Civic Intelligence

Jackson County Visitors Bureau

EIN 38-2562896 • 501(c)6 • Jackson, MI

Profile

The mission of the organization is to promote jackson county and its attributes to individual visitors and groups as a unique, affordable and attractive place to vacation, host an event, or conduct a tour.

134 West Michigan AveJackson, MI 49201

www.experiencejackson.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

11th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

12th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

41st percentile

1.8%

Higher net margin than 41% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

19th percentile

-5.6%

Faster asset growth than 19% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

64th percentile

12%

Faster revenue growth than 64% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets11th percentile

Assets

Down

$786,161

Down $46,587 (-5.6%) from 2023

Liabilities

Down

$0

Down $136,336 (-100%) from 2023

Net Assets

Up

$786,161

Up $89,749 (+13%) from 2023

Operations
Liabilities / Revenue12th percentileNet Margin41st percentile

Revenue

Up

$1,240,001

Up $130,066 (+12%) from 2023

Expenses

Up

$1,218,245

Up $193,538 (+19%) from 2023

Net Income

Down

$21,756

Down $63,472 (-74%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth19th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2010: $209,011Liabilities 2010: $15,309Net Assets 2010: $193,7022010Assets 2011: $288,824Liabilities 2011: $9,883Net Assets 2011: $278,9412011Assets 2012: $447,319Liabilities 2012: $26,138Net Assets 2012: $421,1812012Assets 2013: $564,233Liabilities 2013: $21,524Net Assets 2013: $542,7092013Assets 2014: $647,441Liabilities 2014: $39,746Net Assets 2014: $607,6952014Assets 2015: $661,627Liabilities 2015: $18,769Net Assets 2015: $642,8582015Assets 2016: $711,851Liabilities 2016: $61,985Net Assets 2016: $649,8662016Assets 2017: $541,994Liabilities 2017: $29,124Net Assets 2017: $512,8702017Assets 2018: $529,944Liabilities 2018: $30,506Net Assets 2018: $499,4382018Assets 2019: $581,793Liabilities 2019: $36,609Net Assets 2019: $545,1842019Assets 2020: $548,891Liabilities 2020: $57,488Net Assets 2020: $491,4032020Assets 2021: $794,788Liabilities 2021: $38,938Net Assets 2021: $755,8502021Assets 2022: $701,005Liabilities 2022: $89,821Net Assets 2022: $611,1842022Assets 2023: $832,748Liabilities 2023: $136,336Net Assets 2023: $696,4122023Assets 2024: $786,161Liabilities 2024: $0Net Assets 2024: $786,1612024

Highlighted filing

2024

Assets$786,161
Liabilities$0
Net Assets$786,161
Open 2024 Filing

Operations Trend

Revenue Growth64th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2010: $201,8092010Expenses 2011: $252,6532011Revenue 2012: $716,575Expenses 2012: $574,335Net Income 2012: $142,2402012Revenue 2013: $788,617Expenses 2013: $667,089Net Income 2013: $121,5282013Revenue 2014: $756,600Expenses 2014: $691,613Net Income 2014: $64,9872014Revenue 2015: $770,805Expenses 2015: $735,642Net Income 2015: $35,1632015Revenue 2016: $779,052Expenses 2016: $772,044Net Income 2016: $7,0082016Revenue 2017: $790,581Expenses 2017: $927,577Net Income 2017: -$136,9962017Revenue 2018: $856,422Expenses 2018: $869,854Net Income 2018: -$13,4322018Revenue 2019: $867,905Expenses 2019: $822,159Net Income 2019: $45,7462019Revenue 2020: $528,626Expenses 2020: $582,407Net Income 2020: -$53,7812020Revenue 2021: $940,654Expenses 2021: $676,207Net Income 2021: $264,4472021Revenue 2022: $1,102,999Expenses 2022: $1,247,665Net Income 2022: -$144,6662022Revenue 2023: $1,109,935Expenses 2023: $1,024,707Net Income 2023: $85,2282023Revenue 2024: $1,240,001Expenses 2024: $1,218,245Net Income 2024: $21,7562024

