Civic Intelligence

Metropolitan Tucson Convention and Visitors Bureau

990 • Fiscal year 2019 • EIN 86-0432305

Jul 01, 2018 to Jun 30, 2019 • Filed on Nov 14, 2019

Organization ProfileWWW.VISITTUCSON.ORG

View Organization Page

115 North Church Avenue No 200Tucson, AZ 85701-1318

(520) 624-1817

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

55th percentile

0.26x

Higher debt load relative to assets than 55% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2019

Liabilities / Revenue

33rd percentile

0.17x

Higher debt load relative to revenue than 33% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2019

Net Margin

53rd percentile

4.1%

Higher net margin than 53% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2019

Top Officer Pay

63rd percentile

$320,063

Higher top officer pay than 63% of similar nonprofits.

Top officer pay equals 3.2% of source-year revenue.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2019

Asset Growth

92nd percentile

29%

Faster asset growth than 92% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2018 to 2019

Revenue Growth

54th percentile

3.7%

Faster revenue growth than 54% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets55th percentile

Assets

Up

$6,508,211

Up $1,447,866 (+29%) from 2018

Net Assets

Up

$4,839,628

Up $403,373 (+9.1%) from 2018

Liabilities

Up

$1,668,583

Up $1,044,493 (+167%) from 2018

Revenue And Expenses
Liabilities / Revenue33rd percentileNet Margin53rd percentile

Revenue

Up

$9,949,028

Up $355,661 (+3.7%) from 2018

Expenses

Up

$9,545,655

Up $531,599 (+5.9%) from 2018

Net Income

Down

$403,373

Down $175,938 (-30%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth92nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2011: $4,126,286Liabilities 2011: $1,347,503Net Assets 2011: $2,778,7832011Assets 2012: $4,120,035Liabilities 2012: $1,026,412Net Assets 2012: $3,093,6232012Assets 2013: $4,317,041Liabilities 2013: $1,001,379Net Assets 2013: $3,315,6622013Assets 2014: $4,452,946Liabilities 2014: $926,465Net Assets 2014: $3,526,4812014Assets 2015: $4,290,260Liabilities 2015: $749,493Net Assets 2015: $3,540,7672015Assets 2016: $4,598,131Liabilities 2016: $802,286Net Assets 2016: $3,795,8452016Assets 2017: $4,551,634Liabilities 2017: $694,690Net Assets 2017: $3,856,9442017Assets 2018: $5,060,345Liabilities 2018: $624,090Net Assets 2018: $4,436,2552018Assets 2019: $6,508,211Liabilities 2019: $1,668,583Net Assets 2019: $4,839,6282019Assets 2020: $5,416,622Liabilities 2020: $250,226Net Assets 2020: $5,166,3962020Assets 2021: $8,689,477Liabilities 2021: $1,446,118Net Assets 2021: $7,243,3592021Assets 2022: $11,117,181Liabilities 2022: $474,122Net Assets 2022: $10,643,0592022Assets 2023: $23,300,452Liabilities 2023: $5,169,161Net Assets 2023: $18,131,2912023Assets 2024: $24,488,099Liabilities 2024: $4,951,979Net Assets 2024: $19,536,1202024Assets 2025: $28,064,398Liabilities 2025: $5,719,378Net Assets 2025: $22,345,0202025

