Civic Intelligence

Movement Advancement Project Inc.

990 • Fiscal year 2020 • EIN 47-3968535

Jan 01, 2020 to Dec 31, 2020 • Filed on Aug 26, 2021

1905 15th Street 1097Boulder, CO 80306

(303) 578-4600

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

27th percentile

0.01x

Higher debt load relative to assets than 27% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

22nd percentile

0.01x

Higher debt load relative to revenue than 22% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Net Margin

84th percentile

35%

Higher net margin than 84% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

94th percentile

$286,932

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 9.7% of source-year revenue.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Asset Growth

87th percentile

54%

Faster asset growth than 87% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

87th percentile

54%

Faster revenue growth than 87% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Assets

Up

$2,967,330

Up $1,037,688 (+54%) from 2019

Net Assets

Up

$2,932,251

Up $1,041,153 (+55%) from 2019

Liabilities

Down

$35,079

Down $3,465 (-9.0%) from 2019

Revenue

Up

$2,947,576

Up $1,036,929 (+54%) from 2019

Expenses

Up

$1,906,423

Up $82,269 (+4.5%) from 2019

Net Income

Up

$1,041,153

Up $954,660 (+1104%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2016: $1,829,615Liabilities 2016: $128,448Net Assets 2016: $1,701,1672016Assets 2017: $1,554,864Liabilities 2017: $44,172Net Assets 2017: $1,510,6922017Assets 2018: $1,936,974Liabilities 2018: $132,369Net Assets 2018: $1,804,6052018Assets 2019: $1,929,642Liabilities 2019: $38,544Net Assets 2019: $1,891,0982019Assets 2020: $2,967,330Liabilities 2020: $35,079Net Assets 2020: $2,932,2512020Assets 2021: $3,177,395Liabilities 2021: $101,679Net Assets 2021: $3,075,7162021Assets 2022: $5,132,840Liabilities 2022: $122,021Net Assets 2022: $5,010,8192022Assets 2023: $6,873,794Liabilities 2023: $138,890Net Assets 2023: $6,734,9042023Assets 2024: $6,663,740Liabilities 2024: $207,165Net Assets 2024: $6,456,5752024

Highlighted filing

2020

Assets$2,967,330
Liabilities$35,079
Net Assets$2,932,251

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2016: $2,205,010Expenses 2016: $1,727,795Net Income 2016: $477,2152016Revenue 2017: $1,737,972Expenses 2017: $1,928,447Net Income 2017: -$190,4752017Revenue 2018: $2,203,953Expenses 2018: $1,910,040Net Income 2018: $293,9132018Revenue 2019: $1,910,647Expenses 2019: $1,824,154Net Income 2019: $86,4932019Revenue 2020: $2,947,576Expenses 2020: $1,906,423Net Income 2020: $1,041,1532020Revenue 2021: $1,972,082Expenses 2021: $1,828,617Net Income 2021: $143,4652021Revenue 2022: $4,312,806Expenses 2022: $2,377,703Net Income 2022: $1,935,1032022Revenue 2023: $4,521,543Expenses 2023: $2,854,030Net Income 2023: $1,667,5132023Revenue 2024: $4,159,010Expenses 2024: $4,340,258Net Income 2024: -$181,2482024

Highlighted filing

2020

Revenue$2,947,576
Expenses$1,906,423
Net Income$1,041,153
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Aug 26, 2021
Return Version
2020v4.0
Gross Receipts
$2,947,576
Mission and Program Overview

Mission

The movement advancement project (map) provides rigorous research, insight, and analysis that help speed equality for all americans.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$669,637$2,836,582▲ $2,166,945
Investments in Publicly Traded Securities$711,749--
Pledges and Grants Receivable$222,989$119,386▼ $103,603
Accounts Receivable$92,614--
Land, Buildings, and Equipment, Net$15,038$7,092▼ $7,946
Prepaid Expenses and Deferred Charges$10,261$3,150▼ $7,111
Cash and Non-Interest-Bearing Accounts$207,354$1,120▼ $206,234
Total Assets$1,929,642$2,967,330▲ $1,037,688
Liabilities
Accounts Payable and Accrued Expenses$38,544$35,079▼ $3,465
Total Liabilities$38,544$35,079▼ $3,465
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,652,568$1,759,225▲ $106,657
Net Assets With Donor Restrictions$238,530$1,173,026▲ $934,496
Total Net Assets Fund Balance$1,891,098$2,932,251▲ $1,041,153
Total Liabilities and Net Assets / Fund Balance$1,929,642$2,967,330▲ $1,037,688

