Civic Intelligence

Hawaii Visitors and Convention Bureau

990 • Fiscal year 2015 • EIN 99-0040323

Jan 01, 2015 to Dec 31, 2015 • Filed on Nov 08, 2016

2270 Kalakaua Avenue Suite 801Honolulu, HI 96815

(808) 923-1811

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

79th percentile

0.64x

Higher debt load relative to assets than 79% of similar nonprofits.

2015 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2015

Liabilities / Revenue

18th percentile

0.18x

Higher debt load relative to revenue than 18% of similar nonprofits.

2015 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2015

Net Margin

35th percentile

0.9%

Higher net margin than 35% of similar nonprofits.

2015 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2015

Top Officer Pay

50th percentile

$497,449

Higher top officer pay than 50% of similar nonprofits.

Top officer pay equals 1.4% of source-year revenue.

2015 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2015

Asset Growth

9th percentile

-9.4%

Faster asset growth than 9% of similar nonprofits.

2015 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2014 to 2015

Revenue Growth

27th percentile

-0.5%

Faster revenue growth than 27% of similar nonprofits.

2015 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2014 to 2015

Assets

Down

$9,866,584

Down $1,019,008 (-9.4%) from 2014

Net Assets

Up

$3,531,452

Up $309,034 (+9.6%) from 2014

Liabilities

Down

$6,335,132

Down $1,328,042 (-17%) from 2014

Revenue

Down

$35,858,250

Down $188,374 (-0.5%) from 2014

Expenses

Down

$35,549,216

Down $56,633 (-0.2%) from 2014

Net Income

Down

$309,034

Down $131,741 (-30%) from 2014

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $6,672,729Liabilities 2010: $4,478,291Net Assets 2010: $2,194,4382010Assets 2011: $7,315,853Liabilities 2011: $5,092,390Net Assets 2011: $2,223,4632011Assets 2012: $7,668,833Liabilities 2012: $5,283,769Net Assets 2012: $2,385,0642012Assets 2013: $8,027,439Liabilities 2013: $5,245,796Net Assets 2013: $2,781,6432013Assets 2014: $10,885,592Liabilities 2014: $7,663,174Net Assets 2014: $3,222,4182014Assets 2015: $9,866,584Liabilities 2015: $6,335,132Net Assets 2015: $3,531,4522015Assets 2016: $10,252,463Liabilities 2016: $6,342,006Net Assets 2016: $3,910,4572016Assets 2017: $10,382,082Liabilities 2017: $6,306,766Net Assets 2017: $4,075,3162017Assets 2018: $11,697,079Liabilities 2018: $7,006,453Net Assets 2018: $4,690,6262018Assets 2019: $13,492,506Liabilities 2019: $8,890,660Net Assets 2019: $4,601,8462019Assets 2020: $10,125,182Liabilities 2020: $6,659,983Net Assets 2020: $3,465,1992020Assets 2021: $13,094,236Liabilities 2021: $7,772,061Net Assets 2021: $5,322,1752021Assets 2022: $11,836,453Liabilities 2022: $5,502,956Net Assets 2022: $6,333,4972022Assets 2023: $17,524,510Liabilities 2023: $11,571,070Net Assets 2023: $5,953,4402023Assets 2024: $17,755,287Liabilities 2024: $10,338,109Net Assets 2024: $7,417,1782024

