Civic Intelligence

Pacific Crest Trail Association

990 • Fiscal year 2023 • EIN 33-0051202

Jan 01, 2023 to Dec 31, 2023 • Filed on Jun 03, 2024

2150 River Plaza Dr 155Sacramento, CA 95833-3882

(916) 285-1848

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

63rd percentile

0.25x

Higher debt load relative to assets than 63% of similar nonprofits.

2023 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2023

Liabilities / Revenue

63rd percentile

0.31x

Higher debt load relative to revenue than 63% of similar nonprofits.

2023 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2023

Net Margin

29th percentile

-3.8%

Higher net margin than 29% of similar nonprofits.

2023 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2023

Top Officer Pay

68th percentile

$171,102

Higher top officer pay than 68% of similar nonprofits.

Top officer pay equals 3.2% of source-year revenue.

2023 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2023

Asset Growth

26th percentile

-1.8%

Faster asset growth than 26% of similar nonprofits.

2023 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2022 to 2023

Revenue Growth

46th percentile

4.0%

Faster revenue growth than 46% of similar nonprofits.

2023 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2022 to 2023

Assets

Down

$6,634,976

Down $124,186 (-1.8%) from 2022

Net Assets

Down

$4,962,320

Down $12,911 (-0.3%) from 2022

Liabilities

Down

$1,672,656

Down $111,275 (-6.2%) from 2022

Revenue

Up

$5,357,668

Up $206,608 (+4.0%) from 2022

Expenses

Up

$5,562,910

Up $340,206 (+6.5%) from 2022

Net Income

Down

-$205,242

Down $133,598 (-186%) from 2022

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2014: $2,293,728Liabilities 2014: $153,926Net Assets 2014: $2,139,8022014Assets 2015: $2,498,038Liabilities 2015: $149,930Net Assets 2015: $2,348,1082015Assets 2016: $3,595,103Liabilities 2016: $461,520Net Assets 2016: $3,133,5832016Assets 2017: $5,086,239Liabilities 2017: $1,711,075Net Assets 2017: $3,375,1642017Assets 2018: $3,753,661Liabilities 2018: $230,126Net Assets 2018: $3,523,5352018Assets 2019: $4,600,339Liabilities 2019: $287,122Net Assets 2019: $4,313,2172019Assets 2020: $5,460,681Liabilities 2020: $672,987Net Assets 2020: $4,787,6942020Assets 2021: $5,862,524Liabilities 2021: $480,238Net Assets 2021: $5,382,2862021Assets 2022: $6,759,162Liabilities 2022: $1,783,931Net Assets 2022: $4,975,2312022Assets 2023: $6,634,976Liabilities 2023: $1,672,656Net Assets 2023: $4,962,3202023Assets 2024: $6,436,231Liabilities 2024: $1,541,428Net Assets 2024: $4,894,8032024

Highlighted filing

2023

Assets$6,634,976
Liabilities$1,672,656
Net Assets$4,962,320

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2014: $2,726,697Expenses 2014: $2,190,192Net Income 2014: $536,5052014Revenue 2015: $2,766,268Expenses 2015: $2,525,611Net Income 2015: $240,6572015Revenue 2016: $3,625,136Expenses 2016: $2,899,571Net Income 2016: $725,5652016Revenue 2017: $3,466,592Expenses 2017: $3,359,863Net Income 2017: $106,7292017Revenue 2018: $3,891,289Expenses 2018: $3,610,657Net Income 2018: $280,6322018Revenue 2019: $4,338,190Expenses 2019: $3,756,481Net Income 2019: $581,7092019Revenue 2020: $3,688,377Expenses 2020: $3,383,775Net Income 2020: $304,6022020Revenue 2021: $4,832,141Expenses 2021: $4,391,977Net Income 2021: $440,1642021Revenue 2022: $5,151,060Expenses 2022: $5,222,704Net Income 2022: -$71,6442022Revenue 2023: $5,357,668Expenses 2023: $5,562,910Net Income 2023: -$205,2422023Revenue 2024: $5,269,356Expenses 2024: $5,495,809Net Income 2024: -$226,4532024