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$7,092$33,096$40,188
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Ineke MushovicExecutive DiFT$279,831$7,101$286,932
Ineke MushovicExecutive Director-$279,831$7,101$286,932
Calla RongerudePublic Educ/FT$149,626$7,326$156,952
Calla RongerudePublic Educ/comm Director-$149,626$7,326$156,952
Sean LundMessage ReseFT$155,350$1,000$156,350
Sean LundMessage Research Director-$155,350$1,000$156,350
Naomi GoldbergPolicy/reseaFT$138,125$1,000$139,125

Board Members and Trustees

NameTitle
Chris MaggianoBoard Chair
Michael FlemingVice Chair
David MontezDirector
David SmithDirector
Frank BaiocchiDirector
Jennifer LangtonDirector
Luna YasuiDirector
Terrence MeckDirector
Weston Milliken PhdDirector
Leah Pryor-leaseSecretary
Heidi OverbeckTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Breakthrough Campaigns--$132,500
Revenue and Support

Revenue Composition

Contributions and Grants
$2,795,100
Program Service Revenue
$141,471
Investment Income
$10,779
Other Revenue
$226
All Other Contributions
$2,647,090
Change in Net Assets
$1,041,153

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,947,576
Revenue Not Reported on Form 990
$63
Total Revenue per Audited Statements
$2,947,639
Total Revenue per Form 990
$2,947,576
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,183,719
Other Expenses$722,704
Total Fundraising Expense$9,006
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$777,140$17,483$5,483$800,106
Current Officers, Directors, Trustees, and Key Employees$278,635$6,345$1,952$286,932
Fees for Services Other$138,517$67,683-$206,200
Payroll Taxes$68,985$2,197$499$71,681
Information Technology$21,445$9,692$862$31,999
Other Employee Benefits$19,250$612$138$20,000
Travel$13,258--$13,258
Office Expenses$8,239$354-$8,593
Fees for Services Accounting-$8,300-$8,300
Depreciation Depletion-$7,946-$7,946
Insurance$6,929$483$37$7,449
Other Expenses$6,088$157-$6,245
All Other Expenses$5,724--$5,724
Pension Plan Contributions$4,812$153$35$5,000
Occupancy$600$240-$840
Fees for Services Legal$494$102-$596
Advertising$95--$95
Total Functional Expenses$1,775,670$121,747$9,006$1,906,423

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,906,486
Expenses per Audited Statements$1,906,423
Total Expenses per Form 990$1,906,423
Expenses Not Reported on Form 990$63
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

The finance and audit committee reviews the draft form 990 and then sends the approved/reviewed draft to the full board for review.

Form 990, Page 6, Part VI, Line 12C

Annual questionaires are completed by board members and key employees, and then any potential conflicts are reviewed and discussed by the bod.

Form 990, Page 6, Part VI, Line 15A

The executive committee of the board of directors determine compensation based on the talent profile and comparable market compensation in the area of work.

Form 990, Page 6, Part VI, Line 19

Governing and financial documents are available upon request.

Filing and Contact Details

Filer

Filer Name
Movement Advancement Project
EIN
47-3968535
Phone
3035784600
Address
1905 15TH STREET 1097, BOULDER, CO 80306

Signing Officer

Name
Ineke Mushovic
Title
Executive Director
Phone
7202743263
Signed
2021-08-26
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ineke Mushovic
Formed
2015
Legal Domicile
Dc
Voting Board Members
10
Independent Board Members
10
Employees
10

Preparer

Firm
Taylor Roth and Company
Address
800 GRANT ST STE 205, DENVER, CO 80203-2944
Preparer
Ken Roth
Phone
3038308109
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4A