Highlighted filing

2015

Assets$9,866,584
Liabilities$6,335,132
Net Assets$3,531,452

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$60M$40M$20M$0-$20MExpenses 2010: $36,622,3032010Expenses 2011: $40,105,3012011Expenses 2012: $35,437,4402012Revenue 2013: $34,204,019Expenses 2013: $33,807,440Net Income 2013: $396,5792013Revenue 2014: $36,046,624Expenses 2014: $35,605,849Net Income 2014: $440,7752014Revenue 2015: $35,858,250Expenses 2015: $35,549,216Net Income 2015: $309,0342015Revenue 2016: $33,593,468Expenses 2016: $33,214,463Net Income 2016: $379,0052016Revenue 2017: $32,519,436Expenses 2017: $32,354,577Net Income 2017: $164,8592017Revenue 2018: $33,698,118Expenses 2018: $33,082,808Net Income 2018: $615,3102018Revenue 2019: $34,731,961Expenses 2019: $34,820,741Net Income 2019: -$88,7802019Revenue 2020: $22,916,384Expenses 2020: $24,053,031Net Income 2020: -$1,136,6472020Revenue 2021: $27,417,189Expenses 2021: $25,560,213Net Income 2021: $1,856,9762021Revenue 2022: $30,567,365Expenses 2022: $29,556,043Net Income 2022: $1,011,3222022Revenue 2023: $39,327,702Expenses 2023: $39,411,733Net Income 2023: -$84,0312023Revenue 2024: $37,307,705Expenses 2024: $35,843,967Net Income 2024: $1,463,7382024

Highlighted filing

2015

Revenue$35,858,250
Expenses$35,549,216
Net Income$309,034
Jump To
Filing Snapshot
Filing Period
Jan 1, 2015 to Dec 31, 2015
Signed
Nov 8, 2016
Return Version
2015v2.1
Gross Receipts
$35,858,250
Mission and Program Overview

Mission

As the tourism marketing organization for the state of hawai'i, the mission of the hawai'i visitors and convention bureau is to create sustainable, diversified, leisure and business travel demand for the hawaiian islands.

To create sustainable, diversified, leisure and business travel demand for the hawaiian islands.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$3,764,664$6,791,275▲ $3,026,611
Savings and Temporary Cash Investments$5,512,710$1,863,191▼ $3,649,519
Prepaid Expenses and Deferred Charges$587,237$352,879▼ $234,358
Land, Buildings, and Equipment, Net$363,881$262,935▼ $100,946
Cash and Non-Interest-Bearing Accounts$335,569$206,011▼ $129,558
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$10,885,592$9,866,584▼ $1,019,008
Other Assets Total$321,531$390,293▲ $68,762
Liabilities
Accounts Payable and Accrued Expenses$4,693,123$3,838,636▼ $854,487
Deferred Revenue$2,966,421$2,489,411▼ $477,010
Other Liabilities$3,630$7,085▲ $3,455
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$7,663,174$6,335,132▼ $1,328,042
Net Assets / Fund Balance
Unrestricted Net Assets$3,191,932$3,500,961▲ $309,029
Temporarily Rstr Net Assets$30,486$30,491▲ $5
Permanently Rstr Net Assets$0$0→ $0
Total Net Assets Fund Balance$3,222,418$3,531,452▲ $309,034
Total Liabilities and Net Assets / Fund Balance$10,885,592$9,866,584▼ $1,019,008

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$9,479$941,579$951,058
Equipment$93,334$636,527$729,861
Other Land Buildings$160,122$365,158$525,280
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
John MonahanPresident, CEOFT$299,941$197,508$497,449
Madan TalwarSr. VP, CMOFT$193,902$106,230$300,132
Karen Schulz Hughes THRU 73115VP; TRAVEL INDUSTRY SALESFT$194,316$92,872$287,188
Barbara OkamotoVP, CRMFT$152,858$89,897$242,755
Wayne AritaSr. VP, COO (thru 8/31/15)FT$161,556$80,616$242,172
Leslie EndertonExecutive Director, OahuFT$163,757$68,831$232,588
Susan KanohoExecutive Director, KauaiFT$145,027$60,540$205,567
Kara ImaiSr. Director Digital MarketingFT$143,269$53,592$196,861
Terryl VenclExecutive Director, MauiFT$122,906$50,941$173,847
Adele TasakaSr. Director AccountsFT$120,200$41,427$161,627
Gina ChunDirector, Consumer MarketingFT$130,898$17,046$147,944
Kathleen DeverRegional Director SalesFT$133,518$12,788$146,306
Ross BirchExecutive Director, Hi IslandFT$137,005$3,449$140,454
Christopher KamSr. Director Market InsightsFT$118,581$15,077$133,658
Kathleen LauCorporate SecretaryFT$94,002$11,427$105,429
Tom MullenSr. VP, COOFT$88,733$2,212$90,945
Mary NeisterVP, CMIFT$53,333$2,212$55,545