Highlighted filing

2023

Revenue$5,357,668
Expenses$5,562,910
Net Income-$205,242
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Jun 3, 2024
Return Version
2023v5.0
Gross Receipts
$6,805,426
Mission and Program Overview

Mission

To protect, preserve and promote the pacific crest national scenic trail as a world-class experience for hikers and equestrians, and for all the values provided by wild and scenic lands.

The pacific crest trail association's mission is to advocate for the pacific crest trail as an inspirational outdoor experience, to create belonging and access, and to care for and conserve the trail and the lands through which it passes.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$3,641,627$3,921,688▲ $280,061
Land, Buildings, and Equipment, Net$461,300$403,547▼ $57,753
Cash and Non-Interest-Bearing Accounts$805,709$383,140▼ $422,569
Accounts Receivable$225,477$352,962▲ $127,485
Pledges and Grants Receivable$132,776$192,043▲ $59,267
Prepaid Expenses and Deferred Charges$99,414$99,823▲ $409
Inventories for Sale or Use$32,625$17,030▼ $15,595
Total Assets$6,759,162$6,634,976▼ $124,186
Other Assets Total$1,360,234$1,264,743▼ $95,491
Liabilities
Other Liabilities$1,426,723$1,349,692▼ $77,031
Accounts Payable and Accrued Expenses$357,208$322,964▼ $34,244
Total Liabilities$1,783,931$1,672,656▼ $111,275
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,860,229$2,488,400▼ $371,829
Net Assets With Donor Restrictions$2,115,002$2,473,920▲ $358,918
Total Net Assets Fund Balance$4,975,231$4,962,320▼ $12,911
Total Liabilities and Net Assets / Fund Balance$6,759,162$6,634,976▼ $124,186

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$231,967$215,349$447,316
Equipment$161,586$226,475$388,061
Leasehold Improvements$9,994$14,423$24,417
Other Assets Org$1,264,743--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2023$1,948,772$202,951▲ $258,159$186,285$2,223,597
2022$2,478,423$62,931▼ $286,740$305,842$1,948,772
2021$1,766,503$569,680▲ $196,240$54,000$2,478,423
2020$1,595,521$6,474▲ $202,695$38,187$1,766,503
2019$1,404,097$6,396▲ $252,367$67,339$1,595,521
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Megan WargoCEOFT$146,394$24,708$171,102
Teresa RaichartChief Financial & AdminFT$146,394$21,850$168,244
Chris RyleeDirector of CommunicationsFT$133,314$13,234$146,548
Angie WilliamsonDirector of PhilanthropyFT$115,310$26,371$141,681
Mark WatersAssoc Director of PhilanthropyFT$101,800$11,210$113,010
Jennifer TrippDirector of Trail OperatioFT$104,146$7,776$111,922

Board Members and Trustees

NameTitle
Kevin BaconChair
John RemmersVice Chair/treasurer
Ashley MartinezDirector
Carmen IbarraDirector
Don RalphsDirector
Elizabeth DorsiDirector
Ginny TooDirector
Jennifer AlbinsonDirector
Keith DorseyDirector
Kim BoxDirector
Paulina Robledo WilliamsDirector
Rick ThalhammerDirector
Sonia FernandezDirector
Dianne Daley LaursenSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$2,909,407
Program Service Revenue
$2,283,730
Investment Income
$135,859
Other Revenue
$28,672
All Other Contributions
$2,909,407
Change in Net Assets
$-205,242

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded9$199,504Fair Market Value (FMV)
Clothing and Household Goods-$20,899Fair Market Value (FMV)
Total Noncash Contributions9$220,403-

