Civic Intelligence

Hawaii Visitors and Convention Bureau

990 • Fiscal year 2021 • EIN 99-0040323

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 07, 2022

2270 Kalakaua Avenue 801Honolulu, HI 96815

(808) 923-1811

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

87th percentile

0.59x

Higher debt load relative to assets than 87% of similar nonprofits.

2021 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2021

Liabilities / Revenue

30th percentile

0.28x

Higher debt load relative to revenue than 30% of similar nonprofits.

2021 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2021

Net Margin

41st percentile

6.8%

Higher net margin than 41% of similar nonprofits.

2021 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2021

Top Officer Pay

40th percentile

$456,414

Higher top officer pay than 40% of similar nonprofits.

Top officer pay equals 1.7% of source-year revenue.

2021 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2021

Asset Growth

88th percentile

29%

Faster asset growth than 88% of similar nonprofits.

2021 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2020 to 2021

Revenue Growth

67th percentile

20%

Faster revenue growth than 67% of similar nonprofits.

2021 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2020 to 2021

Assets

Up

$13,094,236

Up $2,969,054 (+29%) from 2020

Net Assets

Up

$5,322,175

Up $1,856,976 (+54%) from 2020

Liabilities

Up

$7,772,061

Up $1,112,078 (+17%) from 2020

Revenue

Up

$27,417,189

Up $4,500,805 (+20%) from 2020

Expenses

Up

$25,560,213

Up $1,507,182 (+6.3%) from 2020

Net Income

Up

$1,856,976

Up $2,993,623 (+263%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $6,672,729Liabilities 2010: $4,478,291Net Assets 2010: $2,194,4382010Assets 2011: $7,315,853Liabilities 2011: $5,092,390Net Assets 2011: $2,223,4632011Assets 2012: $7,668,833Liabilities 2012: $5,283,769Net Assets 2012: $2,385,0642012Assets 2013: $8,027,439Liabilities 2013: $5,245,796Net Assets 2013: $2,781,6432013Assets 2014: $10,885,592Liabilities 2014: $7,663,174Net Assets 2014: $3,222,4182014Assets 2015: $9,866,584Liabilities 2015: $6,335,132Net Assets 2015: $3,531,4522015Assets 2016: $10,252,463Liabilities 2016: $6,342,006Net Assets 2016: $3,910,4572016Assets 2017: $10,382,082Liabilities 2017: $6,306,766Net Assets 2017: $4,075,3162017Assets 2018: $11,697,079Liabilities 2018: $7,006,453Net Assets 2018: $4,690,6262018Assets 2019: $13,492,506Liabilities 2019: $8,890,660Net Assets 2019: $4,601,8462019Assets 2020: $10,125,182Liabilities 2020: $6,659,983Net Assets 2020: $3,465,1992020Assets 2021: $13,094,236Liabilities 2021: $7,772,061Net Assets 2021: $5,322,1752021Assets 2022: $11,836,453Liabilities 2022: $5,502,956Net Assets 2022: $6,333,4972022Assets 2023: $17,524,510Liabilities 2023: $11,571,070Net Assets 2023: $5,953,4402023Assets 2024: $17,755,287Liabilities 2024: $10,338,109Net Assets 2024: $7,417,1782024

Highlighted filing

2021

Assets$13,094,236
Liabilities$7,772,061
Net Assets$5,322,175

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$60M$40M$20M$0-$20MExpenses 2010: $36,622,3032010Expenses 2011: $40,105,3012011Expenses 2012: $35,437,4402012Revenue 2013: $34,204,019Expenses 2013: $33,807,440Net Income 2013: $396,5792013Revenue 2014: $36,046,624Expenses 2014: $35,605,849Net Income 2014: $440,7752014Revenue 2015: $35,858,250Expenses 2015: $35,549,216Net Income 2015: $309,0342015Revenue 2016: $33,593,468Expenses 2016: $33,214,463Net Income 2016: $379,0052016Revenue 2017: $32,519,436Expenses 2017: $32,354,577Net Income 2017: $164,8592017Revenue 2018: $33,698,118Expenses 2018: $33,082,808Net Income 2018: $615,3102018Revenue 2019: $34,731,961Expenses 2019: $34,820,741Net Income 2019: -$88,7802019Revenue 2020: $22,916,384Expenses 2020: $24,053,031Net Income 2020: -$1,136,6472020Revenue 2021: $27,417,189Expenses 2021: $25,560,213Net Income 2021: $1,856,9762021Revenue 2022: $30,567,365Expenses 2022: $29,556,043Net Income 2022: $1,011,3222022Revenue 2023: $39,327,702Expenses 2023: $39,411,733Net Income 2023: -$84,0312023Revenue 2024: $37,307,705Expenses 2024: $35,843,967Net Income 2024: $1,463,7382024

Highlighted filing

2021

Revenue$27,417,189
Expenses$25,560,213
Net Income$1,856,976
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 7, 2022
Return Version
2021v4.2
Gross Receipts
$27,417,189
Mission and Program Overview

Mission

As the tourism marketing organization for the state of hawai'i, the mission of the hawai'i visitors and convention bureau is to create sustainable, diversified, leisure and business travel demand for the hawaiian islands.

