Liabilities / Assets
28th percentile
Higher debt load relative to assets than 28% of similar nonprofits.
EIN 94-1496715 • 501(c)6 • St Helena, CA
Profile
Ensure the economic viability and sustainability of the Napa Valley appellation through marketing, promotional, educational and training programs, work on critical industry issues, and enhance the well-being of the Napa County Community.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
28th percentile
Higher debt load relative to assets than 28% of similar nonprofits.
Liabilities / Revenue
31st percentile
Higher debt load relative to revenue than 31% of similar nonprofits.
Net Margin
9th percentile
Higher net margin than 9% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
22nd percentile
Faster asset growth than 22% of similar nonprofits.
Revenue Growth
11th percentile
Faster revenue growth than 11% of similar nonprofits.
Assets
Down$12,699,350
Down $195,498 (-1.5%) from 2023
Liabilities
Up$1,300,374
Up $608,884 (+88%) from 2023
Net Assets
Down$11,398,976
Down $804,382 (-6.6%) from 2023
Revenue
Down$5,819,139
Down $542,228 (-8.5%) from 2023
Expenses
Down$6,631,365
Down $31,589 (-0.5%) from 2023
Net Income
Down-$812,226
Down $510,639 (-169%) from 2023
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
Ensure the economic viability and sustainability of the Napa Valley appellation through marketing, promotional, educational and training programs, work on critical industry issues, and enhance the well-being of the Napa County Community.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Land, Buildings, and Equipment, Net | $4,537,248 | $4,371,812 | ▼ $165,436 |
| Savings and Temporary Cash Investments | $3,145,210 | $3,284,538 | ▲ $139,328 |
| Cash and Non-Interest-Bearing Accounts | $2,707,903 | $2,832,640 | ▲ $124,737 |
| Accounts Receivable | $1,914,245 | $1,532,898 | ▼ $381,347 |
| Prepaid Expenses and Deferred Charges | $590,242 | $677,462 | ▲ $87,220 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Total Assets | $12,894,848 | $12,699,350 | ▼ $195,498 |
| Other Assets Total | - | $0 | - |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $570,560 | $1,119,761 | ▲ $549,201 |
| Deferred Revenue | $120,930 | $180,613 | ▲ $59,683 |
| Total Liabilities | $691,490 | $1,300,374 | ▲ $608,884 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $12,203,358 | $11,398,976 | ▼ $804,382 |
| Total Net Assets Fund Balance | $12,203,358 | $11,398,976 | ▼ $804,382 |
| Total Liabilities and Net Assets / Fund Balance | $12,894,848 | $12,699,350 | ▼ $195,498 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Buildings | $1,727,103 | $1,041,865 | $2,768,968 |
| Land | $2,431,986 | - | $2,431,986 |
| Other Land Buildings | $201,354 | $512,682 | $714,036 |
| Equipment | $11,369 | $77,083 | $88,452 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Linda Reiff | President & CEO | FT | $490,676 | $226,143 | $714,911 |
| Steven Tradewell | CFO | FT | $266,208 | $68,622 | $364,749 |
| Stacey Dolan Capitani | VP of Marketing | FT | $267,768 | $68,066 | $338,128 |
| Rex Stults | VP Govnt Relations | FT | $213,063 | $55,184 | $288,268 |
| Teresa Wall | Director of Mktng Comm | FT | $168,787 | $38,413 | $207,200 |
| Michelle Novi | Industry Relations | FT | $162,668 | $30,613 | $193,281 |
| James Best | Director Winery Relat | FT | $158,829 | $51,020 | $189,828 |
| Kathleen Corcoran | Director Collective NV | FT | $159,263 | $30,223 | $187,192 |
| Brandy Mills | Director Trade Relation | FT | $131,583 | $54,499 | $158,071 |
| Name | Title |
|---|---|
| Andy Erickson | Board Chair |
| Cyril Chappellet | Board Vice-Chai |
| Alycia Mondavi | Director |
| Beth Novak Milliken | Director |
| Donna Walker | Director |
| Doug Shafer | Director |
| Elizabeth Vianna | Director |
| Emma Swain | Director |
| Jack Bittner | Director |
| Schatzi Throckmorton | Director |
| Jaime Araujo | Secretary/Treas |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Sothebys New York | Auction House Fees | 1334 York Avenue, New York, NY 10021 | $420,478 |
| Culinary Institute of America | Venue & Culinary | 500 First Street, Napa, CA 94559 | $404,756 |
| Diablo Publications | Printing | 2520 Camino Diablo, Walnut Creek, CA 95497 | $300,101 |
| Poretta & Orr Inc | Show Management | 450 East Steet, Doyleston, PA 18901 | $188,527 |
| - | Software Development | 7281 N Cortano Road, Tucson, AZ 85743 | $111,240 |
| Contribution Type | Contribution Count | Reported Amount | Valuation Method |
|---|---|---|---|
