Civic Intelligence

Cheyenne Leads

990 • Fiscal year 2024 • EIN 83-6002995

Jan 01, 2024 to Dec 31, 2024 • Filed on May 14, 2025

Organization ProfileWWW.CHEYENNELEADS.ORG
PO Box 1045Cheyenne, WY 82003

(307) 638-6000

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

17th percentile

0.07x

Higher debt load relative to assets than 17% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

17th percentile

0.16x

Higher debt load relative to revenue than 17% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Net Margin

98th percentile

88%

Higher net margin than 98% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2024

Asset Growth

95th percentile

61%

Faster asset growth than 95% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

99th percentile

1503%

Faster revenue growth than 99% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets17th percentile

Assets

Up

$44,096,904

Up $16,657,870 (+61%) from 2023

Net Assets

Up

$41,122,263

Up $16,410,618 (+66%) from 2023

Liabilities

Up

$2,974,641

Up $247,252 (+9.1%) from 2023

Revenue And Expenses
Liabilities / Revenue17th percentileNet Margin98th percentile

Revenue

Up

$18,260,995

Up $17,121,591 (+1503%) from 2023

Expenses

Up

$2,259,013

Up $62,428 (+2.8%) from 2023

Net Income

Up

$16,001,982

Up $17,059,163 (+1614%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth95th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$60M$40M$20M$0Assets 2011: $14,955,691Liabilities 2011: $702,511Net Assets 2011: $14,253,1802011Assets 2012: $21,550,479Liabilities 2012: $5,331,211Net Assets 2012: $16,219,2682012Assets 2013: $17,033,664Liabilities 2013: $749,041Net Assets 2013: $16,284,6232013Assets 2014: $18,114,143Liabilities 2014: $801,967Net Assets 2014: $17,312,1762014Assets 2015: $25,634,370Liabilities 2015: $8,768,199Net Assets 2015: $16,866,1712015Assets 2016: $27,661,244Liabilities 2016: $10,573,371Net Assets 2016: $17,087,8732016Assets 2017: $27,415,653Liabilities 2017: $10,301,507Net Assets 2017: $17,114,1462017Assets 2018: $25,277,916Liabilities 2018: $8,235,087Net Assets 2018: $17,042,8292018Assets 2019: $23,994,672Liabilities 2019: $7,154,643Net Assets 2019: $16,840,0292019Assets 2020: $29,197,454Liabilities 2020: $6,835,366Net Assets 2020: $22,362,0882020Assets 2021: $27,875,304Liabilities 2021: $3,621,125Net Assets 2021: $24,254,1792021Assets 2022: $28,201,578Liabilities 2022: $3,113,207Net Assets 2022: $25,088,3712022Assets 2023: $27,439,034Liabilities 2023: $2,727,389Net Assets 2023: $24,711,6452023Assets 2024: $44,096,904Liabilities 2024: $2,974,641Net Assets 2024: $41,122,2632024

Highlighted filing

2024

Assets$44,096,904
Liabilities$2,974,641
Net Assets$41,122,263
Open 2024 Filing

Operations Trend

Revenue Growth99th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MExpenses 2011: $678,4082011Expenses 2012: $5,228,7942012Revenue 2013: $2,063,794Expenses 2013: $2,004,811Net Income 2013: $58,9832013Revenue 2014: $2,089,818Expenses 2014: $1,062,265Net Income 2014: $1,027,5532014Revenue 2015: $2,732,192Expenses 2015: $3,180,167Net Income 2015: -$447,9752015Revenue 2016: $2,749,771Expenses 2016: $2,525,546Net Income 2016: $224,2252016Revenue 2017: $2,584,911Expenses 2017: $2,558,638Net Income 2017: $26,2732017Revenue 2018: $2,527,594Expenses 2018: $2,598,911Net Income 2018: -$71,3172018Revenue 2019: $2,535,835Expenses 2019: $2,738,635Net Income 2019: -$202,8002019Revenue 2020: $8,576,783Expenses 2020: $3,054,724Net Income 2020: $5,522,0592020Revenue 2021: $3,473,962Expenses 2021: $1,599,143Net Income 2021: $1,874,8192021Revenue 2022: $5,161,104Expenses 2022: $3,542,405Net Income 2022: $1,618,6992022Revenue 2023: $1,139,404Expenses 2023: $2,196,585Net Income 2023: -$1,057,1812023Revenue 2024: $18,260,995Expenses 2024: $2,259,013Net Income 2024: $16,001,9822024

Highlighted filing

2024

Revenue$18,260,995
Expenses$2,259,013
Net Income$16,001,982
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 14, 2025
Return Version
2024v5.0
Gross Receipts
$25,079,023
Mission and Program Overview

Mission

Leads was established "as a corporation which will service to coordinate the efforts of our community for the purpose of further economic development from the expansion of existing business as well as the creation and location of new businesses."