Highlighted filing

2019

Assets$6,508,211
Liabilities$1,668,583
Net Assets$4,839,628
Open 2019 Filing

Operations Trend

Revenue Growth54th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$15M$10M$5.0M$0Expenses 2011: $6,174,1772011Expenses 2012: $6,183,5082012Expenses 2013: $6,139,8462013Revenue 2014: $7,032,138Expenses 2014: $6,834,094Net Income 2014: $198,0442014Revenue 2015: $7,003,234Expenses 2015: $6,995,448Net Income 2015: $7,7862015Revenue 2016: $7,783,417Expenses 2016: $7,528,865Net Income 2016: $254,5522016Revenue 2017: $8,576,690Expenses 2017: $8,515,591Net Income 2017: $61,0992017Revenue 2018: $9,593,367Expenses 2018: $9,014,056Net Income 2018: $579,3112018Revenue 2019: $9,949,028Expenses 2019: $9,545,655Net Income 2019: $403,3732019Revenue 2020: $9,284,180Expenses 2020: $8,957,412Net Income 2020: $326,7682020Revenue 2021: $8,243,165Expenses 2021: $6,166,202Net Income 2021: $2,076,9632021Revenue 2022: $12,905,654Expenses 2022: $9,462,423Net Income 2022: $3,443,2312022Revenue 2023: $19,284,981Expenses 2023: $11,891,765Net Income 2023: $7,393,2162023Revenue 2024: $13,572,805Expenses 2024: $12,413,637Net Income 2024: $1,159,1682024Revenue 2025: $16,473,738Expenses 2025: $13,989,205Net Income 2025: $2,484,5332025

Highlighted filing

2019

Revenue$9,949,028
Expenses$9,545,655
Net Income$403,373
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2018 to Jun 30, 2019
Signed
Nov 14, 2019
Return Version
2018v3.1
Gross Receipts
$9,949,028
Mission and Program Overview

Mission

To drive economic development by connecting visitors with their ideal travel and meetings experiences in tucson and southern arizona.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$1,516,133$2,407,312▲ $891,179
Cash and Non-Interest-Bearing Accounts$1,299,401$1,738,120▲ $438,719
Pledges and Grants Receivable$1,020,225$1,121,326▲ $101,101
Savings and Temporary Cash Investments$886,536$894,388▲ $7,852
Prepaid Expenses and Deferred Charges$133,567$229,067▲ $95,500
Accounts Receivable$204,483$117,998▼ $86,485
Total Assets$5,060,345$6,508,211▲ $1,447,866
Liabilities
Mortgage Notes Payable Secured by Investment Property$0$895,417▲ $895,417
Accounts Payable and Accrued Expenses$457,655$658,299▲ $200,644
Deferred Revenue$166,435$114,867▼ $51,568
Total Liabilities$624,090$1,668,583▲ $1,044,493
Net Assets / Fund Balance
Unrestricted Net Assets$4,436,255$4,839,628▲ $403,373
Total Net Assets Fund Balance$4,436,255$4,839,628▲ $403,373
Total Liabilities and Net Assets / Fund Balance$5,060,345$6,508,211▲ $1,447,866

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$1,408,499$1,061,002$2,469,501
Leasehold Improvements$746,071$21,316$767,387
Equipment$8,594$368,776$377,370
Other Land Buildings$244,148$15,452$259,600
Compensation and Service Providers
Top Officer Pay63rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Brent DeraadPresident/CEOFT$240,679$79,384$320,063
Felipe GarciaExecutive Vice PresidentFT$153,150$22,948$176,098
Roni ThomasChief Financial OfficerFT$132,927$21,827$154,754
Mary RittmannDirector of Public RelationsFT$108,980$13,199$122,179
Graeme HughesVice PresidentFT$117,019$4,369$121,388
Jackie Ludwig-burfordDirector of TourismFT$100,143$4,196$104,339

Board Members and Trustees

NameTitle
Russell BondChairman
Richard BrattImmediate Past Chair
Craig IvanyiVice Chair
Andrew StegenDirector
Carol BlomstrandDirector
Charles WetegroveDirector
Dan CavanaghDirector
David HatfieldDirector
Ghee AlexanderDirector
Glenn GrabskiDirector
John DenkerDirector
John HinderakerDirector
Josh NicolsonDirector
Laura ShawDirector
Laura TrueDirector
Neil ShahDirector
Nick LetsonDirector
Sharon BronsonDirector
Shirley ScottDirector
Steve RosenbergDirector
Tj MorganDirector
Amber HarkinSecretary
Nancy KlugeTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Dl Withers Construction LLCFire Restoration3220 E HARBOUR DR, Phoenix, AZ 85034$375,473
Smg - Tucson Convention CenterAdvertising, Convention Hosting260 S CHURCH AVENUE, Tucson, AZ 85701$146,802
Revenue and Support

