Civic Intelligence

Live Action

EIN 42-1764425 • 501(c)3 • Arlington, VA

Profile

Live Action exists to defend the human rights of the most vulnerable: preborn children. Through educational media campaigns, visual storytelling, and investigative reporting, Live Action works to change hearts and minds about abortion and human dignity.

2200 Wilson BlvdArlington, VA 22201

liveaction.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

46th percentile

0.15x

Higher debt load relative to assets than 46% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

24th percentile

0.07x

Higher debt load relative to revenue than 24% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

24th percentile

-4.9%

Higher net margin than 24% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

29th percentile

-0.8%

Faster asset growth than 29% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

60th percentile

12%

Faster revenue growth than 60% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Down

$7,094,270

Down $57,829 (-0.8%) from 2023

Liabilities

Up

$1,039,963

Up $593,845 (+133%) from 2023

Net Assets

Down

$6,054,307

Down $651,674 (-9.7%) from 2023

Revenue

Up

$15,666,734

Up $1,621,436 (+12%) from 2023

Expenses

Up

$16,429,272

Up $1,905,530 (+13%) from 2023

Net Income

Down

-$762,538

Down $284,094 (-59%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2010: $179,496Liabilities 2010: $0Net Assets 2010: $179,4962010Assets 2011: $717,116Liabilities 2011: $17,984Net Assets 2011: $699,1322011Assets 2012: $796,321Liabilities 2012: $26,314Net Assets 2012: $770,0072012Assets 2013: $1,018,021Liabilities 2013: $49,390Net Assets 2013: $968,6312013Assets 2014: $2,335,809Liabilities 2014: $70,074Net Assets 2014: $2,265,7352014Assets 2015: $3,064,281Liabilities 2015: $35,892Net Assets 2015: $3,028,3892015Assets 2016: $3,531,941Liabilities 2016: $92,527Net Assets 2016: $3,439,4142016Assets 2017: $3,292,969Liabilities 2017: $140,952Net Assets 2017: $3,152,0172017Assets 2018: $3,382,541Liabilities 2018: $85,724Net Assets 2018: $3,296,8172018Assets 2019: $4,389,622Liabilities 2019: $146,030Net Assets 2019: $4,243,5922019Assets 2020: $6,654,209Liabilities 2020: $135,386Net Assets 2020: $6,518,8232020Assets 2021: $8,705,622Liabilities 2021: $1,164,172Net Assets 2021: $7,541,4502021Assets 2022: $7,213,637Liabilities 2022: $726,342Net Assets 2022: $6,487,2952022Assets 2023: $7,152,099Liabilities 2023: $446,118Net Assets 2023: $6,705,9812023Assets 2024: $7,094,270Liabilities 2024: $1,039,963Net Assets 2024: $6,054,3072024

Highlighted filing

2024

Assets$7,094,270
Liabilities$1,039,963
Net Assets$6,054,307

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MExpenses 2010: $124,9672010Revenue 2011: $1,037,052Expenses 2011: $517,416Net Income 2011: $519,6362011Expenses 2012: $863,2052012Revenue 2013: $1,749,045Expenses 2013: $1,550,421Net Income 2013: $198,6242013Revenue 2014: $2,706,529Expenses 2014: $1,409,424Net Income 2014: $1,297,1052014Revenue 2015: $2,432,629Expenses 2015: $1,669,975Net Income 2015: $762,6542015Revenue 2016: $3,139,282Expenses 2016: $2,728,258Net Income 2016: $411,0242016Revenue 2017: $3,072,107Expenses 2017: $3,359,488Net Income 2017: -$287,3812017Revenue 2018: $2,962,915Expenses 2018: $2,818,118Net Income 2018: $144,7972018Revenue 2019: $5,102,067Expenses 2019: $4,155,291Net Income 2019: $946,7762019Revenue 2020: $7,476,280Expenses 2020: $5,201,052Net Income 2020: $2,275,2282020Revenue 2021: $14,373,019Expenses 2021: $13,409,722Net Income 2021: $963,2972021Revenue 2022: $13,507,350Expenses 2022: $13,910,402Net Income 2022: -$403,0522022Revenue 2023: $14,045,298Expenses 2023: $14,523,742Net Income 2023: -$478,4442023Revenue 2024: $15,666,734Expenses 2024: $16,429,272Net Income 2024: -$762,5382024

