Civic Intelligence

Reflo Inc

990 • Fiscal year 2021 • EIN 46-2396466

Jan 01, 2021 to Dec 31, 2021 • Filed on Oct 13, 2022

Organization Profilewww.refloh2o.com

View Organization Page

908 S 5th StreetMilwaukee, WI 53204

(414) 949-7356

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

63rd percentile

0.08x

Higher debt load relative to assets than 63% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Liabilities / Revenue

56th percentile

0.05x

Higher debt load relative to revenue than 56% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Net Margin

58th percentile

17%

Higher net margin than 58% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Top Officer Pay

80th percentile

$75,680

Higher top officer pay than 80% of similar nonprofits.

Top officer pay equals 12.9% of source-year revenue.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Asset Growth

68th percentile

23%

Faster asset growth than 68% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Revenue Growth

80th percentile

66%

Faster revenue growth than 80% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets63rd percentile

Assets

Up

$346,717

Up $64,608 (+23%) from 2020

Net Assets

Up

$317,939

Up $101,254 (+47%) from 2020

Liabilities

Down

$28,778

Down $36,646 (-56%) from 2020

Revenue And Expenses
Liabilities / Revenue56th percentileNet Margin58th percentile

Revenue

Up

$586,175

Up $233,933 (+66%) from 2020

Expenses

Up

$484,921

Up $149,854 (+45%) from 2020

Net Income

Up

$101,254

Up $84,079 (+490%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth68th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2015: $19,786Liabilities 2015: $9242015Assets 2016: $57,476Liabilities 2016: $4,3872016Assets 2017: $70,341Liabilities 2017: $10,7862017Assets 2018: $126,912Liabilities 2018: $13,829Net Assets 2018: $113,0832018Assets 2019: $210,152Liabilities 2019: $10,642Net Assets 2019: $199,5102019Assets 2020: $282,109Liabilities 2020: $65,424Net Assets 2020: $216,6852020Assets 2021: $346,717Liabilities 2021: $28,778Net Assets 2021: $317,9392021Assets 2022: $425,556Liabilities 2022: $86,036Net Assets 2022: $339,5202022Assets 2023: $927,206Liabilities 2023: $384,888Net Assets 2023: $542,3182023Assets 2024: $1,147,491Liabilities 2024: $426,875Net Assets 2024: $720,6162024

Highlighted filing

2021

Assets$346,717
Liabilities$28,778
Net Assets$317,939
Open 2021 Filing

Operations Trend

Revenue Growth80th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0Revenue 2015: $50,256Expenses 2015: $31,394Net Income 2015: $18,8622015Revenue 2016: $121,457Expenses 2016: $87,230Net Income 2016: $34,2272016Revenue 2017: $171,117Expenses 2017: $164,651Net Income 2017: $6,4662017Revenue 2018: $270,849Expenses 2018: $217,321Net Income 2018: $53,5282018Revenue 2019: $342,477Expenses 2019: $256,050Net Income 2019: $86,4272019Revenue 2020: $352,242Expenses 2020: $335,067Net Income 2020: $17,1752020Revenue 2021: $586,175Expenses 2021: $484,921Net Income 2021: $101,2542021Revenue 2022: $705,690Expenses 2022: $684,109Net Income 2022: $21,5812022Revenue 2023: $1,053,203Expenses 2023: $850,406Net Income 2023: $202,7972023Revenue 2024: $1,372,710Expenses 2024: $1,194,412Net Income 2024: $178,2982024

Highlighted filing

2021

Revenue$586,175
Expenses$484,921
Net Income$101,254
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Oct 13, 2022
Return Version
2021v4.2
Gross Receipts
$586,175
Mission and Program Overview

Mission

Reflos mission is to catalyze sustainable water use, green infrastructure, and equitable water resource management that support triple-bottom-line outcomes that are grounded in strong partner relationships.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$216,685$317,939▲ $101,254
Cash and Non-Interest-Bearing Accounts$245,669$185,118▼ $60,551
Accounts Receivable$27,754$124,268▲ $96,514
Land, Buildings, and Equipment, Net-$31,480-
Prepaid Expenses and Deferred Charges$8,686$5,851▼ $2,835
Total Assets$282,109$346,717▲ $64,608
Liabilities
Accounts Payable and Accrued Expenses$65,424$28,778▼ $36,646
Total Liabilities$65,424$28,778▼ $36,646
Net Assets / Fund Balance
Total Net Assets Fund Balance$216,685$317,939▲ $101,254
Total Liabilities and Net Assets / Fund Balance$282,109$346,717▲ $64,608

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$31,480$6,123$37,603
Compensation and Service Providers
Top Officer Pay80th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Justin HegartyExecutive DirectorFT$75,680$75,680

