Civic Intelligence

Priorities USA

990 • Fiscal year 2020 • EIN 47-4596232

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 11, 2021

611 Pennsylvania Avenue SE No 143Washington, DC 20003

(202) 540-8002

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

31st percentile

0.03x

Higher debt load relative to assets than 31% of similar nonprofits.

2020 filings • $50M-$100M nonprofits • Source year 2020

Liabilities / Revenue

14th percentile

0.00x

Higher debt load relative to revenue than 14% of similar nonprofits.

2020 filings • $50M-$100M nonprofits • Source year 2020

Net Margin

22nd percentile

-6.6%

Higher net margin than 22% of similar nonprofits.

2020 filings • $50M-$100M nonprofits • Source year 2020

Top Officer Pay

72nd percentile

$423,894

Higher top officer pay than 72% of similar nonprofits.

Top officer pay equals 0.6% of source-year revenue.

2020 filings • $50M-$100M nonprofits • Source year 2020

Asset Growth

1st percentile

-64%

Faster asset growth than 1% of similar nonprofits.

2020 filings • $50M-$100M nonprofits • Annualized from 2019 to 2020

Revenue Growth

91st percentile

71%

Faster revenue growth than 91% of similar nonprofits.

2020 filings • $50M-$100M nonprofits • Annualized from 2019 to 2020

Assets

Down

$4,831,315

Down $8,533,634 (-64%) from 2019

Net Assets

Down

$4,685,234

Down $4,372,473 (-48%) from 2019

Liabilities

Down

$146,081

Down $4,161,161 (-97%) from 2019

Revenue

Up

$66,587,425

Up $27,631,107 (+71%) from 2019

Expenses

Up

$70,959,898

Up $40,222,486 (+131%) from 2019

Net Income

Down

-$4,372,473

Down $12,591,379 (-153%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2016: $314,052Liabilities 2016: $0Net Assets 2016: $314,0522016Assets 2017: $1,969,899Liabilities 2017: $305,122Net Assets 2017: $1,664,7772017Assets 2018: $3,130,124Liabilities 2018: $2,291,323Net Assets 2018: $838,8012018Assets 2019: $13,364,949Liabilities 2019: $4,307,242Net Assets 2019: $9,057,7072019Assets 2020: $4,831,315Liabilities 2020: $146,081Net Assets 2020: $4,685,2342020Assets 2021: $5,947,758Liabilities 2021: $363,550Net Assets 2021: $5,584,2082021Assets 2022: $1,961,552Liabilities 2022: $475,594Net Assets 2022: $1,485,9582022Assets 2023: $1,862,569Liabilities 2023: $205,960Net Assets 2023: $1,656,6092023Assets 2024: $2,035,145Liabilities 2024: $259,146Net Assets 2024: $1,775,9992024

Highlighted filing

2020

Assets$4,831,315
Liabilities$146,081
Net Assets$4,685,234

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$80M$60M$40M$20M$0-$20MRevenue 2016: $16,963,750Expenses 2016: $16,720,204Net Income 2016: $243,5462016Revenue 2017: $9,057,538Expenses 2017: $7,561,813Net Income 2017: $1,495,7252017Revenue 2018: $18,456,854Expenses 2018: $19,282,830Net Income 2018: -$825,9762018Revenue 2019: $38,956,318Expenses 2019: $30,737,412Net Income 2019: $8,218,9062019Revenue 2020: $66,587,425Expenses 2020: $70,959,898Net Income 2020: -$4,372,4732020Revenue 2021: $14,237,293Expenses 2021: $13,338,320Net Income 2021: $898,9732021Revenue 2022: $27,376,634Expenses 2022: $31,474,884Net Income 2022: -$4,098,2502022Revenue 2023: $10,825,399Expenses 2023: $10,654,748Net Income 2023: $170,6512023Revenue 2024: $26,482,903Expenses 2024: $26,363,513Net Income 2024: $119,3902024

Highlighted filing

2020

Revenue$66,587,425
Expenses$70,959,898
Net Income-$4,372,473
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 11, 2021
Return Version
2020v4.1
Gross Receipts
$66,587,425
Mission and Program Overview

Mission

Priorities usa fights to mobilize every american possible on the issues that affect their lives by building a state of the art research, digital, and communications infrastructure to do it. To that end, priorities usa's mission is to ensure the (see schedule o) democratic process is accessible to every citizen.

