Civic Intelligence

Priorities USA

990 • Fiscal year 2019 • EIN 47-4596232

Jan 01, 2019 to Dec 31, 2019 • Filed on Nov 09, 2020

1030 15th St NW No 950WWashington, DC 20005

(202) 552-0221

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

65th percentile

0.32x

Higher debt load relative to assets than 65% of similar nonprofits.

2019 filings • 501(c)4 • $25M-$50M nonprofits • Source year 2019

Liabilities / Revenue

28th percentile

0.11x

Higher debt load relative to revenue than 28% of similar nonprofits.

2019 filings • 501(c)4 • $25M-$50M nonprofits • Source year 2019

Net Margin

71st percentile

21%

Higher net margin than 71% of similar nonprofits.

2019 filings • 501(c)4 • $25M-$50M nonprofits • Source year 2019

Top Officer Pay

67th percentile

$321,697

Higher top officer pay than 67% of similar nonprofits.

Top officer pay equals 0.8% of source-year revenue.

2019 filings • 501(c)4 • $25M-$50M nonprofits • Source year 2019

Asset Growth

98th percentile

327%

Faster asset growth than 98% of similar nonprofits.

2019 filings • 501(c)4 • $25M-$50M nonprofits • Annualized from 2018 to 2019

Revenue Growth

94th percentile

111%

Faster revenue growth than 94% of similar nonprofits.

2019 filings • 501(c)4 • $25M-$50M nonprofits • Annualized from 2018 to 2019

Assets

Up

$13,364,949

Up $10,234,825 (+327%) from 2018

Net Assets

Up

$9,057,707

Up $8,218,906 (+980%) from 2018

Liabilities

Up

$4,307,242

Up $2,015,919 (+88%) from 2018

Revenue

Up

$38,956,318

Up $20,499,464 (+111%) from 2018

Expenses

Up

$30,737,412

Up $11,454,582 (+59%) from 2018

Net Income

Up

$8,218,906

Up $9,044,882 (+1095%) from 2018

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2016: $314,052Liabilities 2016: $0Net Assets 2016: $314,0522016Assets 2017: $1,969,899Liabilities 2017: $305,122Net Assets 2017: $1,664,7772017Assets 2018: $3,130,124Liabilities 2018: $2,291,323Net Assets 2018: $838,8012018Assets 2019: $13,364,949Liabilities 2019: $4,307,242Net Assets 2019: $9,057,7072019Assets 2020: $4,831,315Liabilities 2020: $146,081Net Assets 2020: $4,685,2342020Assets 2021: $5,947,758Liabilities 2021: $363,550Net Assets 2021: $5,584,2082021Assets 2022: $1,961,552Liabilities 2022: $475,594Net Assets 2022: $1,485,9582022Assets 2023: $1,862,569Liabilities 2023: $205,960Net Assets 2023: $1,656,6092023Assets 2024: $2,035,145Liabilities 2024: $259,146Net Assets 2024: $1,775,9992024

Highlighted filing

2019

Assets$13,364,949
Liabilities$4,307,242
Net Assets$9,057,707

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$80M$60M$40M$20M$0-$20MRevenue 2016: $16,963,750Expenses 2016: $16,720,204Net Income 2016: $243,5462016Revenue 2017: $9,057,538Expenses 2017: $7,561,813Net Income 2017: $1,495,7252017Revenue 2018: $18,456,854Expenses 2018: $19,282,830Net Income 2018: -$825,9762018Revenue 2019: $38,956,318Expenses 2019: $30,737,412Net Income 2019: $8,218,9062019Revenue 2020: $66,587,425Expenses 2020: $70,959,898Net Income 2020: -$4,372,4732020Revenue 2021: $14,237,293Expenses 2021: $13,338,320Net Income 2021: $898,9732021Revenue 2022: $27,376,634Expenses 2022: $31,474,884Net Income 2022: -$4,098,2502022Revenue 2023: $10,825,399Expenses 2023: $10,654,748Net Income 2023: $170,6512023Revenue 2024: $26,482,903Expenses 2024: $26,363,513Net Income 2024: $119,3902024

Highlighted filing

2019

Revenue$38,956,318
Expenses$30,737,412
Net Income$8,218,906
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Nov 9, 2020
Return Version
2019v5.1
Gross Receipts
$41,324,318
Mission and Program Overview

Mission

Priorities usa fights to mobilize every american possible on the issues that affect their lives by building a state of the art research, digital, and communications infrastructure to do it. To that end, priorities usa's mission is to ensure the (see schedule o) democratic process is accessible to every citizen.