Position cheyenne and laramie county as a location of choice for new and expanding businesses.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$3,514,292$24,463,981▲ $20,949,689
Inventories for Sale or Use$8,914,162$7,033,765▼ $1,880,397
Investments in Publicly Traded Securities$7,940,124$6,101,871▼ $1,838,253
Land, Buildings, and Equipment, Net$4,941,952$4,273,417▼ $668,535
Investments Other Securities$1,246,227$1,257,246▲ $11,019
Accounts Receivable$416,287$417,023▲ $736
Pledges and Grants Receivable$9,301$9,301→ $0
Cash and Non-Interest-Bearing Accounts$54,771$371▼ $54,400
Total Assets$27,439,034$44,096,904▲ $16,657,870
Other Assets Total$401,918$539,929▲ $138,011
Liabilities
Other Liabilities$2,221,044$2,021,609▼ $199,435
Accounts Payable and Accrued Expenses$69,340$645,562▲ $576,222
Deferred Revenue$437,005$307,470▼ $129,535
Total Liabilities$2,727,389$2,974,641▲ $247,252
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$24,711,645$41,122,263▲ $16,410,618
Total Net Assets Fund Balance$24,711,645$41,122,263▲ $16,410,618
Total Liabilities and Net Assets / Fund Balance$27,439,034$44,096,904▲ $16,657,870

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$4,271,100$6,396,118$10,667,218
Leasehold Improvements-$448,123$448,123
Equipment$2,317$10,645$12,962
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Betsey HaleCEOFT$212,761$44,921$257,682

Board Members and Trustees

NameTitle
Ann NelsonChairwoman
Rich BolkovatzCo-chairman
Aaron BentleyMember
Affie EllisMember
Annaliese WiederspahnMember
Brad EmmonsMember
Chris TetlowMember
Christian DickMember
Christofer HardyMember
David PopeMember
Drew McgillMember
Dustin MckenMember
Irfan ElahiMember
Jared JungMember
Jared RouthMember
Jeff SiebertMember
Joe SchafferMember
Joe StephensonMember
Keith ZabkaMember
Kevin HarrisMember
Kim AlexanderMember
Lori SchoeneMember
Luke SarneMember
Matt PopeMember
Matt ThomasMember
Melissa AmickMember
Renee AshworthMember
Rob GrahamMember
Robin RolingMember
Ryan FitzpatrickMember
Tom HirsigMember
Trey RinneMember
Brian GrossPrior Member
Mike WilliamsPrior Member
Ryan LanceSecretary
Jeff PopeTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Reiman CorporationConstructionPO BOX 1007 2400 W COLLEGE DR, Cheyenne, WY 82003$1,784,057
Freehouse Capital PartnersConstruction1925 GRAND AVE STE 129 UNIT 61040, Billings, MT 59102$241,561
Avi PCConstruction1103 OLD TOWN LN STE 101, Cheyenne, WY 82009$201,001
Landmark Structures I LPDesign1665 HARMON RD, Fort Worth, TX 76177$141,265
-Easement300 EAST 18TH ST, Cheyenne, WY 82003$130,000
Revenue and Support

Revenue Composition

Contributions and Grants
$576,164
Program Service Revenue
$983,892
Investment Income
$341,301
Other Revenue
$16,359,638
All Other Contributions
$19,331
Change in Net Assets
$16,001,982

Audited Revenue Reconciliation

Revenue per Audited Statements
$18,221,898
Revenue Not Reported on Financial Statements
$39,097
Revenue Not Reported on Form 990
$1,391,197
Total Revenue per Audited Statements
$19,613,095
Total Revenue per Form 990
$18,260,995
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,436,676
Salaries, Compensation, and Employee Benefits$822,337
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$165,112$242,381-$407,493
Advertising$58,661$176,949-$235,610
Fees for Services Other$104,486$110,444-$214,930
Current Officers, Directors, Trustees, and Key Employees$117,019$95,742-$212,761
Other Employee Benefits$70,508$84,500-$155,008
Fees for Services Accounting-$81,072-$81,072
Office Expenses$22,989$27,552-$50,541
Fees for Services Legal-$49,418-$49,418
Depreciation Depletion$47,576$361-$47,937
Payroll Taxes$21,413$25,662-$47,075
Conferences and Meetings$10,280$34,240-$44,520
Occupancy$19,846$23,784-$43,630
Fees for Service Investment Mgmnt Fees-$39,097-$39,097
All Other Expenses$11,607$24,593-$36,200
Other Expenses$5,393$17,960-$23,353
Insurance$4,719$15,720-$20,439
Total Functional Expenses$1,185,339$1,073,674$0$2,259,013