Audited Revenue Reconciliation

Revenue per Audited Statements
$5,357,668
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$499,260
Total Revenue per Audited Statements
$5,856,928
Total Revenue per Form 990
$5,357,668
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$3,556,401
Other Expenses$1,726,399
Total Fundraising Expense$1,145,186
Grants and Similar Amounts Paid$229,710
Professional Fundraising Fees$50,400

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,886,236$15,343$544,411$2,445,990
Other Employee Benefits$259,029$43,308$77,158$379,495
Current Officers, Directors, Trustees, and Key Employees$37,519$295,159$6,848$339,526
Other Expenses$190,555-$147,008$337,563
Fees for Services Other$215,352$11,598$94,937$321,887
Payroll Taxes$160,541$26,463$46,139$233,143
Grants to Domestic Orgs$229,710--$229,710
Office Expenses$199,656$7,986$9,036$216,678
Occupancy$150,733$15,560$32,169$198,462
Travel$164,164$5,452$23,763$193,379
Pension Plan Contributions$108,015$18,059$32,173$158,247
Depreciation Depletion$104,540$13,598$27,603$145,741
All Other Expenses$73,316$9,534$33,496$116,346
Information Technology$72,095$5,064$12,719$89,878
Conferences and Meetings$46,883$10,339$3,320$60,542
Fees for Services Professional Fundraising--$50,400$50,400
Fees for Services Accounting-$24,600-$24,600
Insurance$15,173$1,974$4,006$21,153
Fees for Services Legal$170--$170
Total Functional Expenses$3,913,687$504,037$1,145,186$5,562,910

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$5,869,839
Expenses per Audited Statements$5,562,910
Total Expenses per Form 990$5,562,910
Expenses Not Reported on Form 990$306,929
Expenses Not Reported on Financial Statements$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Student Conservation AssociationOakland, CA501(c)(3)Trail Maintenance$154,198
American Conservation ExperienceFlagstaff, AZ501(c)(3)Trail Maintenance$63,879
William S Hart Union Hs DistrictSanta Clarita, CAGovTrail Maintenance$11,633
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$50,400
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Rou Lease Liabilty$1,349,692
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 1A

The executive committee may exercise the authority of the board in the management of pcta between meetings of the board. The executive committee shall, at each regular meeting of the board, make a full report of all business transacted by the executive committee since the last such report to the board. The executive committee shall consist of the board chair and up to four other directors. The chief executive officer shall serve as a non-voting advisor to the executive committee. The board shall appoint directors to be members of the executive committee.

Form 990, Part VI, Section A, Line 6

Members consist of individuals, associations, clubs and organizations.

Form 990, Part VI, Section A, Line 7A

Members have the right to vote on the election of directors and on other matters submitted to the membership by the board of directors. Each individual member has one vote and each member group has one vote.

Form 990, Part VI, Section A, Line 7B

Members have the right to vote on changes to the bylaws.

Form 990, Part VI, Section B, Line 11B

The 990 is reviewed by the finance committee. The draft form 990 is e-mailed to the finance committee members for review. The finance committee holds a meeting to discuss the contents of the form 990. The committee submits review comments to the chief financial and administrative officer and makes one of the following recommendations: (a) file the form 990 as prepared or, (b) request a meeting with the auditor and staff to discuss potential changes. Before the form 990 is filed, a copy is provided to the board.

Form 990, Part VI, Section B, Line 12C

Board members and staff leadership review and sign the conflict of interest policy annually. As part of the process, they disclose any known conflicts or potential conflicts of interest on the form. The forms are reviewed by the board chair. If any conflict of interest is disclosed, the board reviews and discusses the conflict. Throughout the year, board members are aware of the policy and disclose conflicts of interest or potential conflicts of interests as they arise. If the board determines a conflict of interest exists, the board member may not be present for discussion or vote on business where a conflict of interest exists.

