Civic Intelligence

Wayne County Convention and Visitors Bureau

990 • Fiscal year 2023 • EIN 34-1438989

Jan 01, 2023 to Dec 31, 2023 • Filed on Nov 14, 2024

Organization ProfileWWW.WCCVB.COM
428 W Liberty StWooster, OH 44691

(330) 264-1800

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

24th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2023 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2023

Liabilities / Revenue

24th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2023 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2023

Net Margin

7th percentile

-23%

Higher net margin than 7% of similar nonprofits.

2023 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2023

Top Officer Pay

51st percentile

$28,885

Higher top officer pay than 51% of similar nonprofits.

Top officer pay equals 5.7% of source-year revenue.

2023 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2023

Asset Growth

10th percentile

-18%

Faster asset growth than 10% of similar nonprofits.

2023 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Revenue Growth

39th percentile

3.3%

Faster revenue growth than 39% of similar nonprofits.

2023 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets24th percentile

Assets

Down

$508,167

Down $115,214 (-18%) from 2022

Net Assets

Down

$508,167

Down $115,214 (-18%) from 2022

Liabilities

Flat

$0

Flat from 2022

Revenue And Expenses
Liabilities / Revenue24th percentileNet Margin7th percentile

Revenue

Up

$504,585

Up $16,043 (+3.3%) from 2022

Expenses

Up

$619,799

Up $258,934 (+72%) from 2022

Net Income

Down

-$115,214

Down $242,891 (-190%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth10th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2010: $69,956Liabilities 2010: $0Net Assets 2010: $69,9562010Assets 2011: $81,130Liabilities 2011: $0Net Assets 2011: $81,1302011Assets 2012: $116,128Liabilities 2012: $0Net Assets 2012: $116,1282012Assets 2013: $162,298Liabilities 2013: $0Net Assets 2013: $162,2982013Assets 2014: $202,077Liabilities 2014: $0Net Assets 2014: $202,0772014Assets 2015: $255,040Liabilities 2015: $0Net Assets 2015: $255,0402015Assets 2016: $280,827Liabilities 2016: $0Net Assets 2016: $280,8272016Assets 2017: $322,452Liabilities 2017: $0Net Assets 2017: $322,4522017Assets 2018: $368,252Liabilities 2018: $0Net Assets 2018: $368,2522018Assets 2019: $425,389Liabilities 2019: $0Net Assets 2019: $425,3892019Assets 2020: $396,011Liabilities 2020: $0Net Assets 2020: $396,0112020Assets 2021: $495,704Liabilities 2021: $0Net Assets 2021: $495,7042021Assets 2022: $623,381Liabilities 2022: $0Net Assets 2022: $623,3812022Assets 2023: $508,167Liabilities 2023: $0Net Assets 2023: $508,1672023Assets 2024: $472,952Liabilities 2024: $0Net Assets 2024: $472,9522024

Highlighted filing

2023

Assets$508,167
Liabilities$0
Net Assets$508,167
Open 2023 Filing

Operations Trend

Revenue Growth39th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KExpenses 2010: $237,8612010Expenses 2011: $236,8732011Expenses 2012: $248,7502012Revenue 2013: $306,248Expenses 2013: $260,078Net Income 2013: $46,1702013Revenue 2014: $316,124Expenses 2014: $276,345Net Income 2014: $39,7792014Revenue 2015: $346,342Expenses 2015: $293,379Net Income 2015: $52,9632015Revenue 2016: $364,821Expenses 2016: $339,034Net Income 2016: $25,7872016Revenue 2017: $391,758Expenses 2017: $350,133Net Income 2017: $41,6252017Revenue 2018: $393,388Expenses 2018: $347,588Net Income 2018: $45,8002018Revenue 2019: $395,199Expenses 2019: $338,062Net Income 2019: $57,1372019Revenue 2020: $227,423Expenses 2020: $256,801Net Income 2020: -$29,3782020Revenue 2021: $391,902Expenses 2021: $292,209Net Income 2021: $99,6932021Revenue 2022: $488,542Expenses 2022: $360,865Net Income 2022: $127,6772022Revenue 2023: $504,585Expenses 2023: $619,799Net Income 2023: -$115,2142023Revenue 2024: $534,522Expenses 2024: $569,737Net Income 2024: -$35,2152024

