Liabilities / Assets
59th percentile
Higher debt load relative to assets than 59% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
59th percentile
Higher debt load relative to assets than 59% of similar nonprofits.
Liabilities / Revenue
43rd percentile
Higher debt load relative to revenue than 43% of similar nonprofits.
Net Margin
42nd percentile
Higher net margin than 42% of similar nonprofits.
Top Officer Pay
84th percentile
Higher top officer pay than 84% of similar nonprofits.
Top officer pay equals 7.0% of source-year revenue.
Asset Growth
9th percentile
Faster asset growth than 9% of similar nonprofits.
Revenue Growth
33rd percentile
Faster revenue growth than 33% of similar nonprofits.
Assets
Down$972,168
Down $222,908 (-19%) from 2021
Net Assets
Up$857,268
Up $19,906 (+2.4%) from 2021
Liabilities
Down$114,900
Down $242,814 (-68%) from 2021
Revenue
Down$2,142,845
Down $107,103 (-4.8%) from 2021
Expenses
Down$2,082,315
Down $79,888 (-3.7%) from 2021
Net Income
Down$60,530
Down $27,215 (-31%) from 2021
To encourage greater respect for life and promote positive life-affirming values through internet marketing campaigns.
Heroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Pledges and Grants Receivable | $701,176 | $773,175 | ▲ $71,999 |
| Cash and Non-Interest-Bearing Accounts | $413,682 | $161,041 | ▼ $252,641 |
| Investments in Publicly Traded Securities | $25,527 | $22,515 | ▼ $3,012 |
| Prepaid Expenses and Deferred Charges | $33,978 | $15,437 | ▼ $18,541 |
| Accounts Receivable | $15,014 | $0 | ▼ $15,014 |
| Land, Buildings, and Equipment, Net | $1,997 | $0 | ▼ $1,997 |
| Savings and Temporary Cash Investments | - | $0 | - |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Total Assets | $1,195,076 | $972,168 | ▼ $222,908 |
| Other Assets Total | $3,702 | $0 | ▼ $3,702 |
| Liabilities | |||
| Unsecured Notes Loans Payable | $122,290 | - | - |
| Accounts Payable and Accrued Expenses | $235,424 | $114,900 | ▼ $120,524 |
| Total Liabilities | $357,714 | $114,900 | ▼ $242,814 |
| Net Assets / Fund Balance | |||
| Net Assets With Donor Restrictions | $660,000 | $660,000 | → $0 |
| Net Assets Without Donor Restrictions | $177,362 | $197,268 | ▲ $19,906 |
| Total Net Assets Fund Balance | $837,362 | $857,268 | ▲ $19,906 |
| Total Liabilities and Net Assets / Fund Balance | $1,195,076 | $972,168 | ▼ $222,908 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | - | $10,478 | $10,478 |
| Other Land Buildings | - | $5,746 | $5,746 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Brett Attebery | CEO | FT | $150,000 | $150,000 |
| Evan Woolsoncroft | VP-philanthropy | FT | $106,631 | $106,631 |
| Karen Garnett | VP-Culture | FT | $90,000 | $90,000 |
| Name | Title |
|---|---|
| Pierre Koshakji | Chairman |
| ANNE O'BRIEN | Member |
| Bridget Vanmeans | Member |
| David Bender | Member |
| Ed Mello | Member |
| Jay Lamy | Member |
| Most REV JOSEPH E STRICKLAND | Member |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| One Visit Away | Consulting/coaching | 3354 RICCI LANE, Irving, TX 75062 | $100,000 |
| Contribution Type | Contribution Count | Reported Amount | Valuation Method |
|---|---|---|---|
| Securities Publicly Traded | 2 | $41,797 | Fair Market Value (FMV) |
| Total Noncash Contributions | 2 | $41,797 | - |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,183,291 |
| Salaries, Compensation, and Employee Benefits | $746,403 |
| Total Fundraising Expense | $350,921 |
| Grants and Similar Amounts Paid | $152,621 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $203,334 | - | $127,051 | $330,385 |
| Current Officers, Directors, Trustees, and Key Employees | $150,000 | $57,000 | $33,000 | $240,000 |
| Fees for Services Other | $84,378 | $589 | $88,205 | $173,172 |
| Grants to Domestic Orgs | $152,621 | - | - | $152,621 |
| Other Employee Benefits | $82,377 | $13,289 | $37,315 | $132,981 |
| Fees for Services Accounting | - | $83,901 | - | $83,901 |
| Payroll Taxes | $26,660 | $4,301 | $12,076 | $43,037 |
| Information Technology | $8,407 | $21,199 | $6,945 | $36,551 |
| Travel | $6,310 | $2,524 | $16,407 | $25,241 |
| All Other Expenses | $5,749 | $7,604 | $5,744 | $19,097 |
| Fees for Services Legal | - | $11,687 | - | $11,687 |
| Other Expenses | $2,593 | $3,458 | $2,593 | $8,644 |
| Office Expenses | $49 | $1,480 | $3,404 | $4,933 |
| Occupancy | - | $3,805 | - | $3,805 |
| Insurance | - | $3,427 | - | $3,427 |
| Advertising | - | - | $2,852 | $2,852 |
| Conferences and Meetings | $14 | $14 | $1,386 | $1,414 |
| Depreciation Depletion | - | $1,254 | - | $1,254 |
| Total Functional Expenses | $1,509,129 | $222,265 | $350,921 | $2,082,315 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $2,082,315 |
| Total Expenses per Audited Statements | $2,082,315 |
| Total Expenses per Form 990 | $2,082,315 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Live Action | Arlington, VA | 501(c)(3) | General Operations | $50,000 |
| Thrive | St Louis, MO | 501(c)(3) | General Operations | $50,000 |
| Embrace Grace | Hurst, TX | 501(c)(3) | General Operations | $20,000 |
| The Radiance Foundation | Purcellville, VA | 501(c)(3) | General Operations | $15,000 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
“The organization doesn't have a committee with an authority to act on behalf of the governing body.”
“Heroic media's ceo will review the 990, then submit to the board of directors for their review.”
“The organization's financial statements and governing documents are available upon written or oral request.”
“The Organization is exempt from federal income taxes under section 501(c)(3) of the Internal Revenue Code (IRC) and has not been classified as a private foundation as defined in the IRC. Income generated from activities unrelated to the Organizations exempt purposes is subject to tax under IRC Section 511. The Organization had no unrelated business income for the year ended June 30, 2022. Accordingly, no provision has been made for federal income tax.GAAP requires the evaluation of tax positions taken in the course of preparing the Organizations tax return and recognition of a tax liability (or asset) if the Organization has taken an uncertain position that more likely than not would not be sustained upon examination by the Internal Revenue Service. Management has analyzed the tax positions taken by the Organization, and has concluded that as of June 30, 2022, there are no uncertain tax positions taken or expected to be taken that would require recognition of a liability (or asset) or disclosure in the financial statements.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 235424 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 114900 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 15014 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 0 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | Heroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion. |
| IRS990/AdvertisingGrp/FundraisingAmt | 0 | 2852 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 2852 |