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$3,202,477
Total Expenses per Form 990$2,259,013
Expenses per Audited Statements$2,219,916
Expenses Not Reported on Form 990$982,561
Expenses Not Reported on Financial Statements$39,097
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$55,379
Fundraising Gross Income$40,891
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Sitelink Confer$35,000---
Banquet$47,491$23,491$3,306$20,185
Total Events$105,716$40,891$55,379$-14,488
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$7,473
Total Nondeductible Lobbying and Political Cost$7,473
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Bod OfficerContractorNo$1,784,057
-Bod DirectorContractorNo$201,001
-Bod DirectorLegal FeesNo$28,907
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to State of Wy$1,850,870
Lease Liability$170,739
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 2

“Jeff pope matt pope treasurer member family jeff pope david pope treasurer member family matt pope david pope member member family”

Form 990, Page 6, Part VI, Line 6

“Members consist of various businesses around the cheyenne community.”

Form 990, Page 6, Part VI, Line 7A

“Members elect board members who do not pay at least 10,000 in membership dues. Businesses who pay at least 10,000 in membership dues get an automatic seat on the board.”

Form 990, Page 6, Part VI, Line 11B

“Copy of the tax return is provided to the board prior to its filing.”

Form 990, Page 6, Part VI, Line 12C

“Board members are required to disclose interests that could give rise to conflicts annually. In the situation where a conflict arises, the individual is asked to excuse themselves.”

Form 990, Page 6, Part VI, Line 15A

“The compensation committee is responsible for making a recommendation to the full board, which is then documented by a letter from the board chairman.”

Form 990, Page 6, Part VI, Line 19

“Governing documents, conflict of interest policy and financial statements are all available upon request.”

Filing and Contact Details

Filer

Filer Name
Cheyenne Leads
EIN
83-6002995
Phone
3076386000
Address
PO BOX 1045, CHEYENNE, WY 82003

Signing Officer

Name
Betsey Hale
Title
CEO
Phone
3076386000
Signed
2025-05-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Betsey Hale
Formed
1987
Legal Domicile
Wy
Voting Board Members
34
Independent Board Members
34
Employees
5
Volunteers
29

Preparer

Firm
Rlr Llp
Address
POBOX 483, CHEYENNE, WY 82003
Preparer
Joseph M Hoefler
Phone
3077576866
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Leads was established "as a corporation which will service to coordinate the efforts of our community for the purpose of further economic development from the expansion of existing business as well as the creation and location of new businesses."”

Form 990, Page 1, Part I, Line 6

“Attract jobs that provide livable incomes by encouraging new capital investments in a strong, diversified economy. Be a county wide, community- based organization. Be a positive force in statewide economic development.”

Form 990, Part XI, Line 9

“Reclassified rent expenses 865,380 reclassified rent expenses -865,380”

Financial Statement Notes

Schedule D, Page 3, Part X

“The corporation is exempt from federal income taxes under section 501(c)(6) of the internal revenue code. The association is taxed as a corporation for federal income tax purposes. The corporation adopted the recognition requirements for uncertainty in income taxes as required by asc 740-10-50. The corporation's income tax filings are subject to audit by various taxing authorities. In evaluating the corporation's tax provisions and accruals, interpretations and tax planning strategies are considered. The corporation believes their estimates are appropriate based on current facts and circumstances, and has not recorded a provision for uncertainty in income taxes at december 31, 2024.”

Schedule D, Page 4, Part XI, Line 2D

“Reclassified rent expenses 865,380”

Schedule D, Page 4, Part XII, Line 2D

“Reclassified rent expenses 865,380”

Raw XML AppendixShowing 400 of 818 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$44,096,904
Liabilities
$2,974,641
Net assets
$41,122,263
Revenue
$18,260,995
Expenses
$2,259,013
Net income
$16,001,982
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$44.1$2.97$41.1$18.3$2.26$16.0
2023Summary only. Only limited summary data is available for this year.$27.4$2.73$24.7$1.14$2.20$1.06
2022Summary only. Only limited summary data is available for this year.$28.2$3.11$25.1$5.16$3.54$1.62
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.9$3.62$24.3$3.47$1.60$1.87
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$29.2$6.84$22.4$8.58$3.05$5.52
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$24.0$7.15$16.8$2.54$2.74$0.20
2018Summary only. Only limited summary data is available for this year.$25.3$8.24$17.0$2.53$2.60$0.07
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.4$10.3$17.1$2.58$2.56$0.03
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$27.7$10.6$17.1$2.75$2.53$0.22
2015Detailed filing. Detailed filing data is available for this year.$25.6$8.77$16.9$2.73$3.18$0.45
2014Detailed filing. Detailed filing data is available for this year.$18.1$0.80$17.3$2.09$1.06$1.03
2013Summary only. Only limited summary data is available for this year.$17.0$0.75$16.3$2.06$2.00$0.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$21.6$5.33$16.2$5.23
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$15.0$0.70$14.3$0.68