Civic Intelligence

Hawaii Visitors and Convention Bureau

990 • Fiscal year 2018 • EIN 99-0040323

Jan 01, 2018 to Dec 31, 2018 • Filed on Nov 14, 2019

2270 KALAKAUA AVENUE Suite 801Honolulu, HI 96815

(808) 923-1811

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

79th percentile

0.60x

Higher debt load relative to assets than 79% of similar nonprofits.

2018 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2018

Liabilities / Revenue

22nd percentile

0.21x

Higher debt load relative to revenue than 22% of similar nonprofits.

2018 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2018

Net Margin

38th percentile

1.8%

Higher net margin than 38% of similar nonprofits.

2018 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2018

Top Officer Pay

53rd percentile

$538,470

Higher top officer pay than 53% of similar nonprofits.

Top officer pay equals 1.6% of source-year revenue.

2018 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2018

Asset Growth

79th percentile

13%

Faster asset growth than 79% of similar nonprofits.

2018 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2017 to 2018

Revenue Growth

44th percentile

3.6%

Faster revenue growth than 44% of similar nonprofits.

2018 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2017 to 2018

Assets

Up

$11,697,079

Up $1,314,997 (+13%) from 2017

Net Assets

Up

$4,690,626

Up $615,310 (+15%) from 2017

Liabilities

Up

$7,006,453

Up $699,687 (+11%) from 2017

Revenue

Up

$33,698,118

Up $1,178,682 (+3.6%) from 2017

Expenses

Up

$33,082,808

Up $728,231 (+2.3%) from 2017

Net Income

Up

$615,310

Up $450,451 (+273%) from 2017

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $6,672,729Liabilities 2010: $4,478,291Net Assets 2010: $2,194,4382010Assets 2011: $7,315,853Liabilities 2011: $5,092,390Net Assets 2011: $2,223,4632011Assets 2012: $7,668,833Liabilities 2012: $5,283,769Net Assets 2012: $2,385,0642012Assets 2013: $8,027,439Liabilities 2013: $5,245,796Net Assets 2013: $2,781,6432013Assets 2014: $10,885,592Liabilities 2014: $7,663,174Net Assets 2014: $3,222,4182014Assets 2015: $9,866,584Liabilities 2015: $6,335,132Net Assets 2015: $3,531,4522015Assets 2016: $10,252,463Liabilities 2016: $6,342,006Net Assets 2016: $3,910,4572016Assets 2017: $10,382,082Liabilities 2017: $6,306,766Net Assets 2017: $4,075,3162017Assets 2018: $11,697,079Liabilities 2018: $7,006,453Net Assets 2018: $4,690,6262018Assets 2019: $13,492,506Liabilities 2019: $8,890,660Net Assets 2019: $4,601,8462019Assets 2020: $10,125,182Liabilities 2020: $6,659,983Net Assets 2020: $3,465,1992020Assets 2021: $13,094,236Liabilities 2021: $7,772,061Net Assets 2021: $5,322,1752021Assets 2022: $11,836,453Liabilities 2022: $5,502,956Net Assets 2022: $6,333,4972022Assets 2023: $17,524,510Liabilities 2023: $11,571,070Net Assets 2023: $5,953,4402023Assets 2024: $17,755,287Liabilities 2024: $10,338,109Net Assets 2024: $7,417,1782024

Highlighted filing

2018

Assets$11,697,079
Liabilities$7,006,453
Net Assets$4,690,626

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$60M$40M$20M$0-$20MExpenses 2010: $36,622,3032010Expenses 2011: $40,105,3012011Expenses 2012: $35,437,4402012Revenue 2013: $34,204,019Expenses 2013: $33,807,440Net Income 2013: $396,5792013Revenue 2014: $36,046,624Expenses 2014: $35,605,849Net Income 2014: $440,7752014Revenue 2015: $35,858,250Expenses 2015: $35,549,216Net Income 2015: $309,0342015Revenue 2016: $33,593,468Expenses 2016: $33,214,463Net Income 2016: $379,0052016Revenue 2017: $32,519,436Expenses 2017: $32,354,577Net Income 2017: $164,8592017Revenue 2018: $33,698,118Expenses 2018: $33,082,808Net Income 2018: $615,3102018Revenue 2019: $34,731,961Expenses 2019: $34,820,741Net Income 2019: -$88,7802019Revenue 2020: $22,916,384Expenses 2020: $24,053,031Net Income 2020: -$1,136,6472020Revenue 2021: $27,417,189Expenses 2021: $25,560,213Net Income 2021: $1,856,9762021Revenue 2022: $30,567,365Expenses 2022: $29,556,043Net Income 2022: $1,011,3222022Revenue 2023: $39,327,702Expenses 2023: $39,411,733Net Income 2023: -$84,0312023Revenue 2024: $37,307,705Expenses 2024: $35,843,967Net Income 2024: $1,463,7382024

