Civic Intelligence

Cradles to Crayons Inc.

990 • Fiscal year 2020 • EIN 04-3584367

Apr 01, 2019 to Mar 31, 2020 • Filed on Oct 26, 2020

Organization ProfileWWW.CRADLESTOCRAYONS.ORG
281 Newtonville AveNewton, MA 02460

(617) 779-4700

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

45th percentile

0.21x

Higher debt load relative to assets than 45% of similar nonprofits.

2020 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2020

Liabilities / Revenue

33rd percentile

0.21x

Higher debt load relative to revenue than 33% of similar nonprofits.

2020 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2020

Net Margin

75th percentile

16%

Higher net margin than 75% of similar nonprofits.

2020 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2020

Top Officer Pay

46th percentile

$233,481

Higher top officer pay than 46% of similar nonprofits.

Top officer pay equals 0.9% of source-year revenue.

2020 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2020

Asset Growth

70th percentile

17%

Faster asset growth than 70% of similar nonprofits.

2020 filings • 501(c)3 • $25M-$50M nonprofits • Annualized from 2019 to 2020

Revenue Growth

49th percentile

2.4%

Faster revenue growth than 49% of similar nonprofits.

2020 filings • 501(c)3 • $25M-$50M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets45th percentile

Assets

Up

$25,900,834

Up $3,681,872 (+17%) from 2019

Net Assets

Up

$20,371,586

Up $4,229,783 (+26%) from 2019

Liabilities

Down

$5,529,248

Down $547,911 (-9.0%) from 2019

Revenue And Expenses
Liabilities / Revenue33rd percentileNet Margin75th percentile

Revenue

Up

$26,967,596

Up $635,627 (+2.4%) from 2019

Expenses

Up

$22,522,459

Up $3,496,669 (+18%) from 2019

Net Income

Down

$4,445,137

Down $2,861,042 (-39%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth70th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$40M$30M$20M$10M$0Assets 2011: $5,058,481Liabilities 2011: $244,658Net Assets 2011: $4,813,8232011Assets 2012: $5,792,855Liabilities 2012: $284,371Net Assets 2012: $5,508,4842012Assets 2013: $6,682,625Liabilities 2013: $264,804Net Assets 2013: $6,417,8212013Assets 2014: $8,105,252Liabilities 2014: $442,120Net Assets 2014: $7,663,1322014Assets 2015: $7,408,651Liabilities 2015: $328,399Net Assets 2015: $7,080,2522015Assets 2016: $7,884,498Liabilities 2016: $539,937Net Assets 2016: $7,344,5612016Assets 2017: $8,622,662Liabilities 2017: $664,664Net Assets 2017: $7,957,9982017Assets 2018: $9,759,886Liabilities 2018: $807,554Net Assets 2018: $8,952,3322018Assets 2019: $22,218,962Liabilities 2019: $6,077,159Net Assets 2019: $16,141,8032019Assets 2020: $25,900,834Liabilities 2020: $5,529,248Net Assets 2020: $20,371,5862020Assets 2021: $27,150,669Liabilities 2021: $5,575,003Net Assets 2021: $21,575,6662021Assets 2022: $31,992,503Liabilities 2022: $6,220,852Net Assets 2022: $25,771,6512022Assets 2023: $36,344,012Liabilities 2023: $9,126,287Net Assets 2023: $27,217,7252023Assets 2024: $35,545,272Liabilities 2024: $8,526,576Net Assets 2024: $27,018,6962024Assets 2025: $33,139,298Liabilities 2025: $8,105,989Net Assets 2025: $25,033,3092025

