Civic Intelligence

Live Action

990 • Fiscal year 2020 • EIN 42-1764425

Jan 01, 2020 to Dec 31, 2020 • Filed on Oct 27, 2021

Organization ProfileLiveaction.org

View Organization Page

2200 Wilson BlvdArlington, VA 22201

(323) 454-3304

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

22nd percentile

0.02x

Higher debt load relative to assets than 22% of similar nonprofits.

2020 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2020

Liabilities / Revenue

14th percentile

0.02x

Higher debt load relative to revenue than 14% of similar nonprofits.

2020 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2020

Net Margin

83rd percentile

30%

Higher net margin than 83% of similar nonprofits.

2020 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2020

Top Officer Pay

66th percentile

$161,712

Higher top officer pay than 66% of similar nonprofits.

Top officer pay equals 2.2% of source-year revenue.

2020 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2020

Asset Growth

89th percentile

52%

Faster asset growth than 89% of similar nonprofits.

2020 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2019 to 2020

Revenue Growth

87th percentile

47%

Faster revenue growth than 87% of similar nonprofits.

2020 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets22nd percentile

Assets

Up

$6,654,209

Up $2,264,587 (+52%) from 2019

Net Assets

Up

$6,518,823

Up $2,275,231 (+54%) from 2019

Liabilities

Down

$135,386

Down $10,644 (-7.3%) from 2019

Revenue And Expenses
Liabilities / Revenue14th percentileNet Margin83rd percentile

Revenue

Up

$7,476,280

Up $2,374,213 (+47%) from 2019

Expenses

Up

$5,201,052

Up $1,045,761 (+25%) from 2019

Net Income

Up

$2,275,228

Up $1,328,452 (+140%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth89th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2010: $179,496Liabilities 2010: $0Net Assets 2010: $179,4962010Assets 2011: $717,116Liabilities 2011: $17,984Net Assets 2011: $699,1322011Assets 2012: $796,321Liabilities 2012: $26,314Net Assets 2012: $770,0072012Assets 2013: $1,018,021Liabilities 2013: $49,390Net Assets 2013: $968,6312013Assets 2014: $2,335,809Liabilities 2014: $70,074Net Assets 2014: $2,265,7352014Assets 2015: $3,064,281Liabilities 2015: $35,892Net Assets 2015: $3,028,3892015Assets 2016: $3,531,941Liabilities 2016: $92,527Net Assets 2016: $3,439,4142016Assets 2017: $3,292,969Liabilities 2017: $140,952Net Assets 2017: $3,152,0172017Assets 2018: $3,382,541Liabilities 2018: $85,724Net Assets 2018: $3,296,8172018Assets 2019: $4,389,622Liabilities 2019: $146,030Net Assets 2019: $4,243,5922019Assets 2020: $6,654,209Liabilities 2020: $135,386Net Assets 2020: $6,518,8232020Assets 2021: $8,705,622Liabilities 2021: $1,164,172Net Assets 2021: $7,541,4502021Assets 2022: $7,213,637Liabilities 2022: $726,342Net Assets 2022: $6,487,2952022Assets 2023: $7,152,099Liabilities 2023: $446,118Net Assets 2023: $6,705,9812023Assets 2024: $7,094,270Liabilities 2024: $1,039,963Net Assets 2024: $6,054,3072024

Highlighted filing

2020

Assets$6,654,209
Liabilities$135,386
Net Assets$6,518,823
Open 2020 Filing

Operations Trend

Revenue Growth87th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MExpenses 2010: $124,9672010Revenue 2011: $1,037,052Expenses 2011: $517,416Net Income 2011: $519,6362011Expenses 2012: $863,2052012Revenue 2013: $1,749,045Expenses 2013: $1,550,421Net Income 2013: $198,6242013Revenue 2014: $2,706,529Expenses 2014: $1,409,424Net Income 2014: $1,297,1052014Revenue 2015: $2,432,629Expenses 2015: $1,669,975Net Income 2015: $762,6542015Revenue 2016: $3,139,282Expenses 2016: $2,728,258Net Income 2016: $411,0242016Revenue 2017: $3,072,107Expenses 2017: $3,359,488Net Income 2017: -$287,3812017Revenue 2018: $2,962,915Expenses 2018: $2,818,118Net Income 2018: $144,7972018Revenue 2019: $5,102,067Expenses 2019: $4,155,291Net Income 2019: $946,7762019Revenue 2020: $7,476,280Expenses 2020: $5,201,052Net Income 2020: $2,275,2282020Revenue 2021: $14,373,019Expenses 2021: $13,409,722Net Income 2021: $963,2972021Revenue 2022: $13,507,350Expenses 2022: $13,910,402Net Income 2022: -$403,0522022Revenue 2023: $14,045,298Expenses 2023: $14,523,742Net Income 2023: -$478,4442023Revenue 2024: $15,666,734Expenses 2024: $16,429,272Net Income 2024: -$762,5382024

Highlighted filing

2020

Revenue$7,476,280
Expenses$5,201,052
Net Income$2,275,228
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Oct 27, 2021
Return Version
2020v4.1
Gross Receipts
$7,553,314
Mission and Program Overview

