Liabilities / Assets
16th percentile
Higher debt load relative to assets than 16% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
16th percentile
Higher debt load relative to assets than 16% of similar nonprofits.
Liabilities / Revenue
15th percentile
Higher debt load relative to revenue than 15% of similar nonprofits.
Net Margin
35th percentile
Higher net margin than 35% of similar nonprofits.
Top Officer Pay
79th percentile
Higher top officer pay than 79% of similar nonprofits.
Top officer pay equals 10.0% of source-year revenue.
Asset Growth
22nd percentile
Faster asset growth than 22% of similar nonprofits.
Revenue Growth
55th percentile
Faster revenue growth than 55% of similar nonprofits.
Assets
Down$11,592,480
Down $421,472 (-3.5%) from 2019
Net Assets
Up$11,092,666
Up $45,396 (+0.4%) from 2019
Liabilities
Down$499,814
Down $466,868 (-48%) from 2019
Revenue
Down$6,221,617
Down $331,385 (-5.1%) from 2019
Expenses
Down$6,178,619
Down $466,207 (-7.0%) from 2019
Net Income
Up$42,998
Up $134,822 (+147%) from 2019
Ensure the economic viability and sustainability of the Napa Valley appellation through marketing, promotional, educational and training programs, work on critical industry issues, and enhance the well-being of the Napa County Community.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Land, Buildings, and Equipment, Net | $4,571,847 | $4,713,936 | ▲ $142,089 |
| Savings and Temporary Cash Investments | $5,548,394 | $4,383,181 | ▼ $1,165,213 |
| Accounts Receivable | $1,402,688 | $2,062,993 | ▲ $660,305 |
| Prepaid Expenses and Deferred Charges | $489,646 | $432,070 | ▼ $57,576 |
| Cash and Non-Interest-Bearing Accounts | $1,377 | $300 | ▼ $1,077 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Total Assets | $12,013,952 | $11,592,480 | ▼ $421,472 |
| Other Assets Total | - | $0 | - |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $605,197 | $418,156 | ▼ $187,041 |
| Deferred Revenue | $361,485 | $81,658 | ▼ $279,827 |
| Total Liabilities | $966,682 | $499,814 | ▼ $466,868 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $11,047,270 | $11,092,666 | ▲ $45,396 |
| Total Net Assets Fund Balance | $11,047,270 | $11,092,666 | ▲ $45,396 |
| Total Liabilities and Net Assets / Fund Balance | $12,013,952 | $11,592,480 | ▼ $421,472 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Buildings | $2,236,219 | $750,902 | $2,987,121 |
| Land | $2,431,986 | - | $2,431,986 |
| Other Land Buildings | $25,466 | $323,818 | $349,284 |
| Equipment | $20,265 | $77,903 | $98,168 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Linda Reiff | President & CEO | FT | $430,965 | $184,643 | $620,408 |
| Steven Tradewell | CFO | FT | $217,489 | $79,823 | $297,312 |
| Stacey Dolan Capitani | VP of Marketing | FT | $224,517 | $57,840 | $282,357 |
| Rex Stults | Industry Relations Director | FT | $163,210 | $54,767 | $217,977 |
| Korinne Munson | Communications Director | FT | $170,404 | $28,906 | $199,310 |
| Teresa Wall | Marketing Director | FT | $131,870 | $42,692 | $174,562 |
| Joe Thrift | IT Manager | FT | $124,650 | $37,305 | $157,155 |
| Anastacia Gutierrez | Web Manager | FT | $123,962 | $17,022 | $140,984 |
| Brandy Mills | Auction Director | FT | $123,929 | $14,747 | $138,676 |
| Name | Title |
|---|---|
| Robin Baggett | Board Chair |
| Jack Bittner | Board Vice CHR |
| Alycia Mondavi | Director |
| Andy Erickson | Director |
| Cyril Chappellet | Director |
| Darioush Khaledi | Director |
| Delia Viader | Director |
| Doug Shafer | Director |
| Pat Stotesbery | Director |
| Rick Jones | Director |
| Beth Novak Milliken | Secretary/Treas |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Makers & Allies Inc | Marketing | 1147 Marsh St, SAn Luis Obispo, CA 93401 | $342,342 |
| Cia | Japan Contractor | 500 First St, Napa, CA 94559 | $220,922 |
| The Goode Company | Branding/Web Design | 361 Blodgett St, Cotati, CA 94931 | $206,520 |
| CIA New York | Marketing | 1946 Campus Drive, Hyde Park, NY 12538, Ja | $200,000 |
| - | Printing | - | $141,411 |
| Contribution Type | Contribution Count | Reported Amount | Valuation Method |
|---|---|---|---|
