Civic Intelligence

Hawaii Visitors and Convention Bureau

990 • Fiscal year 2014 • EIN 99-0040323

Jan 01, 2014 to Dec 31, 2014 • Filed on Nov 11, 2015

2270 Kalakaua Avenue Suite 801Honolulu, HI 96815

(808) 923-1811

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

85th percentile

0.70x

Higher debt load relative to assets than 85% of similar nonprofits.

2014 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2014

Liabilities / Revenue

22nd percentile

0.21x

Higher debt load relative to revenue than 22% of similar nonprofits.

2014 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2014

Net Margin

35th percentile

1.2%

Higher net margin than 35% of similar nonprofits.

2014 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2014

Top Officer Pay

39th percentile

$458,851

Higher top officer pay than 39% of similar nonprofits.

Top officer pay equals 1.3% of source-year revenue.

2014 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2014

Asset Growth

95th percentile

36%

Faster asset growth than 95% of similar nonprofits.

2014 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2013 to 2014

Revenue Growth

51st percentile

5.4%

Faster revenue growth than 51% of similar nonprofits.

2014 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2013 to 2014

Assets

Up

$10,885,592

Up $2,858,153 (+36%) from 2013

Net Assets

Up

$3,222,418

Up $440,775 (+16%) from 2013

Liabilities

Up

$7,663,174

Up $2,417,378 (+46%) from 2013

Revenue

Up

$36,046,624

Up $1,842,605 (+5.4%) from 2013

Expenses

Up

$35,605,849

Up $1,798,409 (+5.3%) from 2013

Net Income

Up

$440,775

Up $44,196 (+11%) from 2013

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $6,672,729Liabilities 2010: $4,478,291Net Assets 2010: $2,194,4382010Assets 2011: $7,315,853Liabilities 2011: $5,092,390Net Assets 2011: $2,223,4632011Assets 2012: $7,668,833Liabilities 2012: $5,283,769Net Assets 2012: $2,385,0642012Assets 2013: $8,027,439Liabilities 2013: $5,245,796Net Assets 2013: $2,781,6432013Assets 2014: $10,885,592Liabilities 2014: $7,663,174Net Assets 2014: $3,222,4182014Assets 2015: $9,866,584Liabilities 2015: $6,335,132Net Assets 2015: $3,531,4522015Assets 2016: $10,252,463Liabilities 2016: $6,342,006Net Assets 2016: $3,910,4572016Assets 2017: $10,382,082Liabilities 2017: $6,306,766Net Assets 2017: $4,075,3162017Assets 2018: $11,697,079Liabilities 2018: $7,006,453Net Assets 2018: $4,690,6262018Assets 2019: $13,492,506Liabilities 2019: $8,890,660Net Assets 2019: $4,601,8462019Assets 2020: $10,125,182Liabilities 2020: $6,659,983Net Assets 2020: $3,465,1992020Assets 2021: $13,094,236Liabilities 2021: $7,772,061Net Assets 2021: $5,322,1752021Assets 2022: $11,836,453Liabilities 2022: $5,502,956Net Assets 2022: $6,333,4972022Assets 2023: $17,524,510Liabilities 2023: $11,571,070Net Assets 2023: $5,953,4402023Assets 2024: $17,755,287Liabilities 2024: $10,338,109Net Assets 2024: $7,417,1782024

Highlighted filing

2014

Assets$10,885,592
Liabilities$7,663,174
Net Assets$3,222,418

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$60M$40M$20M$0-$20MExpenses 2010: $36,622,3032010Expenses 2011: $40,105,3012011Expenses 2012: $35,437,4402012Revenue 2013: $34,204,019Expenses 2013: $33,807,440Net Income 2013: $396,5792013Revenue 2014: $36,046,624Expenses 2014: $35,605,849Net Income 2014: $440,7752014Revenue 2015: $35,858,250Expenses 2015: $35,549,216Net Income 2015: $309,0342015Revenue 2016: $33,593,468Expenses 2016: $33,214,463Net Income 2016: $379,0052016Revenue 2017: $32,519,436Expenses 2017: $32,354,577Net Income 2017: $164,8592017Revenue 2018: $33,698,118Expenses 2018: $33,082,808Net Income 2018: $615,3102018Revenue 2019: $34,731,961Expenses 2019: $34,820,741Net Income 2019: -$88,7802019Revenue 2020: $22,916,384Expenses 2020: $24,053,031Net Income 2020: -$1,136,6472020Revenue 2021: $27,417,189Expenses 2021: $25,560,213Net Income 2021: $1,856,9762021Revenue 2022: $30,567,365Expenses 2022: $29,556,043Net Income 2022: $1,011,3222022Revenue 2023: $39,327,702Expenses 2023: $39,411,733Net Income 2023: -$84,0312023Revenue 2024: $37,307,705Expenses 2024: $35,843,967Net Income 2024: $1,463,7382024