| IRS990/AllOtherContributionsAmt | 0 | 1864605 |
| IRS990/AllOtherExpensesGrp/FundraisingAmt | 0 | 5744 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 7604 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 5749 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 19097 |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | CLIFTONLARSONALLEN LLP |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 9723835767 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 5001 SPRING VALLEY RD |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | DALLAS |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 75244 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 413682 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 161041 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 33000 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 57000 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 150000 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 240000 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | false |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConferencesMeetingsGrp/FundraisingAmt | 0 | 1386 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 14 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 14 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 1414 |
| IRS990/ConflictOfInterestPolicyInd | 0 | false |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 100000 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 3354 RICCI LANE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | IRVING |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 75062 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | ONE VISIT AWAY |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | CONSULTING/COACHING |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 1986895 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 152621 |
| IRS990/CYInvestmentIncomeAmt | 0 | 36270 |
| IRS990/CYOtherExpensesAmt | 0 | 1183291 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 119680 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 60530 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 746403 |
| IRS990/CYTotalExpensesAmt | 0 | 2082315 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 350921 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 2142845 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | true |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 1254 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 1254 |
| IRS990/Desc | 0 | 1) On-demand Alternatives to Abortion SYStem internet advertisements that connect women to life-affirming pregnancy centers.2) National Prayer Luncheon for Life- a year round advocacy program to educate the public about pro-life organizations that are having measurable impact at reducing abortion. Consists of a weekly podcaST the NPLL Pro-Life Impact Show and an annual prayer luncheon event that awards nominated organizations with recognition awards and financial grants to advance their work.3) Pro-Life Magazine- a quarterly publication for the pro-life community containing in-depth interviews of people and organizations in the pro-life movement who demonstrate measurable impact at reducing abortion. |
| IRS990/DescribedInSection501c3Ind | 0 | true |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRestrictionNetAssetsGrp/BOYAmt | 0 | 660000 |
| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 660000 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 8 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990/ExpenseAmt | 0 | 1509129 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 83901 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 83901 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 11687 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 11687 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 88205 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 589 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 84378 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 173172 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 0 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form1098CFiledInd | 0 | false |
| IRS990/Form8282FiledCnt | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | false |
| IRS990/Form8899Filedind | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | BRETT ATTEBERY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | EVAN WOOLSONCROFT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | KAREN GARNETT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | PIERRE KOSHAKJI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | JAY LAMY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | DAVID BENDER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | ED MELLO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | ANNE O'BRIEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Most REV JOSEPH E STRICKLAND |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | BRIDGET VANMEANS |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 150000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 106631 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 90000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VP-PHILANTHROPY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | VP-Culture |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | MEMBER |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2004 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GainOrLossGrp/OtherAmt | 0 | -744 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 36702 |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 8 |
| IRS990/GovernmentGrantsAmt | 0 | 122290 |
| IRS990/GrantAmt | 0 | 152621 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt | 0 | 152621 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 152621 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | true |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossAmountSalesAssetsGrp/OtherAmt | 0 | 47139 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 41196 |
| IRS990/GrossReceiptsAmt | 0 | 2195222 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 7 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/FundraisingAmt | 0 | 6945 |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 21199 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 8407 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 36551 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 3427 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 3427 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 312 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 312 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsProgramRelatedGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 25527 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 22515 |
| IRS990/IRPDocumentCnt | 0 | 10 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 16224 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 1997 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 0 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 16224 |