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $24,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $24,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $24,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $24,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $24,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $24,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $24,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $14,400 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $12,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $12,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $12,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $12,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $12,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $12,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $12,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $7,875 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $3,600 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $3,600 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $3,600 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $3,600 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $1,500 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $1,500 | Fair Market Value (FMV) |
| Total Noncash Contributions | 205 | $2,448,675 | - |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $4,153,361 |
| Other Expenses | $1,792,054 |
| Grants and Similar Amounts Paid | $233,204 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $2,059,614 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $1,474,191 |
| Fees for Services Other | - | - | - | $879,582 |
| Advertising | - | - | - | $458,284 |
| Other Employee Benefits | - | - | - | $314,380 |
| Travel | - | - | - | $266,796 |
| Grants to Domestic Orgs | - | - | - | $233,204 |
| Payroll Taxes | - | - | - | $207,311 |
| Fees for Services Legal | - | - | - | $150,813 |
| Occupancy | - | - | - | $149,838 |
| Depreciation Depletion | - | - | - | $141,736 |
| Other Expenses | - | - | - | $112,648 |
| Fees for Services Accounting | - | - | - | $108,756 |
| Pension Plan Contributions | - | - | - | $97,865 |
| Fees for Services Lobbying | - | - | - | $97,778 |
| Information Technology | - | - | - | $90,511 |
| Conferences and Meetings | - | - | - | $86,966 |
| Insurance | - | - | - | $45,113 |
| All Other Expenses | - | - | - | $-1,470,779 |
| Total Functional Expenses | $0 | $0 | $0 | $6,178,619 |
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $7,102,481 |
| Expenses per Audited Statements | $6,178,619 |
| Total Expenses per Form 990 | $6,178,619 |
| Expenses Not Reported on Form 990 | $923,862 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Napa Green | Napa, CA | 501(c)(3) | Support environmental certification | $179,188 |
| Napa High School | Napa, CA | 501(c)(3) | Support college readiness program | $13,467 |
| Napa County Res Cons District | Napa, CA | 115(1) | Monitoring support for Napa River | $12,500 |
| Friends & Found SH Public Lib | St Helena, CA | 501(c)(3) | Support for local public library | $10,000 |
| Region | Activity | Services | Offices | Employees | Spending |
|---|---|---|---|---|---|
| East Asia/Pacific | Program Services | Marketing | 0 | 0 | $301,025 |
| Europe | Program Services | Marketing | 0 | 0 | $214,609 |
| North America | Program Services | Marketing | 0 | 0 | $171,831 |
| Line Item | Amount |
|---|---|
| Fundraising Gross Income | $3,922,000 |
| Fundraising Direct Expenses | $2,971,603 |
| Professional Fundraising Fees | $0 |
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Premiere Napa Valley | $3,922,000 | $3,922,000 | $174,815 | $3,747,185 |
| Total Events | $3,922,000 | $3,922,000 | $2,971,603 | $950,397 |
| Line Item | Amount |
|---|---|
| Current Year Nondeductible Lobbying and Political Cost | $97,778 |
| Total Nondeductible Lobbying and Political Cost | $97,778 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
“The organization is composed of member wineries.”
“Form 990 is prepared by an independent accounting firm and is reviewed and approved by a board committee prior to filing.”
“Board members are required to complete a conflict of interest questionnaire annually. Any identified conflicts of interest are then reviewed by the Board of Directors. Any conflicts that come to the attention of the Board at any time during regularly scheduled board meetings are also addressed at such meetings.”
“Compensation policy is established by the Board of Directors and compensation is reviewed on an annual basis by the board compensation committee. Salary ranges for all positions are determined by a review of applicable positions from current published salary surveys for both the wine industry and comparable trade associations and Forms 990 of other organizations. The results of this process are documented in writing.”