SEE PART III, LINE 1.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$10,161,531$4,831,315▼ $5,330,216
Pledges and Grants Receivable$2,500,000--
Total Assets$13,364,949$4,831,315▼ $8,533,634
Other Assets Total$703,418$0▼ $703,418
Liabilities
Accounts Payable and Accrued Expenses$4,266,325$146,081▼ $4,120,244
Other Liabilities$40,917$0▼ $40,917
Total Liabilities$4,307,242$146,081▼ $4,161,161
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,856,137$4,685,234▼ $170,903
Net Assets With Donor Restrictions$4,201,570$0▼ $4,201,570
Total Net Assets Fund Balance$9,057,707$4,685,234▼ $4,372,473
Total Liabilities and Net Assets / Fund Balance$13,364,949$4,831,315▼ $8,533,634
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Patrick MchughTreasurerPT$300,000$123,894$423,894
Guy CecilPresidentPT$250,000$119,485$369,485
Josh SchwerinSenior Strategist & Comm. DirectorPT$200,000$15,827$215,827
Danielle ButterfieldDirector of Paid MediaPT$200,000$15,146$215,146
Jennifer StoweDeputy Executive DirectorPT$200,000$12,983$212,983
Jill ShesolNon-voting CFOPT$160,000$13,916$173,916
Katie DrapchoDirector of Research & PollingPT$160,000$13,916$173,916
Sarah KendrickDirector of Creative StrategyPT$150,000$12,542$162,542
Nicholas AhamedDirector of AnalyticsPT$145,000$12,654$157,654
Aneesa McmillanDirector of Strategic CommunicationsPT$150,000$7,132$157,132

Board Members and Trustees

NameTitle
Harold IckesDirector
Kim Kauffman See Schedule LDirector
Lee SaundersDirector
Randi WeingartenDirector
Stacey AbramsDirector
Stephanie SchricokDirector
Virgil MillerDirector (beg. 05/20/20)
Rufus GiffordDirector (through 04/27/20)

Highest Paid Contractors

ContractorServicesLocationCompensation
Perkins Coie LLPLitigation Services1201 THIRD AVE STE 4900, Seattle, WA 98101$11,270,566
Facebook INCDigital Ad Services1 HACKER WAY, Menlo Park, CA 94025$10,510,690
Google LLCDigital Ad Services1600 AMPHITHEATRE PKWY, Mountain View, CA 94043$4,493,888
Civis Analytics INCData Analytics And Testing200 W MONROE ST STE 2200, Chicago, IL 60606$2,606,163
Verizon Media INCDigital Ad Services14010 FNB PARKWAY, Omaha, NE 68154$2,387,647
Revenue and Support

Revenue Composition

Contributions and Grants
$66,275,217
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$312,208
All Other Contributions
$66,275,217
Change in Net Assets
$-4,372,473

Audited Revenue Reconciliation

Revenue per Audited Statements
$66,587,426
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$66,587,426
Total Revenue per Form 990
$66,587,426
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$36,006,698
Grants and Similar Amounts Paid$24,582,700
Salaries, Compensation, and Employee Benefits$9,739,250
Total Fundraising Expense$889,098
Professional Fundraising Fees$631,250

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$24,582,700--$24,582,700
Advertising$15,731,369$95,493$893$15,827,755
Other Salaries and Wages$5,451,577$1,553,078$3,143$7,007,798
Fees for Services Other$1,330,701$236,627$6,995$1,574,323
Current Officers, Directors, Trustees, and Key Employees$827,231$427,403$124,084$1,378,718
Occupancy$537,146$415,747$18,229$971,122
Payroll Taxes$481,143$150,976$9,242$641,361
Fees for Services Professional Fundraising--$631,250$631,250
Fees for Services Legal-$593,203$20,474$613,677
Other Employee Benefits$362,764$107,195$2,690$472,649
Office Expenses$187,694$44,860$20,540$253,094
Pension Plan Contributions$183,583$53,963$1,178$238,724
Information Technology$136,612$61,169$2,667$200,448
Fees for Services Accounting-$179,065-$179,065
Conferences and Meetings$83,675$101$23,712$107,488
Insurance$80,753$17,773$2,773$101,299
Travel$34,388$4,539$18,329$57,256
Other Expenses$5,597$20,840$66$26,503
All Other Expenses$5,120$1,607$98$6,825
Total Functional Expenses$65,912,288$4,158,512$889,098$70,959,898

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$70,959,898
Total Expenses per Audited Statements$70,959,898
Total Expenses per Form 990$70,959,898
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Priorities USA ActionWashington, DC527Advocacy and General Operations$17,700,000
America VotesWashington, DC501(c)(4)Advocacy and General Operations$2,600,000
Fair Fight ActionAtlanta, GA501(c)(4)Advocacy and General Operations$1,000,000
The Good Land Committee IncMilwaukee, WI501(c)(6)Advocacy and General Operations$1,000,000
Unite Here Action FundNew York, NY501(c)(4)Advocacy and General Operations$1,000,000
Faith in Public Life Action FundWashington, DC501(c)(4)Advocacy and General Operations$200,000
Alianza for ProgressOrlando, FL501(c)(4)Advocacy and General Operations$150,000
Faith 2020 IncWilmington, DE501(c)(4)Advocacy and General Operations$150,000
Latino Victory ProjectWashington, DC501(c)(4)Advocacy and General Operations$150,000
Mothering JusticeDetroit, MI501(c)(3)Advocacy and General Operations$150,000
Black Church Action FundWashington, DC501(c)(4)Advocacy and General Operations$125,000
Color of Change PacOakland, CA527Advocacy and General Operations$117,700
Black Lives Matter Network Action FundOakland, CA501(c)(4)Advocacy and General Operations$100,000
Protecting Our Future IncWashington, DC501(c)(4)Advocacy and General Operations$50,000
Wisconsin VoicesMilwaukee, WI501(c)(3)Advocacy and General Operations$30,000
Inter Tribal Council of ArizonaPhoenix, AZ501(c)(3)Advocacy and General Operations$20,000
Latino Community Fund of GeorgiaDecatur, GA501(c)(3)Advocacy and General Operations$20,000
Ohio Coalition on Black Civic ParticipationWashington, DC501(c)(3)Advocacy and General Operations$20,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$631,250
Political and Lobbying Activity
Political campaign activity
Yes
Subject to proxy tax
No

