Civic Intelligence

Higher Education Consultants Association

990EZ • Fiscal year 2011 • EIN 33-0798046

Jan 01, 2011 to Dec 31, 2011 • Filed on Jul 13, 2012

Organization ProfileWWW.HECAONLINE.ORG

View Organization Page

1214 West Main Street93291
Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2011

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2011

Net Margin

97th percentile

51%

Higher net margin than 97% of similar nonprofits.

2011 filings • 501(c)6 • <$500k nonprofits • Source year 2011

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2011

Asset Growth

86th percentile

41%

Faster asset growth than 86% of similar nonprofits.

2011 filings • 501(c)6 • <$500k nonprofits • Annualized from 2010 to 2011

Revenue Growth

66th percentile

11%

Faster revenue growth than 66% of similar nonprofits.

2011 filings • 501(c)6 • <$500k nonprofits • Annualized from 2010 to 2011

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Up

$208,327

Up $60,941 (+41%) from 2010

Net Assets

Up

$208,327

Up $60,941 (+41%) from 2010

Liabilities

-

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / RevenueScore unavailableNet Margin97th percentile

Revenue

Up

$118,581

Up $11,684 (+11%) from 2010

Expenses

Down

$57,640

Down $2,515 (-4.2%) from 2010

Net Income

Up

$60,941

Up $14,199 (+30%) from 2010

Historical Trend

Balance Sheet Trend

Asset Growth86th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2010: $147,386Net Assets 2010: $147,3862010Assets 2011: $208,327Net Assets 2011: $208,3272011Assets 2012: $349,545Liabilities 2012: $0Net Assets 2012: $349,5452012Assets 2013: $476,366Liabilities 2013: $0Net Assets 2013: $476,3662013Assets 2014: $613,476Liabilities 2014: $55,287Net Assets 2014: $558,1892014Assets 2015: $680,975Liabilities 2015: $79,856Net Assets 2015: $601,1192015Assets 2016: $792,584Liabilities 2016: $98,615Net Assets 2016: $693,9692016Assets 2017: $928,957Liabilities 2017: $0Net Assets 2017: $928,9572017Assets 2018: $1,047,925Liabilities 2018: $0Net Assets 2018: $1,047,9252018Assets 2019: $1,340,667Liabilities 2019: $2,657Net Assets 2019: $1,338,0102019Assets 2020: $1,277,318Liabilities 2020: $1,723Net Assets 2020: $1,275,5952020Assets 2021: $1,516,070Liabilities 2021: $17,651Net Assets 2021: $1,498,4192021Assets 2022: $1,767,901Liabilities 2022: $2,258Net Assets 2022: $1,765,6432022Assets 2023: $1,953,917Liabilities 2023: $27,781Net Assets 2023: $1,926,1362023Assets 2024: $2,121,373Liabilities 2024: $54,037Net Assets 2024: $2,067,3362024

Highlighted filing

2011

Assets$208,327
Liabilities-
Net Assets$208,327
Open 2011 Filing

Operations Trend

Revenue Growth66th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2010: $106,897Expenses 2010: $60,155Net Income 2010: $46,7422010Revenue 2011: $118,581Expenses 2011: $57,640Net Income 2011: $60,9412011Expenses 2012: $158,5562012Revenue 2013: $316,087Expenses 2013: $189,266Net Income 2013: $126,8212013Revenue 2014: $348,860Expenses 2014: $267,037Net Income 2014: $81,8232014Revenue 2015: $425,469Expenses 2015: $382,539Net Income 2015: $42,9302015Revenue 2016: $574,782Expenses 2016: $481,932Net Income 2016: $92,8502016Revenue 2017: $764,585Expenses 2017: $529,597Net Income 2017: $234,9882017Revenue 2018: $653,899Expenses 2018: $534,931Net Income 2018: $118,9682018Revenue 2019: $760,979Expenses 2019: $470,894Net Income 2019: $290,0852019Revenue 2020: $357,911Expenses 2020: $420,326Net Income 2020: -$62,4152020Revenue 2021: $617,469Expenses 2021: $394,645Net Income 2021: $222,8242021Revenue 2022: $818,904Expenses 2022: $567,345Net Income 2022: $251,5592022Revenue 2023: $802,799Expenses 2023: $642,306Net Income 2023: $160,4932023Revenue 2024: $872,170Expenses 2024: $730,970Net Income 2024: $141,2002024

Highlighted filing

2011

Revenue$118,581
Expenses$57,640
Net Income$60,941
Open 2011 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2011 to Dec 31, 2011
Signed
Jul 13, 2012
Return Version
2011v1.2
Mission and Program Overview

Mission

Higher education consultants association (heca) is a non-profit, educational association comprised of professionals dedicated to helping students and families explore higher education options and opportunities. Heca's mission is to support and advance the work of educational potential, with particular emphasis on the transition from secondary schools to undergraduate and graduate programs, and with attention to access and equality for all students.

