Civic Intelligence

Voter Formation Project

990 • Fiscal year 2024 • EIN 85-4227678

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 15, 2025

Organization Profilewww.voterformationproject.org
712 H St NEWashington, DC 20002-3627

(202) 964-0681

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

96th percentile

1.16x

Higher debt load relative to assets than 96% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

54th percentile

0.19x

Higher debt load relative to revenue than 54% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

21st percentile

-8.9%

Higher net margin than 21% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

87th percentile

$284,248

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 4.2% of source-year revenue.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2024

Asset Growth

95th percentile

89%

Faster asset growth than 95% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

94th percentile

160%

Faster revenue growth than 94% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets96th percentile

Assets

Up

$1,105,873

Up $520,390 (+89%) from 2023

Net Assets

Down

-$182,305

Down $597,881 (-144%) from 2023

Liabilities

Up

$1,288,178

Up $1,118,271 (+658%) from 2023

Revenue And Expenses
Liabilities / Revenue54th percentileNet Margin21st percentile

Revenue

Up

$6,711,693

Up $4,130,380 (+160%) from 2023

Expenses

Up

$7,309,509

Up $4,793,280 (+190%) from 2023

Net Income

Down

-$597,816

Down $662,900 (-1019%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth95th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0-$500KAssets 2021: $548,500Liabilities 2021: $50,189Net Assets 2021: $498,3112021Assets 2022: $489,353Liabilities 2022: $138,861Net Assets 2022: $350,4922022Assets 2023: $585,483Liabilities 2023: $169,907Net Assets 2023: $415,5762023Assets 2024: $1,105,873Liabilities 2024: $1,288,178Net Assets 2024: -$182,3052024

Highlighted filing

2024

Assets$1,105,873
Liabilities$1,288,178
Net Assets-$182,305
Open 2024 Filing

Operations Trend

Revenue Growth94th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2021: $1,460,275Expenses 2021: $974,149Net Income 2021: $486,1262021Revenue 2022: $3,139,722Expenses 2022: $3,287,541Net Income 2022: -$147,8192022Revenue 2023: $2,581,313Expenses 2023: $2,516,229Net Income 2023: $65,0842023Revenue 2024: $6,711,693Expenses 2024: $7,309,509Net Income 2024: -$597,8162024

Highlighted filing

2024

Revenue$6,711,693
Expenses$7,309,509
Net Income-$597,816
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 15, 2025
Return Version
2024v5.0
Gross Receipts
$6,711,693
Mission and Program Overview

Mission

Voter formation project's mission is to increase participation in local, state, and national elections through digital communication, experimentation, and knowledge-sharing.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$493,757$1,034,675▲ $540,918
Accounts Receivable$75,000$50,097▼ $24,903
Land, Buildings, and Equipment, Net$7,768$12,127▲ $4,359
Prepaid Expenses and Deferred Charges$8,958$8,974▲ $16
Savings and Temporary Cash Investments-$0-
Total Assets$585,483$1,105,873▲ $520,390
Liabilities
Accounts Payable and Accrued Expenses$169,907$1,288,178▲ $1,118,271
Total Liabilities$169,907$1,288,178▲ $1,118,271
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$415,576$-182,305▼ $597,881
Total Net Assets Fund Balance$415,576$-182,305▼ $597,881
Total Liabilities and Net Assets / Fund Balance$585,483$1,105,873▲ $520,390

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$12,127$13,874$26,001
Compensation and Service Providers
Top Officer Pay87th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Tatenda MusapatikeCEOFT$265,093$19,155$284,248
Holly TainesDirector of DevelopmentFT$182,787$14,068$203,807
Shannon WurthmanDirector of ProgramsFT$191,848$21,294$199,299
Akiko IwamizuDirector of TechnologyFT$156,644$6,395$169,930
Madison HamsonSenior Full-Stack EngineerFT$147,706$9,754$157,460
Rosemarie Whitney-EliasonMedia DirectorFT$116,293$11,889$128,182
Ariel LeeDeputy Director of ProgramsFT$101,031$11,665$112,696
Ebonie LandCreative DirectorFT$101,179$11,430$112,609

Board Members and Trustees

NameTitle
Jamaa Bickley-KingDirector
Marissa McBrideDirector
Naomi AberlyDirector
Yolanda MagallanesDirector & Treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Meta Platforms INCAdvertising15161 COLLECTIONS CENTER DRIVE, Chicago, IL 60693$2,667,066
StackadaptAdvertising111 W Monroe, Chicago, IL 60603$602,930
Snap IncAdvertising2772 Donald Douglas Loop North, Santa Monica, CA 90405$242,156
Google LLCAdvertisingPO Box 883654, Los Angeles, CA 90088$230,051
LiveRampAdvertising225 Bush St 17Th Floor, San Francisco, CA 94104$158,746
Revenue and Support

