Civic Intelligence

Pesi Inc

EIN 26-3896894 • 501(c)3 • Eau Claire, WI

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Profile

The mission of pesi, inc. Is to educate and instruct the general public, public organizations, private industry, students and professionals to assist them in acquiring, developing and enhancing their knowledge and skills, and to assist other charitable and educational organizations in the conduct of similar activities.

3839 White AvenueEau Claire, WI 54703

www.pesi.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

24th percentile

0.07x

Higher debt load relative to assets than 24% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Source year 2024

Liabilities / Revenue

21st percentile

0.13x

Higher debt load relative to revenue than 21% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Source year 2024

Net Margin

66th percentile

11%

Higher net margin than 66% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

74th percentile

13%

Faster asset growth than 74% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Annualized from 2022 to 2024

Revenue Growth

54th percentile

8.3%

Faster revenue growth than 54% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets24th percentile

Assets

Up

$157,039,851

Up $33,954,823 (+28%) from 2022

Liabilities

Down

$11,670,585

Down $79,995 (-0.7%) from 2022

Net Assets

Up

$145,369,266

Up $34,034,818 (+31%) from 2022

Operations
Liabilities / Revenue21st percentileNet Margin66th percentile

Revenue

Up

$87,604,888

Up $12,898,043 (+17%) from 2022

Expenses

Up

$77,994,340

Up $16,126,428 (+26%) from 2022

Net Income

Down

$9,610,548

Down $3,228,385 (-25%) from 2022

Trend Graphs

Balance Sheet Trend

Asset Growth74th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200M$150M$100M$50M$0Assets 2012: $12,657,256Liabilities 2012: $9,258,072Net Assets 2012: $3,399,1842012Assets 2014: $19,275,041Liabilities 2014: $4,346,243Net Assets 2014: $14,928,7982014Assets 2015: $27,285,583Liabilities 2015: $5,448,299Net Assets 2015: $21,837,2842015Assets 2016: $40,097,257Liabilities 2016: $9,038,035Net Assets 2016: $31,059,2222016Assets 2017: $49,737,167Liabilities 2017: $8,641,325Net Assets 2017: $41,095,8422017Assets 2018: $54,394,605Liabilities 2018: $10,397,584Net Assets 2018: $43,997,0212018Assets 2019: $65,670,899Liabilities 2019: $10,018,295Net Assets 2019: $55,652,6042019Assets 2020: $92,534,627Liabilities 2020: $7,626,269Net Assets 2020: $84,908,3582020Assets 2021: $118,985,176Liabilities 2021: $10,171,575Net Assets 2021: $108,813,6012021Assets 2022: $123,085,028Liabilities 2022: $11,750,580Net Assets 2022: $111,334,4482022Assets 2024: $157,039,851Liabilities 2024: $11,670,585Net Assets 2024: $145,369,2662024

Highlighted filing

2024

Assets$157,039,851
Liabilities$11,670,585
Net Assets$145,369,266
Open 2024 Filing

Operations Trend

Revenue Growth54th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$100M$50M$0Expenses 2012: $32,601,0462012Revenue 2014: $44,208,537Expenses 2014: $39,042,146Net Income 2014: $5,166,3912014Revenue 2015: $46,570,274Expenses 2015: $39,234,810Net Income 2015: $7,335,4642015Revenue 2016: $74,503,881Expenses 2016: $65,035,294Net Income 2016: $9,468,5872016Revenue 2017: $83,240,446Expenses 2017: $71,204,451Net Income 2017: $12,035,9952017Revenue 2018: $80,226,163Expenses 2018: $70,676,160Net Income 2018: $9,550,0032018Revenue 2019: $81,737,670Expenses 2019: $69,204,590Net Income 2019: $12,533,0802019Revenue 2020: $38,780,825Expenses 2020: $27,358,665Net Income 2020: $11,422,1602020Revenue 2021: $78,925,618Expenses 2021: $56,103,666Net Income 2021: $22,821,9522021Revenue 2022: $74,706,845Expenses 2022: $61,867,912Net Income 2022: $12,838,9332022Revenue 2024: $87,604,888Expenses 2024: $77,994,340Net Income 2024: $9,610,5482024

