Civic Intelligence

Metropolitan Tucson Convention And

EIN 86-0432305 • 501(c)6 • Tucson, AZ

Profile

To drive economic development by connecting visitors with their ideal travel and meetings experiences in tucson and southern arizona. Our vision is to elevate tucson as the dynamic outdoor and cultural hub of the sonoran desert by welcoming the world to tucson to strengthen our vibrant community.

115 N Church Avenue 200Tucson, AZ 85701

www.visittucson.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

40th percentile

0.20x

Higher debt load relative to assets than 40% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2025

Liabilities / Revenue

37th percentile

0.35x

Higher debt load relative to revenue than 37% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2025

Net Margin

69th percentile

15%

Higher net margin than 69% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2025

Top Officer Pay

27th percentile

$373,550

Higher top officer pay than 27% of similar nonprofits.

Top officer pay equals 2.3% of source-year revenue.

501(c)6 • $25M-$50M nonprofits • Source year 2025

Asset Growth

73rd percentile

15%

Faster asset growth than 73% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2024 to 2025

Revenue Growth

79th percentile

21%

Faster revenue growth than 79% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2024 to 2025

Assets

Up

$28,064,398

Up $3,576,299 (+15%) from 2024

Liabilities

Up

$5,719,378

Up $767,399 (+15%) from 2024

Net Assets

Up

$22,345,020

Up $2,808,900 (+14%) from 2024

Revenue

Up

$16,473,738

Up $2,900,933 (+21%) from 2024

Expenses

Up

$13,989,205

Up $1,575,568 (+13%) from 2024

Net Income

Up

$2,484,533

Up $1,325,365 (+114%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2011: $4,126,286Liabilities 2011: $1,347,503Net Assets 2011: $2,778,7832011Assets 2012: $4,120,035Liabilities 2012: $1,026,412Net Assets 2012: $3,093,6232012Assets 2013: $4,317,041Liabilities 2013: $1,001,379Net Assets 2013: $3,315,6622013Assets 2014: $4,452,946Liabilities 2014: $926,465Net Assets 2014: $3,526,4812014Assets 2015: $4,290,260Liabilities 2015: $749,493Net Assets 2015: $3,540,7672015Assets 2016: $4,598,131Liabilities 2016: $802,286Net Assets 2016: $3,795,8452016Assets 2017: $4,551,634Liabilities 2017: $694,690Net Assets 2017: $3,856,9442017Assets 2018: $5,060,345Liabilities 2018: $624,090Net Assets 2018: $4,436,2552018Assets 2019: $6,508,211Liabilities 2019: $1,668,583Net Assets 2019: $4,839,6282019Assets 2020: $5,416,622Liabilities 2020: $250,226Net Assets 2020: $5,166,3962020Assets 2021: $8,689,477Liabilities 2021: $1,446,118Net Assets 2021: $7,243,3592021Assets 2022: $11,117,181Liabilities 2022: $474,122Net Assets 2022: $10,643,0592022Assets 2023: $23,300,452Liabilities 2023: $5,169,161Net Assets 2023: $18,131,2912023Assets 2024: $24,488,099Liabilities 2024: $4,951,979Net Assets 2024: $19,536,1202024Assets 2025: $28,064,398Liabilities 2025: $5,719,378Net Assets 2025: $22,345,0202025

Highlighted filing

2025

Assets$28,064,398
Liabilities$5,719,378
Net Assets$22,345,020

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$15M$10M$5.0M$0Expenses 2011: $6,174,1772011Expenses 2012: $6,183,5082012Expenses 2013: $6,139,8462013Revenue 2014: $7,032,138Expenses 2014: $6,834,094Net Income 2014: $198,0442014Revenue 2015: $7,003,234Expenses 2015: $6,995,448Net Income 2015: $7,7862015Revenue 2016: $7,783,417Expenses 2016: $7,528,865Net Income 2016: $254,5522016Revenue 2017: $8,576,690Expenses 2017: $8,515,591Net Income 2017: $61,0992017Revenue 2018: $9,593,367Expenses 2018: $9,014,056Net Income 2018: $579,3112018Revenue 2019: $9,949,028Expenses 2019: $9,545,655Net Income 2019: $403,3732019Revenue 2020: $9,284,180Expenses 2020: $8,957,412Net Income 2020: $326,7682020Revenue 2021: $8,243,165Expenses 2021: $6,166,202Net Income 2021: $2,076,9632021Revenue 2022: $12,905,654Expenses 2022: $9,462,423Net Income 2022: $3,443,2312022Revenue 2023: $19,284,981Expenses 2023: $11,891,765Net Income 2023: $7,393,2162023Revenue 2024: $13,572,805Expenses 2024: $12,413,637Net Income 2024: $1,159,1682024Revenue 2025: $16,473,738Expenses 2025: $13,989,205Net Income 2025: $2,484,5332025