Revenue Composition

Contributions and Grants
$9,527,938
Program Service Revenue
$410,349
Investment Income
$10,741
Other Revenue
$0
Change in Net Assets
$403,373

Audited Revenue Reconciliation

Revenue per Audited Statements
$9,949,028
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$122,182
Total Revenue per Audited Statements
$10,071,210
Total Revenue per Form 990
$9,949,028
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$5,962,981
Salaries, Compensation, and Employee Benefits$3,582,674
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$2,961,147
Other Salaries and Wages---$2,080,804
Current Officers, Directors, Trustees, and Key Employees---$913,310
Other Expenses---$699,022
All Other Expenses---$323,642
Office Expenses---$302,514
Occupancy---$302,366
Fees for Services Other---$264,124
Other Employee Benefits---$247,036
Payroll Taxes---$232,538
Depreciation Depletion---$143,179
Pension Plan Contributions---$108,986
Conferences and Meetings---$46,439
Fees for Services Lobbying---$33,000
Travel---$26,807
Insurance---$22,240
Fees for Services Legal---$18,911
Fees for Services Accounting---$14,242
Interest---$8,589
Total Functional Expenses$0$0$0$9,545,655

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$9,667,837
Expenses per Audited Statements$9,545,655
Total Expenses per Form 990$9,545,655
Expenses Not Reported on Form 990$122,182
Expenses Not Reported on Financial Statements$0
International Activity

International Summary

Offices
0
Employees
0
Spending
$403,199

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
North America - Canada and Mexico, But Not the United StatesProgram ServicesTradeshows, Advertising, Visitor Center00$355,666
Europe (including Iceland & Greenland) - Albania, Andorra, Austria, BelgiumProgram ServicesTradeshows, Advertising00$47,533
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$33,000
Total Nondeductible Lobbying and Political Cost$33,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A draft of form 990 and associated schedules is presented to each board member of the finance and executive committee for their review and approval. Any comments and changes will be sent back to the independent, external tax preparer for modification. The president would do the final review and sign the return. All the above procedures are performed before filing the form 990.”

Form 990, Part VI, Section B, Line 12C

“The organization has a written conflict of interest policy. Board members, officers, and all employees are provided with the policy when employed with the organization. They document that they have read the policy and disclose any conflict. All identified conflicts are reviewed by the president or board of directors and followed up for appropriate action. For more information request to see the visit tucson employee handbook pages 25 & 26 and the conflict of interest section in the board responsibilities binder.”

Form 990, Part VI, Section B, Line 15A

“The compensation of the organization's officers and all employees is determined by the president. The board of directors executive committee determines the compensation of the president. The board executive committee and the president analyzes compensation for similar individuals in functionally comparable positions in the region and the tourism industry.”

Form 990, Part VI, Section C, Line 19

“Visit tucson's governing documents, conflicts of interest policy, and financial statements are available to the public upon request. The form 990 is also available to the public on guidestar. The request should identify: the name of the entity to conduct the inspection, the purpose of the inspection, the documents to be inspected, and the requested date.”

Filing and Contact Details

Filer

Filer Name
Metropolitan Tucson Convention
EIN
86-0432305
Phone
5206241817
Address
115 NORTH CHURCH AVENUE NO 200, TUCSON, AZ 85701-1318
Doing Business As
Visit Tucson

Signing Officer

Name
Brent Deraad
Title
President/CEO
Phone
5206241817
Signed
2019-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brent Deraad
Formed
1982
Legal Domicile
Az
Voting Board Members
23
Independent Board Members
23
Employees
54
Volunteers
48

Preparer

Firm
Heinfeld Meech & Co Pc
Address
10120 NORTH ORACLE ROAD, TUCSON, AZ 85704
Preparer
Christopher W Heinfeld CPA
Phone
5207422611
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“The bureau is exempt from federal income tax under section 501(c)(6) of the internal revenue code and similar state of arizona tax provisions. However, income from certain activities not directly related to the bureau's tax-exempt purpose is subject to taxation as unrelated business income. The bureau's form 990, return of organization exempt from income taxes and form 990t, exempt organization business income tax return are generally subject to examination by the internal revenue service for three years after the date filed. Management has evaluated the tax positions taken or expected to be taken, if any, on its exempt organization filings, and the likelihood that upon examination those positions would be sustained. Based on the results of this evaluation, management believes there are no uncertain tax positions.”

