Civic Intelligence

Movement Advancement Project

EIN 47-3968535 • 501(c)3 • Boulder, CO

Profile

The movement advancement project (map) provides rigorous research, insight, and analysis that help speed equality for all americans.

1905 15th Street 1097Boulder, CO 80306

www.mapresearch.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

30th percentile

0.03x

Higher debt load relative to assets than 30% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

27th percentile

0.05x

Higher debt load relative to revenue than 27% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

27th percentile

-4.4%

Higher net margin than 27% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

71st percentile

14%

Faster asset growth than 71% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2022 to 2024

Revenue Growth

31st percentile

-1.8%

Faster revenue growth than 31% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2022 to 2024

Assets

Down

$6,663,740

Down $210,054 (-3.1%) from 2023

Liabilities

Up

$207,165

Up $68,275 (+49%) from 2023

Net Assets

Down

$6,456,575

Down $278,329 (-4.1%) from 2023

Revenue

Down

$4,159,010

Down $362,533 (-8.0%) from 2023

Expenses

Up

$4,340,258

Up $1,486,228 (+52%) from 2023

Net Income

Down

-$181,248

Down $1,848,761 (-111%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0Assets 2016: $1,829,615Liabilities 2016: $128,448Net Assets 2016: $1,701,1672016Assets 2017: $1,554,864Liabilities 2017: $44,172Net Assets 2017: $1,510,6922017Assets 2018: $1,936,974Liabilities 2018: $132,369Net Assets 2018: $1,804,6052018Assets 2019: $1,929,642Liabilities 2019: $38,544Net Assets 2019: $1,891,0982019Assets 2020: $2,967,330Liabilities 2020: $35,079Net Assets 2020: $2,932,2512020Assets 2021: $3,177,395Liabilities 2021: $101,679Net Assets 2021: $3,075,7162021Assets 2022: $5,132,840Liabilities 2022: $122,021Net Assets 2022: $5,010,8192022Assets 2023: $6,873,794Liabilities 2023: $138,890Net Assets 2023: $6,734,9042023Assets 2024: $6,663,740Liabilities 2024: $207,165Net Assets 2024: $6,456,5752024

Highlighted filing

2024

Assets$6,663,740
Liabilities$207,165
Net Assets$6,456,575

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2016: $2,205,010Expenses 2016: $1,727,795Net Income 2016: $477,2152016Revenue 2017: $1,737,972Expenses 2017: $1,928,447Net Income 2017: -$190,4752017Revenue 2018: $2,203,953Expenses 2018: $1,910,040Net Income 2018: $293,9132018Revenue 2019: $1,910,647Expenses 2019: $1,824,154Net Income 2019: $86,4932019Revenue 2020: $2,947,576Expenses 2020: $1,906,423Net Income 2020: $1,041,1532020Revenue 2021: $1,972,082Expenses 2021: $1,828,617Net Income 2021: $143,4652021Revenue 2022: $4,312,806Expenses 2022: $2,377,703Net Income 2022: $1,935,1032022Revenue 2023: $4,521,543Expenses 2023: $2,854,030Net Income 2023: $1,667,5132023Revenue 2024: $4,159,010Expenses 2024: $4,340,258Net Income 2024: -$181,2482024

Highlighted filing

2024

Revenue$4,159,010
Expenses$4,340,258
Net Income-$181,248

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 5, 2025
Return Version
2024v5.0
Gross Receipts
$4,159,010
Mission and Program Overview

Mission

The movement advancement project (map) provides rigorous research, insight, and analysis that help speed equality for all americans.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$2,985,456$5,005,829▲ $2,020,373
Savings and Temporary Cash Investments$3,302,161$1,260,914▼ $2,041,247
Pledges and Grants Receivable$534,167$306,355▼ $227,812
Accounts Receivable$37,491$64,565▲ $27,074
Prepaid Expenses and Deferred Charges$10,010$21,397▲ $11,387
Land, Buildings, and Equipment, Net$4,509$4,680▲ $171
Total Assets$6,873,794$6,663,740▼ $210,054
Liabilities
Accounts Payable and Accrued Expenses$138,890$155,165▲ $16,275
Other Liabilities-$52,000-
Total Liabilities$138,890$207,165▲ $68,275
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,100,698$4,787,438▼ $313,260
Net Assets With Donor Restrictions$1,634,206$1,669,137▲ $34,931
Total Net Assets Fund Balance$6,734,904$6,456,575▼ $278,329
Total Liabilities and Net Assets / Fund Balance$6,873,794$6,663,740▼ $210,054