Highlighted filing

2025

Revenue$16,473,738
Expenses$13,989,205
Net Income$2,484,533

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$28.1$5.72$22.3$16.5$14.0$2.48
2024Detailed filing. Detailed filing data is available for this year.$24.5$4.95$19.5$13.6$12.4$1.16
2023Detailed filing. Detailed filing data is available for this year.$23.3$5.17$18.1$19.3$11.9$7.39
2022Detailed filing. Detailed filing data is available for this year.$11.1$0.47$10.6$12.9$9.46$3.44
2021Detailed filing. Detailed filing data is available for this year.$8.69$1.45$7.24$8.24$6.17$2.08
2020Detailed filing. Detailed filing data is available for this year.$5.42$0.25$5.17$9.28$8.96$0.33
2019Detailed filing. Detailed filing data is available for this year.$6.51$1.67$4.84$9.95$9.55$0.40
2018Detailed filing. Detailed filing data is available for this year.$5.06$0.62$4.44$9.59$9.01$0.58
2017Detailed filing. Detailed filing data is available for this year.$4.55$0.69$3.86$8.58$8.52$0.06
2016Detailed filing. Detailed filing data is available for this year.$4.60$0.80$3.80$7.78$7.53$0.25
2015Detailed filing. Detailed filing data is available for this year.$4.29$0.75$3.54$7.00$7.00$0.01
2014Detailed filing. Detailed filing data is available for this year.$4.45$0.93$3.53$7.03$6.83$0.20
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.32$1.00$3.32$6.14
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.12$1.03$3.09$6.18
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.13$1.35$2.78$6.17
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Dec 10, 2025
Return Version
2024v5.2
Gross Receipts
$18,218,932
Mission and Program Overview

Mission

To drive economic development by connecting visitors with their ideal travel and meetings experiences in tucson and southern arizona.

To drive economic development by connecting visitors with their ideal travel and meetings experiences in Tucson and Southern Arizona. Our vision is to elevate Tucson as the dynamic outdoor and cultural hub of the Sonoran Desert by welcoming the world to Tucson to strengthen our vibrant community.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$7,295,768$10,242,244▲ $2,946,476
Savings and Temporary Cash Investments$6,018,970$7,189,280▲ $1,170,310
Investments in Publicly Traded Securities$5,207,056$4,801,340▼ $405,716
Pledges and Grants Receivable$709,426$764,273▲ $54,847
Land, Buildings, and Equipment, Net$619,063$515,448▼ $103,615
Prepaid Expenses and Deferred Charges$434,990$503,754▲ $68,764
Accounts Receivable$1,350$6,200▲ $4,850
Total Assets$24,488,099$28,064,398▲ $3,576,299
Other Assets Total$4,201,476$4,041,859▼ $159,617
Liabilities
Other Liabilities$4,201,476$4,041,859▼ $159,617
Accounts Payable and Accrued Expenses$647,497$1,566,736▲ $919,239
Deferred Revenue$103,006$110,783▲ $7,777
Total Liabilities$4,951,979$5,719,378▲ $767,399
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$19,536,120$22,345,020▲ $2,808,900
Total Net Assets Fund Balance$19,536,120$22,345,020▲ $2,808,900
Total Liabilities and Net Assets / Fund Balance$24,488,099$28,064,398▲ $3,576,299

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$442,403$330,363$772,766
Equipment$49,108$411,736$460,844
Other Land Buildings$23,937$245,094$269,031
Other Assets Org$4,041,859--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
J Felipe GarciaPresident/CEOFT$272,463$101,087$373,550
Lisa OwensCFOFT$152,458$34,033$186,491
Graeme HughesExecutive Vice PresidentFT$153,091$25,482$178,573
Vanessa BechtolVP of Destination StewardshipFT$129,155$26,946$156,101
Lee MclaughlinVP of MarketingFT$123,325$27,108$150,433
Mary MeadeVP of SalesFT$121,290$12,371$133,661
Mary RittmannVP of CommunicationsFT$101,926$5,439$107,365

