Civic Intelligence

Wayne County Convention And

EIN 34-1438989 • 501(c)6 • Wooster, OH

Profile

To promote visitor and business travel into wayne county.

428 W Liberty StWooster, OH 44691

www.wccvb.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

25th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

26th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

23rd percentile

-6.6%

Higher net margin than 23% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

16th percentile

-13%

Faster asset growth than 16% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Revenue Growth

48th percentile

4.6%

Faster revenue growth than 48% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets25th percentile

Assets

Down

$472,952

Down $35,215 (-6.9%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$472,952

Down $35,215 (-6.9%) from 2023

Operations
Liabilities / Revenue26th percentileNet Margin23rd percentile

Revenue

Up

$534,522

Up $29,937 (+5.9%) from 2023

Expenses

Down

$569,737

Down $50,062 (-8.1%) from 2023

Net Income

Up

-$35,215

Up $79,999 (+69%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth16th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2010: $69,956Liabilities 2010: $0Net Assets 2010: $69,9562010Assets 2011: $81,130Liabilities 2011: $0Net Assets 2011: $81,1302011Assets 2012: $116,128Liabilities 2012: $0Net Assets 2012: $116,1282012Assets 2013: $162,298Liabilities 2013: $0Net Assets 2013: $162,2982013Assets 2014: $202,077Liabilities 2014: $0Net Assets 2014: $202,0772014Assets 2015: $255,040Liabilities 2015: $0Net Assets 2015: $255,0402015Assets 2016: $280,827Liabilities 2016: $0Net Assets 2016: $280,8272016Assets 2017: $322,452Liabilities 2017: $0Net Assets 2017: $322,4522017Assets 2018: $368,252Liabilities 2018: $0Net Assets 2018: $368,2522018Assets 2019: $425,389Liabilities 2019: $0Net Assets 2019: $425,3892019Assets 2020: $396,011Liabilities 2020: $0Net Assets 2020: $396,0112020Assets 2021: $495,704Liabilities 2021: $0Net Assets 2021: $495,7042021Assets 2022: $623,381Liabilities 2022: $0Net Assets 2022: $623,3812022Assets 2023: $508,167Liabilities 2023: $0Net Assets 2023: $508,1672023Assets 2024: $472,952Liabilities 2024: $0Net Assets 2024: $472,9522024

Highlighted filing

2024

Assets$472,952
Liabilities$0
Net Assets$472,952
Open 2024 Filing

Operations Trend

Revenue Growth48th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$800K$600K$400K$200K$0-$200KExpenses 2010: $237,8612010Expenses 2011: $236,8732011Expenses 2012: $248,7502012Revenue 2013: $306,248Expenses 2013: $260,078Net Income 2013: $46,1702013Revenue 2014: $316,124Expenses 2014: $276,345Net Income 2014: $39,7792014Revenue 2015: $346,342Expenses 2015: $293,379Net Income 2015: $52,9632015Revenue 2016: $364,821Expenses 2016: $339,034Net Income 2016: $25,7872016Revenue 2017: $391,758Expenses 2017: $350,133Net Income 2017: $41,6252017Revenue 2018: $393,388Expenses 2018: $347,588Net Income 2018: $45,8002018Revenue 2019: $395,199Expenses 2019: $338,062Net Income 2019: $57,1372019Revenue 2020: $227,423Expenses 2020: $256,801Net Income 2020: -$29,3782020Revenue 2021: $391,902Expenses 2021: $292,209Net Income 2021: $99,6932021Revenue 2022: $488,542Expenses 2022: $360,865Net Income 2022: $127,6772022Revenue 2023: $504,585Expenses 2023: $619,799Net Income 2023: -$115,2142023Revenue 2024: $534,522Expenses 2024: $569,737Net Income 2024: -$35,2152024