To create sustainable, diversi- fied, leisure & business travel demand for the hawaiian islands.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$2,495,055$5,945,104▲ $3,450,049
Savings and Temporary Cash Investments$6,448,601$3,985,877▼ $2,462,724
Cash and Non-Interest-Bearing Accounts$569,792$813,503▲ $243,711
Prepaid Expenses and Deferred Charges$191,253$280,223▲ $88,970
Land, Buildings, and Equipment, Net$301,817$250,233▼ $51,584
Total Assets$10,125,182$13,094,236▲ $2,969,054
Other Assets Total$118,664$1,819,296▲ $1,700,632
Liabilities
Accounts Payable and Accrued Expenses$4,841,286$4,570,215▼ $271,071
Deferred Revenue$1,637,321$3,201,846▲ $1,564,525
Other Liabilities$181,376$0▼ $181,376
Total Liabilities$6,659,983$7,772,061▲ $1,112,078
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,434,970$5,322,175▲ $1,887,205
Net Assets With Donor Restrictions$30,229$0▼ $30,229
Total Net Assets Fund Balance$3,465,199$5,322,175▲ $1,856,976
Total Liabilities and Net Assets / Fund Balance$10,125,182$13,094,236▲ $2,969,054

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$68,519$977,091$1,045,610
Equipment$52,997$871,376$924,373
Other Land Buildings$128,717$585,596$714,313
Other Assets Org$3,248--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
John MonahanPresident, CEOFT$320,816$135,598$456,414
Tom MullenSr. VP, COOFT$220,673$84,300$304,973
Madan TalwarSr. VP, CMOFT$220,165$65,627$285,792
John ReyesSr. VP, Mci SalesFT$222,893$61,980$284,873
Barbara OkamotoVP, CRMFT$175,172$64,137$239,309
Susan KanohoExecutive Director, KauaiFT$159,733$32,080$191,813
Kara ImaiSr. Director Digital MarketingFT$146,432$44,061$190,493
Ross BirchExecutive Director, HawaiiFT$116,582$40,626$157,208
Adele TasakaSr. Director AccountsFT$127,380$21,457$148,837
Gina ChunSr Director Consumer MarketingFT$130,484$17,021$147,505
Ernie GarciaSr. Director of Sales, MciFT$137,615$7,319$144,934
Robyn BassoSenior Director, Travel TradeFT$130,862$12,887$143,749
Sa TaalaCorporate SecretaryFT$71,858$14,919$86,777

Board Members and Trustees

NameTitle
Elliot MillsChair
Cheryl WilliamsChair Appointee
Tom CalameChair Appointee
Donald TakakiCompensation Chair
Stephen KaaaFinance Chair
Jay RubensteinHawaii Chapter Chair
Dan KingKauai Chapter Chair
Gregg NelsonMaui Chapter Chair
Marc BromleyMaui Chapter Chair
Coralie MatayoshiMembership Chair
Dale CarstensenOahu Chapter Chair
Jerry GibsonPast Chair
Paul TonerKauai Chapter Vice Chair
Avi MannisDirector
Duane KurisuDirector
Duke Ah MooDirector
Greg DickhensDirector
Jackie ReedDirector
Jennie HoDirector
Johan MarzukiDirector
Jonathan McmanusDirector
Michael CzarcinskiDirector
Sean DeeDirector
Thos RohrDirector
Catherine CambraHawaii Chapter Director
Sweetie NelsonOahu Chapter Director

Highest Paid Contractors

ContractorServicesLocationCompensation
Omnicom Group INCAdvertising437 MADISON AVENUE, New York, NY 10022$5,119,967
Daniel J Edelman INCMarketing250 HUDSON STREET, New York, NY 10013$3,970,887
Hawaii Dialogix TelecomMarketingPO BOX 29960, Honolulu, HI 96820$1,894,200
Milici Valenti Ng Pack INCAdvertising745 FORT STREET STE 900, Honolulu, HI 96813$958,988
Zeta Global LLCMarketing185 MADISON AVENUE 5TH FLOOR, New York, NY 10016$659,887
Revenue and Support

Revenue Composition

Contributions and Grants
$25,433,199
Program Service Revenue
$1,938,273
Investment Income
$43,668
Other Revenue
$2,049
Change in Net Assets
$1,856,976