Board Members and Trustees

NameTitle
Steve EarnhartChair
Nancy KlugeImmediate past chair
Amanda KrausDirector
Austin WrightDirector
Bob HoffmanDirector
David KlimanDirector
Grant DipmanDirector
Hilary Van AlsburgDirector
Hillary LouartiDirector
Jan HynemanDirector
Laura ShawDirector
Nate AresDirector
Pablo ToscanoDirector
Ray FloresDirector
Rhonda FureDirector
Shaun TilleyDirector
Wyatt FeeDirector
Ghee AlexanderTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Madden MediaMarketing media campaigns31 N 6th Ave Ste 105-157, Tucson, AZ 85701$3,060,431
Tucson Convention CenterConvention services260 S Church Ave, Tucson, AZ 85701$295,884
Olga Davila VillaescusaMexico advertising1200 W Mariposa Rd, Nogales, AZ 85621$244,606
SimpleviewSoftware and website maintenance8950 N Oracle Rd, Tucson, AZ 85704$144,745
Revenue and Support

Revenue Composition

Contributions and Grants
$15,385,827
Program Service Revenue
$555,371
Investment Income
$532,540
Other Revenue
$0
Change in Net Assets
$2,484,533

Audited Revenue Reconciliation

Revenue per Audited Statements
$16,437,686
Revenue Not Reported on Financial Statements
$36,052
Revenue Not Reported on Form 990
$535,620
Total Revenue per Audited Statements
$16,973,306
Total Revenue per Form 990
$16,473,738
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$9,919,437
Salaries, Compensation, and Employee Benefits$4,069,768
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$5,223,501
Other Salaries and Wages---$2,894,371
Current Officers, Directors, Trustees, and Key Employees---$560,041
Fees for Services Other---$449,795
All Other Expenses---$387,751
Occupancy---$350,641
Payroll Taxes---$245,786
Other Employee Benefits---$245,127
Information Technology---$226,562
Other Expenses---$207,277
Office Expenses---$170,081
Pension Plan Contributions---$124,443
Depreciation Depletion---$115,923
Travel---$85,114
Fees for Services Accounting---$44,194
Fees for Service Investment Mgmnt Fees---$36,052
Insurance---$32,589
Conferences and Meetings---$32,532
Fees for Services Legal---$2,528
Total Functional Expenses$0$0$0$13,989,205

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$14,164,406
Total Expenses per Form 990$13,989,205
Expenses per Audited Statements$13,953,153
Expenses Not Reported on Form 990$211,253
Expenses Not Reported on Financial Statements$36,052
International Activity

International Summary

Offices
0
Employees
0
Spending
$465,245

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
North AmericaProgram ServicesAdvertising00$341,344
Europe (Including Iceland & Greenland)Program ServicesMarketing00$61,102
Europe (Including Iceland & Greenland)Program ServicesMarketing and public relations services in Germany00$47,292
Europe (Including Iceland & Greenland)Program ServicesCo-op Campaign00$15,507
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liabilities$4,041,859
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 6

Any person, natural or corporate, partnership or association interested in promoting the convention and visitor business in the Tucson area may make application for membership, and upon payment of the membership fee, and upon compliance with such conditions as may be prescribed by the Board of Directors for membership, may become an active member of the Organization.

Form 990, Part VI, Section A, line 7A

Visit Tucson's members have no rights to vote on any matter of the Organization except for election of Board of Directors.

Form 990, Part VI, Section B, line 11B

A draft of Form 990 is provided to each Board Member for review and approval. Any comments and changes are sent back to the independent external tax preparer for modification. The President does the final review and signs the return.

Form 990, Part VI, Section B, line 12C

The Organization has a writen conflict of interest policy. Board members, officers, and all employees are provided with the policy when employed with the organization. They document that they have read the policy and disclose any conflict. All identified conflicts are reviewed by the President or Board of Directors and followed up for appropriate action. For more information request to see the Visit Tucson Employee Handbook page 20 and the Conflict of Interest section in the Board Responsibilities binder.

Form 990, Part VI, Section B, line 15

The compensation of the organization's officers and all employees is determined by the President. The Board of Directors Executive Committee determines the compensation of the President. The Board Executive Committee and the President analyze compensation for similar individuals in functionally comparable positions in the region and the tourism industry.

Form 990, Part VI, Section C, line 19

Visit Tucson's governing documents, conflicts of interest policy, and financial statements are available to the public upon request. Forms 990 are also available to the public on Guidestar. The request should identify: the name of the entity to conduct the inspection, the purpose of the inspection, the documents to be inspected, and the requested date.