Highlighted filing

2020

Assets$25,900,834
Liabilities$5,529,248
Net Assets$20,371,586
Open 2020 Filing

Operations Trend

Revenue Growth49th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$60M$40M$20M$0-$20MExpenses 2011: $7,111,4952011Expenses 2012: $7,911,9232012Revenue 2013: $9,642,055Expenses 2013: $8,886,484Net Income 2013: $755,5712013Revenue 2014: $12,781,959Expenses 2014: $11,458,576Net Income 2014: $1,323,3832014Revenue 2015: $1,646,290Expenses 2015: $2,289,321Net Income 2015: -$643,0312015Revenue 2016: $13,793,648Expenses 2016: $13,420,732Net Income 2016: $372,9162016Revenue 2017: $16,194,091Expenses 2017: $15,682,610Net Income 2017: $511,4812017Revenue 2018: $17,524,923Expenses 2018: $16,766,283Net Income 2018: $758,6402018Revenue 2019: $26,331,969Expenses 2019: $19,025,790Net Income 2019: $7,306,1792019Revenue 2020: $26,967,596Expenses 2020: $22,522,459Net Income 2020: $4,445,1372020Revenue 2021: $20,309,678Expenses 2021: $19,645,271Net Income 2021: $664,4072021Revenue 2022: $35,925,476Expenses 2022: $31,639,103Net Income 2022: $4,286,3732022Revenue 2023: $40,059,134Expenses 2023: $38,652,085Net Income 2023: $1,407,0492023Revenue 2024: $42,468,359Expenses 2024: $43,459,896Net Income 2024: -$991,5372024Revenue 2025: $48,850,142Expenses 2025: $50,463,522Net Income 2025: -$1,613,3802025

Highlighted filing

2020

Revenue$26,967,596
Expenses$22,522,459
Net Income$4,445,137
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Apr 1, 2019 to Mar 31, 2020
Signed
Oct 26, 2020
Return Version
2019v5.1
Gross Receipts
$26,967,596
Mission and Program Overview

Mission

To provide, free of charge, low-income and homeless children from birth to pre-teen with the basic essentials they need to feel safe, warm, ready to learn and valued. We also lay a foundation for lasting change through meaningful, tangible volunteer opportunities that we provide to thousands of youth and adults each year.

Cradles to crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive at home, at school and at play. We supply these items free of charge by engaging and connecting communities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$7,882,446$11,991,547▲ $4,109,101
Investments in Publicly Traded Securities$4,118,956$5,568,452▲ $1,449,496
Cash and Non-Interest-Bearing Accounts$5,028,741$4,248,116▼ $780,625
Pledges and Grants Receivable$3,463,216$3,849,966▲ $386,750
Savings and Temporary Cash Investments$1,539,976--
Prepaid Expenses and Deferred Charges$129,760$155,449▲ $25,689
Total Assets$22,218,962$25,900,834▲ $3,681,872
Other Assets Total$55,867$87,304▲ $31,437
Liabilities
Tax Exempt Bond Liabilities$4,342,291$4,328,101▼ $14,190
Accounts Payable and Accrued Expenses$1,608,292$740,763▼ $867,529
Other Liabilities$126,576$460,384▲ $333,808
Total Liabilities$6,077,159$5,529,248▼ $547,911
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$10,197,462$17,806,579▲ $7,609,117
Net Assets With Donor Restrictions$5,944,341$2,565,007▼ $3,379,334
Total Net Assets Fund Balance$16,141,803$20,371,586▲ $4,229,783
Total Liabilities and Net Assets / Fund Balance$22,218,962$25,900,834▲ $3,681,872

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$7,316,101$15,666$7,331,767
Land$2,744,840-$2,744,840
Leasehold Improvements$1,579,481$640,903$2,220,384
Other Land Buildings$233,102$1,235,243$1,468,345
Equipment$118,023$144,996$263,019
Compensation and Service Providers
Top Officer Pay46th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lynn MargherioPresident/CEO/board MemberFT$220,108$13,373$233,481
Bernard CherkasovChief Operating OfficerFT$208,096$11,365$219,461
Karen GallahueCFOFT$166,326$20,121$186,447
Karen GrantVP of External AffairsFT$165,587$20,110$185,697
Shoshana Buchholz-millerEd of ChicagoFT$159,748$19,650$179,398
Ellen ManningVP of Human ResourcesFT$157,042$14,974$172,016
Michal SmithExecutive Director, PhiladFT$148,290$11,357$159,647
Katherine AmoroDirector of Dev - BosFT$110,660$9,299$119,959
Susan HightDirector of Dev - PhiFT$110,787$3,920$114,707