“Governance documents, policies, conflict of interest statements and financial statements are available at the organization's office.”
“OTHER PROGRAM SERVICES 4: The communications department directs the communications, public relations and media relations strategies for the Organization. Innovative programming ideas to promote and protect the Napa Valley Appellation and fulfill the mission of the Organization are developed and executed in conjunction with vintner members and industry partners. Program areas of interest include media relations, web site content development, public relations, and member and industry communications. OTHER PROGRAM SERVICES 5: The Name Protection department comprises the Organization's efforts to protect the Napa Name. This includes both domestic and international efforts. Also under the general auspices of this department is the Napa Name Protection Committee that monitors labeling and appellation issues. OTHER PROGRAM SERVICES 6: The community outreach department promotes the activities, events, issues and strategies of the Organization to the local community. Activities include the Adopt a School Program, Napa Neighbor, Afternoon in the Vineyards, and numerous presentations to local community groups. In fiscal year 2020, in-person events were either canceled or converted to virtual events where possible due to COVID-19 pandemic. OTHER PROGRAM SERVICES 7: The Industry Issues department handles issues relating to the wine industry. Legal, environmental and social issues are some of the broad topics that fall under this department. It is this department that also proactively addresses projects that may be beneficial to the Napa Valley wine industry or its larger community. OTHER PROGRAM SERVICES 8: Appellation Marketing supports the Organization's marketing goals by developing marketing educational materials (digital and analog) to support trade, media, and consumer programs world-wide.”
“Generally Accepted Accounting Principles provide accounting and disclosure guidance about positions taken by an organization in its tax returns that might be uncertain. Management has considered it's tax positions and believes that all of the positions taken by the Napa Valley Vintners in its federal and state tax exempt organizations tax returns are more likely than not to be sustained upon examination. The Napa Valley Vintners returns may be subject to examination by federal and state taxing authorities. Tax years still open to examination extend back to 2016 for Federal purposes and to 2015 for California purposes.”
“Special Event Expenses $539803”
“Special Event Expenses $539803”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 605197 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 418156 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 1402688 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 2062993 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | Ensure the economic viability and sustainability of the Napa Valley appellation through marketing, promotional, educational and training programs, work on critical industry issues, and enhance the well-being of the Napa County Community. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 458284 |
| IRS990/AllOtherContributionsAmt | 0 | 2978629 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | -1470779 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | STEVEN TRADEWELL |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 7079633388 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1475 Library Lane |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | St Helena |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 94574 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 1377 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 300 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 11 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 1474191 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 86966 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 200000 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 220922 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 342342 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 206520 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 141411 |
| IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/AddressLine1Txt | 0 | C1 7-14-3 Fukazawa |
| IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/CityNm | 0 | Setagaya |
| IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/CountryCd | 0 | JA |
| IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/ProvinceOrStateNm | 0 | Tokyo |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 1946 Campus Drive |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 500 First St |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 1147 Marsh St |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 361 Blodgett St |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Hyde Park |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | Napa |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | SAn Luis Obispo |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | Cotati |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 12538 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 94559 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 93401 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 94931 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | CIA New York |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | CIA |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | Makers & Allies Inc |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | The Goode Company |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 0 | Ema Goto |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | Marketing |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | Japan Contractor |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | Marketing |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | Branding/Web Design |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | Printing |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 3374629 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 233204 |
| IRS990/CYInvestmentIncomeAmt | 0 | 49201 |
| IRS990/CYOtherExpensesAmt | 0 | 1792054 |
| IRS990/CYOtherRevenueAmt | 0 | 950397 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 1847390 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 42998 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 4153361 |
| IRS990/CYTotalExpensesAmt | 0 | 6178619 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 6221617 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | true |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | true |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 361485 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 81658 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 141736 |
| IRS990/Desc | 0 | Domestic Marketing supports the Organization's overall vision and goals by marketing and promoting the Napa Valley Appellation in the United States. This consists of strategic positioning (branding) of the Napa Valley Appellation and program activities that serve members domestic needs. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | true |
| IRS990/EmployeeCnt | 0 | 29 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 108756 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 150813 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 97778 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 879582 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 0 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | true |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 12 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 13 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 14 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 15 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 16 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 17 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 18 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 19 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 60.