Filing and Contact Details

Filer

Filer Name
Metropolitan Tucson Convention and
EIN
86-0432305
Phone
5206241817
Address
115 N Church Avenue 200, Tucson, AZ 85701
Doing Business As
Visit Tucson

Signing Officer

Name
J Felipe Garcia
Title
President/CEO
Phone
5206241817
Signed
2025-12-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
J Felipe Garcia
Formed
1982
Legal Domicile
Az
Voting Board Members
18
Independent Board Members
18
Employees
46
Volunteers
46

Preparer

Firm
Keegan Linscott & Associates PC
Address
3443 N Campbell Avenue Suite 115, Tucson, AZ 85719
Preparer
Carla J Keegan
Phone
5208840176
Supplemental Narrative

Financial Statement Notes

Part X, Line 2:

The Bureau is exempt from federal income tax under Section 501(c)(6) of the Internal Revenue Code and similar State of Arizona tax provisions. Accordingly, no provision for federal or state income taxes is recorded in the accompanying financial statements. Income from certain activities not directly related to the Bureau's tax-exempt purpose, however, may be subject to taxation as unrelated business income. Management has considered its tax positions in accordance with the accounting standard for uncertainty in income taxes and believes that all positions taken in its federal and state exempt tax returns are more likely than not to be sustained upon examination. In addition, Management is not aware of any matters which would cause the Bureau to lose its tax-exempt status. The Bureau's returns are subject to examination by federal and state taxing authorities, generally for three and four years, respectively, after they are filed. Should the Bureau ever be subject to interest and penalties related to unrecognized tax benefits, they would be classified in general and administrative expenses in its accompanying financial statements. During the years ended June 30, 2025, and 2024, the Bureau did not recognize any interest and penalties.

Raw XML AppendixShowing 400 of 670 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt160
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt170
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2010374
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2212371
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2313542
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt245439
IRS990/Form990PartVIISectionAGrp/PersonNm0Steve Earnhart
IRS990/Form990PartVIISectionAGrp/PersonNm1Ghee Alexander
IRS990/Form990PartVIISectionAGrp/PersonNm2Nancy Kluge
IRS990/Form990PartVIISectionAGrp/PersonNm3Bob Hoffman
IRS990/Form990PartVIISectionAGrp/PersonNm4Amanda Kraus
IRS990/Form990PartVIISectionAGrp/PersonNm5Shaun Tilley
IRS990/Form990PartVIISectionAGrp/PersonNm6Hillary Louarti
IRS990/Form990PartVIISectionAGrp/PersonNm7Rhonda Fure
IRS990/Form990PartVIISectionAGrp/PersonNm8David Kliman
IRS990/Form990PartVIISectionAGrp/PersonNm9Nate Ares
IRS990/Form990PartVIISectionAGrp/PersonNm10Jan Hyneman
IRS990/Form990PartVIISectionAGrp/PersonNm11Ray Flores
IRS990/Form990PartVIISectionAGrp/PersonNm12Wyatt Fee
IRS990/Form990PartVIISectionAGrp/PersonNm13Grant Dipman
IRS990/Form990PartVIISectionAGrp/PersonNm14Hilary Van Alsburg
IRS990/Form990PartVIISectionAGrp/PersonNm15Laura Shaw
IRS990/Form990PartVIISectionAGrp/PersonNm16Austin Wright
IRS990/Form990PartVIISectionAGrp/PersonNm17Pablo Toscano
IRS990/Form990PartVIISectionAGrp/PersonNm18J Felipe Garcia
IRS990/Form990PartVIISectionAGrp/PersonNm19Lisa Owens
IRS990/Form990PartVIISectionAGrp/PersonNm20Graeme Hughes
IRS990/Form990PartVIISectionAGrp/PersonNm21Lee Mclaughlin
IRS990/Form990PartVIISectionAGrp/PersonNm22Mary Meade
IRS990/Form990PartVIISectionAGrp/PersonNm23Vanessa Bechtol
IRS990/Form990PartVIISectionAGrp/PersonNm24Mary Rittmann
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt1Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt2Immediate past chair
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18President/CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt19CFO
IRS990/Form990PartVIISectionAGrp/TitleTxt20Executive Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt21VP of Marketing
IRS990/Form990PartVIISectionAGrp/TitleTxt22VP of Sales
IRS990/Form990PartVIISectionAGrp/TitleTxt23VP of Destination Stewardship
IRS990/Form990PartVIISectionAGrp/TitleTxt24VP of Communications
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IRS990/MissionDesc0To drive economic development by connecting visitors with their ideal travel and meetings experiences in Tucson and Southern Arizona. Our vision is to elevate Tucson as the dynamic outdoor and cultural hub of the Sonoran Desert by welcoming the world to Tucson to strengthen our vibrant community.
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IRS990/OtherExpensesGrp/Desc3Community Involvement &
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IRS990/ProgSrvcAccomActy2Grp/Desc0Marketing - Promote Tucson as a desirable place to visit and meet via developing print, digital and television advertising, websites, publications, and promotional materials.
IRS990/ProgSrvcAccomActy3Grp/Desc0Membership Services - Develop and implement programs to generate and retain tourism-related member businesses. The intent is for Visit Tucson to interest people to meet in or visit Tucson with the memberbusinesses providing the products and services to these customers.
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