Lgbt policy research: - produced policy reports and analyses that are persuasive, easy-to- understand, and actionable including on topics of lgbtq equality in the u.s. Territories, a series of reports focused on lgbtq people in rural america in partnership with the equality federation, the national center for lesbian rights, and the national black justice coalition, and the potential implications of the u.s. Supreme court ruling in the title vii cases. - supported state and local public education efforts. Map provided demographic and policy impact research to advocates in several states seeking to expand nondiscrimination protections for lgbtq people as well as to partner organizations working to educate federal lawmakers about the need for comprehensive nondiscrimination protections. - maintained, updated, and expanded the lgbtq equality maps. The equality maps continue to be our top-performing content for both media coverage and page views on the website. During the grant period, the maps were viewed more than 750,000 times-an 85% increase over the previous year (compared to our 20% goal)-with 587,368 unique page views. Map updated and expanded the maps, including: adding "gay panic- and "trans panic" defenses; tracking the laws and policies in the five u.s. Territories; redesigned and expanded our tracking of local nondiscrimination ordinances; revised the hiv criminalization map; added a new topic for state bans on athletic participation by transgender athletes; and updated broadly for readability and ease of use. - received more than 290 media mentions of policy work, including in the new york times and front page coverage in usa today. Open to all: - open to all grew to raise awareness about the importance of the nation's nondiscrimination laws, including adding 300,000 new small businesses, 50 major fashion brands, and several key corporations including michael's crafts, sephora, airbnb, and ben & jerry's. Lgbt movement research and messaging: - map led the movement in developing messaging around the title vii supreme court oral arguments and a proposed rule that would change the nondiscrimination protections for u.s. Department of health and human services programs. - map led messaging research and development to help counter attacks on transgender youth athletes (especially given these attacks are becoming the latest barrier to passing nondiscrimination protections) and access to medical care for transgender youth. We have shown how past advocate messaging practices can be counterproductive and we have also developed promising approaches that can significantly de-fang opponent attacks. - our equality maps continue to provide media, policymakers, advocates, funders, and the public with a deeper understanding about the federal and state policy landscape for lgbtq issues. They are the most visited aspect of the map website and were cited frequently by the media throughout the grant period. - through map's easy to understand infographics and social media graphics, thoughtful and objective policy analyses, and our generosity of time, map's materials have informed movement organizations on issues ranging from rollbacks to nondiscrimination by the trump administration and state laws and proposed policies like child welfare religious exemptions. - map's team of communications, messaging, and policy experts consistently provide nuanced and clear analyses to the media, helping them better communicate about lgbtq people and the issues of the day; to advocates in the movement to inform their advocacy and messaging; and to the public directly through our creative and strategic communications work. Examples of this include repeated coverage of our work in usa today, regular feedback from movement organizations about the utility of our work, and the continuously growing number of people who visit our website and engage with our content on social media.

Form 990, Part IX, Line 11G

Project consulting 115,992 0 0 contract services 22,525 67,683 0 total 138,517 67,683 0

