Civic Intelligence

Reflo Inc

990 • Fiscal year 2022 • EIN 46-2396466

Jan 01, 2022 to Dec 31, 2022 • Filed on Nov 06, 2023

Organization Profilewww.refloh2o.com

View Organization Page

636 E Keefe AvenueMilwaukee, WI 53212

(414) 949-7356

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

76th percentile

0.20x

Higher debt load relative to assets than 76% of similar nonprofits.

2022 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2022

Liabilities / Revenue

70th percentile

0.12x

Higher debt load relative to revenue than 70% of similar nonprofits.

2022 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2022

Net Margin

44th percentile

3.1%

Higher net margin than 44% of similar nonprofits.

2022 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2022

Top Officer Pay

81st percentile

$79,767

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 11.3% of source-year revenue.

2022 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2022

Asset Growth

76th percentile

23%

Faster asset growth than 76% of similar nonprofits.

2022 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2021 to 2022

Revenue Growth

63rd percentile

20%

Faster revenue growth than 63% of similar nonprofits.

2022 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets76th percentile

Assets

Up

$425,556

Up $78,839 (+23%) from 2021

Net Assets

Up

$339,520

Up $21,581 (+6.8%) from 2021

Liabilities

Up

$86,036

Up $57,258 (+199%) from 2021

Revenue And Expenses
Liabilities / Revenue70th percentileNet Margin44th percentile

Revenue

Up

$705,690

Up $119,515 (+20%) from 2021

Expenses

Up

$684,109

Up $199,188 (+41%) from 2021

Net Income

Down

$21,581

Down $79,673 (-79%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth76th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2015: $19,786Liabilities 2015: $9242015Assets 2016: $57,476Liabilities 2016: $4,3872016Assets 2017: $70,341Liabilities 2017: $10,7862017Assets 2018: $126,912Liabilities 2018: $13,829Net Assets 2018: $113,0832018Assets 2019: $210,152Liabilities 2019: $10,642Net Assets 2019: $199,5102019Assets 2020: $282,109Liabilities 2020: $65,424Net Assets 2020: $216,6852020Assets 2021: $346,717Liabilities 2021: $28,778Net Assets 2021: $317,9392021Assets 2022: $425,556Liabilities 2022: $86,036Net Assets 2022: $339,5202022Assets 2023: $927,206Liabilities 2023: $384,888Net Assets 2023: $542,3182023Assets 2024: $1,147,491Liabilities 2024: $426,875Net Assets 2024: $720,6162024

Highlighted filing

2022

Assets$425,556
Liabilities$86,036
Net Assets$339,520
Open 2022 Filing

Operations Trend

Revenue Growth63rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0Revenue 2015: $50,256Expenses 2015: $31,394Net Income 2015: $18,8622015Revenue 2016: $121,457Expenses 2016: $87,230Net Income 2016: $34,2272016Revenue 2017: $171,117Expenses 2017: $164,651Net Income 2017: $6,4662017Revenue 2018: $270,849Expenses 2018: $217,321Net Income 2018: $53,5282018Revenue 2019: $342,477Expenses 2019: $256,050Net Income 2019: $86,4272019Revenue 2020: $352,242Expenses 2020: $335,067Net Income 2020: $17,1752020Revenue 2021: $586,175Expenses 2021: $484,921Net Income 2021: $101,2542021Revenue 2022: $705,690Expenses 2022: $684,109Net Income 2022: $21,5812022Revenue 2023: $1,053,203Expenses 2023: $850,406Net Income 2023: $202,7972023Revenue 2024: $1,372,710Expenses 2024: $1,194,412Net Income 2024: $178,2982024

Highlighted filing

2022

Revenue$705,690
Expenses$684,109
Net Income$21,581
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Nov 6, 2023
Return Version
2022v5.0
Gross Receipts
$705,690
Mission and Program Overview

Mission

Reflos mission is to catalyze sustainable water use, green infrastructure, and equitable water resource management that support triple-bottom-line outcomes that are grounded in strong partner relationships.

Reflos misssion is to catalyze sustainable water use green infrasturcture and equitable water resource management that support triple bottom line outcomes that are grounded in strong partner relationships

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$124,268$184,346▲ $60,078
Cash and Non-Interest-Bearing Accounts$185,118$129,195▼ $55,923
Land, Buildings, and Equipment, Net$31,480$30,036▼ $1,444
Prepaid Expenses and Deferred Charges$5,851$6,637▲ $786
Total Assets$346,717$425,556▲ $78,839
Other Assets Total$0$75,342▲ $75,342
Liabilities
Accounts Payable and Accrued Expenses$28,778$86,036▲ $57,258
Total Liabilities$28,778$86,036▲ $57,258
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$279,939$325,370▲ $45,431
Total Net Assets Fund Balance$317,939$339,520▲ $21,581
Total Liabilities and Net Assets / Fund Balance$346,717$425,556▲ $78,839

