Civic Intelligence

Live Action

990 • Fiscal year 2021 • EIN 42-1764425

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 11, 2022

Organization ProfileLiveaction.org

View Organization Page

2200 Wilson BlvdArlington, VA 22201

(323) 454-3304

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

45th percentile

0.13x

Higher debt load relative to assets than 45% of similar nonprofits.

2021 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2021

Liabilities / Revenue

27th percentile

0.08x

Higher debt load relative to revenue than 27% of similar nonprofits.

2021 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2021

Net Margin

38th percentile

6.7%

Higher net margin than 38% of similar nonprofits.

2021 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2021

Top Officer Pay

69th percentile

$234,794

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 1.6% of source-year revenue.

2021 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2021

Asset Growth

83rd percentile

31%

Faster asset growth than 83% of similar nonprofits.

2021 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2020 to 2021

Revenue Growth

88th percentile

92%

Faster revenue growth than 88% of similar nonprofits.

2021 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets45th percentile

Assets

Up

$8,705,622

Up $2,051,413 (+31%) from 2020

Net Assets

Up

$7,541,450

Up $1,022,627 (+16%) from 2020

Liabilities

Up

$1,164,172

Up $1,028,786 (+760%) from 2020

Revenue And Expenses
Liabilities / Revenue27th percentileNet Margin38th percentile

Revenue

Up

$14,373,019

Up $6,896,739 (+92%) from 2020

Expenses

Up

$13,409,722

Up $8,208,670 (+158%) from 2020

Net Income

Down

$963,297

Down $1,311,931 (-58%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth83rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2010: $179,496Liabilities 2010: $0Net Assets 2010: $179,4962010Assets 2011: $717,116Liabilities 2011: $17,984Net Assets 2011: $699,1322011Assets 2012: $796,321Liabilities 2012: $26,314Net Assets 2012: $770,0072012Assets 2013: $1,018,021Liabilities 2013: $49,390Net Assets 2013: $968,6312013Assets 2014: $2,335,809Liabilities 2014: $70,074Net Assets 2014: $2,265,7352014Assets 2015: $3,064,281Liabilities 2015: $35,892Net Assets 2015: $3,028,3892015Assets 2016: $3,531,941Liabilities 2016: $92,527Net Assets 2016: $3,439,4142016Assets 2017: $3,292,969Liabilities 2017: $140,952Net Assets 2017: $3,152,0172017Assets 2018: $3,382,541Liabilities 2018: $85,724Net Assets 2018: $3,296,8172018Assets 2019: $4,389,622Liabilities 2019: $146,030Net Assets 2019: $4,243,5922019Assets 2020: $6,654,209Liabilities 2020: $135,386Net Assets 2020: $6,518,8232020Assets 2021: $8,705,622Liabilities 2021: $1,164,172Net Assets 2021: $7,541,4502021Assets 2022: $7,213,637Liabilities 2022: $726,342Net Assets 2022: $6,487,2952022Assets 2023: $7,152,099Liabilities 2023: $446,118Net Assets 2023: $6,705,9812023Assets 2024: $7,094,270Liabilities 2024: $1,039,963Net Assets 2024: $6,054,3072024

Highlighted filing

2021

Assets$8,705,622
Liabilities$1,164,172
Net Assets$7,541,450
Open 2021 Filing

Operations Trend

Revenue Growth88th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MExpenses 2010: $124,9672010Revenue 2011: $1,037,052Expenses 2011: $517,416Net Income 2011: $519,6362011Expenses 2012: $863,2052012Revenue 2013: $1,749,045Expenses 2013: $1,550,421Net Income 2013: $198,6242013Revenue 2014: $2,706,529Expenses 2014: $1,409,424Net Income 2014: $1,297,1052014Revenue 2015: $2,432,629Expenses 2015: $1,669,975Net Income 2015: $762,6542015Revenue 2016: $3,139,282Expenses 2016: $2,728,258Net Income 2016: $411,0242016Revenue 2017: $3,072,107Expenses 2017: $3,359,488Net Income 2017: -$287,3812017Revenue 2018: $2,962,915Expenses 2018: $2,818,118Net Income 2018: $144,7972018Revenue 2019: $5,102,067Expenses 2019: $4,155,291Net Income 2019: $946,7762019Revenue 2020: $7,476,280Expenses 2020: $5,201,052Net Income 2020: $2,275,2282020Revenue 2021: $14,373,019Expenses 2021: $13,409,722Net Income 2021: $963,2972021Revenue 2022: $13,507,350Expenses 2022: $13,910,402Net Income 2022: -$403,0522022Revenue 2023: $14,045,298Expenses 2023: $14,523,742Net Income 2023: -$478,4442023Revenue 2024: $15,666,734Expenses 2024: $16,429,272Net Income 2024: -$762,5382024