Revenue Composition

Contributions and Grants
$6,711,693
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$6,711,693
Change in Net Assets
$-597,816
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,599,016
Salaries, Compensation, and Employee Benefits$2,710,493
Total Fundraising Expense$917,235
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$2,754,838$787,097$393,548$3,935,483
Other Salaries and Wages$1,591,775$204,074$244,888$2,040,737
Information Technology$197,461$56,417$28,209$282,087
Current Officers, Directors, Trustees, and Key Employees$39,764$39,764$185,565$265,093
Payroll Taxes$122,640$35,040$17,520$175,200
Other Employee Benefits$111,758$31,931$15,965$159,654
Pension Plan Contributions$48,866$13,962$6,981$69,809
Office Expenses$36,227$10,476$5,175$51,878
Travel$31,021$8,863$4,432$44,316
Fees for Services Accounting$29,362$8,388$4,195$41,945
Fees for Services Other$21,332$6,095$3,047$30,474
Fees for Services Legal$15,710$6,732-$22,442
Conferences and Meetings$15,512$4,432$2,216$22,160
Other Expenses$11,900$3,400$1,700$17,000
Interest$7,038$2,011$1,005$10,054
Depreciation Depletion$4,887$1,396$698$6,981
Insurance$3,750$1,071$536$5,357
Occupancy$700$200$100$1,000
Total Functional Expenses$5,156,687$1,235,587$917,235$7,309,509
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

FORM 990, PART VI, LINE 17, LIST OF STATES RECEIVING COPY OF FORM 990:

“Al,ar,ca,fl,ga,hi,il,ks,md,ma,ms,nh,nj,nm,or,pa,ri,sc,tn,ut,va,wv”

FORM 990, PART VI, SECTION B, LINE 15:

“The president's compensation was determined by the board. The last compensation review took place in december 2023.”

Part VI, Line 11B

“The finalized form 990 is sent to the board of directors via email for review and approval. Approval is provided in writing by each director, and the 990 is then finalized, signed, and filed.”

Part VI, Line 12C

“Annually, notice is given to the directors reminding them of the conflict of interest policy and asking them to identify any new potential conflicts. Directors and officers shall disclose to the board any financial interest that the director or officer directly or indirectly has in any person or entity that is a party to a transaction under consideration by the board. The interested director or officer shall abstain from voting on the transaction.”

Part VI, Line 19

“The organization makes its governing documents and conflict of interest policy available upon request.”

Part VI, Line 8B

“The organization does not have any committees of the board.”

Filing and Contact Details

Filer

Filer Name
Voter Formation Project
EIN
85-4227678
Address
712 H ST NE, WASHINGTON, DC 20002-3627

