Liabilities / Assets
Score unavailable
Liabilities-to-assets requires both liabilities and assets on this filing.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
Score unavailable
Liabilities-to-assets requires both liabilities and assets on this filing.
Liabilities / Revenue
Score unavailable
Liabilities-to-revenue requires both liabilities and revenue on this filing.
Net Margin
35th percentile
Higher net margin than 35% of similar nonprofits.
Top Officer Pay
69th percentile
Higher top officer pay than 69% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
21st percentile
Faster asset growth than 21% of similar nonprofits.
Revenue Growth
68th percentile
Faster revenue growth than 68% of similar nonprofits.
Assets
Down$22,595
Down $3,847 (-15%) from 2015
Net Assets
Down$22,595
Down $3,847 (-15%) from 2015
Liabilities
-
No earlier filing loaded for comparison.
Revenue
Up$185,790
Up $16,883 (+10.0%) from 2015
Expenses
Down$190,983
Down $8,743 (-4.4%) from 2015
Net Income
Up-$5,193
Up $25,626 (+83%) from 2015
The Dallas/Fort Worth Search Engine Marketing Association's goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.
| Description | Grants | Expenses |
|---|---|---|
| We provided education related to Search Engine Marketing techniques to individuals who are at novice to expert levels via 10 monthly meetings and a "State of Search" event. Each monthly meeting had about 60 - 100 participants, and the "State of Search" had about 360 attendees. Many of our sponsors have tools that help members with improving their search engine and marketing results. | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Bill Hartzer | Chairman | - | $0 | - | - |
| Kevin Adams | Vice President | - | $0 | - | - |
| Alex Fender | Vice President | - | $0 | - | - |
| Beth Kahlich | Director | - | $0 | - | - |
| Scott Vann | President | - | $0 | - | - |
| Chris Silver Smith | Vice President | - | $0 | - | - |
| James Loomstein | Vice President | - | $0 | - | - |
| Jeff Rudluff | Treasurer | - | $0 | - | - |
| Mike Stewart | Vice President | - | $0 | - | - |
| Bart Peters | Secretary | - | $0 | - | - |
| Kelcey Piper | Vice President | - | $0 | - | - |
| Tim Wagner | Director | - | $0 | - | - |
| Jason Channell | Director | - | $0 | - | - |
| Damon Gochneaur | Vice President | - | $0 | - | - |
“Advertising and Promotion $11249”
“Office Expenses $6667”
“Information Technology $6345”
“Travel $46”
“Conferences, Conventions, and Meetings $142052”
“Insurance $903”
“Dues and Subscriptions $1646”
“Machinery and Equipment - Beginning $4213 Machinery and Equipment - Ending $4406”
“Accounts Receivable - Beginning $1983 Accounts Receivable - Ending $0”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | Bart Peters |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 2147174589 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 13155 Noel Rd 982 |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | Dallas |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 75240 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 20246 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 18189 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 45105 |
| IRS990EZ/CostOfGoodsSoldAmt | 0 | 0 |
| IRS990EZ/CostOrOtherBasisExpenseSaleAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -5193 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 21300 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form720FiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 26442 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 22595 |
| IRS990EZ/FundraisingGrossIncomeAmt | 0 | 0 |
| IRS990EZ/GrossReceiptsAmt | 0 | 185790 |
| IRS990EZ/GrossReceiptsForPublicUseAmt | 0 | 0 |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InitiationFeesAndCapContriAmt | 0 | 0 |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MembershipDuesAmt | 0 | 15402 |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 26442 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 22595 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 26442 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 22595 |
| IRS990EZ/OccupancyRentUtltsAndMaintAmt | 0 | 775 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 4 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 5 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 6 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 7 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 8 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 9 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 10 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 11 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 12 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 13 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 6 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 7 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 8 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 9 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 10 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 11 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 12 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 13 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | Bill Hartzer |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | Kevin Adams |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | Alex Fender |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | Beth Kahlich |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | Scott Vann |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 5 | Chris Silver Smith |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 6 | James Loomstein |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 7 | Jeff Rudluff |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 8 | Mike Stewart |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 9 | Bart Peters |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 10 | Kelcey Piper |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 11 | Tim Wagner |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 12 | Jason Channell |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 13 | Damon Gochneaur |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | Chairman |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | Vice President |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | Vice President |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | President |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | Vice President |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 6 | Vice President |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 7 | Treasurer |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 8 | Vice President |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 9 | Secretary |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 10 | Vice President |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 11 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 12 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 13 | Vice President |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationFiled990TInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 6196 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 4406 |
| IRS990EZ/OtherChangesInNetAssetsAmt | 0 | 1346 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 168908 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | The Dallas/Fort Worth Search Engine Marketing Association's goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media. |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 125283 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | We provided education related to Search Engine Marketing techniques to individuals who are at novice to expert levels via 10 monthly meetings and a "State of Search" event. Each monthly meeting had about 60 - 100 participants, and the "State of Search" had about 360 attendees. Many of our sponsors have tools that help members with improving their search engine and marketing results. |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 0 |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 190983 |
| IRS990EZ/TotalRevenueAmt | 0 | 185790 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | www.dfwsem.org |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Advertising and Promotion $11249 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Office Expenses $6667 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Information Technology $6345 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Travel $46 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | Conferences, Conventions, and Meetings $142052 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | Insurance $903 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | Dues and Subscriptions $1646 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | Machinery and Equipment - Beginning $4213 Machinery and Equipment - Ending $4406 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | Accounts Receivable - Beginning $1983 Accounts Receivable - Ending $0 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Other Expenses.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Other Expenses.1002 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Other Expenses.1003 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Other Expenses.1005 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Other Expenses.1007 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Other Expenses.1012 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Other Expenses.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Other Assets.1003 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Other Assets.1005 |
| ReturnHeader/BuildTS | 0 | 2017-02-10 21:41:12Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | Bart Peters |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | Treasurer |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2017-09-11 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | DFWSEM Association |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | DFWS |
| ReturnHeader/Filer/EIN | 0 | 270891099 |
| ReturnHeader/Filer/PhoneNum | 0 | 2147174589 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 13155 Noel Rd 982 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | Dallas |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | TX |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 75240 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | CMRosen LLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 17440 Dallas Pkwy Ste 218 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | Dallas |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | TX |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 752877308 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 9728181400 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Chad M Rosen CPA |
| ReturnHeader/ReturnTs | 0 | 2017-09-12T07:17:28-07:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2016-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2016-12-31 |
| ReturnHeader/TaxYr | 0 | 2016 |
No mirrored PDF or thumbnail assets are attached yet.
Displayed year
2016 • Form 990EZDetailed filing. Detailed filing data is available for this year.