Highlighted filing

2021

Revenue$14,373,019
Expenses$13,409,722
Net Income$963,297
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 11, 2022
Return Version
2021v4.1
Gross Receipts
$14,946,103
Mission and Program Overview

Mission

Live Action exists to defend the human rights of the most vulnerable: preborn children. Through educational media campaigns, visual storytelling, and investigative reporting, Live Action works to change hearts and minds about abortion and human dignity.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$556$6,116,533▲ $6,115,977
Cash and Non-Interest-Bearing Accounts$2,124,308$2,509,130▲ $384,822
Prepaid Expenses and Deferred Charges$42,840$44,705▲ $1,865
Land, Buildings, and Equipment, Net$21,615$8,678▼ $12,937
Savings and Temporary Cash Investments$4,440,705$6,891▼ $4,433,814
Accounts Receivable$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Total Assets$6,654,209$8,705,622▲ $2,051,413
Other Assets Total$24,185$19,685▼ $4,500
Liabilities
Accounts Payable and Accrued Expenses$135,386$1,164,172▲ $1,028,786
Total Liabilities$135,386$1,164,172▲ $1,028,786
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$6,518,823$7,541,450▲ $1,022,627
Total Net Assets Fund Balance$6,518,823$7,541,450▲ $1,022,627
Total Liabilities and Net Assets / Fund Balance$6,654,209$8,705,622▲ $2,051,413

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$8,678$33,485$42,163
Land$0--
Compensation and Service Providers
Top Officer Pay69th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lila RosePresidentFT$225,651$9,143$234,794
Lila Rose--$225,651$9,143$234,794
Josef LippChief Operating OfficerFT$187,704$17,022$204,726
Josef Lipp--$187,704$17,022$204,726
Gabriel RenfroVideo ProducerFT$162,705$17,022$179,727
Gabriel Renfro--$162,705$17,022$179,727
Lauren MerzVice President of Strategic PartnershipsFT$169,119$3,873$172,992
Lauren Merz--$169,119$3,873$172,992
Devin SenaMarketing DirectorFT$110,473$4,230$114,703
Alison CentofanteDirector of External RelationsFT$105,942-$105,942

Board Members and Trustees

NameTitle
Cody ThompsonBoard Member
Lawrence SimpsonBoard Member
Berni NealSecretary
Michael CowanTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
FacebookAdvertising1 Hacker Way, Menlo Park, CA 94025$1,721,985
Burns Management LLCMedia Content530 Boulder Lake Dr, Oxford, MI 48371$475,000
-Advertising770 Broadway, New York, NY 10003$365,523
Immaculate Studios LLCInformation Technology2130 9th St W 198, Columbia Falls, MT 59912$358,304
-Media Content1300 17th St N, Arlington, VA 22209$334,918
Revenue and Support

Revenue Composition

Contributions and Grants
$14,056,877
Program Service Revenue
$3,600
Investment Income
$78,871
Other Revenue
$233,671
All Other Contributions
$14,056,877
Change in Net Assets
$963,297

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported Amount
Securities Publicly Traded11$172,325
Total Noncash Contributions11$172,325

Audited Revenue Reconciliation

Revenue per Audited Statements
$14,665,916
Revenue Not Reported on Financial Statements
$-292,897
Revenue Not Reported on Form 990
$59,337
Other Revenue Adjustments
$-292,897
Total Revenue per Audited Statements
$14,725,253
Total Revenue per Form 990
$14,373,019
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$10,551,639
Salaries, Compensation, and Employee Benefits$2,719,021
Total Fundraising Expense$1,509,913
Professional Fundraising Fees$121,384
Grants and Similar Amounts Paid$17,678