Highlighted filing

2024

Revenue$87,604,888
Expenses$77,994,340
Net Income$9,610,548
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$157,039,851
Liabilities
$11,670,585
Net assets
$145,369,266
Revenue
$87,604,888
Expenses
$77,994,340
Net income
$9,610,548
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$157$11.7$145$87.6$78.0$9.61
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$123$11.8$111$74.7$61.9$12.8
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$119$10.2$109$78.9$56.1$22.8
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$92.5$7.63$84.9$38.8$27.4$11.4
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$65.7$10.0$55.7$81.7$69.2$12.5
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$54.4$10.4$44.0$80.2$70.7$9.55
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$49.7$8.64$41.1$83.2$71.2$12.0
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$40.1$9.04$31.1$74.5$65.0$9.47
2015Detailed filing. Detailed filing data is available for this year.$27.3$5.45$21.8$46.6$39.2$7.34
2014Detailed filing. Detailed filing data is available for this year.$19.3$4.35$14.9$44.2$39.0$5.17
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$12.7$9.26$3.40$32.6
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 14, 2025
Return Version
2024v5.2
Gross Receipts
$97,017,773
Mission and Program Overview

Mission

The mission of pesi, inc. Is to educate and instruct the general public, public organizations, private industry, students and professionals to assist them in acquiring, developing and enhancing their knowledge and skills, and to assist other charitable and educational organizations in the conduct of similar activities.

To educate and instruct health care professionals and the general public.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$88,497,186$98,014,825▲ $9,517,639
Savings and Temporary Cash Investments$28,839,088$31,543,761▲ $2,704,673
Land, Buildings, and Equipment, Net$12,144,423$15,295,663▲ $3,151,240
Intangible Assets$1,881,599$2,611,352▲ $729,753
Prepaid Expenses and Deferred Charges$2,372,850$1,506,339▼ $866,511
Cash and Non-Interest-Bearing Accounts$1,324,100$1,501,518▲ $177,418
Accounts Receivable$835,245$1,125,834▲ $290,589
Inventories for Sale or Use$283,140$245,748▼ $37,392
Total Assets$146,732,648$157,039,851▲ $10,307,203
Other Assets Total$10,555,017$5,194,811▼ $5,360,206
Liabilities
Accounts Payable and Accrued Expenses$7,321,787$8,404,221▲ $1,082,434
Other Liabilities$5,013,389$0▼ $5,013,389
Deferred Revenue$2,975,225$3,266,364▲ $291,139
Total Liabilities$15,310,401$11,670,585▼ $3,639,816
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$131,422,247$145,369,266▲ $13,947,019
Total Net Assets Fund Balance$131,422,247$145,369,266▲ $13,947,019
Total Liabilities and Net Assets / Fund Balance$146,732,648$157,039,851▲ $10,307,203

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$10,388,685$3,986,587$14,375,272
Buildings$4,906,978$319,387$5,226,365
Leasehold Improvements$0$1,125,302$1,125,302
Other Land Buildings$0$54,408$54,408
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Michael OlsonExecutive Director/secretaryFT$512,742$285,458$798,200
Mike ConnerDirector/presidentFT$312,186$317,957$630,143
Matthew MickelsonVice President Sales & MarketingFT$348,840$207,605$556,445
Tiffany RichterVP of MarketingFT$303,703$195,989$499,692
Elizabeth HanutkeVP of Cs & International OperationsFT$325,000$163,192$488,192
Vicki PfliegerTreasurerPT$263,559$210,447$474,006
Tiffany HamptonVP-itFT$275,518$153,559$429,077
Jason MoserIt Operations ManagerFT$227,582$164,438$392,020
Steven WittigIt Systems AnalystFT$181,078$150,764$331,842
Krystal GreggVP of FinanceFT$181,957$135,149$317,106
Zachary TaylorDirector of Psychotherapy NetworkerFT$167,952$134,274$302,226
Livia KentEditor in ChiefFT$178,591$118,382$296,973
James GrimesDigital Marketing ManagerFT$166,726$125,712$292,438
Mark HellandDirector-$7,420-$7,420
Douglas RichardsonVice President-$7,250-$7,250