Board Members and Trustees

NameTitle
Dean AthanasiaBoard Chair
Bill MatsonBoard Member
Gerard Du ToitBoard Member
Heidi RyderBoard Member
Jack M GreenbergBoard Member
Jason HancockBoard Member
Jay BhattBoard Member
Michael EwaldBoard Member
Peggy KoenigBoard Member
Todd CookBoard Member

Highest Paid Contractors

ContractorServicesLocationCompensation
J Calnan And Associates INCGeneral Contractor3 BATTERYMARCH PARK 5TH FLOOR, Quincy, MA 02169$1,596,695
IapparelPurchased Children's ProductPO BOX 88926, Chicago, IL 60695$182,634
Perkins Eastman ArchitectsArchitect20 ASHBURTON PLACE FLOOR 8, Boston, MA 02108$179,302
Koya Leadership PartnersStaffing Search FirmPO BOX 279, Newburyport, MA 01950$104,740
Revenue and Support

Revenue Composition

Contributions and Grants
$26,653,668
Program Service Revenue
$0
Investment Income
$148,966
Other Revenue
$164,962
All Other Contributions
$26,653,668
Change in Net Assets
$4,445,137

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeReported AmountValuation Method
Clothing and Household Goods$10,970,286Fair Value
Total Noncash Contributions$10,970,286-

Audited Revenue Reconciliation

Revenue per Audited Statements
$26,943,506
Revenue Not Reported on Financial Statements
$24,090
Revenue Not Reported on Form 990
$95,603
Total Revenue per Audited Statements
$27,039,109
Total Revenue per Form 990
$26,967,596
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$16,005,282
Salaries, Compensation, and Employee Benefits$6,517,177
Total Fundraising Expense$1,926,080
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$3,174,873$272,318$1,011,840$4,459,031
Current Officers, Directors, Trustees, and Key Employees$548,839$274,598$183,738$1,007,175
Occupancy$712,946$21,027$73,126$807,099
Other Employee Benefits$430,769$47,175$139,612$617,556
All Other Expenses$420,241$38,488$96,300$555,029
Depreciation Depletion$255,265$38,100$82,040$375,405
Payroll Taxes$239,305$33,914$76,911$350,130
Other Expenses$198,004$429,963$75,081$273,085
Advertising$183,329-$45,832$229,161
Information Technology$133,307$44,176$42,844$220,327
Travel$83,031$11,767$26,685$121,483
Office Expenses$83,087$5,892$15,741$104,720
Fees for Services Other$11,721$60,722$18,132$90,575
Pension Plan Contributions$60,544$3,257$19,484$83,285
Insurance$53,659$7,605$17,246$78,510
Fees for Services Accounting$19,920$7,293$1,287$28,500
Fees for Service Investment Mgmnt Fees-$24,090-$24,090
Fees for Services Legal$2,799$1,025$181$4,005
Total Functional Expenses$19,274,969$1,321,410$1,926,080$22,522,459

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$22,557,920
Total Expenses per Form 990$22,522,459
Expenses per Audited Statements$22,246,963
Expenses Not Reported on Form 990$310,957
Expenses Not Reported on Financial Statements$275,496
Other Expense Adjustments$251,406
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$460,384

Bond Issues

BondIssuerIssuedIssue PricePurpose
AMassachusetts Development and Finance Agency (mdfa)2019-01-31$4,400,000Construction of newtonville property

Bond Proceeds

BondTotal ProceedsSpentRetiredIssuance Costs
A$4,400,000-$16,114$57,709

Bond Financing Compliance

No rebate due
No
Rebate not yet due
No
Form 8038-T filed
No
Gross proceeds invested
No
Gross proceeds invested in GIC
No
Exception to rebate
Yes
Corrective action procedures
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The organization's president and controller review all the line items on the form 990. Once they feel the form 990 is complete and accurate, an electronic version of the form 990 is mailed to each board member for review.”