SEE PART III, LINE 1.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,905,656$10,161,531▲ $7,255,875
Pledges and Grants Receivable-$2,500,000-
Land, Buildings, and Equipment, Net$16,106--
Total Assets$3,130,124$13,364,949▲ $10,234,825
Other Assets Total$208,362$703,418▲ $495,056
Liabilities
Accounts Payable and Accrued Expenses$2,213,673$4,266,325▲ $2,052,652
Other Liabilities$77,650$40,917▼ $36,733
Total Liabilities$2,291,323$4,307,242▲ $2,015,919
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$838,801$4,856,137▲ $4,017,336
Net Assets With Donor Restrictions-$4,201,570-
Total Net Assets Fund Balance$838,801$9,057,707▲ $8,218,906
Total Liabilities and Net Assets / Fund Balance$3,130,124$13,364,949▲ $10,234,825

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$603,418--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Patrick MchughTreasurerPT$300,000$21,697$321,697
Guy CecilPresidentPT$250,000$14,429$264,429
Danielle ButterfieldDirector of Paid MediaPT$201,500$14,461$215,961
Josh SchwerinSr. Strategist & Comm. DirectorPT$200,000$15,014$215,014
Jennifer StoweDeputy Executive DirectorPT$200,001$14,861$214,862
Katie DrapchoDirector of Research & PollingPT$160,001$13,149$173,150
Jill ShesolCFOPT$160,000$13,149$173,149
Sarah KendrickDirector of Creative StrategyPT$128,125$11,459$139,584
Margeaux AbramsDirector of OperationsPT$126,000$11,236$137,236
Nicholas AhamedDirector of AnalyticsPT$122,083$8,843$130,926

Board Members and Trustees

NameTitle
Harold IckesDirector
Kim Kauffman See Schedule LDirector
Lee SaundersDirector
Randi WeingartenDirector
Stephanie SchricokDirector
Rufus GiffordDirector (beg. 11/19)
Jessica ReevesDirector (through 04/19)
Kasim ReedDirector (through 10/19)
Stacey AbramsDirector (through 11/19)

Highest Paid Contractors

ContractorServicesLocationCompensation
Perkins Coie LLPLitigation Services1201 THIRD AVE STE 4900, Seattle, WA 98101$5,393,441
Facebook INCDigital Ad Services1 HACKER WAY, Menlo Park, CA 94025$3,230,848
Google LLCDigital Ad Services1600 AMPHITHEATRE PKWY, Mountain View, CA 94043$3,014,381
Civis Analytics INCData Analytics And Testing200 W MONROE ST STE 2200, Chicago, IL 60606$2,824,475
The Kauffman GroupFundraising Consulting208 EYE ST NE FL 2, Washington, DC 20002$369,835
Revenue and Support

Revenue Composition

Contributions and Grants
$38,968,383
Program Service Revenue
$0
Investment Income
$-17,665
Other Revenue
$5,600
All Other Contributions
$38,968,383
Change in Net Assets
$8,218,906

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded1$2,368,000Fair Market Value (FMV)
Total Noncash Contributions1$2,368,000-

Audited Revenue Reconciliation

Revenue per Audited Statements
$38,956,318
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$38,956,318
Total Revenue per Form 990
$38,956,318
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$20,115,154
Grants and Similar Amounts Paid$5,305,750
Salaries, Compensation, and Employee Benefits$4,946,673
Total Fundraising Expense$712,678
Professional Fundraising Fees$369,835