Highest Paid Contractors

ContractorServicesLocationCompensation
Pitney Bowes Presort Services INCPostage/mailingPO BOX 809369, Chicago, IL 60680$7,646,470
Documation LLCPrinting1556 INTERNATIONAL DR, Eau Claire, WI 54701$2,513,679
Trauma Research Foundation INCSpeaker/authorPO BOX 83, West Stockbridge, MA 02266$1,927,057
Marathon Consulting LLCConsulting4525 COLUMBUS ST STE 200, Virginia Beach, VA 23462$1,660,807
GooglePpc/advertising1600 AMPHITHEATRE PKWY, Mountain View, CA 94043$1,405,961
Revenue and Support

Revenue Composition

Contributions and Grants
$250,000
Program Service Revenue
$80,980,012
Investment Income
$6,111,691
Other Revenue
$263,185
All Other Contributions
$250,000
Change in Net Assets
$9,610,548

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Real Estate Residential1$250,000Appraisal
Total Noncash Contributions1$250,000-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$47,641,553
Salaries, Compensation, and Employee Benefits$29,783,783
Grants and Similar Amounts Paid$569,004
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$20,586,134--$20,586,134
Other Salaries and Wages$16,174,095$4,065,637-$20,239,732
Advertising$14,176,632--$14,176,632
Royalties$4,801,882--$4,801,882
Current Officers, Directors, Trustees, and Key Employees$841,506$3,366,025-$4,207,531
Office Expenses$2,577,674$701,562-$3,279,236
Other Employee Benefits$1,690,018$565,614-$2,255,632
Depreciation Depletion$858,907$1,272,813-$2,131,720
Payroll Taxes$1,351,768$377,271-$1,729,039
Pension Plan Contributions$1,163,402$188,447-$1,351,849
Grants to Domestic Orgs$545,004--$545,004
Travel$252,365$76,471-$328,836
Fees for Services Legal$131,119$131,119-$262,238
Fees for Service Investment Mgmnt Fees-$204,049-$204,049
Fees for Services Accounting$74,572$101,884-$176,456
Insurance$82,084$82,084-$164,168
All Other Expenses$61,582$61,582-$123,164
Occupancy$86,411$33,974-$120,385
Fees for Services Other$20,134$20,135-$40,269
Grants to Domestic Individuals$24,000--$24,000
Other Expenses$228,576$1,031-$1,031
Total Functional Expenses$66,468,683$11,525,657$0$77,994,340
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Eau Claire County Humane AssociationEau Claire, WI501(c)(3)General Support$167,000
The University of Cincinnati FoundationCincinnati, OH501(c)(3)General Support$125,000
City of Eau ClaireEau Claire, WIGovEcpd/ecso Video System$116,723
Pablo Center at the ConfluenceEau Claire, WI501(c)(3)General Support$35,000
Chippewa County TreasurerChippewa Falls, WIGovBody Cam Funding$33,516
Trauma Research FoundationNeedham, MA501(c)(3)General Support$15,000
American Red CrossBoone, IA501(c)(3)General Support$10,000

International Summary

Offices
3
Employees
6
Spending
$0

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
Yes
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (including Iceland & Greenland) - Albania, Andorra, Austria, BelgiumProgram ServicesEducation Activities & Products24-
East Asia and the Pacific - Australia, Brunei, Burma, Cambodia,Program ServicesEducation Activities & Products12-
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Mike Conner Directorboard PresideMajority Owner of Tbg Holdings, LLCTHE ORGANIZATION AND PURCHASED THE BUILDING AND TERMINATED THE REMAINING LEASE FROM MIKE CONNER, PRESIDENT, THAT THE ORGANIZATION HAD BEEN OPERATING OUT OF HISTORICALLY. THE TRANSACTION OCCURRED IN 2024 FOR $4,976,365. AN INDEPENDENT APPRAISAL AND VOTE BY THE BOARD OCCURRED PRIOR TO THE TRANSACTION.No$4,976,365
Mike Conner Directorboard PresideMajority Owner of Tbg Holdings, LLCOffice Space LeaseNo$35,034
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

“The organization has no committees with the authority to act on behalf of the governing body.”