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$4,351,965$14,977$36,303$4,403,245
Fees for Services Other$3,043,505$78,954$282,675$3,405,134
Other Salaries and Wages$1,500,216$337,446$338,946$2,176,608
Travel$241,926$21,581$3,080$266,587
Current Officers, Directors, Trustees, and Key Employees$143,029$77,015$14,750$234,794
Office Expenses$152,532$20,484$11,530$184,546
Payroll Taxes$136,777$15,768$30,426$182,971
Conferences and Meetings$150,328$11,383$1,987$163,698
Occupancy$17,957$143,620$0$161,577
Other Expenses$0$124,850$0$124,850
Other Employee Benefits$1,715$122,933$0$124,648
Fees for Services Professional Fundraising--$121,384$121,384
All Other Expenses$87,390$25,774$1,307$114,471
Insurance$48,418$39,954$0$88,372
Fees for Services Accounting$0$81,012$0$81,012
Information Technology$35,316$14,566$1,319$51,201
Fees for Services Legal$23,500$20,125$0$43,625
Grants to Domestic Orgs$17,678--$17,678
Depreciation Depletion$10,349$1,294$1,294$12,937
Total Functional Expenses$531,131$0$960,811$1,491,942

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$13,702,619
Expenses per Audited Statements$13,409,722
Total Expenses per Form 990$13,409,722
Expenses Not Reported on Form 990$292,897
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Napa InstituteIrvine, CA501(c)(3)11th annual summer conference$11,950
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$317,108
Fundraising Direct Expenses$292,897
Professional Fundraising Fees$121,384

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Gala$317,108$317,108$34,610$282,498
None----
Total Events$317,108$317,108$292,897$24,211
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Live Action
EIN
42-1764425
Phone
3234543304
Address
2200 Wilson Blvd, Arlington, VA 22201

Signing Officer

Name
Michael R Cowan
Title
Treasurer
Phone
3234543304
Signed
2022-11-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Lila Rose
Formed
2008
Legal Domicile
CA
Voting Board Members
5
Independent Board Members
4
Employees
40
Volunteers
0

Preparer

Firm
Robert D Ben-Kori CPA PLLC
Address
7214 Hadlow Drive, Springfield, VA 22152
Preparer
Robert D Ben-Kori CPA
Phone
7034519136
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“The Board has established a Finance and Investment Committee to provide oversight and guidance on the Organizations Finances and Investments. The Board approved a formal Investment Policy and the Committee meets periodically to review investment performance as well as to review the audited financial statements, Form 990 before the full Board reviews and approves those documents and other financial matters.”

Pt VI, Line 11B

“Management reviews the Form 990 prior to filing.”

Pt VI, Line 11B

“The Form 990 is provided to all board members prior to”

Pt VI, Line 11B

“filing.”

Pt VI, Line 12C

“Directors, Officers, or any committee members are to”

Pt VI, Line 12C

“scrupulously avoid transactions in which a director,”

Pt VI, Line 12C

“officer, or committee member has a personal or material”

Pt VI, Line 12C

“financial interest, or with entities of which the”

Pt VI, Line 12C

“director, officer, or committee member is an officer,”

Pt VI, Line 12C

“director, or general partner.”

Pt VI, Line 12C

“The Live Action conflict of interest policy (Addendum B”

Pt VI, Line 12C

“to bylaws) defines an interested person, financial”

Pt VI, Line 12C

“interest, and duty to disclose, along with the board”

Pt VI, Line 12C

“process for determining whether a conflict exists,”

Pt VI, Line 12C

“procedures for addressing a conflict of interest, and”

Pt VI, Line 12C

“procedures for addressing a violation of the conflict”

Pt VI, Line 12C

“of interest policy. In addition, all directors,”

Pt VI, Line 12C

“officers, and key employees are required to certify on”

Pt VI, Line 12C

“an annual basis that they have reviewed the policy and”

Pt VI, Line 12C

“to disclose of any conflicts then known.”

Pt VI, Line 15A

“See line 15b below:”

Pt VI, Line 15B

“Compensation is determined in accordance with”

Pt VI, Line 15B

“Live Action's conflict of interest policy. The policy”

Pt VI, Line 15B

“requires all compensation arrangements to be reviewed”

Pt VI, Line 15B

“by the Organization at least every other year to assure”

Pt VI, Line 15B

“that compensation is reasonable and is the result of”

Pt VI, Line 15B

“arms-length bargaining.”