Form 990, Part VI, Section B, Line 15

At an executive session of a regularly scheduled board meeting, the pcta board of directors determines the salary and bonus of the chief executive officer and chief financial & administrative officer based in part on performance measured against objectives and other factors. In addition, the board of directors uses compensation data from the form 990 of comparable nonprofit organizations as well as a survey of northern california nonprofit organizations from the nonprofit compensation associates. This process was last undertaken in 2023.

Form 990, Part VI, Section C, Line 19

Pcta's bylaws, audited financial statements, forms 990, strategic plans, annual reports, privacy policy and record retention policy are available on our website. Other policies and governing documents are available upon request.

Filing and Contact Details

Filer

Filer Name
Pacific Crest Trail Association
EIN
33-0051202
Phone
9162851848
Address
2150 RIVER PLAZA DR 155, SACRAMENTO, CA 95833-3882

Signing Officer

Name
Teresa Raichart
Title
Chief Financial & Admin
Phone
9162851848
Signed
2024-06-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Megan Wargo
Formed
1977
Legal Domicile
CA
Voting Board Members
14
Independent Board Members
14
Employees
49
Volunteers
1,027

Preparer

Firm
Gilbert Cpas
Address
2880 GATEWAY OAKS DR STE 100, SACRAMENTO, CA 95833
Preparer
Jennifer Z Iwata
Phone
9166466464
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

The processes for oversight of the financial statement audit and the selection of an independent accountant have not changed from the prior year.

Financial Statement Notes

PART V, LINE 4:

The intended uses of the endowment fund are to defray normal operating expenses of the pcta incurred in the furtherance of its objectives of protecting, preserving, and promoting the pct.

PART X, LINE 2:

Pcta has applied the accounting principles related to accounting for uncertainty in income taxes and has determined that there is no material impact on the financial statements.

