Civic Intelligence

Majella Cares

990 • Fiscal year 2021 • EIN 32-0112866

Jul 01, 2020 to Jun 30, 2021 • Filed on May 15, 2022

PO Box 802021Dallas, TX 75380

(512) 340-0999

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

75th percentile

0.30x

Higher debt load relative to assets than 75% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

60th percentile

0.16x

Higher debt load relative to revenue than 60% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Net Margin

34th percentile

3.9%

Higher net margin than 34% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

91st percentile

$206,571

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 9.2% of source-year revenue.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Asset Growth

70th percentile

22%

Faster asset growth than 70% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

52nd percentile

14%

Faster revenue growth than 52% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Assets

Up

$1,195,076

Up $214,835 (+22%) from 2020

Net Assets

Up

$837,362

Up $198,130 (+31%) from 2020

Liabilities

Up

$357,714

Up $16,705 (+4.9%) from 2020

Revenue

Up

$2,249,948

Up $276,131 (+14%) from 2020

Expenses

Down

$2,162,203

Down $407,772 (-16%) from 2020

Net Income

Up

$87,745

Up $683,903 (+115%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2016: $1,811,492Liabilities 2016: $82,871Net Assets 2016: $1,728,6212016Assets 2017: $2,221,450Liabilities 2017: $277,035Net Assets 2017: $1,944,4152017Assets 2018: $1,853,972Liabilities 2018: $289,460Net Assets 2018: $1,564,5122018Assets 2019: $1,555,102Liabilities 2019: $319,712Net Assets 2019: $1,235,3902019Assets 2020: $980,241Liabilities 2020: $341,009Net Assets 2020: $639,2322020Assets 2021: $1,195,076Liabilities 2021: $357,714Net Assets 2021: $837,3622021Assets 2022: $972,168Liabilities 2022: $114,900Net Assets 2022: $857,2682022Assets 2023: $755,724Liabilities 2023: $463,135Net Assets 2023: $292,5892023Assets 2024: $385,668Liabilities 2024: $103,644Net Assets 2024: $282,0242024

Highlighted filing

2021

Assets$1,195,076
Liabilities$357,714
Net Assets$837,362

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2016: $1,850,032Expenses 2016: $1,535,435Net Income 2016: $314,5972016Revenue 2017: $1,938,810Expenses 2017: $1,596,743Net Income 2017: $342,0672017Revenue 2018: $1,918,587Expenses 2018: $2,002,027Net Income 2018: -$83,4402018Revenue 2019: $2,541,407Expenses 2019: $2,411,822Net Income 2019: $129,5852019Revenue 2020: $1,973,817Expenses 2020: $2,569,975Net Income 2020: -$596,1582020Revenue 2021: $2,249,948Expenses 2021: $2,162,203Net Income 2021: $87,7452021Revenue 2022: $2,142,845Expenses 2022: $2,082,315Net Income 2022: $60,5302022Revenue 2023: $2,294,505Expenses 2023: $2,834,509Net Income 2023: -$540,0042023Revenue 2024: $2,433,020Expenses 2024: $2,423,577Net Income 2024: $9,4432024

Highlighted filing

2021

Revenue$2,249,948
Expenses$2,162,203
Net Income$87,745
Jump To
Filing Snapshot
Filing Period
Jul 1, 2020 to Jun 30, 2021
Signed
May 15, 2022
Return Version
2020v4.2
Gross Receipts
$2,421,760
Mission and Program Overview

Mission

To encourage greater respect for life and promote positive life-affirming values through internet marketing campaigns.

Educating the public about life issues primarily through the use of internet marketing.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$139,176$701,176▲ $562,000
Cash and Non-Interest-Bearing Accounts$149,963$413,682▲ $263,719
Savings and Temporary Cash Investments$154,366$0▼ $154,366
Prepaid Expenses and Deferred Charges$12,549$33,978▲ $21,429
Investments in Publicly Traded Securities$459,175$25,527▼ $433,648
Accounts Receivable$23,473$15,014▼ $8,459
Land, Buildings, and Equipment, Net$37,242$1,997▼ $35,245
Total Assets$980,241$1,195,076▲ $214,835
Other Assets Total$4,297$3,702▼ $595
Liabilities
Accounts Payable and Accrued Expenses$169,609$235,424▲ $65,815
Unsecured Notes Loans Payable$171,400$122,290▼ $49,110
Total Liabilities$341,009$357,714▲ $16,705
Net Assets / Fund Balance
Net Assets With Donor Restrictions$134,020$660,000▲ $525,980
Net Assets Without Donor Restrictions$505,212$177,362▼ $327,850
Total Net Assets Fund Balance$639,232$837,362▲ $198,130
Total Liabilities and Net Assets / Fund Balance$980,241$1,195,076▲ $214,835