Highlighted filing

2024

Revenue$534,522
Expenses$569,737
Net Income-$35,215
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$472,952
Liabilities
$0
Net assets
$472,952
Revenue
$534,522
Expenses
$569,737
Net income
-$35,215
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.73$0.00$4.73$5.35$5.70$0.35
2023Detailed filing. Detailed filing data is available for this year.$5.08$0.00$5.08$5.05$6.20$1.15
2022Detailed filing. Detailed filing data is available for this year.$6.23$0.00$6.23$4.89$3.61$1.28
2021Detailed filing. Detailed filing data is available for this year.$4.96$0.00$4.96$3.92$2.92$1.00
2020Detailed filing. Detailed filing data is available for this year.$3.96$0.00$3.96$2.27$2.57$0.29
2019Detailed filing. Detailed filing data is available for this year.$4.25$0.00$4.25$3.95$3.38$0.57
2018Detailed filing. Detailed filing data is available for this year.$3.68$0.00$3.68$3.93$3.48$0.46
2017Detailed filing. Detailed filing data is available for this year.$3.22$0.00$3.22$3.92$3.50$0.42
2016Detailed filing. Detailed filing data is available for this year.$2.81$0.00$2.81$3.65$3.39$0.26
2015Detailed filing. Detailed filing data is available for this year.$2.55$0.00$2.55$3.46$2.93$0.53
2014Detailed filing. Detailed filing data is available for this year.$2.02$0.00$2.02$3.16$2.76$0.40
2013Detailed filing. Detailed filing data is available for this year.$1.62$0.00$1.62$3.06$2.60$0.46
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.16$0.00$1.16$2.49
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.81$0.00$0.81$2.37
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.70$0.00$0.70$2.38
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 7, 2025
Return Version
2024v5.1
Gross Receipts
$534,522
Mission and Program Overview

Mission

To promote visitor and business travel into wayne county.

Committed to promoting tourism and enhancing the local economy while acting as a valuable resource for visitors and residents alike.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$508,167$472,952▼ $35,215
Savings and Temporary Cash Investments$279,321$293,646▲ $14,325
Cash and Non-Interest-Bearing Accounts$216,407$168,935▼ $47,472
Land, Buildings, and Equipment, Net$12,439$10,371▼ $2,068
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$508,167$472,952▼ $35,215
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$508,167$472,952▼ $35,215
Total Liabilities and Net Assets / Fund Balance$508,167$472,952▼ $35,215

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$10,371$46,398$56,769
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Shannon CarterExecutive DirectorFT$51,923$51,923
Judy MowrerSecretary, Ex-officio-$33,551$33,551

Board Members and Trustees

NameTitle
Todd ImhoffPast-president
Laura NeillPresident
Forrest LangPresident Elect
Brian SayreBoard Member
Dan FranksBoard Member
Dennis RamseyerBoard Member
Glenda ErvinBoard Member
Jennifer SkeltonBoard Member
Jonathan MilleaBoard Member
Robyn McclintockBoard Member
Jonathan HofstetterBoard Member, Ex-officio
Jenny MyersTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$518,596
Investment Income
$14,886
Other Revenue
$1,040
Change in Net Assets
$-35,215
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$401,471
Salaries, Compensation, and Employee Benefits$168,266
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees---$85,474
Other Salaries and Wages---$67,725
Information Technology---$29,669
Advertising---$26,213
Office Expenses---$20,317
Conferences and Meetings---$19,397
Travel---$14,194
Payroll Taxes---$13,237
Fees for Services Legal---$4,251
Depreciation Depletion---$2,068
Other Employee Benefits---$1,830
Fees for Services Accounting---$1,000
Other Expenses---$870
Insurance---$339
Total Functional Expenses$0$0$0$569,737
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Officers and directors have business relationships with each other. The transactions are less than $10,000 or in the normal course of business at normal fees.”

Form 990, Part VI, Section B, Line 11B

“The return is prepared by an independent accounting firm and officers receive the form 990 to review and ask any questions prior to filing.”

Form 990, Part VI, Section B, Line 15A

“Compensation of the executive director includes consideration of performance and achievement of goals, comparison to similar positions at other local visitors bureau organizations and approval by governance as part of the budget process.”

Form 990, Part VI, Section C, Line 19

“Current documents are made available upon request.”

