Civic Intelligence

Petaluma Lodging Association

EIN 83-2830121 • 501(c)6 • Petaluma, CA

Profile

The purpose of petaluma lodging association is to improve business conditions and the business environment for tourism in the city of petaluma through the development of a tourism improvement district and other initiatives.

210 Lakeville StreetPetaluma, CA 94952

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

25th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Liabilities / Revenue

26th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Net Margin

38th percentile

-0.0%

Higher net margin than 38% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Top Officer Pay

49th percentile

$0

Higher top officer pay than 49% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Asset Growth

38th percentile

-0.3%

Faster asset growth than 38% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Revenue Growth

27th percentile

-3.8%

Faster revenue growth than 27% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets25th percentile

Assets

Down

$85,924

Down $278 (-0.3%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Down

$85,924

Down $278 (-0.3%) from 2024

Operations
Liabilities / Revenue26th percentileNet Margin38th percentile

Revenue

Down

$671,235

Down $26,242 (-3.8%) from 2024

Expenses

Down

$671,513

Down $6,292 (-0.9%) from 2024

Net Income

Down

-$278

Down $19,950 (-101%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth38th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100K$50K$0Assets 2020: $24,644Liabilities 2020: $0Net Assets 2020: $24,6442020Assets 2021: $24,444Liabilities 2021: $0Net Assets 2021: $24,4442021Assets 2022: $38,026Liabilities 2022: $0Net Assets 2022: $38,0262022Assets 2023: $66,530Liabilities 2023: $0Net Assets 2023: $66,5302023Assets 2024: $86,202Liabilities 2024: $0Net Assets 2024: $86,2022024Assets 2025: $85,924Liabilities 2025: $0Net Assets 2025: $85,9242025

Highlighted filing

2025

Assets$85,924
Liabilities$0
Net Assets$85,924
Open 2025 Filing

Operations Trend

Revenue Growth27th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2020: $383,142Expenses 2020: $374,609Net Income 2020: $8,5332020Revenue 2021: $519,270Expenses 2021: $519,470Net Income 2021: -$2002021Revenue 2022: $656,550Expenses 2022: $642,968Net Income 2022: $13,5822022Revenue 2023: $667,140Expenses 2023: $638,636Net Income 2023: $28,5042023Revenue 2024: $697,477Expenses 2024: $677,805Net Income 2024: $19,6722024Revenue 2025: $671,235Expenses 2025: $671,513Net Income 2025: -$2782025

Highlighted filing

2025

Revenue$671,235
Expenses$671,513
Net Income-$278
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$85,924
Liabilities
$0
Net assets
$85,924
Revenue
$671,235
Expenses
$671,513
Net income
-$278
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.86$0.00$0.86$6.71$6.72$0.00
2024Detailed filing. Detailed filing data is available for this year.$0.86$0.00$0.86$6.97$6.78$0.20
2023Detailed filing. Detailed filing data is available for this year.$0.67$0.00$0.67$6.67$6.39$0.29
2022Detailed filing. Detailed filing data is available for this year.$0.38$0.00$0.38$6.57$6.43$0.14
2021Detailed filing. Detailed filing data is available for this year.$0.24$0.00$0.24$5.19$5.19$0.00
2020Detailed filing. Detailed filing data is available for this year.$0.25$0.00$0.25$3.83$3.75$0.09
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Feb 18, 2026
Return Version
2025v4.0
Gross Receipts
$671,235
Mission and Program Overview

Mission

The purpose of petaluma lodging association is to improve business conditions and the business environment for tourism in the city of petaluma through the development of a tourism improvement district and other initiatives.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$81,202$80,924▼ $278
Savings and Temporary Cash Investments$5,000$5,000→ $0
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$86,202$85,924▼ $278
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$86,202$85,924▼ $278
Total Net Assets Fund Balance$86,202$85,924▼ $278
Total Liabilities and Net Assets / Fund Balance$86,202$85,924▼ $278
Compensation and Service Providers
Top Officer Pay49th percentile

Board Members and Trustees

NameTitle
Kirk LokChairman
Max ChildsVICE Chair
Tyler WoodMember
Carla PortilloSecretary
Aiona KaufusiTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$671,235
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$-278
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$671,513
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$655,448--$655,448
Advertising$7,245--$7,245
Fees for Services Accounting-$7,022-$7,022
Insurance$663--$663
Office Expenses$46--$46
Other Expenses$880$29-$29
Total Functional Expenses$664,282$7,231$0$671,513
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“No review was or will be conducted.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Petaluma Lodging Association
EIN
83-2830121
Phone
7072916956
Address
210 LAKEVILLE STREET, PETALUMA, CA 94952

Signing Officer

Name
Max Childs
Title
Chairman
Signed
2026-02-18
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Max Childs
Formed
2018
Legal Domicile
CA
Voting Board Members
5
Independent Board Members
0
Employees
0

Preparer

Firm
Torkelson & Associates CPAs LLP
Address
3835 Cypress Dr STE 110, Petaluma, CA 94954
Preparer
Jenny C Mahrt EA
Phone
7077952691
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/Filer/PhoneNum07072916956
ReturnHeader/Filer/USAddress/AddressLine1Txt0210 LAKEVILLE STREET
ReturnHeader/Filer/USAddress/CityNm0PETALUMA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd094952
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0263701192
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Torkelson & Associates CPAs LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt03835 Cypress Dr STE 110
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Petaluma
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd094954
ReturnHeader/PreparerPersonGrp/PhoneNum07077952691
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Jenny C Mahrt EA
ReturnHeader/ReturnTs02026-02-20T11:58:40-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02025-01-01
ReturnHeader/TaxPeriodEndDt02025-12-31
ReturnHeader/TaxYr02025

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