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $36,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $24,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $24,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $24,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $18,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $14,400 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $14,400 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $12,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $12,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $12,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $12,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $9,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $7,200 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $7,200 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $7,200 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $7,200 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $6,000 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $3,600 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $3,600 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $3,600 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $3,600 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $3,600 | Fair Market Value (FMV) |
| Other Non Cash Contri Table | 1 | $3,600 | Fair Market Value (FMV) |
| Total Noncash Contributions | 166 | $1,918,200 | - |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $4,802,490 |
| Other Expenses | $1,670,424 |
| Grants and Similar Amounts Paid | $158,451 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $2,570,008 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $1,608,197 |
| Fees for Services Other | - | - | - | $681,853 |
| Other Employee Benefits | - | - | - | $289,060 |
| Payroll Taxes | - | - | - | $234,569 |
| Depreciation Depletion | - | - | - | $215,763 |
| Travel | - | - | - | $189,714 |
| Other Expenses | - | - | - | $185,868 |
| Occupancy | - | - | - | $181,869 |
| Fees for Services Accounting | - | - | - | $165,272 |
| Grants to Domestic Orgs | - | - | - | $158,451 |
| Advertising | - | - | - | $125,200 |
| Pension Plan Contributions | - | - | - | $100,656 |
| Information Technology | - | - | - | $96,684 |
| Conferences and Meetings | - | - | - | $94,869 |
| Fees for Services Legal | - | - | - | $88,652 |
| Insurance | - | - | - | $50,621 |
| Fees for Services Lobbying | - | - | - | $30,200 |
| All Other Expenses | - | - | - | $-1,432,879 |
| Total Functional Expenses | $0 | $0 | $0 | $6,631,365 |
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $7,566,212 |
| Expenses per Audited Statements | $6,631,365 |
| Total Expenses per Form 990 | $6,631,365 |
| Expenses Not Reported on Form 990 | $934,847 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Napa Green | Napa, CA | 501(c)(3) | Support environmental certification | $90,000 |
| Wine Unify | Napa, CA | 501(c)(3) | Support Industry diversity | $25,000 |
| Napa Valley Trans Authority | Napa, CA | 501(c)(3) | Support Local transportation | $10,000 |
| American Canyon Comm Parks | American Canyon, CA | 501(c)(3) | Support local parks | $7,000 |
| Region | Activity | Services | Offices | Employees | Spending |
|---|---|---|---|---|---|
| Europe | Program Services | Marketing | 0 | 0 | $345,881 |
| East Asia/Pacific | Program Services | Marketing | 0 | 0 | $118,816 |
| North America | Program Services | Marketing | 0 | 0 | $57,732 |
| Line Item | Amount |
|---|---|
| Fundraising Gross Income | $2,862,650 |
| Fundraising Direct Expenses | $2,707,293 |
| Professional Fundraising Fees | $0 |
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Premiere Napa Valley | $2,862,650 | $2,862,650 | $456,116 | $2,406,534 |
| Total Events | $2,862,650 | $2,862,650 | $2,707,293 | $155,357 |
| Line Item | Amount |
|---|---|
| Total Nondeductible Lobbying and Political Cost | $55,200 |
| Current Year Nondeductible Lobbying and Political Cost | $30,200 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
“The organization is composed of member wineries.”
“Form 990 is prepared by an independent accounting firm and is reviewed and approved by a board committee prior to filing.”
“Board members are required to complete a conflict of interest questionnaire annually. Any identified conflicts of interest are then reviewed by the Board of Directors. Any conflicts that come to the attention of the Board at any time during regularly scheduled board meetings are also addressed at such meetings.”