Mission

Live Action exists to defend the human rights of the most vulnerable: preborn children. Through educational media campaigns, visual storytelling, and investigative reporting, Live Action works to change hearts and minds about abortion and human dignity.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$2,694,241$4,440,705▲ $1,746,464
Cash and Non-Interest-Bearing Accounts$1,638,055$2,124,308▲ $486,253
Prepaid Expenses and Deferred Charges$0$42,840▲ $42,840
Land, Buildings, and Equipment, Net$32,037$21,615▼ $10,422
Investments in Publicly Traded Securities$1,104$556▼ $548
Accounts Receivable$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Total Assets$4,389,622$6,654,209▲ $2,264,587
Other Assets Total$24,185$24,185→ $0
Liabilities
Accounts Payable and Accrued Expenses$146,030$135,386▼ $10,644
Total Liabilities$146,030$135,386▼ $10,644
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,243,592$6,518,823▲ $2,275,231
Total Net Assets Fund Balance$4,243,592$6,518,823▲ $2,275,231
Total Liabilities and Net Assets / Fund Balance$4,389,622$6,654,209▲ $2,264,587

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$21,615$67,544$89,159
Land$0--
Compensation and Service Providers
Top Officer Pay66th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lila RosePresidentFT$154,463$7,249$161,712
Lila Rose--$154,463$7,249$161,712
Josef LippChief Operating OfficerFT$135,981$16,983$152,964
Josef Lipp--$135,981$16,983$152,964
Gabriel RenfroVideo ProducerFT$110,866$16,983$127,849
Robert ColemanSenior Writer and EditorFT$125,615-$125,615
Lauren MerzVice President of Strategic PartnershipsFT$118,959$3,787$122,746
Alison CentofanteDirector of External RelationsFT$105,732-$105,732

Board Members and Trustees

NameTitle
Cody ThompsonBoard Member
Lawrence SimpsonBoard Member
Berni NealSecretary
Michael CowanTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
FacebookAdvertising1 Hacker Way, Menlo Park, CA 94025$583,113
Immaculate Studios LLCInformation Technology2130 9th St W 198, Columbia Falls, MT 59912$279,346
Burns Management LLCMedia Content530 Boulder Lake Dr, Oxford, MI 48371$150,000
Revenue and Support

Revenue Composition

Contributions and Grants
$7,315,094
Program Service Revenue
$2,000
Investment Income
$34,774
Other Revenue
$124,412
All Other Contributions
$7,315,094
Change in Net Assets
$2,275,228

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,476,280
Total Revenue per Audited Statements
$7,476,280
Total Revenue per Form 990
$7,476,280
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,285,257
Salaries, Compensation, and Employee Benefits$1,868,162
Total Fundraising Expense$845,314
Professional Fundraising Fees$47,633
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,141,528$83,720$262,200$1,487,448
Fees for Services Other$935,307$27,458$185,333$1,148,098
Advertising$769,374$303$0$769,677
Other Expenses$123,961$21,519$147,688$293,168
Current Officers, Directors, Trustees, and Key Employees$137,915$8,112$15,685$161,712
Occupancy$128,059$205$29,027$157,291
Office Expenses$130,224$10,118$1,303$141,645
Payroll Taxes$93,403$11,584$20,776$125,763
Other Employee Benefits$77,358$15,881$0$93,239
Travel$68,963$1,587$3,176$73,726
Fees for Services Accounting$5,713$52,523$0$58,236
Conferences and Meetings$48,261$1,108$2,117$51,486
Information Technology$32,093$14,491$4,472$51,056
Fees for Services Professional Fundraising--$47,633$47,633
Insurance$6,494$29,359$0$35,853
Depreciation Depletion$8,337$1,042$1,042$10,421
All Other Expenses$0$4,933$2,424$7,357
Total Functional Expenses$291,547$0$367,167$658,714

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$5,201,052
Total Expenses per Audited Statements$5,201,052
Total Expenses per Form 990$5,201,052
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$47,633
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Live Action
EIN
42-1764425
Phone
3234543304
Address
2200 Wilson Blvd, Arlington, VA 22201

Signing Officer

Name
Michael R Cowan
Title
Treasurer
Phone
3234543304
Signed
2021-10-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Lila Rose
Formed
2008
Legal Domicile
Va
Voting Board Members
5
Independent Board Members
4
Employees
40
Volunteers
0

Preparer

Firm
Robert D Ben-Kori CPA PLLC
Address
7214 Hadlow Drive, Springfield, VA 22152
Preparer
Robert D Ben-Kori CPA
Phone
7034519136
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“Management reviews the Form 990 prior to filing.”

Pt VI, Line 11B

“The Form 990 is provided to all board members prior to”

Pt VI, Line 11B

“filing.”

Pt VI, Line 12C

“Directors, Officers, or any committee members are to”

Pt VI, Line 12C

“scrupulously avoid transactions in which a director,”

Pt VI, Line 12C

“officer, or committee member has a personal or material”

Pt VI, Line 12C

“financial interest, or with entities of which the”

Pt VI, Line 12C

“director, officer, or committee member is an officer,”

Pt VI, Line 12C

“director, or general partner.”