Filing and Contact Details

Filer

EIN
33-0798046
Raw XML Appendix207 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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CompensationExplanation/Compensation/PersonName1CHARLENE LIEBAU
CompensationExplanation/Compensation/PersonName2LAURIE BYREN
CompensationExplanation/Compensation/PersonName3KATHRYN MILLER
CompensationExplanation/Compensation/PersonName4JONI TOWLES
CompensationExplanation/Compensation/PersonName5LAURIE STARKS
CompensationExplanation/Compensation/PersonName6GAEL CASNER
CompensationExplanation/Compensation/PersonName7SCOTT HAMILTON
CompensationExplanation/Compensation/PersonName8CAROLEE GRAVINA
CompensationExplanation/Compensation/PersonName9JON TARRANT
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IRS990EZ/OfficerDirectorTrusteeKeyEmpl/AddressUS/ZIPCode093291
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IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Compensation00
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Compensation10
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IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName0JOAN RYNEARSON
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName1CHARLENE LIEBAU
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName2LAURIE BYREN
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IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName4JONI TOWLES
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IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title0PAST PRESIDE
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title1PRESIDENT
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title2SECRETARY
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title3MARKETING
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title4TREASURER
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title5MEMBERSHIP C
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title6REGIONAL REP
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title7PRESIDENT-EL
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title8PROF DEVELOP
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title9STAND./ETHIC
IRS990EZ/Organization501c0X
IRS990EZ/OrganizationDissolvedEtc0false
IRS990EZ/OrganizationHadUBI0false
IRS990EZ/OtherExpensesTotal039559
IRS990EZ/OtherRevenueTotal017449
IRS990EZ/PrimaryExemptPurpose0HIGHER EDUCATION CONSULTANTS ASSOCIATION (HECA) IS A NON-PROFIT, ALL VOLUNTEER EDUCATIONAL ASSOCIATION COMPRISED OF PROFESSIONALS DEDICATED TO HELPING STUDENTS AND FAMILIES EXPLORE HIGHER EDUCATION OPTIONS AND OPPORTUNITIES. HECA'S MISSION IS TO SUPPORT AND ADVANCE THE WORK OF EDUCATIONAL CONSULTANTS AS THEY HELP STUDENTS REALIZE THEIR FULL EDUCATIONAL POTENTIAL, WITH PARTICULAR EMPHASIS ON THE TRANSITION FROM SECONDARY SCHOOLS TO UNDERGRADUATE AND GRADUATE PROGRAMS, AND WITH ATTENTION TO ACCESS AND EQUALITY FOR ALL STUDENTS.
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom0THE ORGANIZATION'S WEBSITE IS ITS FACE TO THE ONLINE WORLD. ELECTRONIC NEWSLETTERS AND SURVEYS ADDRESSING THE EDUCATIONAL AND BUSINESS INTEREST OF THE MEMBERS ARE ACCESSIBLE. TIPS FOR CHOOSING A PRIVATE CONSULTANT (A PUBLIC GUIDE) CAN BE DOWNLOADED FROM THE WEBSITE.
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom1AN ANNUAL CONFERENCE PROVIDES GROWTH, NETWORKING, AND EDUCATIONAL OPPORTUNITIES TO MEMBERS. LECTURES, WORKSHOPS, PRESENTATIONS, AND DISCUSSION PANELS ARE PRESENTED ON KEY TOPICS. GUIDED TOURS OF LOCAL COLLEGE CAMPUSES ARE PROVIDED FOR EACH CONFERENCE VENUE.
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom2PROVIDE COLLEGE SCHOLARSHIPS
IRS990EZ/ProgramServiceAccomplishment/GrantsAndAllocations03000
IRS990EZ/ProgramServiceAccomplishment/ProgramServiceExpenses013911
IRS990EZ/ProgramServiceAccomplishment/ProgramServiceExpenses173772
IRS990EZ/ProgramServiceAccomplishment/ProgramServiceExpenses23000
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IRS990EZ/StatesWhereCopyOfReturnIsFiled0CA
IRS990EZ/SubjectToProxyTax0false
IRS990EZ/TanningServicesProvided0false
IRS990EZ/TheBooksAreInCareOf/AddressUS/AddressLine10900 CIRCLE 75 PARKWAY
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IRS990EZ/TheBooksAreInCareOf/AddressUS/State0GA
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IRS990EZ/TheBooksAreInCareOf/TelephoneNumber07708500910