| IRS990/LegalDomicileStateCd | 0 | TX |
| IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt | 0 | 47883 |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 4494 |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LobbyingActivitiesInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | false |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | Heroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 837362 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 857268 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 35958 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 35958 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | -40627 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 177362 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 197268 |
| IRS990/NoncashContributionsAmt | 0 | 41797 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 3805 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 3805 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 3404 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 1480 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 49 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 4933 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 3702 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt | 0 | 37315 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 13289 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 82377 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 132981 |
| IRS990/OtherExpensesGrp/Desc | 0 | production & Placement |
| IRS990/OtherExpensesGrp/Desc | 1 | Printing and Publications |
| IRS990/OtherExpensesGrp/Desc | 2 | BANK AND MERCHANT FEES |
| IRS990/OtherExpensesGrp/Desc | 3 | DESIGN & PRODUCTION |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 4329 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 1 | 9614 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 2 | 2593 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 5772 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 961 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 3458 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 782201 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 4329 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 107 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 2593 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 782201 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 14430 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 10682 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 8644 |
| IRS990/OtherRevenueTotalAmt | 0 | 0 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 127051 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 203334 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 330385 |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 0 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | false |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 12076 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 4301 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 26660 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 43037 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 0 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 701176 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 773175 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 33978 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 15437 |
| IRS990/PrincipalOfficerNm | 0 | BRETT ATTEBERY |
| IRS990/PriorPeriodAdjustmentsAmt | 0 | 3 |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 519100 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | PARTNERSHIP/CLIENT REVENU |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 119680 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 119680 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 2122462 |
| IRS990/PYExcessBenefitTransInd | 0 | false |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 88500 |
| IRS990/PYInvestmentIncomeAmt | 0 | 145 |
| IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 1148051 |
| IRS990/PYOtherRevenueAmt | 0 | -128886 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 256227 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 87745 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 905652 |
| IRS990/PYTotalExpensesAmt | 0 | 2162203 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 20000 |
| IRS990/PYTotalRevenueAmt | 0 | 2249948 |
| IRS990/QuidProQuoContributionsInd | 0 | false |
| IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | false |
| IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 60530 |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RevenueAmt | 0 | 119680 |
| IRS990/RoyaltiesGrp/TotalAmt | 0 | 0 |
| IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 0 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 1986895 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 2122462 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 1995164 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 2116368 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 1423573 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 9644462 |
| IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt | 0 | 312 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt | 0 | 246 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 10296 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 20612 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 24450 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 55916 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 534 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 542 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 10555 |
| IRS990ScheduleA/OtherIncome170Grp/TotalAmt | 0 | 11631 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.99300 |
| IRS990ScheduleA/PublicSupportPY170Pct | 0 | 0.75070 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 9644462 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 0 |
| IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind | 0 | X |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 1986895 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 2122462 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 1995164 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 2116368 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 1423573 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 9644462 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 9712009 |
| IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | true |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 10478 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 10478 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 2082315 |
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Displayed year
2022 • Form 990Detailed filing. Detailed filing data is available for this year.