Reported Spending and Taxes

Line ItemAmount
Political Expenditures$29,776,139
Total Exempt Function Spending$29,776,139
Section 527 Activity Spending$11,633,439

Section 527 Organizations

OrganizationLocationAmount
37-1635320Washington, DC$17,700,000
30-0505290Oakland, CA$117,700
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-The Kauffman Group Is Owned by Kim Kauffman, Board MemberPriorities USA Paid the Kauffman Group for Fundraising Services. This Payment for Services Was at or Below Fair Market Value.No$631,250
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

The organization has no separate committees with the authority to act on behalf of the governing body.

Form 990, Part VI, Section B, Line 11B

The form 990 was prepared by the outside accountants and reviewed by legal counsel. A complete copy of the 990 was provided to the full board prior to filing with the irs.

Form 990, Part VI, Section B, Line 12C

Directors and officers are required to disclose to the board any financial interest in which the officer or director directly or indirectly has a conflict of interest. Officers, directors and key employees are also required to sign a conflict of interest policy annually. Any person or entity that is a party to a transaction under consideration by the board (interested director or officer) is required to abstain from voting on the transaction. Form 990, part vi, section b, line 14: the organization is in the process of implementing a written document retention and destruction policy. This policy will be implemented in 2021.

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents, conflict of interest policy and financial statements available to the public upon request.

FORM 990, PART VII, SECTION A:

Part vii, section a reflects reportable compensation shown on w-2s issued by priorities usa. A portion of compensation may be allocated to priorities usa foundation, an organization that does not meet the definition of a "related organization" as defined in the form 990 glossary. Priorities usa foundation reimburses priorities usa for allocable time that employees spend on foundation business. Patrick mchugh, jill shesol and guy cecil's allocable share of compensation for priorites usa is reflected below: priorities usa: patrick mchugh $393,092 salary and $23,481 benefits jill shesol $157,237 salary and $13,676 benefits guy cecil $343,955 salary and $19,148 benefits

Filing and Contact Details

Filer

Filer Name
Priorities USA
EIN
47-4596232
Phone
2025408002
Address
611 PENNSYLVANIA AVENUE SE NO 143, WASHINGTON, DC 20003

Signing Officer

Name
Guy Cecil
Title
President
Phone
2025408002
Signed
2021-11-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Guy Cecil
Formed
2015
Legal Domicile
Dc
Voting Board Members
8
Independent Board Members
6
Employees
102
Volunteers
0

Preparer

Firm
Gelman Rosenberg & Freedman
Address
4550 MONTGOMERY AVE SUITE 800N, BETHESDA, MD 20814-2930
Preparer
Richard J Locastro CPA
Phone
3019519090
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

For the year ended december 31, 2020, the organization has documented its consideration of fasb asc 740-10, income taxes, that provides guidance for reporting uncertainty in income taxes, and has determined that no material uncertain tax positions qualify for either recognition or disclosure in the financial statements.

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IRS990/Desc0DIGITAL: DURING THE 2020 CALENDAR YEAR, PRIORITIES EXPANDED ITS ACTIVITIES TO FURTHER DEVELOP OUR LONG-TERM RESEARCH, DIGITAL AND COMMUNICATIONS PROGRAM TO MOBILIZE EVERY AMERICAN POSSIBLE ON ISSUES THAT AFFECT THEIR LIVES. THAT INCLUDED CONDUCTING RESEARCH TO IDENTIFY THE BEST METHODS AND MEDIUMS TO REACH THOSE IMPACTED BY POLICY DECISIONS, AND THEN COMMUNICATING DIRECTLY TO THESE CITIZENS ON VITAL ISSUES VIA DIGITAL COMMUNICATIONS.
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IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt12DEPUTY EXECUTIVE DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR OF RESEARCH & POLLING
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR OF CREATIVE STRATEGY
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR OF ANALYTICS
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR OF STRATEGIC COMMUNICATIONS
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