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$245$33,970$34,215
Equipment$1,752$19,698$21,450
Leasehold Improvements$0$8,442$8,442
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Mike PerkinsPresident and CEO (outgoing)FT$175,973$30,598$206,571
Brett AtteberyPresident and CEOFT$142,800$37,155$179,955
Kevin FitzpatrickVP of PhilanthropyFT$100,300$36,718$137,018
Karen GarnettVice PresidentFT$76,238$36,718$112,956

Board Members and Trustees

NameTitle
Jim CoffeyChairman
ANNE O'BRIENBoard Member
Bridget VanmeansBoard Member
Ed MelloBoard Member
Jay LamyBoard Member
Jeff KassingBoard Member
Pierre KoshakjiBoard Member
Rev Joseph E StricklandBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$2,122,462
Program Service Revenue
$256,227
Investment Income
$145
Other Revenue
$-128,886
All Other Contributions
$1,563,089
Change in Net Assets
$87,745
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,148,051
Salaries, Compensation, and Employee Benefits$905,652
Total Fundraising Expense$461,641
Grants and Similar Amounts Paid$88,500
Professional Fundraising Fees$20,000

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$218,405$120,153$58,460$397,018
Other Salaries and Wages$108,052$101,812$180,633$390,497
Grants to Domestic Orgs$88,500--$88,500
Other Employee Benefits$8,351$22,034$37,746$68,131
Information Technology$14,000$34,710$11,692$60,402
Advertising--$51,750$51,750
Payroll Taxes$19,567$14,260$16,179$50,006
Office Expenses$453$14,296$31,876$46,625
Fees for Services Accounting-$40,537-$40,537
Fees for Services Other$19,863-$20,244$40,107
Fees for Services Professional Fundraising--$20,000$20,000
Insurance-$19,625-$19,625
Occupancy-$17,422-$17,422
All Other Expenses-$14,160-$14,160
Other Expenses$324$2,529$10,959$13,812
Travel$2,678$1,314$6,028$10,020
Depreciation Depletion-$6,943-$6,943
Conferences and Meetings$849$416$1,910$3,175
Interest-$897-$897
Total Functional Expenses$1,271,640$428,922$461,641$2,162,203
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Students for Life of AmericaFredricksburg, VA501(c)(3)General Operations$50,000
And Then There Were NoneRound Rock, TX501(c)(3)General Operations$20,000
Sidewalk Advocates for LifeAllen, TX501(c)(3)General Operations$15,000
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$143,511
Professional Fundraising Fees$20,000
Fundraising Gross Income$14,625

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Luncheon$401,701$14,625$34,504$-19,879
Total Events$401,701$14,625$135,934$-121,309
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

The organization doesn't have a committee with an authority to act on behalf of the governing body.

Form 990, Part VI, Section B, Line 11B

Heroic media's president and ceo will review the 990, then submit to the board of directors for their review.

Form 990, Part VI, Section C, Line 19

The organization's financial statements and governing documents are available upon written or oral request.

Filing and Contact Details

Filer

Filer Name
Majella Cares
EIN
32-0112866
Phone
5123400999
Address
PO BOX 802021, DALLAS, TX 75380
Doing Business As
Heroic Media

Signing Officer

Name
Brett Attebery
Title
President and CEO
Phone
5123400999
Signed
2022-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brett Attebery
Formed
2004
Legal Domicile
TX
Voting Board Members
9
Independent Board Members
8
Employees
8
Volunteers
8