Highlighted filing

2024

Revenue$15,666,734
Expenses$16,429,272
Net Income-$762,538

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$7.09$1.04$6.05$15.7$16.4$0.76
2023Detailed filing. Detailed filing data is available for this year.$7.15$0.45$6.71$14.0$14.5$0.48
2022Detailed filing. Detailed filing data is available for this year.$7.21$0.73$6.49$13.5$13.9$0.40
2021Detailed filing. Detailed filing data is available for this year.$8.71$1.16$7.54$14.4$13.4$0.96
2020Detailed filing. Detailed filing data is available for this year.$6.65$0.14$6.52$7.48$5.20$2.28
2019Detailed filing. Detailed filing data is available for this year.$4.39$0.15$4.24$5.10$4.16$0.95
2018Detailed filing. Detailed filing data is available for this year.$3.38$0.09$3.30$2.96$2.82$0.14
2017Detailed filing. Detailed filing data is available for this year.$3.29$0.14$3.15$3.07$3.36$0.29
2016Detailed filing. Detailed filing data is available for this year.$3.53$0.09$3.44$3.14$2.73$0.41
2015Summary only. Only limited summary data is available for this year.$3.06$0.04$3.03$2.43$1.67$0.76
2014Summary only. Only limited summary data is available for this year.$2.34$0.07$2.27$2.71$1.41$1.30
2013Detailed filing. Detailed filing data is available for this year.$1.02$0.05$0.97$1.75$1.55$0.20
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$0.03$0.77$0.86
2011Summary only. Only limited summary data is available for this year.$0.72$0.02$0.70$1.04$0.52$0.52
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.00$0.18$0.12
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 31, 2025
Return Version
2024v5.2
Gross Receipts
$20,522,873
Mission and Program Overview

Mission

Live Action exists to defend the human rights of the most vulnerable: preborn children. Through educational media campaigns, visual storytelling, and investigative reporting, Live Action works to change hearts and minds about abortion and human dignity.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$1,386$2,770,034▲ $2,768,648
Investments in Publicly Traded Securities$4,692,090$2,217,244▼ $2,474,846
Cash and Non-Interest-Bearing Accounts$2,242,100$1,918,662▼ $323,438
Prepaid Expenses and Deferred Charges$126,200$163,959▲ $37,759
Accounts Receivable$0$745▲ $745
Savings and Temporary Cash Investments$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Total Assets$7,152,099$7,094,270▼ $57,829
Other Assets Total$90,323$23,626▼ $66,697
Liabilities
Accounts Payable and Accrued Expenses$379,480$1,013,622▲ $634,142
Other Liabilities$66,638$26,341▼ $40,297
Total Liabilities$446,118$1,039,963▲ $593,845
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$6,705,981$6,054,307▼ $651,674
Total Net Assets Fund Balance$6,705,981$6,054,307▼ $651,674
Total Liabilities and Net Assets / Fund Balance$7,152,099$7,094,270▼ $57,829

Asset Categories

AssetBook ValueDepreciationBasis
Land$2,577,072-$2,577,072
Buildings$192,405-$192,405
Equipment$557$49,806$50,363
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lila Rose--$377,073$14,696$391,769
Lila RosePresident and FounderFT$377,073$11,022$388,095
Josef Lipp--$253,259$26,965$280,224
Josef LippChief Operating OfficerFT$253,259$20,224$273,483
Gabriel Renfro--$223,259$26,965$250,224
Gabriel RenfroVice President of ContentFT$223,259$20,224$243,483
Noah Brandt--$171,082$26,673$197,755
Noah BrandtVice President of CommunicationsFT$171,082$20,005$191,087
Kimberly Bird--$154,316$15,902$170,218
Kimberly BirdVice President of External RelationsFT$154,316$11,927$166,243
Devin SenaDirector of Social MediaFT$137,811$7,604$145,415

Board Members and Trustees

NameTitle
Alan SearsBoard Member
Cody ThompsonBoard Member
Lawrence SimpsonBoard Member
Raymond RuddyBoard Member
Berni NealSecretary
Michael CowanTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Todd Dexter & AssociatesFundraising1800 Preston Park Blvd, Plano, TX 75093$820,902
Creative Digital ServicesMedia Content505 SOLANO DRIVE, Benicia, CA 94510$780,000
-Media Content5810 Tennyson Pkwy 102, Plano, TX 75024$722,000
-Media Content1732 Western Ave, Albany, NY 41203-5555$375,000
Immaculate Studios LLCInformation Technology2130 9th St W 198, Columbia Falls, MT 59912$307,023
Revenue and Support