Filing and Contact Details

Filer

Filer Name
Wayne County Convention and
EIN
34-1438989
Phone
3302641800
Address
428 W LIBERTY ST, WOOSTER, OH 44691

Signing Officer

Name
Shannon Carter
Title
Executive Director
Phone
3302641800
Signed
2025-05-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Shannon Carter
Formed
1983
Legal Domicile
Oh
Voting Board Members
14
Independent Board Members
12
Employees
5
Volunteers
12

Preparer

Firm
Meaden & Moore Ltd
Address
2363 EAGLE PASS SUITE A, WOOSTER, OH 44691-5344
Preparer
Carl W Wells
Phone
3302647307
Raw XML Appendix359 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PayrollTaxesGrp/TotalAmt013237
IRS990/PdInCapSrplsLandBldgEqpFundGrp/BOYAmt00
IRS990/PdInCapSrplsLandBldgEqpFundGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0SHANNON CARTER
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0721110
IRS990/ProgramServiceRevenueGrp/Desc0BED TAX
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0518596
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0518596
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt08327
IRS990/PYOtherExpensesAmt0436923
IRS990/PYOtherRevenueAmt018116
IRS990/PYProgramServiceRevenueAmt0478142
IRS990/PYRevenuesLessExpensesAmt0-115214
IRS990/PYSalariesCompEmpBnftPaidAmt0182876
IRS990/PYTotalExpensesAmt0619799
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0504585
IRS990/ReconcilationRevenueExpnssAmt0-35215
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt0519636
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt0508167
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt0472952
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0279321
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0293646
IRS990/ScheduleBRequiredInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt010371
IRS990ScheduleD/EquipmentGrp/DepreciationAmt046398
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt056769
IRS990ScheduleD/TotalBookValueLandBuildingsAmt010371
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0OFFICERS AND DIRECTORS HAVE BUSINESS RELATIONSHIPS WITH EACH OTHER. THE TRANSACTIONS ARE LESS THAN $10,000 OR IN THE NORMAL COURSE OF BUSINESS AT NORMAL FEES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE RETURN IS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM AND OFFICERS RECEIVE THE FORM 990 TO REVIEW AND ASK ANY QUESTIONS PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2COMPENSATION OF THE EXECUTIVE DIRECTOR INCLUDES CONSIDERATION OF PERFORMANCE AND ACHIEVEMENT OF GOALS, COMPARISON TO SIMILAR POSITIONS AT OTHER LOCAL VISITORS BUREAU ORGANIZATIONS AND APPROVAL BY GOVERNANCE AS PART OF THE BUDGET PROCESS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3CURRENT DOCUMENTS ARE MADE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0508167
IRS990/TotalAssetsEOYAmt0472952
IRS990/TotalAssetsGrp/BOYAmt0508167
IRS990/TotalAssetsGrp/EOYAmt0472952
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalEmployeeCnt05
IRS990/TotalFunctionalExpensesGrp/TotalAmt0569737
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0508167
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0472952
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0560893
IRS990/TotalProgramServiceRevenueAmt0518596
IRS990/TotalReportableCompFromOrgAmt085474
IRS990/TotalRevenueGrp/ExclusionAmt014886
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0519636
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0534522
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt012
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0508167
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0472952
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt014194
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0428 W LIBERTY ST
IRS990/USAddress/CityNm0WOOSTER
IRS990/USAddress/StateAbbreviationCd0OH
IRS990/USAddress/ZIPCd044691
IRS990/VotingMembersGoverningBodyCnt014
IRS990/VotingMembersIndependentCnt012
IRS990/WebsiteAddressTxt0WWW.WCCVB.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0SHANNON CARTER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum03302641800
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-07
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WAYNE COUNTY CONVENTION AND
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0WAYN
ReturnHeader/Filer/EIN0341438989
ReturnHeader/Filer/PhoneNum03302641800
ReturnHeader/Filer/USAddress/AddressLine1Txt0428 W LIBERTY ST
ReturnHeader/Filer/USAddress/CityNm0WOOSTER
ReturnHeader/Filer/USAddress/StateAbbreviationCd0OH
ReturnHeader/Filer/USAddress/ZIPCd044691
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0341818258
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0MEADEN & MOORE LTD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02363 EAGLE PASS SUITE A
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WOOSTER
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0OH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0446915344
ReturnHeader/PreparerPersonGrp/PhoneNum03302647307
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-07
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CARL W WELLS
ReturnHeader/ReturnTs02025-06-03T09:48:54-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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