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IRS990/ActivityOrMissionDesc0THE PACIFIC CREST TRAIL ASSOCIATION'S MISSION IS TO ADVOCATE FOR THE PACIFIC CREST TRAIL AS AN INSPIRATIONAL OUTDOOR EXPERIENCE, TO CREATE BELONGING AND ACCESS, AND TO CARE FOR AND CONSERVE THE TRAIL AND THE LANDS THROUGH WHICH IT PASSES.
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IRS990/Desc0TRAIL AND LAND MANAGEMENT AND PROTECTION:IN 2023, THE PACIFIC CREST TRAIL ASSOCIATION (PCTA) PARTNERED WITH LAND TRUSTS AND FEDERAL AGENCIES TO EVALUATE ACQUISITION OPPORTUNITIES FROM PRIVATE OWNERS THAT OWN LAND INCLUDING OR ADJACENT TO THE PCT. THE PCTA WORKED WITH PARTNERS ON THE ACQUISITION AND TRANSFER OF 1,172 ACRES AND 2.5 MILES OF THE PCT TO THE USFS FOR PERMANENT PROTECTION.IN ADDITION, PCTA ADVOCATED FOR LAND AND WATER CONSERVATION FUND SUPPORT FOR THE U.S. FOREST SERVICE AND THE BUREAU OF LAND MANAGEMENT.IN 2023, 532 MILES OF THE PCT WERE CLOSED BECAUSE OF FIRES. WITH 194 TRAIL MILES BURNED, PCTA ASSISTED THE FOREST SERVICE TO DEVELOP EXTENSIVE RESTORATION PLANS.PCTA ALSO MONITORED OR RESPONDED TO ONGOING THREATS OR LAND MANAGEMENT PROJECTS ALONG THE TRAIL, INCLUDING THE FOLLOWING: - TRAILWIDE - TIMBER HARVESTING, FUELS REDUCTION, REFORESTATION, INVASIVE PLANT ERADICATION, WATERSHED, MEADOW, AND FIRE RESTORATION, ILLEGAL AND INCOMPATIBLE USES, GRAZING, SKI RESORT EXPANSION, COMMERCIAL AND COMPETITIVE EVENTS, HOUSING DEVELOPMENTS, BRIDGE INSTALLATIONS, TRAIL NETWORK EXPANSIONS, ILLEGAL MOTORIZED USE, PUBLIC LAND TRANSFERS, IMPACTS FROM INCREASED USE, DESIGNATED PCT MANAGEMENT AREAS, FOREST PLANNING, TRAVEL MANAGEMENT AND OVER-SNOW VEHICLE PLANNING;- CALIFORNIA - WIND AND SOLAR DEVELOPMENT, ENERGY TRANSMISSION LINES, WATER PIPELINES, DAM REAUTHORIZATION, ENDANGERED SPECIES, CALIFORNIA HIGH SPEED RAIL, HIGHWAY 138 EXPANSION; - OREGON - PACIFIC CONNECTOR NATURAL GAS PIPELINE; PEDESTRIAN WALKWAY ADVOCACY FOR THE BRIDGE OF THE GODS;- WASHINGTON - GRIZZLY BEAR REINTRODUCTION IN THE NORTH CASCADES; EVALUATION OF THE PCT ALIGNMENT AND LOCATION; PACIFIC NORTHWEST NATIONAL SCENIC TRAIL COMPREHENSIVE PLAN DEVELOPMENT AND SERVED ON THE PNT ADVISORY COUNCIL; VEGETATION MANAGEMENT PROJECTS; NORTH CASCADES BACKCOUNTRY CAMP MODIFICATIONS ALONG THE PCT. OUR 2023 PROTECTION ACTIVITIES ALSO INCLUDED VIRTUAL "HIKE THE HILL" MEETINGS TO TALK WITH FEDERAL AGENCY LEADERS AND CONGRESSIONAL REPRESENTATIVES AND THEIR STAFF IN WASHINGTON, D.C. TO ADVOCATE FOR FEDERAL TRAIL MANAGEMENT, OPERATIONS AND LAND ACQUISITION FUNDING FOR THE PCT.
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IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR OF TRAIL OPERATIO
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IRS990/MissionDesc0THE PACIFIC CREST TRAIL ASSOCIATION'S MISSION IS TO ADVOCATE FOR THE PACIFIC CREST TRAIL AS AN INSPIRATIONAL OUTDOOR EXPERIENCE, TO CREATE BELONGING AND ACCESS, AND TO CARE FOR AND CONSERVE THE TRAIL AND THE LANDS THROUGH WHICH IT PASSES.