Signing Officer

Name
Tatenda Musapatike
Title
President
Signed
2025-11-15

Organization Details

Principal Officer
Tatenda Musapatike
Formed
2020
Legal Domicile
Dc
Voting Board Members
4
Independent Board Members
3
Employees
22
Volunteers
0
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt6Creative Director
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IRS990/IndependentVotingMemberCnt03
IRS990/IndivRcvdGreaterThan100KCnt08
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/FundraisingAmt028209
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt056417
IRS990/InformationTechnologyGrp/ProgramServicesAmt0197461
IRS990/InformationTechnologyGrp/TotalAmt0282087
IRS990/InsuranceGrp/FundraisingAmt0536
IRS990/InsuranceGrp/ManagementAndGeneralAmt01071
IRS990/InsuranceGrp/ProgramServicesAmt03750
IRS990/InsuranceGrp/TotalAmt05357
IRS990/InterestGrp/FundraisingAmt01005
IRS990/InterestGrp/ManagementAndGeneralAmt02011
IRS990/InterestGrp/ProgramServicesAmt07038
IRS990/InterestGrp/TotalAmt010054
IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt06
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt013874
IRS990/LandBldgEquipBasisNetGrp/BOYAmt07768
IRS990/LandBldgEquipBasisNetGrp/EOYAmt012127
IRS990/LandBldgEquipCostOrOtherBssAmt026001
IRS990/LegalDomicileStateCd0DC
IRS990/LoanOutstandingInd0false
IRS990/LobbyingActivitiesInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0false
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0VOTER FORMATION PROJECT'S MISSION IS TO INCREASE PARTICIPATION IN LOCAL, STATE, AND NATIONAL ELECTIONS THROUGH DIGITAL COMMUNICATION, EXPERIMENTATION, AND KNOWLEDGE-SHARING.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0415576
IRS990/NetAssetsOrFundBalancesEOYAmt0-182305
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0415576
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0-182305
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/FundraisingAmt0100
IRS990/OccupancyGrp/ManagementAndGeneralAmt0200
IRS990/OccupancyGrp/ProgramServicesAmt0700
IRS990/OccupancyGrp/TotalAmt01000
IRS990/OfficeExpensesGrp/FundraisingAmt05175
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt010476
IRS990/OfficeExpensesGrp/ProgramServicesAmt036227
IRS990/OfficeExpensesGrp/TotalAmt051878
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt015965
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt031931
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt0111758
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0159654
IRS990/OtherExpensesGrp/Desc0Professional Development and Staff Resources
IRS990/OtherExpensesGrp/Desc1Bank Charges & Other Fees
IRS990/OtherExpensesGrp/Desc2Program Services
IRS990/OtherExpensesGrp/Desc3Job Promotion & Employment Assessments
IRS990/OtherExpensesGrp/FundraisingAmt0719
IRS990/OtherExpensesGrp/FundraisingAmt1736
IRS990/OtherExpensesGrp/FundraisingAmt21700
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt01438
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt11470
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt211330
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt33400
IRS990/OtherExpensesGrp/ProgramServicesAmt05031
IRS990/OtherExpensesGrp/ProgramServicesAmt15146
IRS990/OtherExpensesGrp/ProgramServicesAmt2101969
IRS990/OtherExpensesGrp/ProgramServicesAmt311900
IRS990/OtherExpensesGrp/TotalAmt07188
IRS990/OtherExpensesGrp/TotalAmt17352
IRS990/OtherExpensesGrp/TotalAmt2113299
IRS990/OtherExpensesGrp/TotalAmt317000
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt0244888
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0204074
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt01591775
IRS990/OtherSalariesAndWagesGrp/TotalAmt02040737
IRS990/OtherWebsiteInd0X
IRS990/PartialLiquidationInd0false
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt017520
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt035040
IRS990/PayrollTaxesGrp/ProgramServicesAmt0122640
IRS990/PayrollTaxesGrp/TotalAmt0175200
IRS990/PensionPlanContributionsGrp/FundraisingAmt06981
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt013962
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt048866
IRS990/PensionPlanContributionsGrp/TotalAmt069809
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt08958
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt08974
IRS990/PrincipalOfficerNm0Tatenda Musapatike
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgSrvcAccomActy2Grp/Desc0VFP CONDUCTED A RESEARCH PROGRAM IN PENNSYLVANIA TO DETERMINE THE EFFICACY OF ONLINE CIVIC ENGAGEMENT INTERVENTIONS, AND DEVELOPED TOOLS TO HELP PEOPLE MAKE A VOTING PLAN AND FIND THEIR VOTING LOCATION.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0396524
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt02581313
IRS990/PYExcessBenefitTransInd0false
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
IRS990/PYOtherExpensesAmt0479826
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt065084
IRS990/PYSalariesCompEmpBnftPaidAmt02036403
IRS990/PYTotalExpensesAmt02516229
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt02581313
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt0-597816
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0THE 2020 COLUMN REPORTS ACTIVITY FOR THE INITIAL SHORT PERIOD DECEMBER 10, 2020 THROUGH JUNE 30, 2021. THE ORGANIZATION CHANGED ITS ACCOUNTING PERIOD EFFECTIVE DECEMBER 31, 2021. THEREFORE, THE 2021 COLUMN REPORTS ACTIVITY FOR THE SHORT PERIOD JULY 1, 2021 THROUGH DECEMBER 31, 2021.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0PART II, COLUMN (E):
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt06711693
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt02581313
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt03139722
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt01460275
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0113425
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt014006428
IRS990ScheduleA/OtherSupportSumAmt00
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.68800
IRS990ScheduleA/PublicSupportPY170Pct00.00000
IRS990ScheduleA/PublicSupportTotal170Amt09636428
IRS990ScheduleA/SubstantialContributorsTotAmt04370000
IRS990ScheduleA/SupportedOrganizationsCnt00
IRS990ScheduleA/SupportedOrganizationsTotalCnt00
IRS990ScheduleA/SupportSumAmt00
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt06711693
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt02581313
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt03139722
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt01460275
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0113425
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt014006428
IRS990ScheduleA/TotalSupportAmt014006428
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/EquipmentGrp/BookValueAmt012127
IRS990ScheduleD/EquipmentGrp/DepreciationAmt013874
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt026001
IRS990ScheduleD/TotalBookValueLandBuildingsAmt012127
IRS990ScheduleJ/AnyNonFixedPaymentsInd0false
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd0false
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd0false

Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,105,873
Liabilities
$1,288,178
Net assets
-$182,305
Revenue
$6,711,693
Expenses
$7,309,509
Net income
-$597,816
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.11$1.29$0.18$6.71$7.31$0.60
2023Detailed filing. Detailed filing data is available for this year.$0.59$0.17$0.42$2.58$2.52$0.07
2022Detailed filing. Detailed filing data is available for this year.$0.49$0.14$0.35$3.14$3.29$0.15
2021Detailed filing. Detailed filing data is available for this year.$0.55$0.05$0.50$1.46$0.97$0.49