Board Members and Trustees

NameTitle
Scott HeadBoard Chair
Gregg LundbergChair Appointee
James R Wills JrChair Appointee
Donald TakakiCompensation Chair
Miles B FurutaniFinance Chair, Chair Appointee
Peter ThoeneHawaii Chapter Chair
Laura RichardsKauai Chapter Chair
Charles HeadMaui Chapter Chair
Alfred GraceOahu Chapter Chair
John MorganPast Chair
Ben KudoDirector
Chris ResichDirector
Chris TatumDirector
Dick MoonDirector
Don HornerDirector
Elliot MillsDirector
Jerry GibsonDirector
John KomeijiDirector
Mark B DunkerleyDirector
Matt BaileyDirector
Mike CarrDirector
Ray SniskyDirector
Stephen KaaaDirector
Thos RohrDirector
Craig Anderson THRU 53115Former Oahu Chapter Director
Art TaniguchiHawaii Chapter Director
Angela NolanMaui Chapter Director
Gerald GlennonOahu Chapter Director

Highest Paid Contractors

ContractorServicesLocationCompensation
Omd USA LLCAdvertisingPO Box 978852, Dallas, TX 75397$12,242,327
Milici Valenti Ng Pack INCAdvertising999 BISHOP STREET 24TH FLOOR, Honolulu, HI 96813$3,071,778
Zeta InteractiveMarketing185 MADISON AVENUE 5TH FLOOR, New York, NY 10016$675,540
Dana Group LLCAdvertising2 EAST BROAD STREET, Hopewell, NJ 08525$615,247
Anthology Marketing Group INCAdvertising1001 BISHOP STREET 9TH FLOOR, Honolulu, HI 96813$573,892
Revenue and Support

Revenue Composition

Contributions and Grants
$33,041,727
Program Service Revenue
$2,799,009
Investment Income
$17,514
Other Revenue
$0
Change in Net Assets
$309,034

Audited Revenue Reconciliation

Revenue per Audited Statements
$35,144,984
Revenue Not Reported on Financial Statements
$713,266
Other Revenue Adjustments
$713,266
Total Revenue per Audited Statements
$35,144,984
Total Revenue per Form 990
$35,858,250
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$27,080,003
Salaries, Compensation, and Employee Benefits$8,469,213
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$20,375,480
Other Salaries and Wages---$4,559,624
Current Officers, Directors, Trustees, and Key Employees---$2,630,478
Information Technology---$1,307,367
Occupancy---$947,438
Travel---$856,771
Other Employee Benefits---$572,341
Office Expenses---$552,040
Fees for Services Other---$468,463
Payroll Taxes---$451,508
Conferences and Meetings---$398,235
Pension Plan Contributions---$255,262
Fees for Services Accounting---$212,712
Depreciation Depletion---$199,837
Other Expenses---$93,113
Fees for Services Legal---$25,156
Insurance---$9,640
Total Functional Expenses$0$0$0$35,549,216

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$35,549,216
Expenses per Audited Statements$34,835,950
Total Expenses per Audited Statements$34,835,950
Expenses Not Reported on Financial Statements$713,266
Other Expense Adjustments$713,266
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Liabilities$7,085
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Hawaii Visitors & Convention Bureau
EIN
99-0040323
In Care Of
% HAWAII VISITORS & CONVENTION
Phone
8089231811
Address
2270 KALAKAUA AVENUE SUITE 801, HONOLULU, HI 96815

Signing Officer

Name
Tom P Mullen
Title
SVP/COO
Phone
8089231811
Signed
2016-11-08
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Monahan
Formed
1903
Legal Domicile
Hi
Voting Board Members
28
Independent Board Members
27
Employees
89
Volunteers
27

Preparer

Firm
Kpmg Llp
Address
1003 Bishop Street Suite 2100, Honolulu, HI 96813
Preparer
Sue W Robison
Phone
8085402800
Supplemental Narrative

Additional Explanations

Organization Has Members or Stockholders

FORM 990, PART VI, SECTION A, LINE 6 HVCB is a member organization with 1,390 members. Members are businesses in the State of Hawaii that are associated with the Hawaii tourism industry, benefit from it, or want to support it. HVCB has one class of members, all with the same benefits and rights. Active members are eligible for nomination to serve on the HVCB Board of Directors.

