Liabilities / Assets
Score unavailable
Liabilities-to-assets requires both liabilities and assets on this filing.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
Score unavailable
Liabilities-to-assets requires both liabilities and assets on this filing.
Liabilities / Revenue
Score unavailable
Liabilities-to-revenue requires both liabilities and revenue on this filing.
Net Margin
34th percentile
Higher net margin than 34% of similar nonprofits.
Top Officer Pay
70th percentile
Higher top officer pay than 70% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
9th percentile
Faster asset growth than 9% of similar nonprofits.
Revenue Growth
36th percentile
Faster revenue growth than 36% of similar nonprofits.
Assets
Down$14,708
Down $7,887 (-35%) from 2016
Net Assets
Down$14,708
Down $7,887 (-35%) from 2016
Liabilities
-
No earlier filing loaded for comparison.
Revenue
Down$175,791
Down $9,999 (-5.4%) from 2016
Expenses
Down$181,201
Down $9,782 (-5.1%) from 2016
Net Income
Down-$5,410
Down $217 (-4.2%) from 2016
The Dallas/Fort Worth Search Engine Marketing Association's goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.
| Description | Grants | Expenses |
|---|---|---|
| We provided education related to Search Engine Marketing techniques to individuals and business who are at novice to expert levels via 10 monthly meetings and a "State of Search" event. Each monthly meeting had about 35 - 100 participants, and the "State of Search" had about 330 attendees. Many of our sponsors have tools that help members with improving their search engine and marketing results. | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Timothy Huneycutt | Secretary | - | $0 | - | - |
| Jeff Rudluff | President | - | $0 | - | - |
| Kevin Adams | Director | - | $0 | - | - |
| Beth Kahlich | Director | - | $0 | - | - |
| James Loomstein | Director | - | $0 | - | - |
| Scott Vann | Executive Director | - | $0 | - | - |
| Sha Menz | Executive Director | - | $0 | - | - |
| Amal Haddad | Director | - | $0 | - | - |
| Bart Peters | Treasurer | - | $0 | - | - |
| Jason Channell | Director | - | $0 | - | - |
“Advertising and Promotion $7109”
“Office Expenses $7279”
“Information Technology $4702”
“Travel $9”
“Conferences, Conventions, and Meetings $136931”
“Depreciation $859”
“Insurance $873”
“Dues and Subscriptions $6162”
“Machinery and equipment - Beginning $4406 Machinery and equipment - Ending $1070”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | Bart Peters |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 4696301363 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 13155 Noel Rd 982 |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | Dallas |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 75240 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 18189 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 13638 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 46085 |
| IRS990EZ/CostOfGoodsSoldAmt | 0 | 0 |
| IRS990EZ/CostOrOtherBasisExpenseSaleAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -5410 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 16355 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form720FiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 22595 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 14708 |
| IRS990EZ/FundraisingGrossIncomeAmt | 0 | 0 |
| IRS990EZ/GrossReceiptsAmt | 0 | 175791 |
| IRS990EZ/GrossReceiptsForPublicUseAmt | 0 | 0 |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InitiationFeesAndCapContriAmt | 0 | 0 |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MembershipDuesAmt | 0 | 10950 |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 22595 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 14708 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 22595 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 14708 |
| IRS990EZ/OccupancyRentUtltsAndMaintAmt | 0 | 922 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 4 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 5 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 6 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 7 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 8 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 9 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 6 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 7 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 8 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 9 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | Timothy Huneycutt |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | Jeff Rudluff |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | Kevin Adams |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | Beth Kahlich |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | James Loomstein |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 5 | Scott Vann |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 6 | Sha Menz |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 7 | Amal Haddad |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 8 | Bart Peters |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 9 | Jason Channell |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | Secretary |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | President |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | Executive Dir. |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 6 | Executive Dir. |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 7 | Director |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 8 | Treasurer |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 9 | Director |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationFiled990TInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 4406 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 1070 |
| IRS990EZ/OtherChangesInNetAssetsAmt | 0 | -2477 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 163924 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | The Dallas/Fort Worth Search Engine Marketing Association's goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media. |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 118756 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | We provided education related to Search Engine Marketing techniques to individuals and business who are at novice to expert levels via 10 monthly meetings and a "State of Search" event. Each monthly meeting had about 35 - 100 participants, and the "State of Search" had about 330 attendees. Many of our sponsors have tools that help members with improving their search engine and marketing results. |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 0 |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 181201 |
| IRS990EZ/TotalRevenueAmt | 0 | 175791 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | www.dfwsem.org |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Advertising and Promotion $7109 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Office Expenses $7279 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Information Technology $4702 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Travel $9 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | Conferences, Conventions, and Meetings $136931 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | Depreciation $859 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | Insurance $873 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | Dues and Subscriptions $6162 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | Machinery and equipment - Beginning $4406 Machinery and equipment - Ending $1070 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Other Expenses.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Other Expenses.1002 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Other Expenses.1003 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Other Expenses.1005 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Other Expenses.1007 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Other Expenses.1009 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Other Expenses.1012 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Other Expenses.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Other Assets.1 |
| ReturnHeader/BuildTS | 0 | 2019-02-21 02:37:17Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | Bart Peters |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | Treasurer |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2018-11-13 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | DFWSEM Association |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | DFWS |
| ReturnHeader/Filer/EIN | 0 | 270891099 |
| ReturnHeader/Filer/PhoneNum | 0 | 4696301363 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 13155 Noel Rd 982 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | Dallas |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | TX |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 75240 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 271661785 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | CMRosen LLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 17440 Dallas Pkwy Ste 218 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | Dallas |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | TX |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 752877308 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 9728181400 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Chad M Rosen CPA |
| ReturnHeader/ReturnTs | 0 | 2018-11-13T13:53:34-08:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2017-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2017-12-31 |
| ReturnHeader/TaxYr | 0 | 2017 |
No mirrored PDF or thumbnail assets are attached yet.
Displayed year
2017 • Form 990EZDetailed filing. Detailed filing data is available for this year.