Form 990, Part VI, Section B, Line 12C

“All board members, key employees, officers and all others involved within the organization are aware of the conflict of interest policy of the organization, which is reviewed by the governance committee. Any employee, board member or others within the organization that believes a conflict of interest exists is required to discuss it with the ceo, who in turn will discuss with the board.”

Form 990, Part VI, Section B, Line 15

“The compensation of officers is determined by the independent board on an annual basis.”

Form 990, Part VI, Section C, Line 18

“Upon request, the organization will make available to the public its governing documents and its conflict of interest policy.”

Form 990, Part VI, Section C, Line 19

“The organization's form 990 is located on guidestar and charity navigator. Upon request, the organization will send electronically or mail a copy of the form 1023 or 990 to the requestee.”

Filing and Contact Details

Filer

Filer Name
Cradles to Crayons Inc
EIN
04-3584367
Phone
6177794700
Address
281 NEWTONVILLE AVE, NEWTON, MA 02460

Signing Officer

Name
Lynn Margherio
Title
President / CEO
Phone
6177794700
Signed
2020-10-26
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Lynn Margherio
Formed
2002
Legal Domicile
Ma
Voting Board Members
11
Independent Board Members
10
Employees
116
Volunteers
83,045

Preparer

Firm
Aafcpas Inc
Address
50 WASHINGTON STREET, WESTBOROUGH, MA 01581
Preparer
Thomas Washburn CPA
Phone
5083669100
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“This process has not changed from the prior year.”

Financial Statement Notes

PART X, LINE 2:

“The organization accounts for uncertainty in income taxes in accordance with asc topic, income taxes. This standard clarifies the accounting for uncertainty in tax positions and prescribes a recognition threshold and measurement attribute for the combined financial statements regarding a tax position taken or expected to be taken in a tax return. The organization has determined that there are no uncertain tax positions which qualify for either recognition or disclosure in the financial statements at march 31, 2020. The organization's information returns are subject to examination by the federal and state jurisdictions.”

PART XII, LINE 4B - OTHER ADJUSTMENTS:

“Bad debt shown net on the audited statement of activities 251,406.”