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$4,680$50,718$55,398
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Naomi GoldbergExecutive DiFT$223,468$2,961$226,429
Naomi GoldbergExecutive Director-$223,468$2,961$226,429
Ineke MushovicExecutive DiFT$207,704$12,665$220,369
Ineke MushovicExecutive Director-$207,704$12,665$220,369
Calla DevlinPublic Educ/FT$186,737$16,648$203,385
Calla DevlinPublic Educ/comm Director-$186,737$16,648$203,385
Sean LundMessage ReseFT$186,378$3,321$189,699
Sean LundMessage Research Director-$186,378$3,321$189,699
Logan CaseyDirector Policy RFT$131,743$10,191$141,934
Dana JunielCommunicatioFT$112,036$7,871$119,907
Brian HinkleVoting PolicFT$107,441$9,155$116,596

Board Members and Trustees

NameTitle
Chris MaggianoBoard Chair
David SmithVice Chair
Ana MaDirector
Dave MontezDirector
Debbie FelixDirector
Frank BaiocchiDirector
Jennifer LangtonDirector
Michael FlemmingDirector
Neish McleanDirector
Terrence MeckDirector
Weston Milliken PhdDirector
Leah Pryor-leaseSecretary
Michael DabbsTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Momentum AdvisorsAdmin/finance1685 S COLORADO BLVD S412, Denver, CO 80222$235,000
Npoc Services-154 HUMPHREY ST SUITE 4, Swampscott, MA 01907$192,969
Wonder Strategies For Good-101 DOWNEY STREET, San Francisco, CA 94117$188,538
Global Strategy Group-215 PARK AVE SOUTH 15TH FLOOR, New York, NY 10003$180,000
Msr Strategies LLC-523 CASWELL ROAD, Chapel Hill, NC 27514$144,000
Revenue and Support

Revenue Composition

Contributions and Grants
$3,719,284
Program Service Revenue
$153,612
Investment Income
$286,114
Other Revenue
$0
All Other Contributions
$3,719,284
Change in Net Assets
$-181,248

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,159,010
Revenue Not Reported on Form 990
$-97,081
Total Revenue per Audited Statements
$4,061,929
Total Revenue per Form 990
$4,159,010
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,998,046
Salaries, Compensation, and Employee Benefits$1,989,832
Grants and Similar Amounts Paid$352,380
Total Fundraising Expense$44,586
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,259,398$71,360$19,805$1,350,563
Fees for Services Other$873,338$149,302$5,961$1,028,601
Current Officers, Directors, Trustees, and Key Employees$414,423$26,613$7,001$448,037
Grants to Domestic Orgs$352,380--$352,380
Travel$111,028$16,053-$127,081
Payroll Taxes$87,309$26,872$4,982$119,163
Information Technology$48,311$38,205$1,836$88,352
Other Employee Benefits$45,932$14,136$2,620$62,688
All Other Expenses$19,744$30,481$1,964$52,189
Other Expenses$28,361$60,000-$28,361
Fees for Services Accounting$3,814$12,270-$16,084
Pension Plan Contributions$6,875$2,114$392$9,381
Insurance$5,353$3,516$25$8,894
Depreciation Depletion$3,405$375-$3,780
Office Expenses$1,494$1,346-$2,840
Advertising$125--$125
Total Functional Expenses$3,843,029$452,643$44,586$4,340,258

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$4,340,258
Total Expenses per Audited Statements$4,340,258
Total Expenses per Form 990$4,340,258
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Refundable Advance$52,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

The finance and audit committee reviews the draft form 990 and then sends the approved/reviewed draft to the full board for review.

Form 990, Page 6, Part VI, Line 12C

Annual questionaires are completed by board members and key employees, and then any potential conflicts are reviewed and discussed by the bod.

Form 990, Page 6, Part VI, Line 15A

The executive committee of the board of directors determine compensation based on the talent profile and comparable market compensation in the area of work.

Form 990, Page 6, Part VI, Line 15B

The executive committee of the board of directors determines compensation based on the talent profile and comparable market compensation in the area of work.

Form 990, Page 6, Part VI, Line 19

Governing and financial documents are available upon request.

