Civic Intelligence

Cradles to Crayons Inc

EIN 04-3584367 • 501(c)3 • Newton, MA

Profile

Cradles to crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive at home, at school and at play. We supply these items free of charge by engaging and connecting communities.

281 Newtonville AveNewton, MA 02460

www.cradlestocrayons.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

50th percentile

0.24x

Higher debt load relative to assets than 50% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2025

Liabilities / Revenue

31st percentile

0.17x

Higher debt load relative to revenue than 31% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2025

Net Margin

24th percentile

-3.3%

Higher net margin than 24% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2025

Top Officer Pay

46th percentile

$334,776

Higher top officer pay than 46% of similar nonprofits.

Top officer pay equals 0.7% of source-year revenue.

501(c)3 • $50M-$100M nonprofits • Source year 2025

Asset Growth

11th percentile

-6.8%

Faster asset growth than 11% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2024 to 2025

Revenue Growth

64th percentile

15%

Faster revenue growth than 64% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets50th percentile

Assets

Down

$33,139,298

Down $2,405,974 (-6.8%) from 2024

Liabilities

Down

$8,105,989

Down $420,587 (-4.9%) from 2024

Net Assets

Down

$25,033,309

Down $1,985,387 (-7.3%) from 2024

Operations
Liabilities / Revenue31st percentileNet Margin24th percentile

Revenue

Up

$48,850,142

Up $6,381,783 (+15%) from 2024

Expenses

Up

$50,463,522

Up $7,003,626 (+16%) from 2024

Net Income

Down

-$1,613,380

Down $621,843 (-63%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth11th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$40M$30M$20M$10M$0Assets 2011: $5,058,481Liabilities 2011: $244,658Net Assets 2011: $4,813,8232011Assets 2012: $5,792,855Liabilities 2012: $284,371Net Assets 2012: $5,508,4842012Assets 2013: $6,682,625Liabilities 2013: $264,804Net Assets 2013: $6,417,8212013Assets 2014: $8,105,252Liabilities 2014: $442,120Net Assets 2014: $7,663,1322014Assets 2015: $7,408,651Liabilities 2015: $328,399Net Assets 2015: $7,080,2522015Assets 2016: $7,884,498Liabilities 2016: $539,937Net Assets 2016: $7,344,5612016Assets 2017: $8,622,662Liabilities 2017: $664,664Net Assets 2017: $7,957,9982017Assets 2018: $9,759,886Liabilities 2018: $807,554Net Assets 2018: $8,952,3322018Assets 2019: $22,218,962Liabilities 2019: $6,077,159Net Assets 2019: $16,141,8032019Assets 2020: $25,900,834Liabilities 2020: $5,529,248Net Assets 2020: $20,371,5862020Assets 2021: $27,150,669Liabilities 2021: $5,575,003Net Assets 2021: $21,575,6662021Assets 2022: $31,992,503Liabilities 2022: $6,220,852Net Assets 2022: $25,771,6512022Assets 2023: $36,344,012Liabilities 2023: $9,126,287Net Assets 2023: $27,217,7252023Assets 2024: $35,545,272Liabilities 2024: $8,526,576Net Assets 2024: $27,018,6962024Assets 2025: $33,139,298Liabilities 2025: $8,105,989Net Assets 2025: $25,033,3092025

Highlighted filing

2025

Assets$33,139,298
Liabilities$8,105,989
Net Assets$25,033,309
Open 2025 Filing

Operations Trend

Revenue Growth64th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60M$40M$20M$0-$20MExpenses 2011: $7,111,4952011Expenses 2012: $7,911,9232012Revenue 2013: $9,642,055Expenses 2013: $8,886,484Net Income 2013: $755,5712013Revenue 2014: $12,781,959Expenses 2014: $11,458,576Net Income 2014: $1,323,3832014Revenue 2015: $1,646,290Expenses 2015: $2,289,321Net Income 2015: -$643,0312015Revenue 2016: $13,793,648Expenses 2016: $13,420,732Net Income 2016: $372,9162016Revenue 2017: $16,194,091Expenses 2017: $15,682,610Net Income 2017: $511,4812017Revenue 2018: $17,524,923Expenses 2018: $16,766,283Net Income 2018: $758,6402018Revenue 2019: $26,331,969Expenses 2019: $19,025,790Net Income 2019: $7,306,1792019Revenue 2020: $26,967,596Expenses 2020: $22,522,459Net Income 2020: $4,445,1372020Revenue 2021: $20,309,678Expenses 2021: $19,645,271Net Income 2021: $664,4072021Revenue 2022: $35,925,476Expenses 2022: $31,639,103Net Income 2022: $4,286,3732022Revenue 2023: $40,059,134Expenses 2023: $38,652,085Net Income 2023: $1,407,0492023Revenue 2024: $42,468,359Expenses 2024: $43,459,896Net Income 2024: -$991,5372024Revenue 2025: $48,850,142Expenses 2025: $50,463,522Net Income 2025: -$1,613,3802025