Audited Revenue Reconciliation

Revenue per Audited Statements
$27,014,654
Revenue Not Reported on Financial Statements
$402,535
Revenue Not Reported on Form 990
$0
Other Revenue Adjustments
$402,535
Total Revenue per Audited Statements
$27,014,654
Total Revenue per Form 990
$27,417,189
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$18,140,289
Salaries, Compensation, and Employee Benefits$7,419,924
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$14,468,853
Other Salaries and Wages---$4,203,539
Current Officers, Directors, Trustees, and Key Employees---$2,040,444
Information Technology---$978,147
Occupancy---$873,560
Other Employee Benefits---$520,057
Payroll Taxes---$391,966
Fees for Services Accounting---$330,306
Office Expenses---$279,313
Pension Plan Contributions---$263,918
Travel---$209,178
Other Expenses---$160,246
Fees for Services Other---$137,726
Depreciation Depletion---$106,491
Conferences and Meetings---$87,726
Fees for Services Legal---$35,669
Insurance---$10,278
Interest---$3,907
Total Functional Expenses$0$0$0$25,560,213

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$25,560,213
Expenses per Audited Statements$25,157,678
Total Expenses per Audited Statements$25,157,678
Expenses Not Reported on Financial Statements$402,535
Other Expense Adjustments$402,535
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

Hvcb is a member organization with 1,048 members. Members are businesses in the state of hawaii that are associated with the hawaii tourism industry, benefit from it, or want to support it. Hvcb has one class of members, all with the same benefits and rights. Active members are eligible for nomination to serve on the hvcb board of directors.

Form 990, Part VI, Section B, Line 11B

A draft of the form 990 is reviewed by the senior vp, coo prior to filing. The form 990 is not reviewed by the board prior to filing but will be discussed with the finance committee board members subsequent to the filing date.

Form 990, Part VI, Section B, Line 12

Hcvb has a conflict of interest policy that is signed annually by all employees, officers, and the board of directors. All policies are reviewed by the director of human resources to determine if any conflicts of interest exist. All potential conflicts of interest are then reviewed by the president, who determines what appropriate action, if any, needs to be taken. Officers, directors and key employees who have a conflict inform the board and recuse themselves from the deliberation and decision making processes.

Form 990, Part VI, Section B, Line 15A

Hvcb has a compensation committee, comprised solely of independent members including an independent compensation expert that approves the compensation of the hvcb president & ceo. The independent compensation expert is provided by the hawaii employers council, a non-profit organization that provides advice to employers on compensation and labor matters, as well as comparability data and wage surveys. The compensation committee met to review the salary of hvcb's president & ceo in september 2021. The compensation committee consists of the independent compensation expert, and two current board members. Comparability data, including similarly qualified persons in functionally comparable positions at similarly situated organizations, is used in determining reasonable compensation. The committee's written records include the (1) terms of the arrangement with the president (including the date the arrangement was approved); (2) a list of members present during the debate on the transaction (and how the members voted when it was approved); (3) a description of the comparable data relied upon by the committee; and (4) any actions taken with respect to consideration of the transaction by members of the committee who had a conflict of interest with respect to the transaction. Deliberations and decisions of the compensation committee are documented by the minutes which are approved at the next committee meeting. An evaluation of the compensation for other officers & key employees was undertaken in september 2021. The hvcb ceo and hvcb hr director reviews and approves compensation of the other hvcb officers and key hvcb employees.

Form 990, Part VI, Section C, Line 19

While federal tax laws do not mandate that the organization's governing documents, conflict of interest policy and financial statements be made available for public inspection, the organization makes its financial statements available upon request.

Filing and Contact Details

Filer

Filer Name
Hawaii Visitors & Convention Bureau
EIN
99-0040323
Phone
8089231811
Address
2270 KALAKAUA AVENUE 801, HONOLULU, HI 96815

Signing Officer

Name
Tom Mullen
Title
Sr. VP, COO
Phone
8089231811
Signed
2022-11-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Monahan
Formed
1903
Legal Domicile
Hi
Voting Board Members
27
Independent Board Members
26
Employees
61
Volunteers
26

Preparer

Firm
Kpmg Llp
Address
1003 BISHOP ST STE 2210, HONOLULU, HI 96813
Preparer
Candace C Ching
Phone
8085402800
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

The bureau is an organization exempt from income tax under section 501(c)(6) of the internal revenue code and is generally not subject to federal income taxes. However, the bureau is subject to income taxes on any net income that is derived from a trade or business, regularly carried on, and not in furtherance of the purposes for which it was granted exemption. No income tax provision has been recorded as the net income, if any, from any unrelated trade or business, in the opinion of management, is not material to the basic financial statements taken as a whole.

PART XI, LINE 4B - OTHER ADJUSTMENTS:

Reclass of program service revenue from expense 402,535.