Highlighted filing

2018

Revenue$33,698,118
Expenses$33,082,808
Net Income$615,310
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
Nov 14, 2019
Return Version
2018v3.1
Gross Receipts
$33,699,346
Mission and Program Overview

Mission

As the tourism marketing organization for the state of hawai'i, the mission of the hawai'i visitors and convention bureau is to create sustainable, diversified, leisure and business travel demand for the hawaiian islands.

To create sustainable, diversified, leisure and business travel demand for the hawaiian islands.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$3,097,929$6,033,540▲ $2,935,611
Accounts Receivable$6,207,169$4,303,790▼ $1,903,379
Prepaid Expenses and Deferred Charges$249,192$504,003▲ $254,811
Cash and Non-Interest-Bearing Accounts$333,702$336,206▲ $2,504
Land, Buildings, and Equipment, Net$27,827$105,572▲ $77,745
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$10,382,082$11,697,079▲ $1,314,997
Other Assets Total$466,263$413,968▼ $52,295
Liabilities
Accounts Payable and Accrued Expenses$4,256,535$4,894,316▲ $637,781
Deferred Revenue$1,788,130$1,932,514▲ $144,384
Other Liabilities$262,101$179,623▼ $82,478
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$6,306,766$7,006,453▲ $699,687
Net Assets / Fund Balance
Unrestricted Net Assets$4,044,816$4,660,169▲ $615,353
Temporarily Rstr Net Assets$30,500$30,457▼ $43
Permanently Rstr Net Assets$0$0→ $0
Total Net Assets Fund Balance$4,075,316$4,690,626▲ $615,310
Total Liabilities and Net Assets / Fund Balance$10,382,082$11,697,079▲ $1,314,997

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$17,009$951,289$968,298
Equipment$88,563$746,014$834,577
Other Land Buildings$0$525,280$525,280
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
John MonahanPresident, CEOFT$322,996$215,474$538,470
Tom MullenSr. VP, COOFT$214,245$130,889$345,134
Madan TalwarSr. VP, CMOFT$210,546$111,709$322,255
Barbara OkamotoVP, CRMFT$167,032$95,594$262,626
Mary NeisterVP, CMIFT$168,100$59,081$227,181
Kara ImaiSr. Director Digital MarketingFT$156,554$62,215$218,769
Susan KanohoExecutive Director, KauaiFT$156,940$53,852$210,792
Gina ChunSr Director Consumer MarketingFT$118,618$47,802$166,420
Noelani Schilling-WheelerExecutive Director, OahuFT$113,300$49,926$163,226
Adele TasakaSr. Director AccountsFT$128,908$30,594$159,502
Ross BirchExecutive Director, HawaiiFT$122,906$29,803$152,709
Robyn BassoSenior Director, Travel TradeFT$134,395$8,538$142,933
Kathleen LauCorporate SecretaryFT$102,023$12,538$114,561

Board Members and Trustees

NameTitle
Jerry GibsonChair
Avi MannisChair Appointee
Coralie MatayoshiChair Appointee
John MorganChair Appointee
Chris TatumChair Thru 12/24/18
Donald TakakiCompensation Chair
Miles B FurutaniFinance Chair
Rob PachecoHawaii Chapter Chair
Paul TonerKauai Chapter Chair
Gregg LundbergMaui Chapter Chair
Stephen KaaaMembership Chair
Sun WongOahu Chapter Chair
Scott HeadPast Chair
Cheryl WilliamsDirector
Chris ResichDirector
Don HornerDirector
Elliot MillsDirector
Jack RichardsDirector
Jackie ReedDirector
Jennie HoDirector
Jim YatesDirector
John KomeijiDirector
Kim GennaulaDirector
Matt BaileyDirector
Ray SniskyDirector
Steve LundgrenDirector
Thos RohrDirector
Rodney ItoHawaii Chapter Director
Gregg NelsonMaui Chapter Director

