Civic Intelligence

Live Action

990 • Fiscal year 2022 • EIN 42-1764425

Jan 01, 2022 to Dec 31, 2022 • Filed on Sep 18, 2023

Organization ProfileLiveaction.org

View Organization Page

2200 Wilson BlvdArlington, VA 22201

(323) 454-3304

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

40th percentile

0.10x

Higher debt load relative to assets than 40% of similar nonprofits.

2022 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2022

Liabilities / Revenue

20th percentile

0.05x

Higher debt load relative to revenue than 20% of similar nonprofits.

2022 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2022

Net Margin

25th percentile

-3.0%

Higher net margin than 25% of similar nonprofits.

2022 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2022

Top Officer Pay

76th percentile

$281,213

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 2.1% of source-year revenue.

2022 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2022

Asset Growth

8th percentile

-17%

Faster asset growth than 8% of similar nonprofits.

2022 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2021 to 2022

Revenue Growth

32nd percentile

-6.0%

Faster revenue growth than 32% of similar nonprofits.

2022 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets40th percentile

Assets

Down

$7,213,637

Down $1,491,985 (-17%) from 2021

Net Assets

Down

$6,487,295

Down $1,054,155 (-14%) from 2021

Liabilities

Down

$726,342

Down $437,830 (-38%) from 2021

Revenue And Expenses
Liabilities / Revenue20th percentileNet Margin25th percentile

Revenue

Down

$13,507,350

Down $865,669 (-6.0%) from 2021

Expenses

Up

$13,910,402

Up $500,680 (+3.7%) from 2021

Net Income

Down

-$403,052

Down $1,366,349 (-142%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth8th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2010: $179,496Liabilities 2010: $0Net Assets 2010: $179,4962010Assets 2011: $717,116Liabilities 2011: $17,984Net Assets 2011: $699,1322011Assets 2012: $796,321Liabilities 2012: $26,314Net Assets 2012: $770,0072012Assets 2013: $1,018,021Liabilities 2013: $49,390Net Assets 2013: $968,6312013Assets 2014: $2,335,809Liabilities 2014: $70,074Net Assets 2014: $2,265,7352014Assets 2015: $3,064,281Liabilities 2015: $35,892Net Assets 2015: $3,028,3892015Assets 2016: $3,531,941Liabilities 2016: $92,527Net Assets 2016: $3,439,4142016Assets 2017: $3,292,969Liabilities 2017: $140,952Net Assets 2017: $3,152,0172017Assets 2018: $3,382,541Liabilities 2018: $85,724Net Assets 2018: $3,296,8172018Assets 2019: $4,389,622Liabilities 2019: $146,030Net Assets 2019: $4,243,5922019Assets 2020: $6,654,209Liabilities 2020: $135,386Net Assets 2020: $6,518,8232020Assets 2021: $8,705,622Liabilities 2021: $1,164,172Net Assets 2021: $7,541,4502021Assets 2022: $7,213,637Liabilities 2022: $726,342Net Assets 2022: $6,487,2952022Assets 2023: $7,152,099Liabilities 2023: $446,118Net Assets 2023: $6,705,9812023Assets 2024: $7,094,270Liabilities 2024: $1,039,963Net Assets 2024: $6,054,3072024

Highlighted filing

2022

Assets$7,213,637
Liabilities$726,342
Net Assets$6,487,295
Open 2022 Filing

Operations Trend

Revenue Growth32nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MExpenses 2010: $124,9672010Revenue 2011: $1,037,052Expenses 2011: $517,416Net Income 2011: $519,6362011Expenses 2012: $863,2052012Revenue 2013: $1,749,045Expenses 2013: $1,550,421Net Income 2013: $198,6242013Revenue 2014: $2,706,529Expenses 2014: $1,409,424Net Income 2014: $1,297,1052014Revenue 2015: $2,432,629Expenses 2015: $1,669,975Net Income 2015: $762,6542015Revenue 2016: $3,139,282Expenses 2016: $2,728,258Net Income 2016: $411,0242016Revenue 2017: $3,072,107Expenses 2017: $3,359,488Net Income 2017: -$287,3812017Revenue 2018: $2,962,915Expenses 2018: $2,818,118Net Income 2018: $144,7972018Revenue 2019: $5,102,067Expenses 2019: $4,155,291Net Income 2019: $946,7762019Revenue 2020: $7,476,280Expenses 2020: $5,201,052Net Income 2020: $2,275,2282020Revenue 2021: $14,373,019Expenses 2021: $13,409,722Net Income 2021: $963,2972021Revenue 2022: $13,507,350Expenses 2022: $13,910,402Net Income 2022: -$403,0522022Revenue 2023: $14,045,298Expenses 2023: $14,523,742Net Income 2023: -$478,4442023Revenue 2024: $15,666,734Expenses 2024: $16,429,272Net Income 2024: -$762,5382024