Preparer

Firm
Cliftonlarsonallen Llp
Address
801 CHERRY ST SUITE 1400, FORT WORTH, TX 76102
Preparer
Michaela J Cromar CPA
Phone
8178775000
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0505212
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0177362
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/ManagementAndGeneralAmt017422
IRS990/OccupancyGrp/TotalAmt017422
IRS990/OfficeExpensesGrp/FundraisingAmt031876
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt014296
IRS990/OfficeExpensesGrp/ProgramServicesAmt0453
IRS990/OfficeExpensesGrp/TotalAmt046625
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt04297
IRS990/OtherAssetsTotalGrp/EOYAmt03702
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt037746
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt022034
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt08351
IRS990/OtherEmployeeBenefitsGrp/TotalAmt068131
IRS990/OtherExpensesGrp/Desc0PRODUCTION AND PLACEMEN
IRS990/OtherExpensesGrp/Desc1OTHER PERSONNEL EXPENSE
IRS990/OtherExpensesGrp/Desc2EVENT EXPENSES
IRS990/OtherExpensesGrp/Desc3BANK FEES AND CHARGES
IRS990/OtherExpensesGrp/FundraisingAmt094
IRS990/OtherExpensesGrp/FundraisingAmt114070
IRS990/OtherExpensesGrp/FundraisingAmt210959
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt00
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt117814
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt22529
IRS990/OtherExpensesGrp/ProgramServicesAmt0768783
IRS990/OtherExpensesGrp/ProgramServicesAmt17889
IRS990/OtherExpensesGrp/ProgramServicesAmt213926
IRS990/OtherExpensesGrp/ProgramServicesAmt3324
IRS990/OtherExpensesGrp/TotalAmt0768877
IRS990/OtherExpensesGrp/TotalAmt139773
IRS990/OtherExpensesGrp/TotalAmt213926
IRS990/OtherExpensesGrp/TotalAmt313812
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt0180633
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0101812
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0108052
IRS990/OtherSalariesAndWagesGrp/TotalAmt0390497
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/FundraisingAmt016179
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt014260
IRS990/PayrollTaxesGrp/ProgramServicesAmt019567
IRS990/PayrollTaxesGrp/TotalAmt050006
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt0139176
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt0701176
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt012549
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt033978
IRS990/PrincipalOfficerNm0BRETT ATTEBERY
IRS990/PriorPeriodAdjustmentsAmt0103998
IRS990/ProfessionalFundraisingInd01
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/Desc0PERTNERSHIP/CLIENT REVENUE
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0256227
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0256227
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt01995164
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt019679
IRS990/PYOtherExpensesAmt01496653
IRS990/PYOtherRevenueAmt0-217528
IRS990/PYProgramServiceRevenueAmt0176502
IRS990/PYRevenuesLessExpensesAmt0-596158
IRS990/PYSalariesCompEmpBnftPaidAmt01073322
IRS990/PYTotalExpensesAmt02569975
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt01973817
IRS990/QuidProQuoContributionsInd01
IRS990/QuidProQuoContriDisclInd01
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt087745
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt0256227
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0154366
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt02122462
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt01995164
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt02116368
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt01423573
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt01113334
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt08770901
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt0246
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt010296
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt020612
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt024450
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt024777
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt080381
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt0746034
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus1YearAmt0534
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt0542
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus3YearsAmt010555
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus4YearsAmt03747
IRS990ScheduleA/OtherIncome170Grp/TotalAmt015378
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.75070
IRS990ScheduleA/PublicSupportPY170Pct00.72330
IRS990ScheduleA/PublicSupportTotal170Amt06656314
IRS990ScheduleA/SubstantialContributorsTotAmt02114587
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt02122462
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt01995164
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt02116368
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt01423573
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt01113334
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt08770901
IRS990ScheduleA/TotalSupportAmt08866660
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt01752
IRS990ScheduleD/EquipmentGrp/DepreciationAmt019698
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt021450
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt00
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt08442
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt08442
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0245
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt033970
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt034215
IRS990ScheduleD/TotalBookValueLandBuildingsAmt01997
IRS990ScheduleG/AgrmtProfFundraisingActyInd01
IRS990ScheduleG/FundraiserActivityInfoGrp/ActivityTxt0FUNDRAISING CONSULTING
IRS990ScheduleG/FundraiserActivityInfoGrp/FundraiserControlOfFundsInd00
IRS990ScheduleG/FundraiserActivityInfoGrp/GrossReceiptsAmt00
IRS990ScheduleG/FundraiserActivityInfoGrp/NetToOrganizationAmt0-20000
IRS990ScheduleG/FundraiserActivityInfoGrp/PersonNm0KEVIN FITZPATRICK
IRS990ScheduleG/FundraiserActivityInfoGrp/RetainedByContractorAmt020000
IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/AddressLine1Txt03354 RICCI LN
IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/CityNm0IRVING
IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/StateAbbreviationCd0TX
IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/ZIPCd075062
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt0387076
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt0387076
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt0135934
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0LUNCHEON
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt0401701
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt0401701
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt014625
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt014625
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt0-121309

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