Highlighted filing

2023

Revenue$504,585
Expenses$619,799
Net Income-$115,214
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Nov 14, 2024
Return Version
2023v5.1
Gross Receipts
$504,585
Mission and Program Overview

Mission

To promote visitor and business travel into wayne county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$623,381$508,167▼ $115,214
Savings and Temporary Cash Investments$577,242$279,321▼ $297,921
Cash and Non-Interest-Bearing Accounts$31,633$216,407▲ $184,774
Land, Buildings, and Equipment, Net$14,506$12,439▼ $2,067
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$623,381$508,167▼ $115,214
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$623,381$508,167▼ $115,214
Total Liabilities and Net Assets / Fund Balance$623,381$508,167▼ $115,214

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$12,439$44,330$56,769
Compensation and Service Providers
Top Officer Pay51st percentile

Employees

NameTitleBaseTotal
Judy MowrerSecretary, Ex-officio$28,885$28,885

Board Members and Trustees

NameTitle
Todd ImhoffPresident
Laura NeillPresident Elect
Brenda SmithBoard Member
Brian SayreBoard Member
Dennis RamseyerBoard Member
Forrest LangBoard Member
Jenny MyersBoard Member
Melissa SmailBoard Member
Ron AmstutzBoard Member, Ex-officio
Shannon CarterExecutive Director, Current
Matt MartinTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$478,142
Investment Income
$8,327
Other Revenue
$18,116
Change in Net Assets
$-115,214
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$436,923
Salaries, Compensation, and Employee Benefits$182,876
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$146,288
Current Officers, Directors, Trustees, and Key Employees---$93,425
Other Salaries and Wages---$65,484
Information Technology---$52,617
Conferences and Meetings---$15,935
Payroll Taxes---$14,720
Office Expenses---$13,190
Other Employee Benefits---$9,247
Fees for Services Accounting---$6,940
Other Expenses---$6,000
All Other Expenses---$5,685
Travel---$4,190
Depreciation Depletion---$2,068
Insurance---$984
Total Functional Expenses$0$0$0$619,799
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Officers and directors have business relationships with each other. The transactions are less than $10,000 or in the normal course of business at normal fees.”

Form 990, Part VI, Section B, Line 11B

“Officers receive the form 990 to review and ask any questions.”

Form 990, Part VI, Section B, Line 15A

“Compensation of the executive director includes consideration of performance and achievement of goals, comparison to similar positions at other local visitors bureau organizations, and approval by governance as part of the budget process.”

Form 990, Part VI, Section C, Line 19

“Current documents are made available upon request.”

Filing and Contact Details

Filer

Filer Name
Wayne County Convention and
EIN
34-1438989
Phone
3302641800
Address
428 W LIBERTY ST, WOOSTER, OH 44691

Signing Officer

Name
Shannon Carter
Title
Current Executive Director
Phone
3302641800
Signed
2024-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Shannon Carter
Formed
1983
Legal Domicile
Oh
Voting Board Members
11
Independent Board Members
9
Employees
3
Volunteers
0

Preparer

Firm
Meaden & Moore Ltd
Address
2363 EAGLE PASS SUITE A, WOOSTER, OH 44691-5344
Preparer
Carl W Wells
Phone
3302647307
Supplemental Narrative

Additional Explanations

Executive Director Position

“Mr. Wells was the executive director from november 2022 to february 2024. Ms. Carter was appointed executive director effective april 2024.”