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$30,036$15,162$45,198
Buildings$0--
Other Land Buildings$0--
Land$0--
Leasehold Improvements$0--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2022----$0
2021----$0
2020----$0
2019----$0
2018----$0
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseTotal
Justin HagertyExecutive DirectorFT$79,767$79,767

Board Members and Trustees

NameTitle
Elizabeth HittmanBoard Chair
Angeline KochVice President
Denice NiebuhrMember
Sean KiebzaakMember
Jacob SanchezSecretary
Aaron HobbsTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$221,028
Program Service Revenue
$482,300
Investment Income
$2,362
Other Revenue
$0
All Other Contributions
$0
Change in Net Assets
$21,581

Audited Revenue Reconciliation

Revenue per Audited Statements
$0
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Form 990
$0
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$438,804
Other Expenses$245,305
Total Fundraising Expense$44,917
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$108,409$75,972$23,907$208,287
Other Salaries and Wages$156,862$23,068$4,614$184,544
Occupancy$28,531$10,652$3,068$42,252
Office Expenses$8,012$25,808$7,432$41,252
Payroll Taxes$21,595$8,063$2,322$31,979
Other Employee Benefits$9,450$3,528$1,016$13,994
Insurance$8,101$3,025$871$11,997
Other Expenses$27,260$10,748$1,448$10,748
Depreciation Depletion$9,039--$9,039
Total Functional Expenses$472,469$166,724$44,917$684,109

Audited Expense Reconciliation

Line ItemAmount
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Expenses per Audited Statements$0
Total Expenses per Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Event 1-$0-$0
Event 2-$0-$0
Total Events$0$0$0$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

01. Form 990 governing body review (Part VI, line 11)

“Governing body receives a copy of 990 review.”

02. Governing documents, etc, available to public (Part VI, line 19)

“Governing documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Reflo Inc
EIN
46-2396466
Phone
4149497356
Address
636 E Keefe Avenue, Milwaukee, WI 53212

Signing Officer

Name
Justin
Title
President
Signed
2023-11-06

Organization Details

Formed
2010
Legal Domicile
Wi
Voting Board Members
6
Independent Board Members
6
Employees
9
Volunteers
230

Preparer

Firm
Notable Income Tax & Accounting
Address
PO Box 13624, Milwaukee, WI 53213
Preparer
Nita Farrow
Phone
4147328684
Supplemental Narrative