Highlighted filing

2024

Revenue$1,240,001
Expenses$1,218,245
Net Income$21,756
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$786,161
Liabilities
$0
Net assets
$786,161
Revenue
$1,240,001
Expenses
$1,218,245
Net income
$21,756
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.79$0.00$0.79$1.24$1.22$0.02
2023Detailed filing. Detailed filing data is available for this year.$0.83$0.14$0.70$1.11$1.02$0.09
2022Detailed filing. Detailed filing data is available for this year.$0.70$0.09$0.61$1.10$1.25$0.14
2021Detailed filing. Detailed filing data is available for this year.$0.79$0.04$0.76$0.94$0.68$0.26
2020Detailed filing. Detailed filing data is available for this year.$0.55$0.06$0.49$0.53$0.58$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.58$0.04$0.55$0.87$0.82$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.53$0.03$0.50$0.86$0.87$0.01
2017Detailed filing. Detailed filing data is available for this year.$0.54$0.03$0.51$0.79$0.93$0.14
2016Detailed filing. Detailed filing data is available for this year.$0.71$0.06$0.65$0.78$0.77$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.66$0.02$0.64$0.77$0.74$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.65$0.04$0.61$0.76$0.69$0.06
2013Detailed filing. Detailed filing data is available for this year.$0.56$0.02$0.54$0.79$0.67$0.12
2012Summary only. Only limited summary data is available for this year.$0.45$0.03$0.42$0.72$0.57$0.14
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.29$0.01$0.28$0.25
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.21$0.02$0.19$0.20
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 10, 2025
Return Version
2024v5.0
Gross Receipts
$1,240,001
Mission and Program Overview

Mission

The mission of the organization is to promote jackson county and its attributes to individual visitors and groups as a unique, affordable and attractive place to vacation, host an event or conduct a tour.

The mission of the organization is to promote jackson county and its attributes to individual visitors and groups as a unique, affordable and attractive place to vacation, host an event, or conduct a tour.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$748,837$704,238▼ $44,599
Savings and Temporary Cash Investments-$76,157-
Accounts Receivable$35,765--
Prepaid Expenses and Deferred Charges$32,581--
Land, Buildings, and Equipment, Net$15,565$5,766▼ $9,799
Total Assets$832,748$786,161▼ $46,587
Liabilities
Accounts Payable and Accrued Expenses$132,245--
Deferred Revenue$4,091--
Total Liabilities$136,336$0▼ $136,336
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$696,412$786,161▲ $89,749
Total Net Assets Fund Balance$696,412$786,161▲ $89,749
Total Liabilities and Net Assets / Fund Balance$832,748$786,161▼ $46,587

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$525$91,740$92,265
Other Land Buildings-$38,315$38,315
Equipment$5,241$18,123$23,364
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeOtherTotal
Ryan TarrantExecutive DiPT$127,509$127,509

Board Members and Trustees

NameTitle
Michelle DettloffChair
Kirsten BlackdeerVice Chair
Jay JohnsonDirector
Jennifer HutchinsonDirector
Justin DalenbergDirector
Keith BookDirector
Kelli HooverDirector
Steven SaariDirector
Stuart KailDirector
Tabitha WilliamsDirector
Teshna ThomasDirector
Victoria a LeonardDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$102,911
Program Service Revenue
$1,123,048
Investment Income
$12,024
Other Revenue
$2,018
Change in Net Assets
$21,756

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,240,001
Total Revenue per Audited Statements
$1,240,001
Total Revenue per Form 990
$1,240,001
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,218,245
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$263,350$205,290-$468,640
Advertising$398,407--$398,407
Occupancy-$60,686-$60,686
All Other Expenses$175$35,540-$35,715
Other Expenses$33,628$25,745-$25,745
Travel$563$14,293-$14,856
Depreciation Depletion-$9,799-$9,799
Insurance-$7,232-$7,232
Office Expenses$230--$230
Total Functional Expenses$850,754$367,491$0$1,218,245

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,218,245
Total Expenses per Audited Statements$1,218,245
Total Expenses per Form 990$1,218,245
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The form 990 is provided to the board members at a scheduled meeting. After review, and suggested revisions if required, the return is directed to the appropriate individual for timely filing with the irs.”

Form 990, Page 6, Part VI, Line 12C

“All board members are required to complete a conflict of interest form on an annual basis.”