Board Members and Trustees

NameTitle
Elizabeth HittmanBoard Chair
Angeline KochVice President
Denice NiebuhrMember
Sean KiebzakMember
Jacob SanchezSecretary
Aaron HobbsTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$211,980
Program Service Revenue
$274,474
Investment Income
$121
Other Revenue
$99,600
Change in Net Assets
$101,254
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$274,550
Other Expenses$210,371
Total Fundraising Expense$29,139
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Comp Disqual Persons$110,514$47,123$18,879$176,516
Fees for Services Other$84,449$2,313$927$87,689
Current Officers, Directors, Trustees, and Key Employees$75,680--$75,680
Office Expenses$11,151$14,523$5,819$31,493
Payroll Taxes$16,504$4,177$1,673$22,354
Other Expenses$11,790$2,984$1,195$15,969
Fees for Services Accounting-$9,880-$9,880
Depreciation Depletion$6,123--$6,123
Insurance$3,700$937$375$5,012
Total Functional Expenses$373,169$82,613$29,139$484,921
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“Governing body receives a copy of 990 for review”

Governing documents etc available to public Part VI line 19

“Governing documents are available upon request”

Filing and Contact Details

Filer

Filer Name
Reflo Inc
EIN
46-2396466
Address
908 S 5TH STREET, MILWAUKEE, WI 53204

Signing Officer

Name
Justin Hegarty
Title
Executive Direc
Phone
4149497356
Signed
2022-10-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Justin Hegarty
Formed
2010
Legal Domicile
Wi
Voting Board Members
6
Independent Board Members
6
Employees
9
Volunteers
230

Preparer

Firm
Vickney CPA Sc
Address
625 W SUMNER ST STE 400, HARTFORD, WI 53027
Preparer
Gretchen Vickney
Phone
2626736322
Supplemental Narrative

Additional Explanations

List of other fees for services expenses Part IX line 11G

“Comissions and fees of $48,983”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0134482
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt041434
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0637159
IRS990ScheduleA/TotalSupportAmt0637159
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/EquipmentGrp/BookValueAmt031480
IRS990ScheduleD/EquipmentGrp/DepreciationAmt06123
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt037603
IRS990ScheduleD/TotalBookValueLandBuildingsAmt031480
IRS990ScheduleG/AgrmtProfFundraisingActyInd0false
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0GOVERNING BODY RECEIVES A COPY OF 990 FOR REVIEW
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2COMISSIONS AND FEES OF $48,983
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2List of other fees for services expenses Part IX line 11g
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0WI
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0282109
IRS990/TotalAssetsEOYAmt0346717
IRS990/TotalAssetsGrp/BOYAmt0282109
IRS990/TotalAssetsGrp/EOYAmt0346717
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0211980
IRS990/TotalEmployeeCnt09
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt029139
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt082613
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0373169
IRS990/TotalFunctionalExpensesGrp/TotalAmt0484921
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt065424
IRS990/TotalLiabilitiesEOYAmt028778
IRS990/TotalLiabilitiesGrp/BOYAmt065424
IRS990/TotalLiabilitiesGrp/EOYAmt028778
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0216685
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0317939
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0373169
IRS990/TotalProgramServiceRevenueAmt0274474
IRS990/TotalReportableCompFromOrgAmt075680
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0374195
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0586175
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt0230
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0282109
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0346717
IRS990/TotReportableCompRltdOrgAmt00
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IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt06
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL2
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/OOBSecurityVerificationCd000
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd00
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JUSTIN HEGARTY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIREC
ReturnHeader/BusinessOfficerGrp/PhoneNum04149497356
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-10-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0REFLO INC
ReturnHeader/Filer/BusinessNameControlTxt0REFL
ReturnHeader/Filer/EIN0462396466
ReturnHeader/Filer/USAddress/AddressLine1Txt0908 S 5TH STREET
ReturnHeader/Filer/USAddress/CityNm0MILWAUKEE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053204
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0271208843
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0VICKNEY CPA SC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0625 W SUMNER ST STE 400
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0HARTFORD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053027
ReturnHeader/PreparerPersonGrp/PhoneNum02626736322
ReturnHeader/PreparerPersonGrp/PreparationDt02022-10-26
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0GRETCHEN VICKNEY
ReturnHeader/ReturnTs02022-10-26T16:46:52-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0JUSTIN
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0HEGARTY
ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$346,717
Liabilities
$28,778
Net assets
$317,939
Revenue
$586,175
Expenses
$484,921
Net income
$101,254
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.15$0.43$0.72$1.37$1.19$0.18
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.93$0.38$0.54$1.05$0.85$0.20
2022Detailed filing. Detailed filing data is available for this year.$0.43$0.09$0.34$0.71$0.68$0.02
2021Detailed filing. Detailed filing data is available for this year.$0.35$0.03$0.32$0.59$0.48$0.10
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.28$0.07$0.22$0.35$0.34$0.02
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.21$0.01$0.20$0.34$0.26$0.09
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.13$0.01$0.11$0.27$0.22$0.05
2017Summary only. Only limited summary data is available for this year.$0.07$0.01$0.17$0.16$0.01
2016Summary only. Only limited summary data is available for this year.$0.06$0.00$0.12$0.09$0.03
2015Summary only. Only limited summary data is available for this year.$0.02$0.00$0.05$0.03$0.02