Conflict of Interest Policy

Form 990, part vi, section b, line 12a hcvb has a conflict of interest policy that is signed annually by all employees, officers, and the board of directors. All policies are reviewed by the director of human resources to determine if any conflicts of interest exist. All potential conflicts of interest are then reviewed by the president, who determines what appropriate action, if any, needs to be taken. Officers, directors and key employees who have a conflict inform the board and recuse themselves from the deliberation and decision making processes.

Compensation Policy for Officers and Key Employees

Form 990, part vi, section b, line 15a & 15b hvcb has a compensation committee, comprised solely of independent members including an independent compensation expert that approves the compensation of the hvcb president & ceo. The independent compensation expert is provided by the hawaii employers council, a non-profit organization that provides advice to employers on compensation and labor matters, as well as comparability data and wage surveys. The compensation committee met to review the salary of hvcb's president & ceo in march 2016. The compensation committee consists of the independent compensation expert, and two current board members. Comparability data, including similarly qualified persons in functionally comparable positions at similarly situated organizations, is used in determining reasonable compensation. The committee's written records include the (1) terms of the arrangement with the president (including the date the arrangement was approved); (2) a list of members present during the debate on the transaction (and how the members voted when it was approved); (3) a description of the comparable data relied upon by the committee; and (4) any actions taken with respect to consideration of the transaction by members of the committee who had a conflict of interest with respect to the transaction. Deliberations and decisions of the compensation committee are documented by the minutes which are approved at the next committee meeting. An evaluation of the compensation for other officers & key employees was undertaken in march 2016. The hvcb ceo and hvcb hr director reviews and approves compensation of the other hvcb officers and key hvcb employees.

Information Available to the Public

FORM 990, PART VI, SECTION C, LINE 19 While federal tax laws do not mandate that the organization's governing documents, conflict of interest policy and financial statements be made available for public inspection, the organization makes its financial statements available upon request.

Form 990 Review Policy

Form 990, part vi, section a, line 11a a draft of the form 990 is reviewed by the senior vp coo prior to filing. The form 990 is not reviewed by the board prior to filing but will be discussed at a board or committee meeting subsequent to the filing date.

Business Relationships Between Trustees

Form 990, part vi, section a, line 2 john monahan and alfred grace share a business relationship. John morgan and madan talwar share a business relationship. John komeiji and elliot mills share a business relationship.

Financial Statement Notes

Fin 48 Footnote

Schedule d, part x, line 2 the bureau recognizes the effect of income tax positions only if those positions are more likely than not of being sustained. Recognized income tax positions are measured at the largest amount that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs. As of december 31, 2015 and 2014, the bureau had no accruals for uncertain income tax positions.

Other Adjustments to Audited Revenue and Expense

Schedule d, parts xi & xii, line 4b reclass of program service revenue from expense - $713,266