Form 990, Page 6, Part VI, Line 19

“Governing documents are made available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Jackson County Visitors Bureau
EIN
38-2562896
Phone
5177644440
Address
134 WEST MICHIGAN AVE, JACKSON, MI 49201
Doing Business As
Experience Jackson

Signing Officer

Name
Ryan Tarrant
Title
Executive Director
Phone
5177644440
Signed
2025-06-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michelle Dettloff
Formed
1984
Legal Domicile
Mi
Voting Board Members
12
Independent Board Members
11
Employees
0

Preparer

Firm
Willis & Jurasek Pc Cpas
Address
4100 SPRING ARBOR ROAD, JACKSON, MI 49201-9306
Preparer
Christine E Kratzer CPA
Phone
5177888660
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Contracted services 217,182 130,409 0 professional fees 46,168 74,881 0 total 263,350 205,290 0”

Form 990, Part XI, Line 9

“Prior year accounts payable 132,245 prior year deffered 4,094 prior year accounts receivable -35,765 prior year prepaids -32,581 total 67,993 client changed to modified-cash basis in the current year.”

Form 990, Page 12, Part XII, Line 1

“The organization changed from the full-accrual method of accounting to the modified cash basis of accounting per decision by the board of directors.”

Financial Statement Notes

Schedule D, Page 3, Part X

“Professional standards require an analysis of uncertain tax positions for the purpose of determining whether benefits associated with those positions may be recognized for financial statment purposes. Based on the analysis, the organization has determined that it has no material uncertain tax positions for which the benefits may not be recognized nor for which disclosure is required.”

Raw XML Appendix389 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0THE MISSION OF THE ORGANIZATION IS TO PROMOTE JACKSON COUNTY AND ITS ATTRIBUTES TO INDIVIDUAL VISITORS AND GROUPS AS A UNIQUE, AFFORDABLE AND ATTRACTIVE PLACE TO VACATION, HOST AN EVENT, OR CONDUCT A TOUR.
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IRS990/OtherExpensesGrp/Desc2DUES AND SUBSCRIPTIONS
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0PROFESSIONAL STANDARDS REQUIRE AN ANALYSIS OF UNCERTAIN TAX POSITIONS FOR THE PURPOSE OF DETERMINING WHETHER BENEFITS ASSOCIATED WITH THOSE POSITIONS MAY BE RECOGNIZED FOR FINANCIAL STATMENT PURPOSES. BASED ON THE ANALYSIS, THE ORGANIZATION HAS DETERMINED THAT IT HAS NO MATERIAL UNCERTAIN TAX POSITIONS FOR WHICH THE BENEFITS MAY NOT BE RECOGNIZED NOR FOR WHICH DISCLOSURE IS REQUIRED.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 IS PROVIDED TO THE BOARD MEMBERS AT A SCHEDULED MEETING. AFTER REVIEW, AND SUGGESTED REVISIONS IF REQUIRED, THE RETURN IS DIRECTED TO THE APPROPRIATE INDIVIDUAL FOR TIMELY FILING WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ALL BOARD MEMBERS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST FORM ON AN ANNUAL BASIS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2GOVERNING DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3CONTRACTED SERVICES 217,182 130,409 0 PROFESSIONAL FEES 46,168 74,881 0 TOTAL 263,350 205,290 0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PRIOR YEAR ACCOUNTS PAYABLE 132,245 PRIOR YEAR DEFFERED 4,094 PRIOR YEAR ACCOUNTS RECEIVABLE -35,765 PRIOR YEAR PREPAIDS -32,581 TOTAL 67,993 CLIENT CHANGED TO MODIFIED-CASH BASIS IN THE CURRENT YEAR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE ORGANIZATION CHANGED FROM THE FULL-ACCRUAL METHOD OF ACCOUNTING TO THE MODIFIED CASH BASIS OF ACCOUNTING PER DECISION BY THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART IX, LINE 11G
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART XI, LINE 9
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 12, PART XII, LINE 1
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IRS990/USAddress/AddressLine1Txt0134 W MICHIGAN AVE
IRS990/USAddress/CityNm0JACKSON
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0RYAN TARRANT
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum05177644440
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-06-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0JACKSON COUNTY VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0JACK
ReturnHeader/Filer/EIN0382562896
ReturnHeader/Filer/PhoneNum05177644440
ReturnHeader/Filer/USAddress/AddressLine1Txt0134 WEST MICHIGAN AVE
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WILLIS & JURASEK PC CPAS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt04100 SPRING ARBOR ROAD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0JACKSON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0492019306
ReturnHeader/PreparerPersonGrp/PhoneNum05177888660
ReturnHeader/PreparerPersonGrp/PreparationDt02025-06-10
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CHRISTINE E KRATZER CPA
ReturnHeader/ReturnTs02025-06-10T15:37:21-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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