Raw XML AppendixShowing 400 of 633 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm10JOSH NICOLSON
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IRS990/Form990PartVIISectionAGrp/PersonNm28MARY RITTMANN
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IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt9SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23PRESIDENT/CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt24EXECUTIVE VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt25CHIEF FINANCIAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt26VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR OF TOURISM
IRS990/Form990PartVIISectionAGrp/TitleTxt28DIRECTOR OF PUBLIC RELATIONS
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IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembershipDuesAmt0196642
IRS990/MembersOrStockholdersInd00
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IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO DRIVE ECONOMIC DEVELOPMENT BY CONNECTING VISITORS WITH THEIR IDEAL TRAVEL AND MEETINGS EXPERIENCES IN TUCSON AND SOUTHERN ARIZONA.
IRS990/MoreThan5000KToIndividualsInd00
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IRS990/OperateHospitalInd00
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt362619
IRS990/ProgSrvcAccomActy2Grp/Desc0MARKETING - PROMOTE TUCSON AS A DESIRABLE PLACE TO VISIT AND MEET VIA DEVELOPING PRINT, DIGITAL AND TELEVISION ADVERTISING, WEBSITES, PUBLICATIONS, AND PROMOTIONAL MATERIALS.
IRS990/ProgSrvcAccomActy3Grp/Desc0MEMBERSHIP SERVICES - DEVELOP AND IMPLEMENT PROGRAMS TO GENERATE AND RETAIN TOURISM-RELATED MEMBER BUSINESSES. THE INTENT IS FOR VISIT TUCSON TO INTEREST PEOPLE TO MEET IN OR VISIT TUCSON WITH THE MEMBER BUSINESSES PROVIDING THE PRODUCTS AND SERVICES TO THESE CUSTOMERS.
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IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt09593367
IRS990/ReconcilationRevenueExpnssAmt0403373
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00

Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$6,508,211
Liabilities
$1,668,583
Net assets
$4,839,628
Revenue
$9,949,028
Expenses
$9,545,655
Net income
$403,373
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$28.1$5.72$22.3$16.5$14.0$2.48
2024Detailed filing. Detailed filing data is available for this year.$24.5$4.95$19.5$13.6$12.4$1.16
2023Detailed filing. Detailed filing data is available for this year.$23.3$5.17$18.1$19.3$11.9$7.39
2022Detailed filing. Detailed filing data is available for this year.$11.1$0.47$10.6$12.9$9.46$3.44
2021Detailed filing. Detailed filing data is available for this year.$8.69$1.45$7.24$8.24$6.17$2.08
2020Detailed filing. Detailed filing data is available for this year.$5.42$0.25$5.17$9.28$8.96$0.33
2019Detailed filing. Detailed filing data is available for this year.$6.51$1.67$4.84$9.95$9.55$0.40
2018Detailed filing. Detailed filing data is available for this year.$5.06$0.62$4.44$9.59$9.01$0.58
2017Detailed filing. Detailed filing data is available for this year.$4.55$0.69$3.86$8.58$8.52$0.06
2016Detailed filing. Detailed filing data is available for this year.$4.60$0.80$3.80$7.78$7.53$0.25
2015Detailed filing. Detailed filing data is available for this year.$4.29$0.75$3.54$7.00$7.00$0.01
2014Detailed filing. Detailed filing data is available for this year.$4.45$0.93$3.53$7.03$6.83$0.20
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.32$1.00$3.32$6.14
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.12$1.03$3.09$6.18
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.13$1.35$2.78$6.17
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2019 filings • 501(c)6 • $5M-$10M nonprofits