Pt VI, Line 15B

“Live Action has established a Compensation Committee that has conducted a broad study of the market for non-profit and secular positions for similar sized entities that are fast growing, etc., has adopted a compensation philosophy, reviews these numbers annually, and all salaries are at the low end”

Pt VI, Line 15B

“or below market. Decisions by the Committee are contemporaneously recorded in the minutes of the meeting and reported back to the full Board.”

Pt VI, Line 15B

“The Committee reviews and approves the Organizations Goals for the year which are in turn approved by the full Board. The compensation process requires all employees to establish performance goals for the year which together with the Organizations performance versus Goals will be the basis for their bonus. The Committee recommends the CEOs Bonus to the full Board which then reviews and determines the final bonus. The Board also reviews the bonuses of Senior Management.”

Pt VI, Line 19

“Live Action's tax materials are available upon request, as legally required.”

Other

“Pt IX, Line 11g: $3,405,134 (Total)”

Other

“Writers and Editors $259,843”

Other

“Fundraising Support $521,422”

Other

“Video Content Support $1,285,192”

Other

“Social Media Content Support $493,449”

Other

“Graphic Design Support $15,974”

Other

“Activation Email Contract Support $24,423”

Other

“Data Entry/Management Support $369,509”

Other

“Other Support $435,322”

Pt XI

“Line 9, Other changes in net assets: -7”

Form 990, Part IX, Line 11G

“Contract Services:Profess 3405134. 3043505. 78954. 282675.”

Financial Statement Notes

Pt XI, Line 4B

“Event expenses reclassified.”

Pt XII, Line 2D

“Event expenses reclassified.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0Live Action creates and publishes daily pro-life educational content, distributing it on our websites, through direct mail, and on social media platforms. Live Action investigations, reporting, and videos educate about the abortion industry, why abortion is a human rights abuse, and the value of all human life.
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IRS990/MissionDesc0Live Action exists to defend the human rights of the most vulnerable: preborn children. Through educational media campaigns, visual storytelling, and investigative reporting, Live Action works to change hearts and minds about abortion and human dignity.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Live Action researches and produces in-depth reports on the abortion industry and presents them to the media and public officials; educates media and public officials on the need for changes in public policy; provides supporters with activism opportunities; and partners with other organizations to host special events and presentations.
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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$8,705,622
Liabilities
$1,164,172
Net assets
$7,541,450
Revenue
$14,373,019
Expenses
$13,409,722
Net income
$963,297
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$7.09$1.04$6.05$15.7$16.4$0.76
2023Detailed filing. Detailed filing data is available for this year.$7.15$0.45$6.71$14.0$14.5$0.48
2022Detailed filing. Detailed filing data is available for this year.$7.21$0.73$6.49$13.5$13.9$0.40
2021Detailed filing. Detailed filing data is available for this year.$8.71$1.16$7.54$14.4$13.4$0.96
2020Detailed filing. Detailed filing data is available for this year.$6.65$0.14$6.52$7.48$5.20$2.28
2019Detailed filing. Detailed filing data is available for this year.$4.39$0.15$4.24$5.10$4.16$0.95
2018Detailed filing. Detailed filing data is available for this year.$3.38$0.09$3.30$2.96$2.82$0.14
2017Detailed filing. Detailed filing data is available for this year.$3.29$0.14$3.15$3.07$3.36$0.29
2016Detailed filing. Detailed filing data is available for this year.$3.53$0.09$3.44$3.14$2.73$0.41
2015Summary only. Only limited summary data is available for this year.$3.06$0.04$3.03$2.43$1.67$0.76
2014Summary only. Only limited summary data is available for this year.$2.34$0.07$2.27$2.71$1.41$1.30
2013Detailed filing. Detailed filing data is available for this year.$1.02$0.05$0.97$1.75$1.55$0.20
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$0.03$0.77$0.86
2011Summary only. Only limited summary data is available for this year.$0.72$0.02$0.70$1.04$0.52$0.52
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.00$0.18$0.12