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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt423449
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt4415077
IRS990/Form990PartVIISectionAGrp/PersonNm0John Monahan
IRS990/Form990PartVIISectionAGrp/PersonNm1John Morgan
IRS990/Form990PartVIISectionAGrp/PersonNm2Craig Anderson THRU 53115
IRS990/Form990PartVIISectionAGrp/PersonNm3Laura Richards
IRS990/Form990PartVIISectionAGrp/PersonNm4Mike Carr
IRS990/Form990PartVIISectionAGrp/PersonNm5Ray Snisky
IRS990/Form990PartVIISectionAGrp/PersonNm6Mark B Dunkerley
IRS990/Form990PartVIISectionAGrp/PersonNm7Matt Bailey
IRS990/Form990PartVIISectionAGrp/PersonNm8Miles B Furutani
IRS990/Form990PartVIISectionAGrp/PersonNm9Jerry Gibson
IRS990/Form990PartVIISectionAGrp/PersonNm10Alfred Grace
IRS990/Form990PartVIISectionAGrp/PersonNm11Gerald Glennon
IRS990/Form990PartVIISectionAGrp/PersonNm12Charles Head
IRS990/Form990PartVIISectionAGrp/PersonNm13Angela Nolan
IRS990/Form990PartVIISectionAGrp/PersonNm14Scott Head
IRS990/Form990PartVIISectionAGrp/PersonNm15Stephen Kaaa
IRS990/Form990PartVIISectionAGrp/PersonNm16John Komeiji
IRS990/Form990PartVIISectionAGrp/PersonNm17Ben Kudo
IRS990/Form990PartVIISectionAGrp/PersonNm18Chris Resich
IRS990/Form990PartVIISectionAGrp/PersonNm19Chris Tatum
IRS990/Form990PartVIISectionAGrp/PersonNm20Gregg Lundberg
IRS990/Form990PartVIISectionAGrp/PersonNm21Elliot Mills
IRS990/Form990PartVIISectionAGrp/PersonNm22Dick Moon
IRS990/Form990PartVIISectionAGrp/PersonNm23Thos Rohr
IRS990/Form990PartVIISectionAGrp/PersonNm24Donald Takaki
IRS990/Form990PartVIISectionAGrp/PersonNm25Art Taniguchi
IRS990/Form990PartVIISectionAGrp/PersonNm26Peter Thoene
IRS990/Form990PartVIISectionAGrp/PersonNm27James R Wills Jr
IRS990/Form990PartVIISectionAGrp/PersonNm28Don Horner
IRS990/Form990PartVIISectionAGrp/PersonNm29Madan Talwar
IRS990/Form990PartVIISectionAGrp/PersonNm30Wayne Arita
IRS990/Form990PartVIISectionAGrp/PersonNm31Tom Mullen
IRS990/Form990PartVIISectionAGrp/PersonNm32Karen Schulz Hughes THRU 73115
IRS990/Form990PartVIISectionAGrp/PersonNm33Mary Neister
IRS990/Form990PartVIISectionAGrp/PersonNm34Barbara Okamoto
IRS990/Form990PartVIISectionAGrp/PersonNm35Kathleen Lau
IRS990/Form990PartVIISectionAGrp/PersonNm36Leslie Enderton
IRS990/Form990PartVIISectionAGrp/PersonNm37Susan Kanoho
IRS990/Form990PartVIISectionAGrp/PersonNm38Kara Imai
IRS990/Form990PartVIISectionAGrp/PersonNm39Terryl Vencl
IRS990/Form990PartVIISectionAGrp/PersonNm40Kathleen Dever
IRS990/Form990PartVIISectionAGrp/PersonNm41Adele Tasaka
IRS990/Form990PartVIISectionAGrp/PersonNm42Ross Birch
IRS990/Form990PartVIISectionAGrp/PersonNm43Gina Chun
IRS990/Form990PartVIISectionAGrp/PersonNm44Christopher Kam
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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$17.8$10.3$7.42$37.3$35.8$1.46
2023Detailed filing. Detailed filing data is available for this year.$17.5$11.6$5.95$39.3$39.4$0.08
2022Detailed filing. Detailed filing data is available for this year.$11.8$5.50$6.33$30.6$29.6$1.01
2021Detailed filing. Detailed filing data is available for this year.$13.1$7.77$5.32$27.4$25.6$1.86
2020Detailed filing. Detailed filing data is available for this year.$10.1$6.66$3.47$22.9$24.1$1.14
2019Detailed filing. Detailed filing data is available for this year.$13.5$8.89$4.60$34.7$34.8$0.09
2018Detailed filing. Detailed filing data is available for this year.$11.7$7.01$4.69$33.7$33.1$0.62
2017Detailed filing. Detailed filing data is available for this year.$10.4$6.31$4.08$32.5$32.4$0.16
2016Detailed filing. Detailed filing data is available for this year.$10.3$6.34$3.91$33.6$33.2$0.38
2015Detailed filing. Detailed filing data is available for this year.$9.87$6.34$3.53$35.9$35.5$0.31
2014Detailed filing. Detailed filing data is available for this year.$10.9$7.66$3.22$36.0$35.6$0.44
2013Detailed filing. Detailed filing data is available for this year.$8.03$5.25$2.78$34.2$33.8$0.40
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.67$5.28$2.39$35.4
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.32$5.09$2.22$40.1
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.67$4.48$2.19$36.6