Highest Paid Contractors

ContractorServicesLocationCompensation
Omnicom Group INCAdvertising437 MADISON AVENUE, New York, NY 10022$7,057,926
Milici Valenti Ng Pack INCAdvertising745 FORT STREET STE 900, Honolulu, HI 96813$2,003,939
Zeta InteractiveMarketing185 MADISON AVENUE 5TH FLOOR, New York, NY 10016$747,931
Anthology Marketing Group INCMarketing1003 BISHOP STREET STE 900, Honolulu, HI 96813$739,125
Daniel J Edelman INCMarketing250 HUDSON STREET, New York, NY 10013$644,475
Revenue and Support

Revenue Composition

Contributions and Grants
$30,636,040
Program Service Revenue
$2,945,264
Investment Income
$91,491
Other Revenue
$25,323
Change in Net Assets
$615,310

Audited Revenue Reconciliation

Revenue per Audited Statements
$32,958,616
Revenue Not Reported on Financial Statements
$739,502
Revenue Not Reported on Form 990
$1,228
Other Revenue Adjustments
$739,502
Total Revenue per Audited Statements
$32,959,844
Total Revenue per Form 990
$33,698,118
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$24,821,846
Salaries, Compensation, and Employee Benefits$8,260,962
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$19,052,591
Other Salaries and Wages---$4,710,382
Current Officers, Directors, Trustees, and Key Employees---$2,239,788
Information Technology---$1,035,583
Occupancy---$953,540
Travel---$944,235
Other Employee Benefits---$652,706
Conferences and Meetings---$510,231
Office Expenses---$473,965
Payroll Taxes---$433,983
Fees for Services Accounting---$227,571
Pension Plan Contributions---$224,103
Fees for Services Other---$195,100
Other Expenses---$141,047
Fees for Services Legal---$28,981
Depreciation Depletion---$22,955
Insurance---$9,344
Total Functional Expenses$0$0$0$33,082,808

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$33,082,808
Total Expenses per Audited Statements$32,344,534
Expenses per Audited Statements$32,343,306
Expenses Not Reported on Financial Statements$739,502
Other Expense Adjustments$739,502
Expenses Not Reported on Form 990$1,228
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Liabilities$179,623
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Hawaii Visitors & Convention Bureau
EIN
99-0040323
In Care Of
% DONNA MAE VALENCIANO
Phone
8089231811
Address
2270 KALAKAUA AVENUE Suite 801, HONOLULU, HI 96815

Signing Officer

Name
Tom Mullen
Title
Sr. VP, COO
Phone
8089231811
Signed
2019-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Monahan
Formed
1903
Legal Domicile
Hi
Voting Board Members
29
Independent Board Members
28
Employees
79
Volunteers
28

Preparer

Firm
Kpmg Llp
Address
1003 Bishop Street Suite 2100, Honolulu, HI 96813
Preparer
Sue W Robison
Phone
8085402800
Supplemental Narrative

Additional Explanations

Business Relationships Between Trustees

FORM 990, PART VI, SECTION A, LINE 2 JOHN MORGAN AND MADAN TALWAR SHARE A BUSINESS RELATIONSHIP. ORGANIZATION HAS MEMBERS OR STOCKHOLDERS FORM 990, PART VI, SECTION A, LINE 6 HVCB is a member organization with 1,267 members. Members are businesses in the State of Hawaii that are associated with the Hawaii tourism industry, benefit from it, or want to support it. HVCB has one class of members, all with the same benefits and rights. Active members are eligible for nomination to serve on the HVCB Board of Directors.

Form 990 Review Policy

Form 990, part vi, section a, line 11a a draft of the form 990 is reviewed by the senior vp, coo prior to filing. The form 990 is not reviewed by the board prior to filing but will be discussed at a board or committee meeting subsequent to the filing date. Conflict of interest policy form 990, part vi, section b, line 12a hcvb has a conflict of interest policy that is signed annually by all employees, officers, and the board of directors. All policies are reviewed by the director of human resources to determine if any conflicts of interest exist. All potential conflicts of interest are then reviewed by the president, who determines what appropriate action, if any, needs to be taken. Officers, directors and key employees who have a conflict inform the board and recuse themselves from the deliberation and decision making processes.