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IRS990EZ/TotalExpenses057640
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IRS990EZ/TotalRevenue0118581
IRS990EZ/WebSite0WWW.HECAONLINE.ORG
IRS990ScheduleG/EventsInformation/DirectExpenseSummaryEvents073772
IRS990ScheduleG/EventsInformation/EntertainmentEvent102173
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IRS990ScheduleG/EventsInformation/NameOfEvent10ANNUAL CONFEREN
IRS990ScheduleG/EventsInformation/NetIncomeSummary06009
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IRS990ScheduleG/EventsInformation/RentFacilityCostsEvent1015371
IRS990ScheduleG/EventsInformation/RentFacilityCostsTotalEvents015371
IRS990ScheduleO/GeneralExplanation/Explanation0COLLEGE TOURS 14,550 NATIONAL CONFERENCE DINNER 2,000 VENDOR REVENUE 899 TOTAL 17,449
IRS990ScheduleO/GeneralExplanation/Explanation1EXPENSES SOFTWARE/WEBSITE EXPENSE 2,304 BOARD MEETINGS/RETREATS 12,944 INSURANCE 2,500 BANK CHARGES 139 CA ANNUAL FEES 60 COLLEGE TOURS 5,210 COMMITTEE EXPENSE 2,274 CREDIT CARD FEES 7,081 DUES 315 LISTSERV 1,598 NATIONAL CONFERENCE 5,134 TOTAL 39,559
IRS990ScheduleO/GeneralExplanation/Explanation2HIGHER EDUCATION CONSULTANTS ASSOCIATION (HECA) IS A NON-PROFIT, ALL VOLUNTEER EDUCATIONAL ASSOCIATION COMPRISED OF PROFESSIONALS DEDICATED TO HELPING STUDENTS AND FAMILIES EXPLORE HIGHER EDUCATION OPTIONS AND OPPORTUNITIES. HECA'S MISSION IS TO SUPPORT AND ADVANCE THE WORK OF EDUCATIONAL CONSULTANTS AS THEY HELP STUDENTS REALIZE THEIR FULL EDUCATIONAL POTENTIAL, WITH PARTICULAR EMPHASIS ON THE TRANSITION FROM SECONDARY SCHOOLS TO UNDERGRADUATE AND GRADUATE PROGRAMS, AND WITH ATTENTION TO ACCESS AND EQUALITY FOR ALL STUDENTS.
IRS990ScheduleO/GeneralExplanation/Explanation3THE ORGANIZATION'S WEBSITE IS ITS FACE TO THE ONLINE WORLD. ELECTRONIC NEWSLETTERS AND SURVEYS ADDRESSING THE EDUCATIONAL AND BUSINESS INTEREST OF THE MEMBERS ARE ACCESSIBLE. TIPS FOR CHOOSING A PRIVATE CONSULTANT (A PUBLIC GUIDE) CAN BE DOWNLOADED FROM THE WEBSITE.
IRS990ScheduleO/GeneralExplanation/Explanation4AN ANNUAL CONFERENCE PROVIDES GROWTH, NETWORKING, AND EDUCATIONAL OPPORTUNITIES TO MEMBERS. LECTURES, WORKSHOPS, PRESENTATIONS, AND DISCUSSION PANELS ARE PRESENTED ON KEY TOPICS. GUIDED TOURS OF LOCAL COLLEGE CAMPUSES ARE PROVIDED FOR EACH CONFERENCE VENUE.
IRS990ScheduleO/GeneralExplanation/Identifier0OTHER REVENUE
IRS990ScheduleO/GeneralExplanation/Identifier1OTHER EXPENSES
IRS990ScheduleO/GeneralExplanation/Identifier2PRIMARY EXEMPT PURPOSE
IRS990ScheduleO/GeneralExplanation/Identifier3FIRST ACCOMPLISHMENT
IRS990ScheduleO/GeneralExplanation/Identifier4SECOND ACCOMPLISHMENT
IRS990ScheduleO/GeneralExplanation/ReturnReference0FORM 990-EZ, PART I, LINE 8
IRS990ScheduleO/GeneralExplanation/ReturnReference1FORM 990-EZ, PART I, LINE 16
IRS990ScheduleO/GeneralExplanation/ReturnReference2FORM 990-EZ, PART III
IRS990ScheduleO/GeneralExplanation/ReturnReference3FORM 990-EZ, PART III, LINE 28
IRS990ScheduleO/GeneralExplanation/ReturnReference4FORM 990-EZ, PART III, LINE 29
ReturnHeader/BuildTS02016-02-24 21:20:13Z
ReturnHeader/Filer/EIN0330798046
ReturnHeader/Filer/Name/BusinessNameLine10HIGHER EDUCATION CONSULTANTS
ReturnHeader/Filer/Name/BusinessNameLine20ASSOCIATION
ReturnHeader/Filer/NameControl0HIGH
ReturnHeader/Filer/Phone07708500910
ReturnHeader/Filer/USAddress/AddressLine101214 WEST MAIN STREET
ReturnHeader/Filer/USAddress/City0VISALIA
ReturnHeader/Filer/USAddress/State0CA
ReturnHeader/Filer/USAddress/ZIPCode093291
ReturnHeader/Officer/AuthorizeThirdParty0true
ReturnHeader/Officer/DateSigned02012-07-13
ReturnHeader/Officer/Name0JONI TOWLES
ReturnHeader/Officer/Phone07708500910
ReturnHeader/Officer/Title0TREASURER
ReturnHeader/Preparer/DatePrepared02012-07-13
ReturnHeader/PreparerFirm/PreparerFirmBusinessName/BusinessNameLine10CHERYL GREENWAY CPA PC
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/AddressLine10935 FORREST ST STE C
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/City0ROSWELL
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/State0GA
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/ZIPCode0300756524
ReturnHeader/Preparer/Name0CHERYL A GREENWAY
ReturnHeader/Preparer/Phone07709920668
ReturnHeader/ReturnType0990EZ
ReturnHeader/TaxPeriodBeginDate02011-01-01
ReturnHeader/TaxPeriodEndDate02011-12-31
ReturnHeader/TaxYear02011
ReturnHeader/Timestamp02012-07-13T13:40:11-05:00