“Compensation policy is established by the Board of Directors and compensation is reviewed on an annual basis by the board compensation committee. Salary ranges for all positions are determined by a review of applicable positions from current published salary surveys for both the wine industry and comparable trade associations and Forms 990 of other organizations. The results of this process are documented in writing.”
“Governance documents, policies, conflict of interest statements and financial statements are available at the organization's office.”
“OTHER PROGRAM SERVICES 4: The communications department directs the communications, public relations and media relations strategies for the Organization. Innovative programming ideas to promote and protect the Napa Valley Appellation and fulfill the mission of the Organization are developed and executed in conjunction with vintner members and industry partners. Program areas of interest include media relations, web site content development, public relations, and member and industry communications. OTHER PROGRAM SERVICES 5: The Name Protection department comprises the Organization's efforts to protect the Napa Name. This includes both domestic and international efforts. Also under the general auspices of this department is the Napa Name Protection Committee that monitors labeling and appellation issues. OTHER PROGRAM SERVICES 6: The community outreach department promotes the activities, events, issues and strategies of the Organization to the local community. Activities include the Adopt a School Program, Napa Neighbor, Afternoon in the Vineyards, and numerous presentations to local community groups. OTHER PROGRAM SERVICES 7: The Industry Issues department handles issues relating to the wine industry. Legal, environmental and social issues are some of the broad topics that fall under this department. It is this department that also proactively addresses projects that may be beneficial to the Napa Valley wine industry or its larger community. OTHER PROGRAM SERVICES 8: Appellation Marketing supports the Organization's marketing goals by developing marketing educational materials (digital and analog) to support trade, media, and consumer programs world-wide.”
“Generally Accepted Accounting Principles provide accounting and disclosure guidance about positions taken by an organization in its tax returns that might be uncertain. Management has considered it's tax positions and believes that all of the positions taken by the Napa Valley Vintners in its federal and state tax exempt organizations tax returns are more likely than not to be sustained upon examination. The Napa Valley Vintners returns may be subject to examination by federal and state taxing authorities. Tax years still open to examination extend back to 2020 for Federal purposes and to 2019 for California purposes.”
“Special Event Expenses $795447 Subsidiary revenue $10000”
“Special Event Expenses $795447 Subsidiary expense $985”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 570560 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 1119761 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 1914245 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 1532898 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | Ensure the economic viability and sustainability of the Napa Valley appellation through marketing, promotional, educational and training programs, work on critical industry issues, and enhance the well-being of the Napa County Community. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 125200 |
| IRS990/AllOtherContributionsAmt | 0 | 2301825 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | -1432879 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | STEVEN TRADEWELL |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 7079633388 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1475 Library Lane |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | St Helena |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 94574 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 2707903 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 2832640 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 10 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 1608197 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 94869 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | true |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 404756 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 420478 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 300101 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 188527 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 111240 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 500 First Street |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 1334 York Avenue |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 2520 Camino Diablo |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 450 East Steet |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 4 | 7281 N Cortano Road |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Napa |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | New York |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | Walnut Creek |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | Doyleston |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 4 | Tucson |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | PA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 4 | AZ |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 94559 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 10021 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 95497 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 18901 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 4 | 85743 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | Culinary Institute of America |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | Sothebys New York |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | Diablo Publications |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | Poretta & Orr Inc |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 0 | Anastacia Gutierrez |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | Venue & Culinary |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | Auction House Fees |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | Printing |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | Show Management |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | Software Development |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 2626825 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 158451 |
| IRS990/CYInvestmentIncomeAmt | 0 | 203745 |
| IRS990/CYOtherExpensesAmt | 0 | 1670424 |
| IRS990/CYOtherRevenueAmt | 0 | 155357 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 2833212 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -812226 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 4802490 |
| IRS990/CYTotalExpensesAmt | 0 | 6631365 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 5819139 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | true |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | true |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 120930 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 180613 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 215763 |
| IRS990/Desc | 0 | Domestic Marketing supports the Organization's overall vision and goals by marketing and promoting the Napa Valley Appellation in the United States. This consists of strategic positioning (branding) of the Napa Valley Appellation and program activities that serve members domestic needs. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | true |