Highlighted filing

2022

Revenue$13,507,350
Expenses$13,910,402
Net Income-$403,052
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Sep 18, 2023
Return Version
2022v5.0
Gross Receipts
$17,173,806
Mission and Program Overview

Mission

Live Action exists to defend the human rights of the most vulnerable: preborn children. Through educational media campaigns, visual storytelling, and investigative reporting, Live Action works to change hearts and minds about abortion and human dignity.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$6,116,533$5,482,441▼ $634,092
Cash and Non-Interest-Bearing Accounts$2,509,130$1,441,595▼ $1,067,535
Prepaid Expenses and Deferred Charges$44,705$95,544▲ $50,839
Land, Buildings, and Equipment, Net$8,678$5,032▼ $3,646
Savings and Temporary Cash Investments$6,891$147▼ $6,744
Accounts Receivable$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Total Assets$8,705,622$7,213,637▼ $1,491,985
Other Assets Total$19,685$188,878▲ $169,193
Liabilities
Accounts Payable and Accrued Expenses$1,164,172$564,461▼ $599,711
Other Liabilities-$161,881-
Total Liabilities$1,164,172$726,342▼ $437,830
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$7,541,450$6,487,295▼ $1,054,155
Total Net Assets Fund Balance$7,541,450$6,487,295▼ $1,054,155
Total Liabilities and Net Assets / Fund Balance$8,705,622$7,213,637▼ $1,491,985

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$5,032$37,131$42,163
Land$0--
Compensation and Service Providers
Top Officer Pay76th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lila RosePresident and FounderFT$271,592$9,621$281,213
Lila Rose--$271,592$9,621$281,213
Josef LippChief Operating OfficerFT$196,413$17,853$214,266
Josef Lipp--$196,413$17,853$214,266
Gabriel RenfroVice President of ContentFT$165,873$17,853$183,726
Gabriel Renfro--$165,873$17,853$183,726
Kimberly BirdVice President of External RelationsFT$162,478$8,957$171,435
Kimberly Bird--$162,478$8,957$171,435
Noah BrandtVice President of CommunicationsFT$147,545$17,142$164,687
Noah Brandt--$147,545$17,142$164,687
Devin SenaDirector of Social MediaFT$123,330$1,478$124,808

Board Members and Trustees

NameTitle
Cody ThompsonBoard Member
Lawrence SimpsonBoard Member
Berni NealSecretary
Michael CowanTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Burns Management LLCMedia Content530 Boulder Lake Dr, Oxford, MI 48371$714,620
Google LLCAdvertising1600 Amphitheatre Parkway, Mountain View, CA 94043$510,640
-Advertising770 Broadway, New York, NY 10003$466,489
Immaculate Studios LLCInformation Technology2130 9th St W 198, Columbia Falls, MT 59912$315,904
-Media Content5810 Tennyson Pkwy 102, Plano, TX 75024$300,533
Revenue and Support

Revenue Composition

Contributions and Grants
$13,159,531
Program Service Revenue
$3,500
Investment Income
$10,718
Other Revenue
$333,601
All Other Contributions
$13,159,531
Change in Net Assets
$-403,052

Audited Revenue Reconciliation

Revenue per Audited Statements
$13,821,735
Revenue Not Reported on Financial Statements
$-314,385
Revenue Not Reported on Form 990
$-651,104
Other Revenue Adjustments
$-314,385
Total Revenue per Audited Statements
$13,170,631
Total Revenue per Form 990
$13,507,350
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$9,961,594
Salaries, Compensation, and Employee Benefits$3,809,503
Total Fundraising Expense$1,468,761
Professional Fundraising Fees$114,355
Grants and Similar Amounts Paid$24,950