Compensation Policy for Officers and Key Employees

Form 990, part vi, section b, line 15a & 15b hvcb has a compensation committee, comprised solely of independent members including an independent compensation expert that approves the compensation of the hvcb president & ceo. The independent compensation expert is provided by the hawaii employers council, a non-profit organization that provides advice to employers on compensation and labor matters, as well as comparability data and wage surveys. The compensation committee met to review the salary of hvcb's president & ceo in april 2019. The compensation committee consists of the independent compensation expert, and two current board members. Comparability data, including similarly qualified persons in functionally comparable positions at similarly situated organizations, is used in determining reasonable compensation. The committee's written records include the (1) terms of the arrangement with the president (including the date the arrangement was approved); (2) a list of members present during the debate on the transaction (and how the members voted when it was approved); (3) a description of the comparable data relied upon by the committee; and (4) any actions taken with respect to consideration of the transaction by members of the committee who had a conflict of interest with respect to the transaction. Deliberations and decisions of the compensation committee are documented by the minutes which are approved at the next committee meeting. An evaluation of the compensation for other officers & key employees was undertaken in april 2019. The hvcb ceo and hvcb hr director reviews and approves compensation of the other hvcb officers and key hvcb employees.

Information Available to the Public

FORM 990, PART VI, SECTION C, LINE 19 While federal tax laws do not mandate that the organization's governing documents, conflict of interest policy and financial statements be made available for public inspection, the organization makes its financial statements available upon request.

Financial Statement Notes

Fin 48 Footnote

SCHEDULE D, PART X, LINE 2 The Bureau is an organization exempt from income tax under Section 501 (c)(6) of the Internal Revenue Code and is generally not subject to federal income taxes. However, the Bureau is subject to income taxes on any net income that Is derived from a trade or business, regularly carried on, and not in furtherance of the purposes for which it was granted exemption. No income tax provision has been recorded as the net income, if any, from any unrelated trade or business, in the opinion of management, is not material to the basic financial statements taken as a whole.

Other Adjustments to Audited Revenue and Expense

Schedule d, part xi & xll, line 2d reclass of loss on sale of fixed assets from expense - $1,228 schedule d, parts xi & xii, line 4b reclass of program service revenue from expense - $739,502