Additional Explanations

03. List of other fees for services expenses (Part IX, line 11G)

“Comissions and fees of $48983.00”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/DistributionAllocationsGrp/CYDistributableAsAdjustedAmt00
IRS990ScheduleA/DistributionAllocationsGrp/CyovAppliedUnderdistrCPYAmt00
IRS990ScheduleA/DistributionAllocationsGrp/CyovAppliedUnderdistriPYAmt00
IRS990ScheduleA/DistributionAllocationsGrp/CYTotalAnnualDistributionsAmt00
IRS990ScheduleA/DistributionAllocationsGrp/ExcessDistributionAmt00
IRS990ScheduleA/DistributionAllocationsGrp/ExcessDistributionCyovAmt00
IRS990ScheduleA/DistributionAllocationsGrp/ExcessDistributionCyovYr1Amt00
IRS990ScheduleA/DistributionAllocationsGrp/ExcessDistributionCyovYr2Amt00
IRS990ScheduleA/DistributionAllocationsGrp/ExcessDistributionCyovYr3Amt00
IRS990ScheduleA/DistributionAllocationsGrp/ExcessDistributionCyovYr4Amt00
IRS990ScheduleA/DistributionAllocationsGrp/ExcessDistributionCyovYr5Amt00
IRS990ScheduleA/DistributionAllocationsGrp/ExcessDistriCyovToNextYrAmt00
IRS990ScheduleA/DistributionAllocationsGrp/ExcessFromYear1Amt00
IRS990ScheduleA/DistributionAllocationsGrp/ExcessFromYear2Amt00
IRS990ScheduleA/DistributionAllocationsGrp/ExcessFromYear3Amt00
IRS990ScheduleA/DistributionAllocationsGrp/ExcessFromYear4Amt00
IRS990ScheduleA/DistributionAllocationsGrp/ExcessFromYear5Amt00
IRS990ScheduleA/DistributionAllocationsGrp/RemainingUnderdistriCYAmt00
IRS990ScheduleA/DistributionAllocationsGrp/RemainingUnderdistriPYAmt00
IRS990ScheduleA/DistributionAllocationsGrp/TotalExcessDistributionCyovAmt00
IRS990ScheduleA/DistributionAllocationsGrp/UnderdistributionsAmt00
IRS990ScheduleA/DistributionsGrp/CYAdministrativeExpensePaidAmt00
IRS990ScheduleA/DistributionsGrp/CYDistriAttentiveSuprtOrgAmt00
IRS990ScheduleA/DistributionsGrp/CYDistributableAsAdjustedAmt00
IRS990ScheduleA/DistributionsGrp/CYDistributionYrRt00
IRS990ScheduleA/DistributionsGrp/CYOtherDistributionsAmt00
IRS990ScheduleA/DistributionsGrp/CYPaidAccomplishExemptPrpsAmt00
IRS990ScheduleA/DistributionsGrp/CYPdInExcessIncomeActivityAmt00
IRS990ScheduleA/DistributionsGrp/CYTotalAnnualDistributionsAmt00
IRS990ScheduleA/DistributionsGrp/ExemptUseAssetsAcquisPaidAmt00
IRS990ScheduleA/DistributionsGrp/QualifiedSetAsideAmt00
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0221028
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0211980
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0116281
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0132982
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0134482
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0816753
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt00
IRS990ScheduleA/OtherIncome170Grp/TotalAmt00
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.40950
IRS990ScheduleA/PublicSupportPY170Pct00.33350
IRS990ScheduleA/PublicSupportTotal170Amt0334453
IRS990ScheduleA/SubstantialContributorsTotAmt0482300
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/ThirtyThrPctSuprtTestsPY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0221028
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0211980
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0116281
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0132982
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0134482
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0816753
IRS990ScheduleA/TotalSupportAmt0816753
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt00
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/BuildingsGrp/BookValueAmt00
IRS990ScheduleD/CYEndwmtFundGrp/EndYearBalanceAmt00
IRS990ScheduleD/CYMinus1YrEndwmtFundGrp/EndYearBalanceAmt00
IRS990ScheduleD/CYMinus2YrEndwmtFundGrp/EndYearBalanceAmt00
IRS990ScheduleD/CYMinus3YrEndwmtFundGrp/EndYearBalanceAmt00
IRS990ScheduleD/CYMinus4YrEndwmtFundGrp/EndYearBalanceAmt00
IRS990ScheduleD/EndingBalanceAmt00
IRS990ScheduleD/EquipmentGrp/BookValueAmt030036
IRS990ScheduleD/EquipmentGrp/DepreciationAmt015162
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt045198
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt00
IRS990ScheduleD/LandGrp/BookValueAmt00
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt00
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt00
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt00
IRS990ScheduleD/TotalBookValueLandBuildingsAmt030036
IRS990ScheduleD/TotalBookValueOtherAssetsAmt00
IRS990ScheduleD/TotalBookValueProgramRltdAmt00
IRS990ScheduleD/TotalBookValueSecuritiesAmt00
IRS990ScheduleD/TotalExpensesPerForm990Amt00
IRS990ScheduleD/TotalLiabilityAmt00
IRS990ScheduleD/TotalRevenuePerForm990Amt00
IRS990ScheduleG/AgrmtProfFundraisingActyInd0false
IRS990ScheduleG/FundraisingEventInformationGrp/CashPrizesTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueOtherEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt00
IRS990ScheduleG/TotalGrossReceiptsAmt00
IRS990ScheduleG/TotalNetToOrganizationAmt00
IRS990ScheduleG/TotalRetainedByContractorsAmt00
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Governing body receives a copy of 990 review.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Governing documents are available upon request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Comissions and fees of $48983.00
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc001. Form 990 governing body review (Part VI, line 11)
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc102. Governing documents, etc, available to public (Part VI, line 19)
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc203. List of other fees for services expenses (Part IX, line 11g)
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0WI
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false

Document Assets

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Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$425,556
Liabilities
$86,036
Net assets
$339,520
Revenue
$705,690
Expenses
$684,109
Net income
$21,581
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.15$0.43$0.72$1.37$1.19$0.18
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.93$0.38$0.54$1.05$0.85$0.20
2022Detailed filing. Detailed filing data is available for this year.$0.43$0.09$0.34$0.71$0.68$0.02
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.35$0.03$0.32$0.59$0.48$0.10
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.28$0.07$0.22$0.35$0.34$0.02
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.21$0.01$0.20$0.34$0.26$0.09
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.13$0.01$0.11$0.27$0.22$0.05
2017Summary only. Only limited summary data is available for this year.$0.07$0.01$0.17$0.16$0.01
2016Summary only. Only limited summary data is available for this year.$0.06$0.00$0.12$0.09$0.03
2015Summary only. Only limited summary data is available for this year.$0.02$0.00$0.05$0.03$0.02