Highlighted filing

2014

Revenue$36,046,624
Expenses$35,605,849
Net Income$440,775
Jump To
Filing Snapshot
Filing Period
Jan 1, 2014 to Dec 31, 2014
Signed
Nov 11, 2015
Return Version
2014v5.0
Gross Receipts
$36,046,624
Mission and Program Overview

Mission

As the tourism marketing organization for the state of hawai'i, the mission of the hawai'i visitors and convention bureau is to create sustainable, diversified, leisure and business travel demand for the hawaiian islands.

To create sustainable, diversified, leisure and business travel demand for the hawaiian islands.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$3,973,042$5,512,710▲ $1,539,668
Accounts Receivable$2,634,527$3,764,664▲ $1,130,137
Prepaid Expenses and Deferred Charges$324,427$587,237▲ $262,810
Land, Buildings, and Equipment, Net$172,316$363,881▲ $191,565
Cash and Non-Interest-Bearing Accounts$581,014$335,569▼ $245,445
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$8,027,439$10,885,592▲ $2,858,153
Other Assets Total$342,113$321,531▼ $20,582
Liabilities
Accounts Payable and Accrued Expenses$3,555,306$4,693,123▲ $1,137,817
Deferred Revenue$1,686,841$2,966,421▲ $1,279,580
Other Liabilities$3,649$3,630▼ $19
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$5,245,796$7,663,174▲ $2,417,378
Net Assets / Fund Balance
Unrestricted Net Assets$2,751,162$3,191,932▲ $440,770
Temporarily Rstr Net Assets$30,481$30,486▲ $5
Permanently Rstr Net Assets$0$0→ $0
Total Net Assets Fund Balance$2,781,643$3,222,418▲ $440,775
Total Liabilities and Net Assets / Fund Balance$8,027,439$10,885,592▲ $2,858,153

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$45,266$905,792$951,058
Equipment$142,806$554,438$697,244
Other Land Buildings$175,809$285,097$460,906
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
John MonahanPresident, CEOFT$291,205$167,646$458,851
Madan TalwarSr. VP, CMOFT$189,173$77,022$266,195
Wayne AritaSr. VP, COOFT$174,283$67,625$241,908
Karen Schulz HughesVP, Travel Industry SalesFT$173,600$56,883$230,483
Barbara OkamotoVP, CRMFT$148,406$57,601$206,007
Les EndertonExecutive Director, OahuFT$160,546$38,126$198,672
Kara ImaiSr. Director OnlineFT$139,096$41,761$180,857
Sue KanohoExecutive Director, KauaiFT$140,803$39,396$180,199
Kathleen DeverRegional Director SalesFT$109,252$55,274$164,526
Terryl VenclExecutive Director, MauiFT$119,326$39,843$159,169
Joseph NagleRegional Director SalesFT$100,940$49,340$150,280
Adele TasakaSr. Director AccountsFT$136,474$11,683$148,157
Joan PalmtagRegional Director SalesFT$132,561$13,573$146,134
Kathleen LauCorporate SecretaryFT$90,675$16,711$107,386