Revenue Composition

Contributions and Grants
$14,666,750
Program Service Revenue
$1,000
Investment Income
$576,441
Other Revenue
$422,543
All Other Contributions
$14,666,750
Change in Net Assets
$-762,538

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded8$260,775Fair Market Value (FMV)
Total Noncash Contributions8$260,775-

Audited Revenue Reconciliation

Revenue per Audited Statements
$15,666,734
Revenue Not Reported on Form 990
$313,197
Total Revenue per Audited Statements
$15,979,931
Total Revenue per Form 990
$15,666,734
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$11,426,316
Salaries, Compensation, and Employee Benefits$4,852,389
Total Fundraising Expense$1,555,119
Professional Fundraising Fees$114,184
Grants and Similar Amounts Paid$36,383

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$3,905,606$11,132$254,291$4,171,029
Other Salaries and Wages$3,107,470$570,472$194,853$3,872,795
Advertising$2,908,015$2,868$187,203$3,098,086
Other Expenses$379,810$16,659$207,706$604,175
Travel$485,832$35,093$36,804$557,729
Current Officers, Directors, Trustees, and Key Employees$237,776$150,319$0$388,095
Office Expenses$296,704$58,072$19,459$374,235
Payroll Taxes$270,860$19,526$16,760$307,146
All Other Expenses$31,308$255,676$7,560$294,544
Other Employee Benefits$260,945$7,605$15,803$284,353
Information Technology$216,435$33,042$0$249,477
Occupancy$119,105$81,676$32,488$233,269
Conferences and Meetings$89,152$17,005$23,856$130,013
Fees for Services Professional Fundraising--$114,184$114,184
Fees for Services Accounting$0$105,597$0$105,597
Insurance$0$99,626$0$99,626
Fees for Services Legal$10,548$37,688$27,356$75,592
Grants to Domestic Orgs$36,383--$36,383
Fees for Services Management$0$9,300$0$9,300
Depreciation Depletion$7,222$903$903$9,028
Total Functional Expenses$777,827$0$418,830$1,196,657

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$16,631,604
Expenses per Audited Statements$16,429,272
Total Expenses per Form 990$16,429,272
Expenses Not Reported on Form 990$202,332
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Kingdom Alliance BuildersScottsdale, AZ-General Donation$35,223
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$190,396
Fundraising Gross Income$129,933
Professional Fundraising Fees$114,184

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Gala$293,488$129,933$0$129,933
None----
Total Events$293,488$129,933$190,396$-60,463
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Security Deposit$26,341
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Live Action
EIN
42-1764425
Phone
3234543304
Address
2200 Wilson Blvd, Arlington, VA 22201

Signing Officer

Name
Michael R Cowan
Title
Treasurer
Phone
3234543304
Signed
2025-10-31
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Lila Rose
Formed
2008
Legal Domicile
Va
Voting Board Members
7
Independent Board Members
6
Employees
57
Volunteers
75

Preparer

Firm
Robert D Ben-Kori CPA PLLC
Address
7214 Hadlow Drive, Springfield, VA 22152
Preparer
Robert D Ben-Kori CPA
Phone
7034519136
Supplemental Narrative

Additional Explanations

Pt VI, Line 4

The organization adopted amendments to its governing documents, including a transition to religious corporation status and the addition of language in the bylaws to reflect this designation. Updates also included revisions to the purpose statement, an addition of a statement of faith, clarification of board composition, voting procedures, and committee authority, and incorporation of additional best practice provisions.

Pt VI, Line 11B

The Board has established a Finance and Investment Committee to provide oversight and guidance on the Organizations Finances and Investments. The Board approved a formal Investment Policy and the Committee meets periodically to review investment performance as well as to review the audited financial statements, Form 990 before the full Board reviews and approves those documents and other financial matters.

Pt VI, Line 11B

Management reviews the Form 990 prior to filing.

Pt VI, Line 11B

The Form 990 is provided to all board members prior to

Pt VI, Line 11B

filing.

Pt VI, Line 12C

Directors, Officers, or any committee members are to

Pt VI, Line 12C

scrupulously avoid transactions in which a director,

Pt VI, Line 12C

officer, or committee member has a personal or material

Pt VI, Line 12C

financial interest, or with entities of which the

Pt VI, Line 12C

director, officer, or committee member is an officer,

Pt VI, Line 12C

director, or general partner.