Form 990, Part VI, Section B, Line 11B

“Members of the board are provided a copy of the form 990 for review prior to filing with the internal revenue service.”

Form 990, Part VI, Section B, Line 12C

“In connection with any actual or possible conflict of interest, an interested person must disclose the existence of the financial interest and be given the opportunity to disclose all material facts to the directors considering the proposed transaction or arrangement. After disclosure of the financial interest and all material facts, and after any discussion with the interested person, he/she shall leave the board meeting while the determination of a conflict of interest is discussed and voted upon. The remaining directors shall decide if a conflict of interest exists. An interested person may make a presentation at the board meeting, but after the presentation, he/she shall leave the meeting during the discussion of, and the vote on, the transaction or arrangement involving the possible conflict of interest. The president or vice president shall, if appropriate, appoint a disinterested person or committee to investigate alternatives to the proposed transaction or arrangement. After exercising due diligence, the board shall determine whether the corporation can obtain with reasonable efforts a more advantageous transaction or arrangement from a person or entity that would not give rise to a conflict of interest. If a more advantageous transaction or arrangement is not reasonably possible under circumstances not producing a conflict of interest, the board shall determine by a majority vote of the disinterested directors whether the transaction or arrangement is in the corporation's best interest, for its own benefit, and whether it is fair and reasonable. In conformity with the above determination, it shall make its decision as to whether to enter into the transaction or arrangement.”

Form 990, Part VI, Section B, Line 15

“All compensation is reviewed by the board and compared to industry standards.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflicts of interest policy, and audited financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Pesi Inc
EIN
26-3896894
Phone
7158558120
Address
3839 WHITE AVENUE, EAU CLAIRE, WI 54703

Signing Officer

Name
Michael Olson
Title
Executive Director
Phone
7158558120
Signed
2025-10-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michael Olson
Formed
2008
Legal Domicile
Wi
Voting Board Members
5
Independent Board Members
2
Employees
204
Volunteers
125

Preparer

Firm
Wipfli Advisory LLC
Address
1502 LONDON ROAD SUITE 200, DULUTH, MN 55812
Preparer
Michael J Peterson CPA
Phone
2187224705
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

“Change in related party receivable 17,670.”

Financial Statement Notes

PART X, LINE 2:

“In evaluating the tax benefits associated with the various filing positions, the organization records a tax liability for uncertain income tax positions. Adjustments are made to the liability for unrecognized tax benefits in the period the organization determines the issue to be effectively settled with the tax authorities, the statute of limitations expires for the return containing the tax position, or when more information becomes available. Any interest and penalties related to uncertain tax positions would be recorded as income tax expense. The effective tax rate of the organization is well below the federal statutory rates as the majority of the revenue is classified as tax-exempt.”