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2011 • Form 990EZFacts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$208,327
Liabilities
-
Net assets
$208,327
Revenue
$118,581
Expenses
$57,640
Net income
$60,941
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.12$0.05$2.07$0.87$0.73$0.14
2023Detailed filing. Detailed filing data is available for this year.$1.95$0.03$1.93$0.80$0.64$0.16
2022Detailed filing. Detailed filing data is available for this year.$1.77$0.00$1.77$0.82$0.57$0.25
2021Detailed filing. Detailed filing data is available for this year.$1.52$0.02$1.50$0.62$0.39$0.22
2020Detailed filing. Detailed filing data is available for this year.$1.28$0.00$1.28$0.36$0.42$0.06
2019Detailed filing. Detailed filing data is available for this year.$1.34$0.00$1.34$0.76$0.47$0.29
2018Detailed filing. Detailed filing data is available for this year.$1.05$0.00$1.05$0.65$0.53$0.12
2017Detailed filing. Detailed filing data is available for this year.$0.93$0.00$0.93$0.76$0.53$0.23
2016Detailed filing. Detailed filing data is available for this year.$0.79$0.10$0.69$0.57$0.48$0.09
2015Detailed filing. Detailed filing data is available for this year.$0.68$0.08$0.60$0.43$0.38$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.61$0.06$0.56$0.35$0.27$0.08
2013Detailed filing. Detailed filing data is available for this year.$0.48$0.00$0.48$0.32$0.19$0.13
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.35$0.00$0.35$0.16
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.21$0.21$0.12$0.06$0.06
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.15$0.15$0.11$0.06$0.05