Highlighted filing

2025

Revenue$48,850,142
Expenses$50,463,522
Net Income-$1,613,380
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$33,139,298
Liabilities
$8,105,989
Net assets
$25,033,309
Revenue
$48,850,142
Expenses
$50,463,522
Net income
-$1,613,380
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$33.1$8.11$25.0$48.9$50.5$1.61
2024Detailed filing. Detailed filing data is available for this year.$35.5$8.53$27.0$42.5$43.5$0.99
2023Detailed filing. Detailed filing data is available for this year.$36.3$9.13$27.2$40.1$38.7$1.41
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$32.0$6.22$25.8$35.9$31.6$4.29
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.2$5.58$21.6$20.3$19.6$0.66
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.9$5.53$20.4$27.0$22.5$4.45
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$22.2$6.08$16.1$26.3$19.0$7.31
2018Detailed filing. Detailed filing data is available for this year.$9.76$0.81$8.95$17.5$16.8$0.76
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$8.62$0.66$7.96$16.2$15.7$0.51
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.88$0.54$7.34$13.8$13.4$0.37
2015Summary only. Only limited summary data is available for this year.$7.41$0.33$7.08$1.65$2.29$0.64
2014Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$8.11$0.44$7.66$12.8$11.5$1.32
2013Detailed filing. Detailed filing data is available for this year.$6.68$0.26$6.42$9.64$8.89$0.76
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.79$0.28$5.51$7.91
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.06$0.24$4.81$7.11
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Apr 1, 2024 to Mar 31, 2025
Signed
Sep 24, 2025
Return Version
2024v5.2
Gross Receipts
$54,418,327
Mission and Program Overview

Mission

Cradles to crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive at home, at school and at play. We supply these items free of charge by engaging and connecting communities.

Cradles to crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive at home, at school and at play. We supply these items free of charge by engaging and connecting communities.as a result of a comprehensive strategic planning process to determine the most effective and efficient model to serve the unmet need across the united states, the organization developed and launched a new digital model, giving factory direct. The model allows donors to send essential items directly from their homes to the children they serve via its network of service partners. In this fiscal year, the organization utilized giving factory direct to serve children in the bay area and new york city.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$15,837,822$16,326,537▲ $488,715
Land, Buildings, and Equipment, Net$13,366,829$12,622,504▼ $744,325
Pledges and Grants Receivable$1,425,839$977,539▼ $448,300
Cash and Non-Interest-Bearing Accounts$2,138,228$764,165▼ $1,374,063
Prepaid Expenses and Deferred Charges$190,087$183,855▼ $6,232
Total Assets$35,545,272$33,139,298▼ $2,405,974
Other Assets Total$2,586,467$2,264,698▼ $321,769
Liabilities
Tax Exempt Bond Liabilities$3,924,478$3,809,420▼ $115,058
Other Liabilities$3,456,950$3,047,562▼ $409,388
Accounts Payable and Accrued Expenses$1,145,148$1,249,007▲ $103,859
Total Liabilities$8,526,576$8,105,989▼ $420,587
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$25,425,154$23,556,434▼ $1,868,720
Net Assets With Donor Restrictions$1,593,542$1,476,875▼ $116,667
Total Net Assets Fund Balance$27,018,696$25,033,309▼ $1,985,387
Total Liabilities and Net Assets / Fund Balance$35,545,272$33,139,298▼ $2,405,974

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$6,694,069$998,967$7,693,036
Leasehold Improvements$2,063,510$2,017,876$4,081,386
Other Land Buildings$836,266$2,051,564$2,887,830
Land$2,744,840-$2,744,840
Equipment$283,819$454,847$738,666
Other Assets Org$2,147,176--
Compensation and Service Providers
Top Officer Pay46th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lynn MargherioCEO (until 2/2025)FT$292,252$42,524$334,776
Karen GallahueCFOFT$207,908$49,190$257,098
Connie OlsonVP of OperationsFT$207,073$38,391$245,464
Karen GrantVP of Giving Factory Direct, Secretary (until 10/FT$219,811$24,222$244,033
Karen GrantVP of Giving Factory Direct, Secreta-$200,411$43,622$244,033
Michal SmithEd of PhiladelphiaFT$186,947$22,803$209,750
Dawn MelchiorreEd of ChicagoFT$185,460$24,117$209,577
Catherine MccluskeySr. Director of PhilanthropyFT$172,034$35,953$207,987
Arnab ChaudhuriDigital Product DirectorFT$153,321$33,259$186,580
Jessie JacksonVP of Hr, Secretary (as of 10/2024)FT$135,341$1,575$136,916