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IRS990/ProgSrvcAccomActy2Grp/Desc0TRAIL MAINTENANCE:EACH YEAR THE PCTA BRINGS TOGETHER AGENCY PARTNERS AND VOLUNTEERS WITH SHARED VALUES AND SERVES AS A LIAISON BETWEEN PEOPLE AND PUBLIC LANDS. VOLUNTEERS AND CORPS CREW MEMBERS PERFORM THE HARD, PHYSICAL LABOR OF ANNUAL MAINTENANCE ON THE PCT, GIVING HIKERS AND HORSEBACK RIDERS THE OPPORTUNITY TO ENJOY THE BEAUTY OF WILD AND SCENIC LANDS WHILE TRAVELING ON SAFE, PASSABLE TRAIL. PCTA VOLUNTEERS CONTRIBUTED 57,124 SERVICE HOURS IN 2023, AN IN-KIND VALUE OF $1.8 MILLION. THESE HOURS INCLUDED:- 1,437 MILES OF TRAIL MAINTENANCE- 27 MILES OF TRAIL RECONSTRUCTION- 89 VOLUNTEER TRAINING EVENTSTRAIL SKILLS COLLEGE - RECRUITING AND EDUCATING VOLUNTEERSPCTA'S COMPREHENSIVE TRAINING PROGRAMS ARE DESIGNED TO ACTIVELY SUPPORT AND INVOLVE OUR VOLUNTEERS IN CARRYING OUT SAFE AND TOP-NOTCH WORK ON THE TRAIL. LED BY SEASONED STAFF, AGENCY PARTNERS, AND VOLUNTEER LEADERS WELL-VERSED IN TRAIL MAINTENANCE AND LEADERSHIP, THE PCTA'S TRAINING EVENTS PROVIDE AN INCLUSIVE PLATFORM FOR VOLUNTEERS TO LEARN THE ESSENTIAL ELEMENTS OF TRAIL DESIGN, RECONSTRUCTION, MAINTENANCE, AND UPKEEP. ADDITIONAL TRAINING EVENTS FOCUS ON EVALUATING AND CERTIFYING VOLUNTEER SAWYERS UNDER THE NATIONAL SAW PROGRAM AND PROVIDING WILDERNESS FIRST AID AND CPR CERTIFICATIONS. - 6 TRAIL SKILLS COLLEGE WEEKENDS- 65 CLASSES- 559 PARTICIPANTS WITH 57% OF ATTENDEES BEING FIRST-TIME VOLUNTEERS- 181 SAW CERTIFICATION REGISTRANTS- 852 HOURS CONTRIBUTED BY FIRST-TIME VOLUNTEERSGREAT AMERICAN OUTDOORS ACTTHE GREAT AMERICAN OUTDOORS ACT PRESENTED A DISTINCT OPPORTUNITY TO TACKLE THE MAINTENANCE AND BACKLOG IN OUR NATIONAL PARKS, FORESTS, MONUMENTS, AND OTHER PUBLIC LANDS. IN 2023, THE PCTA SUCCESSFULLY ORGANIZED 48 GAOA-FUNDED TRAIL PROJECTS ACROSS NATIONAL FORESTS IN REGION 5 AND 6.
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IRS990/ProgSrvcAccomActy3Grp/Desc0TRAIL PROMOTION AND EDUCATION:THROUGH OUR PRINT AND ELECTRONIC PUBLICATIONS AND PERSONAL OUTREACH,- WE PROMOTE THE PACIFIC CREST TRAIL AS A SAFE AND INCLUSIVE SPACE FOR EVERYONE- PROMOTE SAFE AND RESPONSIBLE USE OF THE TRAIL BY EDUCATING TRAIL USERS IN LEAVE NO TRACE PRINCIPLES, AS WELL AS INFORMING TRAIL USERS ABOUT TRAIL CLOSURES AND THE IMPACTS FROM WILDFIRE- MOBILIZE VOLUNTEERS TO MAINTAIN THE TRAIL- KEEP OUR MEMBERS AND ELECTED LEADERS INFORMED OF PROGRAMS AND ISSUES FACING THE TRAIL - INTRODUCE NEW AUDIENCES TO THE RICHNESS OF THE PACIFIC CREST TRAIL EXPERIENCEIN 2023, PROMOTIONAL ACTIVITIES INCLUDED: - PUBLISHING THREE ISSUES (37,000 COPIES) OF THE PACIFIC CREST TRAIL COMMUNICATOR MAGAZINE, AND DISTRIBUTING IT TO MEMBERS, PARTNERS AND ELECTED OFFICIALS; - PUBLISHING AN ANNUAL CALENDAR; - PUBLISHING TWELVE REGULAR ISSUES OF TRAIL DIRT, THE PCTA'S ELECTRONIC NEWSLETTER;- PUBLISHING DOZENS OF BLOG AND HUNDREDS OF SOCIAL MEDIA POSTS & STORIESTHE PCTA ALSO...- RESPONDED TO 7,823 INQUIRIES FROM TRAIL USERS AND THE GENERAL PUBLIC;- ISSUED 3,632 LONG-DISTANCE PERMITS AND 1,715 SECTION HIKE PERMITS;- GARNERED 1,544,671 WEBSITE VISITS;- ENGAGED 313,000 SOCIAL MEDIA FOLLOWERS.
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