Raw XML AppendixShowing 400 of 761 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0CRADLES TO CRAYONS PROVIDES CHILDREN FROM BIRTH THROUGH AGE 12, LIVING IN HOMELESS OR LOW-INCOME SITUATIONS, WITH THE ESSENTIAL ITEMS THEY NEED TO THRIVE AT HOME, AT SCHOOL AND AT PLAY. WE SUPPLY THESE ITEMS FREE OF CHARGE BY ENGAGING AND CONNECTING COMMUNITIES.
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IRS990/Desc0DURING THE PERIOD APRIL 1, 2019 THROUGH MARCH 31, 2020, CRADLES TO CRAYONS PROVIDED APPROXIMATELY 280,000 PACKAGES OF HIGH QUALITY EVERYDAY ESSENTIAL ITEMS TO CHILDREN LIVING IN LOW-INCOME OR HOMELESS SITUATIONS IN MASSACHUSETTS, PENNSYLVANIA, AND ILLINOIS. THIS INCLUDES MORE THAN 100,000 CUSTOMIZED "C2C KIDPACKS" WHICH ARE FILLED WITH CLOTHING, SHOES, BOOKS, TOYS AND MORE. IN ORDER TO COLLECT THESE ITEMS, C2C ENGAGED COMMUNITIES IN MASSACHUSETTS, PENNSYLVANIA, AND ILLINOIS TO HOST CHILDREN'S PRODUCT DRIVES ON C2C'S BEHALF. DONATED ITEMS WERE SORTED, INSPECTED AND PACKAGED BY MORE THAN 75,000 VOLUNTEERS OF ALL AGES AND WALKS OF LIFE. PACKAGES WERE THEN PICKED UP AND DELIVERED, AT NO COST, TO THE FAMILIES C2C SERVES THROUGH COLLABORATING WITH A NETWORK OF SOCIAL SERVICE PARTNERS.DURING THE FISCAL YEARS OF 2019 AND 2020, CRADLES TO CRAYONS ENGAGED IN TWO SIGNIFICANT CAPITAL CAMPAIGNS TO FINANCE AND BUILD OUT GIVING FACTORY LOCATIONS IN PHILADELPHIA, PA AND NEWTON, MA. REVENUES DURING EACH OF THOSE YEARS INCLUDE MULTI-YEAR, RESTRICTED CONTRIBUTIONS FOR THESE CAMPAIGNS, APPROXIMATING $5,200,000 IN FY2019 AND $4,000,000 IN FY2020.
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IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10PRESIDENT/CEO/BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11CFO
IRS990/Form990PartVIISectionAGrp/TitleTxt12VP OF HUMAN RESOURCES
IRS990/Form990PartVIISectionAGrp/TitleTxt13CHIEF OPERATING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt14VP OF EXTERNAL AFFAIRS
IRS990/Form990PartVIISectionAGrp/TitleTxt15EXECUTIVE DIRECTOR, PHILAD
IRS990/Form990PartVIISectionAGrp/TitleTxt16ED OF CHICAGO
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIR OF DEV - PHI
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIR OF DEV - BOS
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IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
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IRS990/MissionDesc0CRADLES TO CRAYONS PROVIDES CHILDREN FROM BIRTH THROUGH AGE 12, LIVING IN HOMELESS OR LOW-INCOME SITUATIONS, WITH THE ESSENTIAL ITEMS THEY NEED TO THRIVE AT HOME, AT SCHOOL AND AT PLAY. WE SUPPLY THESE ITEMS FREE OF CHARGE BY ENGAGING AND CONNECTING COMMUNITIES.
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IRS990/QuidProQuoContributionsInd00

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$25,900,834
Liabilities
$5,529,248
Net assets
$20,371,586
Revenue
$26,967,596
Expenses
$22,522,459
Net income
$4,445,137
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$33.1$8.11$25.0$48.9$50.5$1.61
2024Detailed filing. Detailed filing data is available for this year.$35.5$8.53$27.0$42.5$43.5$0.99
2023Detailed filing. Detailed filing data is available for this year.$36.3$9.13$27.2$40.1$38.7$1.41
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$32.0$6.22$25.8$35.9$31.6$4.29
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.2$5.58$21.6$20.3$19.6$0.66
2020Detailed filing. Detailed filing data is available for this year.$25.9$5.53$20.4$27.0$22.5$4.45
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$22.2$6.08$16.1$26.3$19.0$7.31
2018Detailed filing. Detailed filing data is available for this year.$9.76$0.81$8.95$17.5$16.8$0.76
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$8.62$0.66$7.96$16.2$15.7$0.51
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.88$0.54$7.34$13.8$13.4$0.37
2015Summary only. Only limited summary data is available for this year.$7.41$0.33$7.08$1.65$2.29$0.64
2014Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$8.11$0.44$7.66$12.8$11.5$1.32
2013Detailed filing. Detailed filing data is available for this year.$6.68$0.26$6.42$9.64$8.89$0.76
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.79$0.28$5.51$7.91
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.06$0.24$4.81$7.11
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2020 filings • 501(c)3 • $25M-$50M nonprofits