Board Members and Trustees

NameTitle
John MorganBoard Chair
Scott HeadChair Appointee
Tom DonovanChair Appointee
Donald TakakiCompensation Chair
Miles B FurutaniFinance Chair, Chair Appointee
Peter ThoeneHawaii Chapter Chair
Ray BlouinKauai Chapter Chair
Gregg LundbergMaui Chapter Chair
Alfred GraceOahu Chapter Chair
Don HornerPast-Chair
Ben KudoDirector
Bruce CoppaDirector
David HuDirector
Dick MoonDirector
Elliot MillsDirector
Jack RichardsDirector
James R Wills JrDirector
Jerry GibsonDirector
John KomeijiDirector
Mark B DunkerleyDirector
Mike CarrDirector
Paul TonerDirector
Stephen KaaaDirector
Thos RohrDirector
Art TaniguchiHawaii Chapter Director
Charles HeadMaui Chapter Director
Craig AndersonOahu Chapter Director

Highest Paid Contractors

ContractorServicesLocationCompensation
Milici Valenti Ng Pack INCAdvertising999 BISHOP STREET 24TH FLOOR, Honolulu, HI 96813$12,840,333
Anthology Marketing Group INCAdvertising1001 BISHOP STREET 9TH FLOOR, Honolulu, HI 96813$1,646,678
Mcneil Wilson CommunicationsPublic Relations1001 BISHOP STREET 9TH FLOOR, Honolulu, HI 96813$858,423
Zeta InteractiveMarketing185 MADISON AVENUE 5TH FLOOR, New York, NY 10016$799,756
Laird ChristiansonAdvertising1003 BISHOP STREET SUITE 950, Honolulu, HI 96813$590,939
Revenue and Support

Revenue Composition

Contributions and Grants
$33,257,376
Program Service Revenue
$2,774,351
Investment Income
$14,894
Other Revenue
$3
Change in Net Assets
$440,775

Audited Revenue Reconciliation

Revenue per Audited Statements
$35,394,441
Revenue Not Reported on Financial Statements
$652,183
Other Revenue Adjustments
$652,183
Total Revenue per Audited Statements
$35,394,441
Total Revenue per Form 990
$36,046,624
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$27,578,626
Salaries, Compensation, and Employee Benefits$8,027,223
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$22,535,102
Other Salaries and Wages---$4,616,276
Current Officers, Directors, Trustees, and Key Employees---$2,070,558
Occupancy---$890,421
Other Expenses---$889,378
Travel---$792,425
Office Expenses---$600,180
Information Technology---$596,390
Other Employee Benefits---$593,814
Conferences and Meetings---$540,280
Payroll Taxes---$436,928
Pension Plan Contributions---$309,647
Fees for Services Other---$236,697
Fees for Services Accounting---$217,048
Depreciation Depletion---$111,085
Fees for Services Legal---$17,613
Insurance---$9,660
Total Functional Expenses$0$0$0$35,605,849

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$35,605,849
Expenses per Audited Statements$34,953,666
Total Expenses per Audited Statements$34,953,666
Expenses Not Reported on Financial Statements$652,183
Other Expense Adjustments$652,183
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Jack RichardsDirector, Chair AppointeeSee Schedule L DisclosureNo$276,489

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Liabilities$3,630
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Hawaii Visitors & Convention Bureau
EIN
99-0040323
In Care Of
% HAWAII VISITORS & CONVENTION
Phone
8089231811
Address
2270 KALAKAUA AVENUE SUITE 801, HONOLULU, HI 96815

Signing Officer

Name
Tom Mullen
Title
Sr VP, COO
Phone
8089240204
Signed
2015-11-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Monahan
Formed
1903
Legal Domicile
Hi
Voting Board Members
28
Independent Board Members
26
Employees
88
Volunteers
26

Preparer

Firm
Kpmg Llp
Address
1003 Bishop Street Suite 2100, Honolulu, HI 96813
Preparer
Sue W Robison
Phone
8085402800
Supplemental Narrative

Additional Explanations

Organization Has Members or Stockholders

FORM 990, PART VI, SECTION A, LINE 6 HVCB is a member organization with 1,385 members. Members are businesses in the State of Hawaii that are associated with the Hawaii tourism industry, benefit from it, or want to support it. HVCB has one class of members, all with the same benefits and rights. Active members are eligible for nomination to serve on the HVCB Board of Directors.

Conflict of Interest Policy

Form 990, part vi, section b, line 12a hcvb has a conflict of interest policy that is signed annually by all employees, officers, and the board of directors. All policies are reviewed by the director of human resources to determine if any conflicts of interest exist. All potential conflicts of interest are then reviewed by the president, who determines what appropriate action, if any, needs to be taken. Officers, directors and key employees who have a conflict inform the board and recuse themselves from the deliberation and decision making processes.