Raw XML AppendixShowing 400 of 1,027 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
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IRS990/AccountsReceivableGrp/EOYAmt01125834
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0TO EDUCATE AND INSTRUCT HEALTH CARE PROFESSIONALS AND THE GENERAL PUBLIC.
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IRS990/AllOtherContributionsAmt0250000
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IRS990/ContractorCompensationGrp/ServicesDesc3CONSULTING
IRS990/ContractorCompensationGrp/ServicesDesc4PPC/ADVERTISING
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IRS990/Desc0PESI INC. PROVIDES CUTTING EDGE CONTINUING EDUCATION TO PROFESSIONALS ACROSS THE NATION. WE WORK ALONGSIDE THE WORLD'S LEADING EXPERTS TO CREATE SEMINARS, CONFERENCES, VIDEOS, AND BOOKS THAT MEET THE NEEDS OF ADULT LEARNERS. ALL OF OUR CONTINUING EDUCATION SEMINARS AND PRODUCTS ENSURE THAT PROFESSIONALS CAN MEET THE CHANGING DEMANDS OF THEIR WORK BY PROVIDING PRACTICAL STRATEGIES, METHODS, AND INTERVENTIONS THEY CAN USE IMMEDIATELY TO IMPROVE THE OUTCOMES OF THEIR CLIENTS.AS A NON-PROFIT ORGANIZATION, OUR MISSION IS TO EDUCATE AND INSTRUCT THE GENERAL PUBLIC, PUBLIC ORGANIZATIONS, PRIVATE INDUSTRY, STUDENTS AND PROFESSIONALS TO ASSIST THEM IN ACQUIRING, DEVELOPING AND ENHANCING THEIR KNOWLEDGE AND SKILLS, AND TO ASSIST OTHER CHARITABLE AND EDUCATIONAL ORGANIZATIONS IN THE CONDUCT OF SIMILAR ACTIVITIES. YOU CAN ATTEND ONE OF OUR LIVE SEMINARS NATIONWIDE. WE HAVE A ROBUST CONTINUING EDUCATION LIBRARY AVAILABLE, WHERE YOU CAN ACCESS OUR PRODUCTS AND DIGITAL LIBRARY ANYWHERE IN THE WORLD AT ANY TIME YOU NEED NEW INFORMATION TO HELP YOUR CLIENTS OR IF YOU HAVE A CREDIT DEADLINE LOOMING.LOCATED IN EAU CLAIRE, WI, PESI EMPLOYS AROUND 200 EMPLOYEES DEDICATED TO PRODUCING THE HIGHEST QUALITY EVENTS AND PRODUCTS. WE ARE SO CONFIDENT IN THE QUALITY OF OUR EVENTS AND PRODUCTS THAT WE STAND BEHIND THEM WITH A 100% SATISFACTION GUARANTEE. CHANCES ARE, THE PEOPLE YOU STUDIED IN GRADUATE SCHOOL AND THE AUTHOR OF THE LATEST PROFESSIONAL BOOK YOU READ, HAVE CONTINUING EDUCATION OFFERINGS THROUGH US. WE ARE ALSO PROUD PARTNERS WITH MANY OF THE NATION'S LEADING CONFERENCES, PUBLISHERS, ASSOCIATIONS, AND INSTITUTES TO HELP THEM CONNECT THE LATEST EVIDENCE-BASED CONTENT TO YOU.
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IRS990/Form990PartVIISectionAGrp/TitleTxt13EDITOR IN CHIEF
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IRS990/MissionDesc0PESI'S MISSION IS TO EDUCATE AND INSTRUCT PROFESSIONALS INCLUDING BUT NOT LIMITED TO THOSE IN THE FIELDS OF MENTAL HEALTH, HEALTH CARE, EDUCATION, AND HUMAN SERVICES IN ALL 50 STATES AND OVER 140 COUNTRIES AROUND THE WORLD. ADDITIONALLY, WE PROVIDE EDUCATION AND CONTENT TO THE GENERAL PUBLIC AROUND MENTAL HEALTH ISSUES.PESI WORKS ALONGSIDE THE FIELD'S LEADING EXPERTS TO CREATE CUTTING EDGE EDUCATIONAL CONTENT STREAMED FROM OUR ONLINE PLATFORM ALONG WITH REAL TIME STREAMING EVENTS. PESI ALSO OFFERS IN-PERSON TRAINING, LARGE-SCALE CONFERENCES, RETREATS, A PROFESSIONAL MAGAZINE, AND BOOKS. ALL OF THIS IS SUPPORTED BY A ROBUST E-COMMERCE AND VIDEO DELIVERY PLATFORM THAT MEETS THE NEEDS OF PROFESSIONALS LOOKING TO OBTAIN CE CREDITS ALONG WITH THE BOARDS THAT OVERSEE THEIR LICENSURE. WE ALSO HELP ENHANCE THE MISSION OF OTHER CHARITABLE ORGANIZATIONS THROUGH BOTH THE UTILIZATION OF OUR TECHNOLOGY SERVICES AND DONATIONS.
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