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 35035 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 36823 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 14840 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 34767 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 18906 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 27692 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 25505 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 17022 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 14747 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Linda Reiff |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Steven Tradewell |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Stacey Dolan Capitani |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Rex Stults |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Korinne Munson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Teresa Wall |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Joe Thrift |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Anastacia Gutierrez |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Brandy Mills |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Cyril Chappellet |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Rick Jones |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Robin Baggett |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Jack Bittner |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | Beth Novak Milliken |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | Darioush Khaledi |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | Delia Viader |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | Andy Erickson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | Pat Stotesbery |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | Doug Shafer |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | Alycia Mondavi |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 585373 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 260489 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 267517 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 183210 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 180404 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 146870 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 131650 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 123962 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 123929 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | President & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | CFO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | VP of Marketing |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Industry Relations Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Communications Dir |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Marketing Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | IT Manager |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Web Manager |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Auction Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Board Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Board Vice Chr |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Secretary/Treas |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | Director |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | false |
| IRS990/FormationYr | 0 | 1960 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | true |
| IRS990/FundraisingDirectExpensesAmt | 0 | 2971603 |
| IRS990/FundraisingGrossIncomeAmt | 0 | 3922000 |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 11 |
| IRS990/GovernmentGrantsAmt | 0 | 396000 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 233204 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | true |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 9193220 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 11 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 9 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 90511 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 45113 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 49201 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 49201 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsProgramRelatedGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 67 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 1152623 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 4571847 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 4713936 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 5866559 |
| IRS990/LegalDomicileStateCd | 0 | CA |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | true |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | Ensure the economic viability and sustainability of the Napa Valley appellation through marketing, promotional, educational and training programs, work on critical industry issues, and enhance the well-being of the Napa County Community. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 11047270 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 11092666 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt | 0 | 950397 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 950397 |
| IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | 2398 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 11047270 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 11092666 |
| IRS990/NoncashContributionsAmt | 0 | 2448675 |
| IRS990/NondeductibleContributionsInd | 0 | true |
| IRS990/NondeductibleContriDisclInd | 0 | true |
| IRS990/OccupancyGrp/TotalAmt | 0 | 149838 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 0 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 314380 |
| IRS990/OtherExpensesGrp/Desc | 0 | FOOD AND BEVERAGE CATERING |
| IRS990/OtherExpensesGrp/Desc | 1 | Equipment Rental and Maint |
| IRS990/OtherExpensesGrp/Desc | 2 | Printing and Publications |
| IRS990/OtherExpensesGrp/Desc | 3 | Other Domestic Marketing |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 293322 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 234871 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 145819 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 112648 |
| IRS990/OtherRevenueTotalAmt | 0 | 0 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 2059614 |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 0 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 207311 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 97865 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 0 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 489646 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 432070 |
| IRS990/PrincipalOfficerNm | 0 | Linda Reiff |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 4 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Appellation Marketing |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Domestic Marketing |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | International Marketing |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | Member Relations |
| IRS990/ProgramServiceRevenueGrp/Desc | 4 | Membership Dues & Assessments |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 13677 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 960 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 65266 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 3 | 2150 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 4 | 1765337 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 13677 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 960 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 65266 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 2150 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 4 | 1765337 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | International Marketing includes all marketing and promotional activities conducted in support of wine exports to foreign markets. Certain International Program expenditures qualify for reimbursement under federal grants. As fiscal agent for the Organization, The Wine Institute and the United States Department of Agriculture Commodity Credit Corporation funds these disbursements and collects the corresponding government funding. The remaining International Program expenses are paid by the Organization and are partially funded through member program fees and dues. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | Member Relations handles issues relating to member communications, member involvement and member satisfaction. The Member Relations department organizes workshops on topics of interest that are held throughout the year. In addition, the department also organizes general members meetings and social events, including the annual meeting and the vintage celebration. In fiscal year 2020, in-person events were either canceled or converted to virtual events where possible due to COVID-19 pandemic. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 2932325 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 327289 |
| IRS990/PYInvestmentIncomeAmt | 0 | 102960 |
| IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 2038181 |
| IRS990/PYOtherRevenueAmt | 0 | 1058647 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 2459070 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -91824 |
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Displayed year
2020 • Form 990Detailed filing. Detailed filing data is available for this year.