Board Members and Trustees

NameTitle
Dean AthanasiaBoard Chair
Darren BurtonBoard Member
Gerard Du ToitBoard Member
Jay BhattBoard Member
Jeff AlpaughBoard Member
Julie DaumBoard Member
June YangBoard Member
Melissa YorkBoard Member
Mike EwaldBoard Member
Nancy CarpenterBoard Member
Todd CookBoard Member
Christine MorinCEO (as of 2/2025)

Highest Paid Contractors

ContractorServicesLocationCompensation
Isovera LLCCreative Media Presentations4 HIGH ST 307, North Andover, MA 01845$243,393
Revenue and Support

Revenue Composition

Contributions and Grants
$47,701,984
Program Service Revenue
$0
Investment Income
$1,148,158
Other Revenue
$0
All Other Contributions
$46,841,139
Change in Net Assets
$-1,613,380

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Clothing and Household Goods-$30,141,645Fair Value
Securities Publicly Traded1$462,079Fair Value
Total Noncash Contributions1$30,603,724-

Audited Revenue Reconciliation

Revenue per Audited Statements
$48,812,634
Revenue Not Reported on Financial Statements
$37,508
Revenue Not Reported on Form 990
$-207,172
Total Revenue per Audited Statements
$48,605,462
Total Revenue per Form 990
$48,850,142
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$39,651,641
Salaries, Compensation, and Employee Benefits$10,811,881
Total Fundraising Expense$3,336,883
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$5,299,007$719,844$1,733,337$7,752,188
Other Employee Benefits$795,093$126,406$262,114$1,183,613
Current Officers, Directors, Trustees, and Key Employees$528,280$320,389$192,325$1,040,994
Depreciation Depletion$658,220$120,618$227,162$1,006,000
Occupancy$866,897$18,812$69,217$954,926
All Other Expenses$421,209$284,593$144,002$849,804
Advertising$576,274-$144,068$720,342
Payroll Taxes$448,457$78,646$148,116$675,219
Information Technology$206,531$114,469$145,838$466,838
Fees for Services Other$208,723$94,957$16,758$320,438
Office Expenses$107,392$67,440$49,160$223,992
Other Expenses$133,520$23,415$44,099$201,034
Pension Plan Contributions$110,044$14,027$35,796$159,867
Insurance$88,091$15,449$29,095$132,635
Travel$58,377$9,965$19,280$87,622
Fees for Services Accounting$31,946$8,121$1,433$41,500
Fees for Service Investment Mgmnt Fees-$37,508-$37,508
Fees for Services Legal$4,646$1,181$208$6,035
Total Functional Expenses$45,070,799$2,055,840$3,336,883$50,463,522

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$50,590,849
Total Expenses per Form 990$50,463,522
Expenses per Audited Statements$50,426,014
Expenses Not Reported on Form 990$164,835
Expenses Not Reported on Financial Statements$37,508
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liabilities$3,047,562

Bond Issues

BondIssuerIssuedIssue PricePurpose
AMassachusetts Development Finance Agency (mdfa)2019-01-31$4,400,000Construction of newtonville property

Bond Proceeds

BondTotal ProceedsSpentRetiredIssuance Costs
A$4,400,000-$518,499$85,913

Bond Financing Compliance

No rebate due
No
Rebate not yet due
No
Form 8038-T filed
No
Gross proceeds invested
No
Gross proceeds invested in GIC
No
Exception to rebate
Yes
Corrective action procedures
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The organization's ceo and cfo review and approve all the line items on the form 990. Once approved, an electronic version of the form 990 is emailed to each board member for review and approval.”

Form 990, Part VI, Section B, Line 12C

“All national board members, key employees, officers and all others involved within the organization are aware of the conflict of interest policy of the organization, which is reviewed by the governance committee. Any employee, national board member or others within the organization that believes a conflict of interest exists is required to discuss it with the ceo, who in turn will discuss with the national board. In addition, all national board members are required to annually sign the conflict of interest policy.”

Form 990, Part VI, Section B, Line 15

“The compensation of key employees including officers, member of the executive team and executive directors is determined by the human resource committee of the board of directors on an annual basis.”

Form 990, Part VI, Section C, Line 18

“Upon request, the organization will make available to the public its governing documents and its conflict of interest policy.”

Form 990, Part VI, Section C, Line 19

“The organization's form 990 is located on both the guidestar and charity navigator websites as well as on the cradles to crayons website. Upon request, the organization will send electronically or mail a copy of the form 1023, audited financial statements or 990 to the requesting party.”