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$7,235,360$54,370$1,377$7,291,107
Grants to Domestic Orgs$5,305,750--$5,305,750
Other Salaries and Wages$2,380,519$802,232$21,472$3,204,223
Occupancy$428,885$847,589$17,307$1,293,781
Current Officers, Directors, Trustees, and Key Employees$679,874$339,937$113,313$1,133,124
Fees for Services Other$564,266$96,111$5,844$666,221
Other Expenses$884,261$646,768$5,336$646,768
Fees for Services Legal-$429,855$35,956$465,811
Fees for Services Professional Fundraising--$369,835$369,835
Payroll Taxes$240,483$89,297$10,152$339,932
Office Expenses$125,003$82,671$20,218$227,892
Travel$79,032$39,643$95,648$214,323
Other Employee Benefits$133,063$46,129$2,445$181,637
Conferences and Meetings$154,153$5,302$4,878$164,333
Fees for Services Accounting-$146,334-$146,334
Information Technology$81,523$34,371$3,801$119,695
Pension Plan Contributions$65,564$21,844$349$87,757
Insurance$57,148$19,050$3,714$79,912
All Other Expenses$26,444$35,844$1,033$63,321
Depreciation Depletion-$3,333-$3,333
Total Functional Expenses$26,104,738$3,919,996$712,678$30,737,412

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$30,737,412
Total Expenses per Audited Statements$30,737,412
Total Expenses per Form 990$30,737,412
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Priorities USA ActionWashington, DC527Advocacy and General Operations$3,000,000
Fair Fight Action IncAtlanta, GA501(c)(4)Advocacy and General Operations$1,000,000
The Good Land Committee IncMilwaukee, WI501(c)(6)Advocacy and General Operations$1,000,000
Run for Something Action FundWashington, DC501(c)(4)Advocacy and General Operations$100,000
Collective FutureWashington, DC501(c)(4)Advocacy and General Operations$50,000
EMILY'S LIST NON-FEDERALWashington, DC527Advocacy and General Operations$50,000
America VotesWashington, DC501(c)(4)Advocacy and General Operations$35,000
Democratic Legislative Campaign CommitteeWashington, DC527Advocacy and General Operations$30,000
Black Church Action FundWashington, DC501(c)(4)Advocacy and General Operations$25,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$369,835
Political and Lobbying Activity
Political campaign activity
Yes
Subject to proxy tax
No

Reported Spending and Taxes

Line ItemAmount
Political Expenditures$6,683,879
Total Exempt Function Spending$6,683,879
Section 527 Activity Spending$3,603,879

Section 527 Organizations

OrganizationLocationAmount
37-1635320Washington, DC$3,000,000
52-1391360Washington, DC$50,000
52-1870839Washington, DC$30,000
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-The Kauffman Group Is Owned by Kim Kauffman, Board MemberPriorities USA Paid the Kauffman Group for Fundraising Services. This Payment for Services Was at or Below Fair Market Value.No$369,835
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$40,917
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

The organization has no separate committees with the authority to act on behalf of the governing body.

Form 990, Part VI, Section B, Line 11B

The form 990 was prepared by the outside accountants and reviewed by legal counsel. A complete copy of the 990 was provided to the full board prior to filing with the irs.

Form 990, Part VI, Section B, Line 12C

Directors and officers are required to disclose to the board any financial interest in which the officer or director directly or indirectly has a conflict of interest. Officers, directors and key employees are also required to sign a conflict of interest policy annually. Any person or entity that is a party to a transaction under consideration by the board (interested director or officer) is required to abstain from voting on the transaction. Form 990, part vi, section b, line 14: the organization is in the process of implementing a written document retention and destruction policy. This policy will be implemented in 2021.

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents, conflict of interest policy and financial statements available to the public upon request.