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IRS990/Desc0LGBT POLICY RESEARCH: - PRODUCED POLICY REPORTS AND ANALYSES THAT ARE PERSUASIVE, EASY-TO- UNDERSTAND, AND ACTIONABLE INCLUDING ON TOPICS OF LGBTQ EQUALITY IN THE U.S. TERRITORIES, A SERIES OF REPORTS FOCUSED ON LGBTQ PEOPLE IN RURAL AMERICA IN PARTNERSHIP WITH THE EQUALITY FEDERATION, THE NATIONAL CENTER FOR LESBIAN RIGHTS, AND THE NATIONAL BLACK JUSTICE COALITION, AND THE POTENTIAL IMPLICATIONS OF THE U.S. SUPREME COURT RULING IN THE TITLE VII CASES. - SUPPORTED STATE AND LOCAL PUBLIC EDUCATION EFFORTS. MAP PROVIDED DEMOGRAPHIC AND POLICY IMPACT RESEARCH TO ADVOCATES IN SEVERAL STATES SEEKING TO EXPAND NONDISCRIMINATION PROTECTIONS FOR LGBTQ PEOPLE AS WELL AS TO PARTNER ORGANIZATIONS WORKING TO EDUCATE FEDERAL LAWMAKERS ABOUT THE NEED FOR COMPREHENSIVE NONDISCRIMINATION PROTECTIONS. - MAINTAINED, UPDATED, AND EXPANDED THE LGBTQ EQUALITY MAPS. THE EQUALITY MAPS CONTINUE TO BE OUR TOP-PERFORMING CONTENT FOR BOTH MEDIA COVERAGE AND PAGE VIEWS ON THE WEBSITE. DURING THE GRANT PERIOD, THE MAPS WERE VIEWED MORE THAN 750,000 TIMES-AN 85% INCREASE OVER THE PREVIOUS YEAR (COMPARED TO OUR 20% GOAL)-WITH 587,368 UNIQUE PAGE VIEWS. MAP UPDATED AND EXPANDED THE MAPS, INCLUDING: ADDING "GAY PANIC- AND "TRANS PANIC" DEFENSES; TRACKING THE LAWS AND POLICIES IN THE FIVE U.S. TERRITORIES; REDESIGNED AND EXPANDED OUR TRACKING OF LOCAL NONDISCRIMINATION ORDINANCES; REVISED THE HIV CRIMINALIZATION MAP; ADDED A NEW TOPIC FOR STATE BANS ON ATHLETIC PARTICIPATION BY TRANSGENDER ATHLETES; AND UPDATED BROADLY FOR READABILITY AND EASE OF USE. - RECEIVED MORE THAN 290 MEDIA MENTIONS OF POLICY WORK, INCLUDING IN THE NEW YORK TIMES AND FRONT PAGE COVERAGE IN USA TODAY. OPEN TO ALL: - OPEN TO ALL GREW TO RAISE AWARENESS ABOUT THE IMPORTANCE OF THE NATION'S NONDISCRIMINATION LAWS, INCLUDING ADDING 300,000 NEW SMALL BUSINESSES, 50 MAJOR FASHION BRANDS, AND SEVERAL KEY CORPORATIONS INCLUDING MICHAEL'S CRAFTS, SEPHORA, AIRBNB, AND BEN & JERRY'S. LGBT MOVEMENT RESEARCH AND MESSAGING: - MAP LED THE MOVEMENT IN DEVELOPING MESSAGING AROUND THE TITLE VII SUPREME COURT ORAL ARGUMENTS AND A PROPOSED RULE THAT WOULD CHANGE THE NONDISCRIMINATION PROTECTIONS FOR U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES PROGRAMS. - MAP LED MESSAGING RESEARCH AND DEVELOPMENT TO HELP COUNTER ATTACKS ON TRANSGENDER YOUTH ATHLETES (ESPECIALLY GIVEN THESE ATTACKS ARE BECOMING THE LATEST BARRIER TO PASSING NONDISCRIMINATION PROTECTIONS) AND ACCESS TO MEDICAL CARE FOR TRANSGENDER YOUTH. WE HAVE SHOWN HOW PAST ADVOCATE MESSAGING PRACTICES CAN BE COUNTERPRODUCTIVE AND WE HAVE ALSO DEVELOPED PROMISING APPROACHES THAT CAN SIGNIFICANTLY DE-FANG OPPONENT ATTACKS. - OUR EQUALITY MAPS CONTINUE TO PROVIDE MEDIA, POLICYMAKERS, ADVOCATES, FUNDERS, AND THE PUBLIC WITH A DEEPER UNDERSTANDING ABOUT THE FEDERAL AND STATE POLICY LANDSCAPE FOR LGBTQ ISSUES. THEY ARE THE MOST VISITED ASPECT OF THE MAP WEBSITE AND WERE CITED FREQUENTLY BY THE MEDIA THROUGHOUT THE GRANT PERIOD. - THROUGH MAP'S EASY TO UNDERSTAND INFOGRAPHICS AND SOCIAL MEDIA GRAPHICS, THOUGHTFUL AND OBJECTIVE POLICY ANALYSES, AND OUR GENEROSITY OF TIME, MAP'S MATERIALS HAVE INFORMED MOVEMENT ORGANIZATIONS ON ISSUES RANGING FROM ROLLBACKS TO NONDISCRIMINATION BY THE TRUMP ADMINISTRATION AND STATE LAWS AND PROPOSED POLICIES LIKE CHILD WELFARE RELIGIOUS EXEMPTIONS. - MAP'S TEAM OF COMMUNICATIONS, MESSAGING, AND POLICY EXPERTS CONSISTENTLY PROVIDE NUANCED AND CLEAR ANALYSES TO THE MEDIA, HELPING THEM BETTER COMMUNICATE ABOUT LGBTQ PEOPLE AND THE ISSUES OF THE DAY; TO ADVOCATES IN THE MOVEMENT TO INFORM THEIR ADVOCACY AND MESSAGING; AND TO THE PUBLIC DIRECTLY THROUGH OUR CREATIVE AND STRATEGIC COMMUNICATIONS WORK. EXAMPLES OF THIS INCLUDE REPEATED COVERAGE OF OUR WORK IN USA TODAY, REGULAR FEEDBACK FROM MOVEMENT ORGANIZATIONS ABOUT THE UTILITY OF OUR WORK, AND THE CONTINUOUSLY GROWING NUMBER OF PEOPLE WHO VISIT OUR WEBSITE AND ENGAGE WITH OUR CONTENT ON SOCIAL MEDIA.
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