Civic Intelligence

Petaluma Lodging Association

990 • Fiscal year 2024 • EIN 83-2830121

Jan 01, 2024 to Dec 31, 2024 • Filed on Aug 06, 2025

Organization ProfileN/A
210 Lakeville StreetPetaluma, CA 94952

(707) 291-6956

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

25th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

25th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

47th percentile

2.8%

Higher net margin than 47% of similar nonprofits.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

49th percentile

$0

Higher top officer pay than 49% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Asset Growth

87th percentile

30%

Faster asset growth than 87% of similar nonprofits.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

47th percentile

4.5%

Faster revenue growth than 47% of similar nonprofits.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets25th percentile

Assets

Up

$86,202

Up $19,672 (+30%) from 2023

Net Assets

Up

$86,202

Up $19,672 (+30%) from 2023

Liabilities

Flat

$0

Flat from 2023

Revenue And Expenses
Liabilities / Revenue25th percentileNet Margin47th percentile

Revenue

Up

$697,477

Up $30,337 (+4.5%) from 2023

Expenses

Up

$677,805

Up $39,169 (+6.1%) from 2023

Net Income

Down

$19,672

Down $8,832 (-31%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth87th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100K$50K$0Assets 2020: $24,644Liabilities 2020: $0Net Assets 2020: $24,6442020Assets 2021: $24,444Liabilities 2021: $0Net Assets 2021: $24,4442021Assets 2022: $38,026Liabilities 2022: $0Net Assets 2022: $38,0262022Assets 2023: $66,530Liabilities 2023: $0Net Assets 2023: $66,5302023Assets 2024: $86,202Liabilities 2024: $0Net Assets 2024: $86,2022024Assets 2025: $85,924Liabilities 2025: $0Net Assets 2025: $85,9242025

Highlighted filing

2024

Assets$86,202
Liabilities$0
Net Assets$86,202
Open 2024 Filing

Operations Trend

Revenue Growth47th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2020: $383,142Expenses 2020: $374,609Net Income 2020: $8,5332020Revenue 2021: $519,270Expenses 2021: $519,470Net Income 2021: -$2002021Revenue 2022: $656,550Expenses 2022: $642,968Net Income 2022: $13,5822022Revenue 2023: $667,140Expenses 2023: $638,636Net Income 2023: $28,5042023Revenue 2024: $697,477Expenses 2024: $677,805Net Income 2024: $19,6722024Revenue 2025: $671,235Expenses 2025: $671,513Net Income 2025: -$2782025

Highlighted filing

2024

Revenue$697,477
Expenses$677,805
Net Income$19,672
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 6, 2025
Return Version
2024v5.2
Gross Receipts
$697,477
Mission and Program Overview

Mission

The purpose of petaluma lodging association is to improve business conditions and the business environment for tourism in the city of petaluma through the development of a tourism improvement district and other initiatives.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$61,530$81,202▲ $19,672
Savings and Temporary Cash Investments$5,000$5,000→ $0
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$66,530$86,202▲ $19,672
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$66,530$86,202▲ $19,672
Total Net Assets Fund Balance$66,530$86,202▲ $19,672
Total Liabilities and Net Assets / Fund Balance$66,530$86,202▲ $19,672
Compensation and Service Providers
Top Officer Pay49th percentile

Board Members and Trustees

NameTitle
Max ChildsChairman
Sara MartinVice President
Brad CalkinsMember
Pauline WoodSecretary
Aiona KaufusiTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$697,477
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$19,672
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$677,565
Grants and Similar Amounts Paid$240
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$669,938--$669,938
Fees for Services Accounting-$6,531-$6,531
Insurance$912--$912
Grants to Domestic Orgs$240--$240
Office Expenses$37--$37
Other Expenses$28$29-$28
Total Functional Expenses$671,155$6,650$0$677,805
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“No review was or will be conducted.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Petaluma Lodging Association
EIN
83-2830121
Phone
7072916956
Address
210 LAKEVILLE STREET, PETALUMA, CA 94952

Signing Officer

Name
Max Childs
Title
Chairman
Signed
2025-08-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Max Childs
Formed
2018
Legal Domicile
CA
Voting Board Members
5
Independent Board Members
0
Employees
0

Preparer

Firm
Torkelson & Associates CPAs LLP
Address
3835 Cypress Dr STE 110, Petaluma, CA 94954
Preparer
Jenny C Mahrt EA
Phone
7077952691
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/TaxYr02024

Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$86,202
Liabilities
$0
Net assets
$86,202
Revenue
$697,477
Expenses
$677,805
Net income
$19,672
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.86$0.00$0.86$6.71$6.72$0.00
2024Detailed filing. Detailed filing data is available for this year.$0.86$0.00$0.86$6.97$6.78$0.20
2023Detailed filing. Detailed filing data is available for this year.$0.67$0.00$0.67$6.67$6.39$0.29
2022Detailed filing. Detailed filing data is available for this year.$0.38$0.00$0.38$6.57$6.43$0.14
2021Detailed filing. Detailed filing data is available for this year.$0.24$0.00$0.24$5.19$5.19$0.00
2020Detailed filing. Detailed filing data is available for this year.$0.25$0.00$0.25$3.83$3.75$0.09
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2024 filings • 501(c)6 • $500k-$1M nonprofits