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$3,112,763$2,357$179,959$3,295,079
Fees for Services Other$2,673,317$88,687$344,521$3,106,525
Other Salaries and Wages$2,686,022$333,425$30,757$3,050,204
Travel$507,018$550$25,935$533,503
Other Expenses$355,634$0$0$355,634
Current Officers, Directors, Trustees, and Key Employees$227,082$37,100$17,031$281,213
Office Expenses$243,089$22,759$11,451$277,299
Payroll Taxes$240,795$17,367$14,910$273,072
All Other Expenses$235$215,574$3,221$219,030
Other Employee Benefits$181,496$12,382$11,136$205,014
Occupancy$165,339$0$9,478$174,817
Fees for Services Legal$85,096$80,642$0$165,738
Conferences and Meetings$156,359$1,851$4,369$162,579
Fees for Services Professional Fundraising--$114,355$114,355
Fees for Services Accounting$0$94,212$0$94,212
Information Technology$38,363$29,634$2,500$70,497
Insurance$476$46,635$0$47,111
Grants to Domestic Orgs$24,950--$24,950
Depreciation Depletion$2,917$365$365$3,647
Total Functional Expenses$413,509$0$1,005,047$1,418,556

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$14,224,787
Expenses per Audited Statements$13,910,402
Total Expenses per Form 990$13,910,402
Expenses Not Reported on Form 990$314,385
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Heartbeat International IncColumbus, OH-Silver Conference Sponsorship$10,000
Kingdom Alliance BuildersScottsdale, AZ-General Donation$8,400
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$372,200
Fundraising Direct Expenses$314,385
Professional Fundraising Fees$114,355

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Gala$459,442$414,739$164,682$250,057
None----
Total Events$459,442$414,739$356,924$57,815
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$161,881
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Live Action
EIN
42-1764425
Phone
3234543304
Address
2200 Wilson Blvd, Arlington, VA 22201

Signing Officer

Name
Michael R Cowan
Title
Treasurer
Phone
3234543304
Signed
2023-09-18
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Lila Rose
Formed
2008
Legal Domicile
Va
Voting Board Members
5
Independent Board Members
4
Employees
53
Volunteers
0

Preparer

Firm
Robert D Ben-Kori CPA PLLC
Address
7214 Hadlow Drive, Springfield, VA 22152
Preparer
Robert D Ben-Kori CPA
Phone
7034519136
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“The Board has established a Finance and Investment Committee to provide oversight and guidance on the Organizations Finances and Investments. The Board approved a formal Investment Policy and the Committee meets periodically to review investment performance as well as to review the audited financial statements, Form 990 before the full Board reviews and approves those documents and other financial matters.”

Pt VI, Line 11B

“Management reviews the Form 990 prior to filing.”

Pt VI, Line 11B

“The Form 990 is provided to all board members prior to”

Pt VI, Line 11B

“filing.”

Pt VI, Line 12C

“Directors, Officers, or any committee members are to”

Pt VI, Line 12C

“scrupulously avoid transactions in which a director,”

Pt VI, Line 12C

“officer, or committee member has a personal or material”

Pt VI, Line 12C

“financial interest, or with entities of which the”

Pt VI, Line 12C

“director, officer, or committee member is an officer,”

Pt VI, Line 12C

“director, or general partner.”

Pt VI, Line 12C

“The Live Action conflict of interest policy (Addendum B”

Pt VI, Line 12C

“to bylaws) defines an interested person, financial”

Pt VI, Line 12C

“interest, and duty to disclose, along with the board”

Pt VI, Line 12C

“process for determining whether a conflict exists,”

Pt VI, Line 12C

“procedures for addressing a conflict of interest, and”

Pt VI, Line 12C

“procedures for addressing a violation of the conflict”

Pt VI, Line 12C

“of interest policy. In addition, all directors,”

Pt VI, Line 12C

“officers, and key employees are required to certify on”

Pt VI, Line 12C

“an annual basis that they have reviewed the policy and”

Pt VI, Line 12C

“to disclose of any conflicts then known.”

Pt VI, Line 15A

“See line 15b below:”

Pt VI, Line 15B

“Compensation is determined in accordance with”

Pt VI, Line 15B

“Live Action's conflict of interest policy. The policy”

Pt VI, Line 15B

“requires all compensation arrangements to be reviewed”

Pt VI, Line 15B

“by the Organization at least every other year to assure”

Pt VI, Line 15B

“that compensation is reasonable and is the result of”

Pt VI, Line 15B

“arms-length bargaining.”