Raw XML Appendix353 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1PRESIDENT ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt2TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY, EX-OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER, EX-OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt11EXECUTIVE DIRECTOR, CURRENT
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0OFFICERS AND DIRECTORS HAVE BUSINESS RELATIONSHIPS WITH EACH OTHER. THE TRANSACTIONS ARE LESS THAN $10,000 OR IN THE NORMAL COURSE OF BUSINESS AT NORMAL FEES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1OFFICERS RECEIVE THE FORM 990 TO REVIEW AND ASK ANY QUESTIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2COMPENSATION OF THE EXECUTIVE DIRECTOR INCLUDES CONSIDERATION OF PERFORMANCE AND ACHIEVEMENT OF GOALS, COMPARISON TO SIMILAR POSITIONS AT OTHER LOCAL VISITORS BUREAU ORGANIZATIONS, AND APPROVAL BY GOVERNANCE AS PART OF THE BUDGET PROCESS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3CURRENT DOCUMENTS ARE MADE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4MR. WELLS WAS THE EXECUTIVE DIRECTOR FROM NOVEMBER 2022 TO FEBRUARY 2024. MS. CARTER WAS APPOINTED EXECUTIVE DIRECTOR EFFECTIVE APRIL 2024.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4EXECUTIVE DIRECTOR POSITION
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0623381
IRS990/TotalAssetsEOYAmt0508167
IRS990/TotalAssetsGrp/BOYAmt0623381
IRS990/TotalAssetsGrp/EOYAmt0508167
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalEmployeeCnt03
IRS990/TotalFunctionalExpensesGrp/TotalAmt0619799
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0623381
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0508167
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0599668
IRS990/TotalProgramServiceRevenueAmt0478142
IRS990/TotalReportableCompFromOrgAmt028885
IRS990/TotalRevenueGrp/ExclusionAmt08327
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0496258
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0504585
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0623381
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0508167
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt04190
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0428 W LIBERTY ST
IRS990/USAddress/CityNm0WOOSTER
IRS990/USAddress/StateAbbreviationCd0OH
IRS990/USAddress/ZIPCd044691
IRS990/VotingMembersGoverningBodyCnt011
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0WWW.WCCVB.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02024-10-15 13:58:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0SHANNON CARTER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CURRENT EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum03302641800
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WAYNE COUNTY CONVENTION AND
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0WAYN
ReturnHeader/Filer/EIN0341438989
ReturnHeader/Filer/PhoneNum03302641800
ReturnHeader/Filer/USAddress/AddressLine1Txt0428 W LIBERTY ST
ReturnHeader/Filer/USAddress/CityNm0WOOSTER
ReturnHeader/Filer/USAddress/StateAbbreviationCd0OH
ReturnHeader/Filer/USAddress/ZIPCd044691
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0341818258
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0MEADEN & MOORE LTD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02363 EAGLE PASS SUITE A
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WOOSTER
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0OH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0446915344
ReturnHeader/PreparerPersonGrp/PhoneNum03302647307
ReturnHeader/PreparerPersonGrp/PreparationDt02024-11-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CARL W WELLS
ReturnHeader/ReturnTs02024-11-15T18:40:18-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-01-01
ReturnHeader/TaxPeriodEndDt02023-12-31
ReturnHeader/TaxYr02023

Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$508,167
Liabilities
$0
Net assets
$508,167
Revenue
$504,585
Expenses
$619,799
Net income
-$115,214
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.73$0.00$4.73$5.35$5.70$0.35
2023Detailed filing. Detailed filing data is available for this year.$5.08$0.00$5.08$5.05$6.20$1.15
2022Detailed filing. Detailed filing data is available for this year.$6.23$0.00$6.23$4.89$3.61$1.28
2021Detailed filing. Detailed filing data is available for this year.$4.96$0.00$4.96$3.92$2.92$1.00
2020Detailed filing. Detailed filing data is available for this year.$3.96$0.00$3.96$2.27$2.57$0.29
2019Detailed filing. Detailed filing data is available for this year.$4.25$0.00$4.25$3.95$3.38$0.57
2018Detailed filing. Detailed filing data is available for this year.$3.68$0.00$3.68$3.93$3.48$0.46
2017Detailed filing. Detailed filing data is available for this year.$3.22$0.00$3.22$3.92$3.50$0.42
2016Detailed filing. Detailed filing data is available for this year.$2.81$0.00$2.81$3.65$3.39$0.26
2015Detailed filing. Detailed filing data is available for this year.$2.55$0.00$2.55$3.46$2.93$0.53
2014Detailed filing. Detailed filing data is available for this year.$2.02$0.00$2.02$3.16$2.76$0.40
2013Detailed filing. Detailed filing data is available for this year.$1.62$0.00$1.62$3.06$2.60$0.46
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.16$0.00$1.16$2.49
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.81$0.00$0.81$2.37
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.70$0.00$0.70$2.38