest-Bearing Accounts-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$1,523,744$1,604,471▲ $80,727
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$8,637$6,515▼ $2,122
Total Liabilities$8,637$6,515▼ $2,122
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,515,107$1,597,956▲ $82,849
Total Net Assets Fund Balance$1,515,107$1,597,956▲ $82,849
Total Liabilities and Net Assets / Fund Balance$1,523,744$1,604,471▲ $80,727

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$47,120$148,293$195,413
Land$172,322-$172,322
Leasehold Improvements$326$5,785$6,111
Compensation and Service Providers
Top Officer Pay68th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Julie WheelerPresident & CEOFT$181,998$12,740$194,738

Board Members and Trustees

NameTitle
James WislerChair
Alan WadePast Chair
Susan MiniVice Chair
Caryn BushongDirector
Charles CrumplerDirector
Charles OverstreetDirector
Chris TinglerDirector
Denise Eagle DawsonDirector
Doug JacobsDirector
Ed HairstonDirector
Jared SchweitzerDirector
Jeremy SmithDirector
Jim OylerDirector
John FergusonDirector
Matthew BarrDirector
Matthew HuffDirector
Richard ShivelyDirector
Robert W PollardDirector
Tammy Wright-WarrenDirector
Tom LovegroveDirector
Paul C KuhnelLegal Counsel
Jen SlighthamSecretary
John S AldridgeTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,525,237
Investment Income
$27,126
Other Revenue
$0
Change in Net Assets
$82,849
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$860,911
Other Expenses$608,603
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$357,895$89,473-$447,368
Current Officers, Directors, Trustees, and Key Employees$145,598$36,400-$181,998
Other Employee Benefits$104,141$26,035-$130,176
Advertising$95,726--$95,726
Payroll Taxes$46,308$11,577-$57,885
Occupancy$42,309$10,577-$52,886
All Other Expenses$43,245$7,829-$51,074
Pension Plan Contributions$34,787$8,697-$43,484
Other Expenses$43,237$4,255-$43,237
Travel$4,227$16,907-$21,134
Depreciation Depletion$14,501$3,625-$18,126
Insurance-$7,716-$7,716
Office Expenses$6,846$761-$7,607
Fees for Services Other-$4,175-$4,175
Fees for Services Accounting-$4,100-$4,100
Total Functional Expenses$1,220,035$249,479$0$1,469,514
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 7B

“Any changes in the by-laws must be voted on by the members.”

Form 990, Part VI, Section B, Line 11B

“Treasurer reviews and recommends acceptance to the Full Board.”

Form 990, Part VI, Section C, Line 19

“Would provide if requested.”

Filing and Contact Details

Filer

Filer Name
Better Business Bureau
EIN
54-0140004
Phone
5403423455
Address
5115 Bernard Drive 202, Roanoke, VA 24018

Signing Officer

Name
Julie Wheeler
Title
President/CEO
Signed
2025-05-02
Discuss with paid preparer
Yes

Organization Details

Legal Domicile
Va
Voting Board Members
22
Independent Board Members
22
Employees
14

Preparer

Firm
Cole & Associates CPAs LLC
Address
2118 Rosalind Ave, Roanoke, VA 24014
Preparer
Clark M Cole
Phone
5402667178
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IRS990/Form990PartVIISectionAGrp/PersonNm7Matthew Barr
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IRS990/Form990PartVIISectionAGrp/PersonNm9Tom Lovegrove
IRS990/Form990PartVIISectionAGrp/PersonNm10Robert W Pollard
IRS990/Form990PartVIISectionAGrp/PersonNm11James Wisler
IRS990/Form990PartVIISectionAGrp/PersonNm12Charles Overstreet
IRS990/Form990PartVIISectionAGrp/PersonNm13Alan Wade
IRS990/Form990PartVIISectionAGrp/PersonNm14Matthew Huff
IRS990/Form990PartVIISectionAGrp/PersonNm15Jim Oyler
IRS990/Form990PartVIISectionAGrp/PersonNm16Denise Eagle Dawson
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IRS990/Form990PartVIISectionAGrp/TitleTxt0President & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt5Legal Counsel
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Vice Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Past Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20Director
IRS990/Form990PartVIISectionAGrp/TitleTxt21Director
IRS990/Form990PartVIISectionAGrp/TitleTxt22Director
IRS990/Form990PartVIISectionAGrp/TitleTxt23Director
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Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,604,471
Liabilities
$6,515
Net assets
$1,597,956
Revenue
$1,552,363
Expenses
$1,469,514
Net income
$82,849
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.60$0.01$1.60$1.55$1.47$0.08
2023Detailed filing. Detailed filing data is available for this year.$1.52$0.01$1.52$1.60$1.36$0.23
2022Detailed filing. Detailed filing data is available for this year.$1.29$0.01$1.28$1.62$1.41$0.20
2021Detailed filing. Detailed filing data is available for this year.$1.10$0.02$1.08$1.55$1.39$0.16
2020Detailed filing. Detailed filing data is available for this year.$0.95$0.03$0.92$1.48$1.39$0.10
2019Detailed filing. Detailed filing data is available for this year.$0.83$0.00$0.82$1.38$1.37$0.01
2018Detailed filing. Detailed filing data is available for this year.$0.82$0.00$0.82$1.05$1.10$0.06
2017Detailed filing. Detailed filing data is available for this year.$0.87$0.00$0.87$0.97$0.95$0.02
2016Detailed filing. Detailed filing data is available for this year.$0.85$0.00$0.85$0.96$0.90$0.06
2015Detailed filing. Detailed filing data is available for this year.$0.80$0.00$0.79$0.88$0.86$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.78$0.00$0.77$0.80$0.77$0.04
2013Detailed filing. Detailed filing data is available for this year.$0.75$0.00$0.75$0.77$0.71$0.05
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.70$0.00$0.70$0.69
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.68$0.00$0.68$0.66