PART XII, LINE 4B - OTHER ADJUSTMENTS:

Reclass of program service revenue to revenue 402,535.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0THE HAWAII VISITORS AND CONVENTION BUREAU (HVCB) REPRESENTS THE ISLANDS OF HAWAII IN A HIGHLY COMPETITIVE ARENA OF DESTINATION MARKETING. HVCB PROMOTES LEISURE AND BUSINESS TRAVEL, INCLUDING MEETINGS AND CONVENTIONS, AND ACTS AS A CATALYST FOR IMPROVING AND EXPANDING HAWAII'S WIDE-RANGING PRODUCT OFFERINGS AND EXPERIENCES, WHILE CREATING ECONOMIC OPPORTUNITIES THROUGH TOURISM. HVCB IS ALSO CONTRACTED TO MARKET THE ISLANDS UNDER THE AUSPICES OF THE HAWAII TOURISM AUTHORITY, WHICH HAS GLOBAL OVERSIGHT MATTERS CONCERNING THE VISITOR INDUSTRY.
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IRS990/Form990PartVIISectionAGrp/PersonNm19GREG DICKHENS
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IRS990/Form990PartVIISectionAGrp/PersonNm27CORALIE MATAYOSHI
IRS990/Form990PartVIISectionAGrp/PersonNm28JONATHAN MCMANUS
IRS990/Form990PartVIISectionAGrp/PersonNm29ELLIOT MILLS
IRS990/Form990PartVIISectionAGrp/PersonNm30DUKE AH MOO
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IRS990/Form990PartVIISectionAGrp/PersonNm32SWEETIE NELSON
IRS990/Form990PartVIISectionAGrp/PersonNm33JACKIE REED
IRS990/Form990PartVIISectionAGrp/PersonNm34THOS ROHR
IRS990/Form990PartVIISectionAGrp/PersonNm35JAY RUBENSTEIN
IRS990/Form990PartVIISectionAGrp/PersonNm36DONALD TAKAKI
IRS990/Form990PartVIISectionAGrp/PersonNm37PAUL TONER
IRS990/Form990PartVIISectionAGrp/PersonNm38CHERYL WILLIAMS
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt380
IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT, CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1SR. VP, COO
IRS990/Form990PartVIISectionAGrp/TitleTxt2SR. VP, CMO
IRS990/Form990PartVIISectionAGrp/TitleTxt3SR. VP, MCI SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt4VP, CRM
IRS990/Form990PartVIISectionAGrp/TitleTxt5EXECUTIVE DIRECTOR, KAUAI
IRS990/Form990PartVIISectionAGrp/TitleTxt6SR. DIRECTOR DIGITAL MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt7EXECUTIVE DIRECTOR, HAWAII
IRS990/Form990PartVIISectionAGrp/TitleTxt8SR. DIRECTOR ACCOUNTS
IRS990/Form990PartVIISectionAGrp/TitleTxt9SR DIRECTOR CONSUMER MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt10SR. DIRECTOR OF SALES, MCI
IRS990/Form990PartVIISectionAGrp/TitleTxt11SENIOR DIRECTOR, TRAVEL TRADE
IRS990/Form990PartVIISectionAGrp/TitleTxt12CORPORATE SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt13MAUI CHAPTER CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt14CHAIR APPOINTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt15HAWAII CHAPTER DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16OAHU CHAPTER CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$17.8$10.3$7.42$37.3$35.8$1.46
2023Detailed filing. Detailed filing data is available for this year.$17.5$11.6$5.95$39.3$39.4$0.08
2022Detailed filing. Detailed filing data is available for this year.$11.8$5.50$6.33$30.6$29.6$1.01
2021Detailed filing. Detailed filing data is available for this year.$13.1$7.77$5.32$27.4$25.6$1.86
2020Detailed filing. Detailed filing data is available for this year.$10.1$6.66$3.47$22.9$24.1$1.14
2019Detailed filing. Detailed filing data is available for this year.$13.5$8.89$4.60$34.7$34.8$0.09
2018Detailed filing. Detailed filing data is available for this year.$11.7$7.01$4.69$33.7$33.1$0.62
2017Detailed filing. Detailed filing data is available for this year.$10.4$6.31$4.08$32.5$32.4$0.16
2016Detailed filing. Detailed filing data is available for this year.$10.3$6.34$3.91$33.6$33.2$0.38
2015Detailed filing. Detailed filing data is available for this year.$9.87$6.34$3.53$35.9$35.5$0.31
2014Detailed filing. Detailed filing data is available for this year.$10.9$7.66$3.22$36.0$35.6$0.44
2013Detailed filing. Detailed filing data is available for this year.$8.03$5.25$2.78$34.2$33.8$0.40
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.67$5.28$2.39$35.4
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.32$5.09$2.22$40.1
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.67$4.48$2.19$36.6