| IRS990/EmployeeCnt | 0 | 27 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 165272 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 88652 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 30200 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 681853 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 0 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | true |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 12 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 13 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 14 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 15 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 16 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 17 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 18 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 19 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 60.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 48019 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 46541 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 18360 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 35205 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 11413 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 11113 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 10999 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 7929 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 9488 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Linda Reiff |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Steven Tradewell |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Stacey Dolan Capitani |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Rex Stults |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Teresa Wall |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Michelle Novi |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | James Best |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Kathleen Corcoran |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Brandy Mills |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Cyril Chappellet |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Emma Swain |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Schatzi Throckmorton |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Jack Bittner |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | Beth Novak Milliken |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | Jaime Araujo |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | Donna Walker |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | Andy Erickson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | Elizabeth Vianna |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | Doug Shafer |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | Alycia Mondavi |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 666892 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 318208 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 319768 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 253063 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 195787 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 182168 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 178829 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 179263 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 148583 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | President & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | CFO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | VP of Marketing |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | VP Govnt Relations |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Dir of Mktng Comm |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Industry Relations |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Dir Winery Relat |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Dir Collective NV |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Dir Trade Relation |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Board Vice-Chai |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | Secretary/Treas |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | Board Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | Director |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | false |
| IRS990/FormationYr | 0 | 1960 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | true |
| IRS990/FundraisingDirectExpensesAmt | 0 | 2707293 |
| IRS990/FundraisingGrossIncomeAmt | 0 | 2862650 |
| IRS990/GainOrLossGrp/OtherAmt | 0 | -6354 |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 11 |
| IRS990/GovernmentGrantsAmt | 0 | 325000 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 158451 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | true |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 8532786 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 11 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 9 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 96684 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 50621 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 210099 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 210099 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsProgramRelatedGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 95 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 1631630 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 4537248 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 4371812 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 6003442 |
| IRS990/LegalDomicileStateCd | 0 | CA |
| IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt | 0 | 6354 |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | true |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | Ensure the economic viability and sustainability of the Napa Valley appellation through marketing, promotional, educational and training programs, work on critical industry issues, and enhance the well-being of the Napa County Community. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 12203358 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 11398976 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | -6354 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | -6354 |
| IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt | 0 | 155357 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 155357 |
| IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | 7844 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 12203358 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 11398976 |
| IRS990/NoncashContributionsAmt | 0 | 1918200 |
| IRS990/NondeductibleContributionsInd | 0 | true |
| IRS990/NondeductibleContriDisclInd | 0 | true |
| IRS990/OccupancyGrp/TotalAmt | 0 | 181869 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 0 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 289060 |
| IRS990/OtherExpensesGrp/Desc | 0 | Equipment Rental and Maint |
| IRS990/OtherExpensesGrp/Desc | 1 | FOOD AND BEVERAGE CATERING |
| IRS990/OtherExpensesGrp/Desc | 2 | Bad Debts |
| IRS990/OtherExpensesGrp/Desc | 3 | Other Domestic Marketing |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 472377 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 266102 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 258259 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 185868 |
| IRS990/OtherRevenueTotalAmt | 0 | 0 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 2570008 |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 0 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 234569 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 100656 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 0 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 590242 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 677462 |
| IRS990/PrincipalOfficerNm | 0 | Linda Reiff |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 4 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Appellation Marketing |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Domestic Marketing |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | International Marketing |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | Member Relations |
| IRS990/ProgramServiceRevenueGrp/Desc | 4 | Membership Dues & Assessments |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 31017 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 72200 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 87749 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 3 | 11775 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 4 | 2630471 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 31017 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 72200 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 87749 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 11775 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 4 | 2630471 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | International Marketing includes all marketing and promotional activities conducted in support of wine exports to foreign markets. Certain International Program expenditures qualify for reimbursement under federal grants. As fiscal agent for the Organization, The Wine Institute and the United States Department of Agriculture Commodity Credit Corporation funds these disbursements and collects the corresponding government funding. The remaining International Program expenses are paid by the Organization and are partially funded through member program fees and dues. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | Member Relations handles issues relating to member communications, member involvement and member satisfaction. The Member Relations department organizes workshops on topics of interest that are held throughout the year. In addition, the department also organizes general members meetings and social events, including the annual meeting and the vintage celebration. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 2331015 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 204106 |
| IRS990/PYInvestmentIncomeAmt | 0 | 187038 |
| IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 1895932 |
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