Compensation Policy for Officers and Key Employees

Form 990, part vi, section b, line 15a & 15b hvcb has a compensation committee, comprised solely of independent members including an independent compensation expert that approves the compensation of the hvcb president & ceo. The independent compensation expert is provided by the hawaii employers council, a non-profit organization that provides advice to employers on compensation and labor matters, as well as comparability data and wage surveys. The compensation committee met to review the salary of hvcb's president & ceo in march 2014. The compensation committee consists of the independent compensation expert, and two current board members. Comparability data, including similarly qualified persons in functionally comparable positions at similarly situated organizations, is used in determining reasonable compensation. The committee's written records include the (1) terms of the arrangement with the president (including the date the arrangement was approved); (2) a list of members present during the debate on the transaction (and how the members voted when it was approved); (3) a description of the comparable data relied upon by the committee; and (4) any actions taken with respect to consideration of the transaction by members of the committee who had a conflict of interest with respect to the transaction. Deliberations and decisions of the compensation committee are documented by the minutes which are approved at the next committee meeting. An evaluation of the compensation for other officers & key employees was undertaken in march 2014. The hvcb ceo and hvcb hr director reviews and approves compensation of the other hvcb officers and key hvcb employees.

Information Available to the Public

FORM 990, PART VI, SECTION C, LINE 19 While federal tax laws do not mandate that the organization's governing documents, conflict of interest policy and financial statements be made available for public inspection, the organization makes its financial statements available upon request.

Form 990 Review Policy

Form 990, part vi, section a, line 11a a draft of the form 990 is reviewed by the senior vp coo prior to filing. The form 990 is not reviewed by the board prior to filing but will be discussed at a board or committee meeting subsequent to the filing date.

Business Relationships Between Trustees

Form 990, part vi, section a, line 2 john monahan and alfred grace share a business relationship. John morgan and madan talwar share a business relationship. John komeiji and elliot mills share a business relationship.

Financial Statement Notes

Fin 48 Footnote

Schedule d, part x, line 2 the bureau recognizes the effect of income tax positions only if those positions are more likely than not of being sustained. Recognized income tax positions are measured at the largest amount that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs.

Other Adjustments to Audited Revenue and Expense

Schedule d, parts xii & xiii, line 4b reclass of program service revenue from expense - $652,183