FORM 990, PART VII, SECTION A:

Part vii, section a reflects reportable compensation shown on w-2s issued by priorities usa. A portion of compensation may be allocated to priorities usa foundation, an organization that does not meet the definition of a "related organization" as defined in the form 990 glossary. Priorities usa foundation reimburses priorities usa for allocable time that employees spend on foundation business. Patrick mchugh, jill shesol and guy cecil's allocable share of compensation for priorites usa is reflected below: priorities usa: patrick mchugh $277,500 salary and $20,070 benefits jill shesol $148,000 salary and $12,133 benefits guy cecil $231,250 salary and $13,348 benefits

Filing and Contact Details

Filer

Filer Name
Priorities USA
EIN
47-4596232
Phone
2025520221
Address
1030 15TH ST NW NO 950W, WASHINGTON, DC 20005

Signing Officer

Name
Patrick Mchugh
Title
Executive Director
Phone
2025520221
Signed
2020-11-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Patrick Mchugh
Formed
2015
Legal Domicile
Dc
Voting Board Members
7
Independent Board Members
5
Employees
43
Volunteers
0

Preparer

Firm
Gelman Rosenberg & Freedman
Address
4550 MONTGOMERY AVE SUITE 800N, BETHESDA, MD 20814-2930
Preparer
Richard J Locastro CPA
Phone
3019519090
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

For the year ended december 31, 2019, the organization has documented its consideration of fasb asc 740-10, income taxes, that provides guidance for reporting uncertainty in income taxes, and has determined that no material uncertain tax positions qualify for either recognition or disclosure in the financial statements.

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IRS990/Desc0DIGITAL: DURING THE 2019 CALENDAR YEAR, PRIORITIES EXPANDED ITS ACTIVITIES TO FURTHER DEVELOP OUR LONG-TERM RESEARCH, DIGITAL AND COMMUNICATIONS PROGRAM TO MOBILIZE EVERY AMERICAN POSSIBLE ON ISSUES THAT AFFECT THEIR LIVES. THAT INCLUDED CONDUCTING RESEARCH TO IDENTIFY THE BEST METHODS AND MEDIUMS TO REACH THOSE IMPACTED BY POLICY DECISIONS, AND THEN COMMUNICATING DIRECTLY TO THESE CITIZENS ON VITAL ISSUES VIA DIGITAL COMMUNICATIONS.
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IRS990/Form990PartVIISectionAGrp/PersonNm16SARAH KENDRICK
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IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR (THROUGH 04/19)
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR (THROUGH 10/19)
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR OF PAID MEDIA
IRS990/Form990PartVIISectionAGrp/TitleTxt14SR. STRATEGIST & COMM. DIR.
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR OF RESEARCH & POLLING
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR OF CREATIVE STRATEGY
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR OF OPERATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR OF ANALYTICS
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IRS990/MissionDesc0PRIORITIES USA FIGHTS TO MOBILIZE EVERY AMERICAN POSSIBLE ON THE IMPORTANT ISSUES THAT AFFECT THEIR LIVES - AND BUILDING A STATE-OF-THE-ART RESEARCH, DIGITAL, AND COMMUNICATIONS INFRASTRUCTURE TO DO IT. TO THAT END, PRIORITIES USA'S MISSION IS TO (SEE SCHEDULE O) ENSURE THE DEMOCRATIC PROCESS IS ACCESSIBLE TO EVERY CITIZEN.
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IRS990/ProgSrvcAccomActy2Grp/Desc0VOTING RIGHTS: DURING THE 2019 CALENDAR YEAR, PRIORITIES USA PURSUED A MISSION OF ENSURING THAT THE DEMOCRATIC PROCESS IS ACCESSIBLE TO EVERY CITIZEN. WE PURSUED THIS EFFORT BY FOCUSING ON MAIN AREAS WE FELT WERE MOST VITAL TO THIS MISSION. THESE AREAS WERE 1) LITIGATING THROUGH OUR JUDICIAL SYSTEM TO OVERTURN THESE LAWS, SUCH AS SUPPRESSIVE VOTER ID LAWS, ONCE THEY PASSED THEIR LEGISLATURES AND 2) SUPPORTING PROGRAMS THAT WORKED TO SUPPORT THESE GOALS.
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