Pt VI, Line 15B

“Live Action has established a Compensation Committee that has conducted a broad study of the market for non-profit and secular positions for similar sized entities that are fast growing, etc., has adopted a compensation philosophy, reviews these numbers annually, and all salaries are at the low end”

Pt VI, Line 15B

“or below market. Decisions by the Committee are contemporaneously recorded in the minutes of the meeting and reported back to the full Board.”

Pt VI, Line 15B

“The Committee reviews and approves the Organizations Goals for the year which are in turn approved by the full Board. The compensation process requires all employees to establish performance goals for the year which together with the Organizations performance versus Goals will be the basis for their bonus. The Committee recommends the CEOs Bonus to the full Board which then reviews and determines the final bonus. The Board also reviews the bonuses of Senior Management.”

Pt VI, Line 19

“Live Action's tax materials are available upon request, as legally required.”

Other

“Pt IX, Line 11g: $3,106,525 (Total)”

Other

“Writers and Editors $172,232”

Other

“Fundraising Support $429,786”

Other

“Video Content Support $2,168,468”

Other

“Social Media Content Support $139,006”

Other

“Activation Email Contract Support $20,742”

Other

“Data Entry/Management Support $167,641”

Other

“Investigative $8,650”

Pt XI

“Line 9, Other changes in net assets: -7”

Form 990, Part IX, Line 11G

“Olivia 3106525. 2673317. 88687. 344521.”

Financial Statement Notes

Pt XI, Line 4B

“Event expenses reclassified.”

Pt XII, Line 2D

“Event expenses reclassified.”

Raw XML AppendixShowing 400 of 916 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0Live Action creates and publishes daily pro-life educational content, distributing it on our websites, through direct mail, and on social media platforms. Live Action investigations, reporting, and videos educate about the abortion industry, why abortion is a human rights abuse, and the value of all human life.
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IRS990/Form990PartVIISectionAGrp/TitleTxt6Vice President of Content
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director of Social Media
IRS990/Form990PartVIISectionAGrp/TitleTxt8Vice President of External Relations
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IRS990/MissionDesc0Live Action exists to defend the human rights of the most vulnerable: preborn children. Through educational media campaigns, visual storytelling, and investigative reporting, Live Action works to change hearts and minds about abortion and human dignity.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Live Action researches and produces in-depth reports on the abortion industry and presents them to the media and public officials; educates media and public officials on the need for changes in public policy; provides supporters with activism opportunities; and partners with other organizations to host special events and presentations.
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Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$7,213,637
Liabilities
$726,342
Net assets
$6,487,295
Revenue
$13,507,350
Expenses
$13,910,402
Net income
-$403,052
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$7.09$1.04$6.05$15.7$16.4$0.76
2023Detailed filing. Detailed filing data is available for this year.$7.15$0.45$6.71$14.0$14.5$0.48
2022Detailed filing. Detailed filing data is available for this year.$7.21$0.73$6.49$13.5$13.9$0.40
2021Detailed filing. Detailed filing data is available for this year.$8.71$1.16$7.54$14.4$13.4$0.96
2020Detailed filing. Detailed filing data is available for this year.$6.65$0.14$6.52$7.48$5.20$2.28
2019Detailed filing. Detailed filing data is available for this year.$4.39$0.15$4.24$5.10$4.16$0.95
2018Detailed filing. Detailed filing data is available for this year.$3.38$0.09$3.30$2.96$2.82$0.14
2017Detailed filing. Detailed filing data is available for this year.$3.29$0.14$3.15$3.07$3.36$0.29
2016Detailed filing. Detailed filing data is available for this year.$3.53$0.09$3.44$3.14$2.73$0.41
2015Summary only. Only limited summary data is available for this year.$3.06$0.04$3.03$2.43$1.67$0.76
2014Summary only. Only limited summary data is available for this year.$2.34$0.07$2.27$2.71$1.41$1.30
2013Detailed filing. Detailed filing data is available for this year.$1.02$0.05$0.97$1.75$1.55$0.20
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$0.03$0.77$0.86
2011Summary only. Only limited summary data is available for this year.$0.72$0.02$0.70$1.04$0.52$0.52
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.00$0.18$0.12
Peer Organizations

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