Filing and Contact Details

Filer

Filer Name
Movement Advancement Project
EIN
47-3968535
Phone
3035784600
Address
1905 15TH STREET 1097, BOULDER, CO 80306

Signing Officer

Name
Naomi Goldberg
Title
Executive Director
Phone
7202743263
Signed
2025-11-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Naomi Goldberg
Formed
2015
Legal Domicile
Dc
Voting Board Members
12
Independent Board Members
12
Employees
14

Preparer

Firm
Taylor Roth and Company
Address
1580 LINCOLN ST STE 520, DENVER, CO 80203-1517
Preparer
Ken Roth
Phone
3038308109
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4A

Lgbtq policy research - produced policy reports and analyses that are persuasive, easy-to- understand, and actionable including on topics such as efforts to restrict voting rights and attacks on inclusion efforts. - participated in collaborations and coalitions to advance lgbtq data inclusion, to advance federal policies to support lgbtq people, and to support state advocates. - maintained, updated, and expanded the lgbtq equality maps, which are maps top-performing content for both media coverage and page views on the website, and the democracy maps, which provide a holistic state-by-state look at election laws and policies. Movement research and messaging: - maps team of communications, messaging, and policy experts consistently provided nuanced and clear analyses to the media, helping them better communicate about key issues of the day; to advocates in the movement to inform their advocacy and messaging; and to the public directly through our creative and strategic communications work. - conducted movement assessment and building work to help organizations, funders, and other movements better understand lgbtq organizational capacity, including surveys of lgbtq community centers and leading lgbtq advocacy organizations. Open to all - brought together businesses to create environments where customers, employees and vendors can feel a true sense of belonging and be valued and respected for who they are.

Form 990, Part IX, Line 11G

Project consulting 822,266 9,353 0 contract services 48,947 139,949 5,961 translation services 2,125 0 0 total 873,338 149,302 5,961

Raw XML AppendixShowing 400 of 603 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0EXECUTIVE DI
IRS990/Form990PartVIISectionAGrp/TitleTxt1EXECUTIVE DI
IRS990/Form990PartVIISectionAGrp/TitleTxt2MESSAGE RESE
IRS990/Form990PartVIISectionAGrp/TitleTxt3PUBLIC EDUC/
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIR POLICY R
IRS990/Form990PartVIISectionAGrp/TitleTxt5COMMUNICATIO
IRS990/Form990PartVIISectionAGrp/TitleTxt6VOTING POLIC
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt8VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt9SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt10TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/FormationYr02015
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd0true
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt012
IRS990/GrantAmt0352380
IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt0352380
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IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt04159010
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IndependentAuditFinclStmtInd0true
IRS990/IndependentVotingMemberCnt012
IRS990/IndivRcvdGreaterThan100KCnt08
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/FundraisingAmt01836
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt038205
IRS990/InformationTechnologyGrp/ProgramServicesAmt048311
IRS990/InformationTechnologyGrp/TotalAmt088352
IRS990/InsuranceGrp/FundraisingAmt025
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IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
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IRS990/MissionDesc0THE MOVEMENT ADVANCEMENT PROJECT (MAP) PROVIDES RIGOROUS RESEARCH, INSIGHT, AND ANALYSIS THAT HELP SPEED EQUALITY FOR ALL AMERICANS.
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IRS990/OtherExpensesGrp/Desc0POLLING & RESEARCH
IRS990/OtherExpensesGrp/Desc1CREDIT LOSS EXPENSE
IRS990/OtherExpensesGrp/Desc2VIDEO/GRAPHIC PRODUCTION
IRS990/OtherExpensesGrp/Desc3PROGRAM EVENTS
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IRS990/OtherExpensesGrp/ProgramServicesAmt228361
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IRS990/OtherExpensesGrp/TotalAmt160000
IRS990/OtherExpensesGrp/TotalAmt245014
IRS990/OtherExpensesGrp/TotalAmt328361
IRS990/OtherLiabilitiesGrp/EOYAmt052000
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IRS990/ProgramServiceRevenueGrp/Desc0PROGRAM INCOME
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IRS990/PYTotalRevenueAmt04521543
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt0-181248
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0153612
IRS990/SavingsAndTempCashInvstGrp/BOYAmt03302161
IRS990/SavingsAndTempCashInvstGrp/EOYAmt01260914
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0ALL OTHER 0
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0PART II, LINE 10

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