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IRS990/Desc0THE HAWAII VISITORS AND CONVENTION BUREAU (HVCB) REPRESENTS THE ISLANDS OF HAWAII IN A HIGHLY COMPETITIVE ARENA OF DESTINATION MARKETING. HVCB PROMOTES LEISURE AND BUSINESS TRAVEL, INCLUDING MEETINGS AND CONVENTIONS, AND ACTS AS A CATALYST FOR IMPROVING AND EXPANDING HAWAII'S WIDE-RANGING PRODUCT OFFERINGS AND EXPERIENCES, WHILE CREATING ECONOMIC OPPORTUNITIES THROUGH TOURISM. HVCB IS ALSO CONTRACTED TO MARKET THE ISLANDS UNDER THE AUSPICES OF THE HAWAII TOURISM AUTHORITY, WHICH HAS GLOBAL OVERSIGHT MATTERS CONCERNING THE VISITOR INDUSTRY.
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IRS990/Form990PartVIISectionAGrp/PersonNm0John Monahan
IRS990/Form990PartVIISectionAGrp/PersonNm1Matt Bailey
IRS990/Form990PartVIISectionAGrp/PersonNm2Miles B Furutani
IRS990/Form990PartVIISectionAGrp/PersonNm3Kim Gennaula
IRS990/Form990PartVIISectionAGrp/PersonNm4Jerry Gibson
IRS990/Form990PartVIISectionAGrp/PersonNm5Scott Head
IRS990/Form990PartVIISectionAGrp/PersonNm6Jennie Ho
IRS990/Form990PartVIISectionAGrp/PersonNm7Don Horner
IRS990/Form990PartVIISectionAGrp/PersonNm8Rodney Ito
IRS990/Form990PartVIISectionAGrp/PersonNm9Stephen Kaaa
IRS990/Form990PartVIISectionAGrp/PersonNm10John Komeiji
IRS990/Form990PartVIISectionAGrp/PersonNm11Gregg Lundberg
IRS990/Form990PartVIISectionAGrp/PersonNm12Steve Lundgren
IRS990/Form990PartVIISectionAGrp/PersonNm13Avi Mannis
IRS990/Form990PartVIISectionAGrp/PersonNm14Coralie Matayoshi
IRS990/Form990PartVIISectionAGrp/PersonNm15Elliot Mills
IRS990/Form990PartVIISectionAGrp/PersonNm16John Morgan
IRS990/Form990PartVIISectionAGrp/PersonNm17Gregg Nelson
IRS990/Form990PartVIISectionAGrp/PersonNm18Rob Pacheco
IRS990/Form990PartVIISectionAGrp/PersonNm19Jackie Reed
IRS990/Form990PartVIISectionAGrp/PersonNm20Chris Resich
IRS990/Form990PartVIISectionAGrp/PersonNm21Jack Richards
IRS990/Form990PartVIISectionAGrp/PersonNm22Thos Rohr
IRS990/Form990PartVIISectionAGrp/PersonNm23Ray Snisky
IRS990/Form990PartVIISectionAGrp/PersonNm24Donald Takaki
IRS990/Form990PartVIISectionAGrp/PersonNm25Chris Tatum
IRS990/Form990PartVIISectionAGrp/PersonNm26Paul Toner
IRS990/Form990PartVIISectionAGrp/PersonNm27Cheryl Williams
IRS990/Form990PartVIISectionAGrp/PersonNm28Sun Wong
IRS990/Form990PartVIISectionAGrp/PersonNm29Jim Yates
IRS990/Form990PartVIISectionAGrp/PersonNm30Kathleen Lau
IRS990/Form990PartVIISectionAGrp/PersonNm31Tom Mullen
IRS990/Form990PartVIISectionAGrp/PersonNm32Mary Neister
IRS990/Form990PartVIISectionAGrp/PersonNm33Barbara Okamoto
IRS990/Form990PartVIISectionAGrp/PersonNm34Madan Talwar
IRS990/Form990PartVIISectionAGrp/PersonNm35Kara Imai
IRS990/Form990PartVIISectionAGrp/PersonNm36Susan Kanoho
IRS990/Form990PartVIISectionAGrp/PersonNm37Robyn Basso
IRS990/Form990PartVIISectionAGrp/PersonNm38Ross Birch
IRS990/Form990PartVIISectionAGrp/PersonNm39Gina Chun
IRS990/Form990PartVIISectionAGrp/PersonNm40Noelani Schilling-Wheeler
IRS990/Form990PartVIISectionAGrp/PersonNm41Adele Tasaka
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Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$17.8$10.3$7.42$37.3$35.8$1.46
2023Detailed filing. Detailed filing data is available for this year.$17.5$11.6$5.95$39.3$39.4$0.08
2022Detailed filing. Detailed filing data is available for this year.$11.8$5.50$6.33$30.6$29.6$1.01
2021Detailed filing. Detailed filing data is available for this year.$13.1$7.77$5.32$27.4$25.6$1.86
2020Detailed filing. Detailed filing data is available for this year.$10.1$6.66$3.47$22.9$24.1$1.14
2019Detailed filing. Detailed filing data is available for this year.$13.5$8.89$4.60$34.7$34.8$0.09
2018Detailed filing. Detailed filing data is available for this year.$11.7$7.01$4.69$33.7$33.1$0.62
2017Detailed filing. Detailed filing data is available for this year.$10.4$6.31$4.08$32.5$32.4$0.16
2016Detailed filing. Detailed filing data is available for this year.$10.3$6.34$3.91$33.6$33.2$0.38
2015Detailed filing. Detailed filing data is available for this year.$9.87$6.34$3.53$35.9$35.5$0.31
2014Detailed filing. Detailed filing data is available for this year.$10.9$7.66$3.22$36.0$35.6$0.44
2013Detailed filing. Detailed filing data is available for this year.$8.03$5.25$2.78$34.2$33.8$0.40
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.67$5.28$2.39$35.4
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.32$5.09$2.22$40.1
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.67$4.48$2.19$36.6