Filing and Contact Details

Filer

Filer Name
Cradles to Crayons Inc
EIN
04-3584367
Phone
6177794700
Address
281 NEWTONVILLE AVE, NEWTON, MA 02460

Signing Officer

Name
Christine Morin
Title
CEO (as of 2/2025)
Phone
6177794700
Signed
2025-09-24
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Christine Morin
Formed
2002
Legal Domicile
Ma
Voting Board Members
12
Independent Board Members
11
Employees
127
Volunteers
54,143

Preparer

Firm
Aafcpas Inc
Address
50 WASHINGTON STREET, WESTBOROUGH, MA 01581
Preparer
Katie Belanger CPA
Phone
5083669100
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“This process has not changed from the prior year.”

Financial Statement Notes

PART X, LINE 2:

“The organization accounts for uncertainty in income taxes in accordance with asc topic, income taxes. This standard clarifies the accounting for uncertainty in tax positions and prescribes a recognition threshold and measurement attribute for the combined financial statements regarding a tax position taken or expected to be taken in a tax return. The organization has determined that there are no uncertain tax positions which qualify for either recognition or disclosure in the financial statements at march 31, 2025. The organization's information returns are subject to examination by the federal and state jurisdictions.”

Raw XML AppendixShowing 400 of 795 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ActivityOrMissionDesc0CRADLES TO CRAYONS PROVIDES CHILDREN FROM BIRTH THROUGH AGE 12, LIVING IN HOMELESS OR LOW-INCOME SITUATIONS, WITH THE ESSENTIAL ITEMS THEY NEED TO THRIVE AT HOME, AT SCHOOL AND AT PLAY. WE SUPPLY THESE ITEMS FREE OF CHARGE BY ENGAGING AND CONNECTING COMMUNITIES.AS A RESULT OF A COMPREHENSIVE STRATEGIC PLANNING PROCESS TO DETERMINE THE MOST EFFECTIVE AND EFFICIENT MODEL TO SERVE THE UNMET NEED ACROSS THE UNITED STATES, THE ORGANIZATION DEVELOPED AND LAUNCHED A NEW DIGITAL MODEL, GIVING FACTORY DIRECT. THE MODEL ALLOWS DONORS TO SEND ESSENTIAL ITEMS DIRECTLY FROM THEIR HOMES TO THE CHILDREN THEY SERVE VIA ITS NETWORK OF SERVICE PARTNERS. IN THIS FISCAL YEAR, THE ORGANIZATION UTILIZED GIVING FACTORY DIRECT TO SERVE CHILDREN IN THE BAY AREA AND NEW YORK CITY.
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IRS990/AllOtherContributionsAmt046841139
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IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0KAREN GALLAHUE
IRS990/BooksInCareOfDetail/PhoneNum06177794720
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0281 NEWTONVILLE AVE
IRS990/BooksInCareOfDetail/USAddress/CityNm0NEWTON
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IRS990/ContractorCompensationGrp/ServicesDesc0CREATIVE MEDIA PRESENTATIONS
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IRS990/Desc0THE ORGANIZATION EXECUTES ITS MISSION BY MOBILIZING WIDESPREAD COMMUNITY AND CIVIC PARTICIPATION. AT THE COMMUNITY LEVEL, THE ORGANIZATION PARTNERS WITH SCHOOLS, CORPORATIONS, FAITH-BASED ORGANIZATIONS, AND OTHER COMMUNITY GROUPS TO CONDUCT DRIVES FOR CHILDREN'S GOODS AND TO OBTAIN VOLUNTEERS IN ITS WAREHOUSE. IN ADDITION, THE ORGANIZATION PARTNERS WITH A NETWORK OF DIVERSE SOCIAL SERVICE AGENCIES THAT ORDER AND DISTRIBUTE THE ORGANIZATION'S PACKAGES TO INDIVIDUAL CHILDREN RECEIVING SERVICES FROM THOSE AGENCIES. BY INVOLVING INDIVIDUALS AND LOCAL PRIVATE, NOT-FOR-PROFIT, AND PUBLIC-SECTOR ORGANIZATIONS IN ITS MISSION, THE ORGANIZATION IS ABLE TO ADDRESS THE IMMEDIATE NEEDS OF UNDERPRIVILEGED CHILDREN, BUILD LONG-TERM COMMUNITY OWNERSHIP OF THE ORGANIZATION'S MISSION, AND RAISE AWARENESS ABOUT THE CRITICAL ISSUES OF POVERTY, HOMELESSNESS AND CLOTHING INSECURITY. FOR THE YEAR ENDED MARCH 31, 2024, THE ORGANIZATION PROCURED AND DISTRIBUTED 77,586 HYGIENE KITS, 8,826,850 DIAPERS AND 98,984 WINTER COATS, AND CLOTHING TO PROVIDE A WEEK'S WORTH OF OUTFITS TO 100,906 KIDS, AMONG OTHER ESSENTIAL NEEDS TO CHILDREN LIVING IN LOW-INCOME OR HOMELESS SITUATIONS IN MASSACHUSETTS, PENNSYLVANIA AND ILLINOIS.
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