Pt VI, Line 12C

The Live Action conflict of interest policy (Addendum B

Pt VI, Line 12C

to bylaws) defines an interested person, financial

Pt VI, Line 12C

interest, and duty to disclose, along with the board

Pt VI, Line 12C

process for determining whether a conflict exists,

Pt VI, Line 12C

procedures for addressing a conflict of interest, and

Pt VI, Line 12C

procedures for addressing a violation of the conflict

Pt VI, Line 12C

of interest policy. In addition, all directors,

Pt VI, Line 12C

officers, and key employees are required to certify on

Pt VI, Line 12C

an annual basis that they have reviewed the policy and

Pt VI, Line 12C

to disclose of any conflicts then known.

Pt VI, Line 15A

See line 15b below:

Pt VI, Line 15B

Compensation is determined in accordance with

Pt VI, Line 15B

Live Actions conflict of interest policy. The policy

Pt VI, Line 15B

requires all compensation arrangements to be reviewed

Pt VI, Line 15B

by the Organization at least every other year to assure

Pt VI, Line 15B

that compensation is reasonable and is the result of

Pt VI, Line 15B

arms-length bargaining.

Pt VI, Line 15B

Live Action has established a Compensation Committee that has conducted a broad study of the market for non-profit and secular positions for similar sized entities that are fast growing, etc., has adopted a compensation philosophy, reviews these numbers annually, and all salaries are at the low end

Pt VI, Line 15B

or below market. Decisions by the Committee are contemporaneously recorded in the minutes of the meeting and reported back to the full Board.

Pt VI, Line 15B

The Committee reviews and approves the Organizations Goals for the year which are in turn approved by the full Board. The compensation process requires all employees to establish performance goals for the year which together with the Organizations performance versus Goals will be the basis for their bonus. The Committee recommends the CEOs Bonus to the full Board which then reviews and determines the final bonus. The Board also reviews the bonuses of Senior Management.

Pt VI, Line 15B

Independent Directors meet to set an overall incentive compensation pool based on firm performance compared to budget and a full range of non financial performance related goals. In addition this group sets the compensation of the CEO based on those performance measures and data on compensation for other CEOs for comparable sized organizations. It is unfortunate given that data that we are unable to pay her more given her value to the organization and her national standing in carrying out our mission.

Pt VI, Line 19

Live Actions tax materials are available upon request, as legally required.

Other

Pt IX, Line 11g: $4,171,029 (Total)

Other

Writers and Editors $101,490

Other

Fundraising Support $254,291

Other

Video Content Support $797,994

Other

Social Media Content Support $138,281

Other

Activation Email Contract Support $2,867,841

Other

Data Entry/Management Support $11,132

Pt XI

Line 9, Other changes in net assets: -7

Other

Sch G Pt II, Line 1: Gatherings and events including our annual Gala have great strategic and mission value in drawing together influencers, supporters and activists and education of same. Because of this strategic importance the Board endeavors to attend the Gala and meet and speak with the influencers, activists and supporters present.

Form 990, Part IX, Line 11G

Contract Services:Profess 326241. 212057. 0. 114184.

Form 990, Part IX, Line 11G

Pro FRS (Agency Fee) $326,241 x 35% = 114,184 -114184. -114184.

Form 990, Part IX, Line 11G

Contract Services & Olivia 3954472. 3689049. 11132. 254291.

Form 990, Part IX, Line 11G

Contract Services:Lobbyin 4500. 4500. 0. 0.

Financial Statement Notes

Pt XI, Line 2D

$11,936: $9,306 Rental repairs & maintenance and depreciation of $2,630 applied against rental income.

Pt XI, Line 2D

$794,571 Fundraising Direct expenses reclassified to Income.

Pt XI, Line 2D

$2 Rounding

Pt XII, Line 2D

$11,936: $9,306 Rental repairs & maintenance and depreciation of $2,630 applied against rental income.

Pt XII, Line 2D

$794,571. Fundraising Direct expenses reclassified to Income.

Pt XII, Line 4B

$1 Rounding

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IRS990/Desc0Educational Campaigns: Live Action creates and publishes daily pro-life educational content, distributing it on our websites, through direct mail, and on social media platforms. Live Action investigations, reporting, and videos educate about the abortion industry, why abortion is a human rights abuse, and the value of all human life.
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IRS990/MissionDesc0Live Action exists to defend the human rights of the most vulnerable: preborn children. Through educational media campaigns, visual storytelling, and investigative reporting, Live Action works to change hearts and minds about abortion and human dignity.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Special Reports and Activism: Live Action researches and produces in-depth reports on the abortion industry and presents them to the media and public officials; educates media and public officials on the need for changes in public policy; provides supporters with opportunities to share about the value of human life; and partners with other organizations to host special events and presentations.
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