Pt VI, Line 12C

“The Live Action conflict of interest policy (Addendum B”

Pt VI, Line 12C

“to bylaws) defines an interested person, financial”

Pt VI, Line 12C

“interest, and duty to disclose, along with the board”

Pt VI, Line 12C

“process for determining whether a conflict exists,”

Pt VI, Line 12C

“procedures for addressing a conflict of interest, and”

Pt VI, Line 12C

“procedures for addressing a violation of the conflict”

Pt VI, Line 12C

“of interest policy. In addition, all directors,”

Pt VI, Line 12C

“officers, and key employees are required to certify on”

Pt VI, Line 12C

“an annual basis that they have reviewed the policy and”

Pt VI, Line 12C

“to disclose of any conflicts then known.”

Pt VI, Line 15A

“See line 15b below:”

Pt VI, Line 15B

“Compensation is determined in accordance with”

Pt VI, Line 15B

“Live Action's conflict of interest policy. The policy”

Pt VI, Line 15B

“requires all compensation arrangements to be reviewed”

Pt VI, Line 15B

“by the Organization at least every other year to assure”

Pt VI, Line 15B

“that compensation is reasonable and is the result of”

Pt VI, Line 15B

“arms-length bargaining.”

Pt VI, Line 15B

“Live Action has established a Compensation Committee that has conducted a broad study of the market for non-profit and secular positions for similar sized entities that are fast growing, etc., has adopted a compensation philosophy, reviews these numbers annually, and all salaries are at the low end”

Pt VI, Line 15B

“or below market. Decisions by the Committee are contemporaneously recorded in the minutes of the meeting and reported back to the full Board.”

Pt VI, Line 19

“Live Action's tax materials are available upon request, as legally required.”

Other

“Pt IX, Line 11g: $1,148,098 (Total)”

Other

“Writers and Editors $175,542”

Other

“Fundraising Support $120,449”

Other

“Video Content Support $225,730”

Other

“Social Media Content Support $175,685”

Other

“Graphic Design Support $16,702”

Other

“Activation Email Contract Support $47,740”

Other

“Data Entry/Management Support $80,405”

Other

“Other Support $305,845”

Other

“Part VI, Section C. Disclosure, Line 17: Nation-wide/all states requiring registration.”

Form 990, Part IX, Line 11G

“Contract Services 1148098. 935307. 27458. 185333.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0Live Action creates and publishes daily pro-life educational content, distributing it on our websites, through direct mail, and on social media platforms. Live Action investigations, reporting, and videos educate about the abortion industry, why abortion is a human rights abuse, and the value of all human life.
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IRS990/Form990PartVIISectionAGrp/TitleTxt6Video Producer
IRS990/Form990PartVIISectionAGrp/TitleTxt7Vice President of Strategic Partnerships
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IRS990/Form990PartVIISectionAGrp/TitleTxt9Director of External Relations
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IRS990/MissionDesc0Live Action exists to defend the human rights of the most vulnerable: preborn children. Through educational media campaigns, visual storytelling, and investigative reporting, Live Action works to change hearts and minds about abortion and human dignity.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Live Action researches and produces in-depth reports on the abortion industry and presents them to the media and public officials; educates media and public officials on the need for changes in public policy; provides supporters with activism opportunities to contact their elected representatives with their concerns; and partners with other organizations to host special events and presentations.
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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$6,654,209
Liabilities
$135,386
Net assets
$6,518,823
Revenue
$7,476,280
Expenses
$5,201,052
Net income
$2,275,228
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$7.09$1.04$6.05$15.7$16.4$0.76
2023Detailed filing. Detailed filing data is available for this year.$7.15$0.45$6.71$14.0$14.5$0.48
2022Detailed filing. Detailed filing data is available for this year.$7.21$0.73$6.49$13.5$13.9$0.40
2021Detailed filing. Detailed filing data is available for this year.$8.71$1.16$7.54$14.4$13.4$0.96
2020Detailed filing. Detailed filing data is available for this year.$6.65$0.14$6.52$7.48$5.20$2.28
2019Detailed filing. Detailed filing data is available for this year.$4.39$0.15$4.24$5.10$4.16$0.95
2018Detailed filing. Detailed filing data is available for this year.$3.38$0.09$3.30$2.96$2.82$0.14
2017Detailed filing. Detailed filing data is available for this year.$3.29$0.14$3.15$3.07$3.36$0.29
2016Detailed filing. Detailed filing data is available for this year.$3.53$0.09$3.44$3.14$2.73$0.41
2015Summary only. Only limited summary data is available for this year.$3.06$0.04$3.03$2.43$1.67$0.76
2014Summary only. Only limited summary data is available for this year.$2.34$0.07$2.27$2.71$1.41$1.30
2013Detailed filing. Detailed filing data is available for this year.$1.02$0.05$0.97$1.75$1.55$0.20
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$0.03$0.77$0.86
2011Summary only. Only limited summary data is available for this year.$0.72$0.02$0.70$1.04$0.52$0.52
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.00$0.18$0.12