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IRS990/Desc0THE HAWAII VISITORS AND CONVENTION BUREAU (HVCB) REPRESENTS THE ISLANDS OF HAWAII IN A HIGHLY COMPETITIVE ARENA OF DESTINATION MARKETING. HVCB PROMOTES LEISURE AND BUSINESS TRAVEL, INCLUDING MEETINGS AND CONVENTIONS, AND ACTS AS A CATALYST FOR IMPROVING AND EXPANDING HAWAII'S WIDE-RANGING PRODUCT OFFERINGS AND EXPERIENCES, WHILE CREATING ECONOMIC OPPORTUNITIES THROUGH TOURISM. HVCB IS ALSO CONTRACTED TO MARKET THE ISLANDS UNDER THE AUSPICES OF THE HAWAII TOURISM AUTHORITY, WHICH HAS GLOBAL OVERSIGHT MATTERS CONCERNING THE VISITOR INDUSTRY.
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt4013573
IRS990/Form990PartVIISectionAGrp/PersonNm0John Monahan
IRS990/Form990PartVIISectionAGrp/PersonNm1John Morgan
IRS990/Form990PartVIISectionAGrp/PersonNm2Craig Anderson
IRS990/Form990PartVIISectionAGrp/PersonNm3Ray Blouin
IRS990/Form990PartVIISectionAGrp/PersonNm4Mike Carr
IRS990/Form990PartVIISectionAGrp/PersonNm5Bruce Coppa
IRS990/Form990PartVIISectionAGrp/PersonNm6Tom Donovan
IRS990/Form990PartVIISectionAGrp/PersonNm7Mark B Dunkerley
IRS990/Form990PartVIISectionAGrp/PersonNm8Miles B Furutani
IRS990/Form990PartVIISectionAGrp/PersonNm9Jerry Gibson
IRS990/Form990PartVIISectionAGrp/PersonNm10Alfred Grace
IRS990/Form990PartVIISectionAGrp/PersonNm11Charles Head
IRS990/Form990PartVIISectionAGrp/PersonNm12Scott Head
IRS990/Form990PartVIISectionAGrp/PersonNm13David Hu
IRS990/Form990PartVIISectionAGrp/PersonNm14Stephen Kaaa
IRS990/Form990PartVIISectionAGrp/PersonNm15John Komeiji
IRS990/Form990PartVIISectionAGrp/PersonNm16Ben Kudo
IRS990/Form990PartVIISectionAGrp/PersonNm17Gregg Lundberg
IRS990/Form990PartVIISectionAGrp/PersonNm18Elliot Mills
IRS990/Form990PartVIISectionAGrp/PersonNm19Dick Moon
IRS990/Form990PartVIISectionAGrp/PersonNm20Jack Richards
IRS990/Form990PartVIISectionAGrp/PersonNm21Thos Rohr
IRS990/Form990PartVIISectionAGrp/PersonNm22Donald Takaki
IRS990/Form990PartVIISectionAGrp/PersonNm23Art Taniguchi
IRS990/Form990PartVIISectionAGrp/PersonNm24Peter Thoene
IRS990/Form990PartVIISectionAGrp/PersonNm25Paul Toner
IRS990/Form990PartVIISectionAGrp/PersonNm26James R Wills Jr
IRS990/Form990PartVIISectionAGrp/PersonNm27Don Horner
IRS990/Form990PartVIISectionAGrp/PersonNm28KATHLEEN LAU
IRS990/Form990PartVIISectionAGrp/PersonNm29WAYNE ARITA
IRS990/Form990PartVIISectionAGrp/PersonNm30BARBARA OKAMOTO
IRS990/Form990PartVIISectionAGrp/PersonNm31Karen Schulz Hughes
IRS990/Form990PartVIISectionAGrp/PersonNm32Madan Talwar
IRS990/Form990PartVIISectionAGrp/PersonNm33SUE KANOHO
IRS990/Form990PartVIISectionAGrp/PersonNm34LES ENDERTON
IRS990/Form990PartVIISectionAGrp/PersonNm35KARA IMAI
IRS990/Form990PartVIISectionAGrp/PersonNm36TERRYL VENCL
IRS990/Form990PartVIISectionAGrp/PersonNm37ADELE TASAKA
IRS990/Form990PartVIISectionAGrp/PersonNm38Kathleen Dever
IRS990/Form990PartVIISectionAGrp/PersonNm39Joseph Nagle
IRS990/Form990PartVIISectionAGrp/PersonNm40Joan Palmtag
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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$17.8$10.3$7.42$37.3$35.8$1.46
2023Detailed filing. Detailed filing data is available for this year.$17.5$11.6$5.95$39.3$39.4$0.08
2022Detailed filing. Detailed filing data is available for this year.$11.8$5.50$6.33$30.6$29.6$1.01
2021Detailed filing. Detailed filing data is available for this year.$13.1$7.77$5.32$27.4$25.6$1.86
2020Detailed filing. Detailed filing data is available for this year.$10.1$6.66$3.47$22.9$24.1$1.14
2019Detailed filing. Detailed filing data is available for this year.$13.5$8.89$4.60$34.7$34.8$0.09
2018Detailed filing. Detailed filing data is available for this year.$11.7$7.01$4.69$33.7$33.1$0.62
2017Detailed filing. Detailed filing data is available for this year.$10.4$6.31$4.08$32.5$32.4$0.16
2016Detailed filing. Detailed filing data is available for this year.$10.3$6.34$3.91$33.6$33.2$0.38
2015Detailed filing. Detailed filing data is available for this year.$9.87$6.34$3.53$35.9$35.5$0.31
2014Detailed filing. Detailed filing data is available for this year.$10.9$7.66$3.22$36.0$35.6$0.44
2013Detailed filing. Detailed filing data is available for this year.$8.03$5.25$2.78$34.2$33.8$0.40
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.67$5.28$2.39$35.4
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.32$5.09$2.22$40.1
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.67$4.48$2.19$36.6