Civic Intelligence

Whitneystrong Inc.

990 • Fiscal year 2023 • EIN 83-1941981

Jan 01, 2023 to Dec 31, 2023 • Filed on Nov 15, 2024

Organization ProfileWHITNEYSTRONG.ORG
3044 Bardstown Road 125Louisville, KY 40205

(502) 548-9974

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

32nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2023

Liabilities / Revenue

32nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2023

Net Margin

18th percentile

-17%

Higher net margin than 18% of similar nonprofits.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2023

Top Officer Pay

87th percentile

$100,000

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 20.4% of source-year revenue.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2023

Asset Growth

3rd percentile

-54%

Faster asset growth than 3% of similar nonprofits.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Revenue Growth

52nd percentile

9.3%

Faster revenue growth than 52% of similar nonprofits.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets32nd percentile

Assets

Down

$72,167

Down $83,155 (-54%) from 2022

Net Assets

Down

$72,167

Down $83,155 (-54%) from 2022

Liabilities

Flat

$0

Flat from 2022

Revenue And Expenses
Liabilities / Revenue32nd percentileNet Margin18th percentile

Revenue

Up

$489,039

Up $41,717 (+9.3%) from 2022

Expenses

Up

$572,194

Up $28,651 (+5.3%) from 2022

Net Income

Up

-$83,155

Up $13,066 (+14%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth3rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300K$200K$100K$0Assets 2019: $127,236Liabilities 2019: $0Net Assets 2019: $127,2362019Assets 2020: $222,550Liabilities 2020: $0Net Assets 2020: $222,5502020Assets 2021: $251,543Liabilities 2021: $0Net Assets 2021: $251,5432021Assets 2022: $155,322Liabilities 2022: $0Net Assets 2022: $155,3222022Assets 2023: $72,167Liabilities 2023: $0Net Assets 2023: $72,1672023Assets 2024: $179,586Liabilities 2024: $0Net Assets 2024: $179,5862024

Highlighted filing

2023

Assets$72,167
Liabilities$0
Net Assets$72,167
Open 2023 Filing

Operations Trend

Revenue Growth52nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2019: $141,966Expenses 2019: $32,009Net Income 2019: $109,9572019Revenue 2020: $196,080Expenses 2020: $100,766Net Income 2020: $95,3142020Revenue 2021: $347,277Expenses 2021: $318,284Net Income 2021: $28,9932021Revenue 2022: $447,322Expenses 2022: $543,543Net Income 2022: -$96,2212022Revenue 2023: $489,039Expenses 2023: $572,194Net Income 2023: -$83,1552023Revenue 2024: $709,057Expenses 2024: $601,638Net Income 2024: $107,4192024

Highlighted filing

2023

Revenue$489,039
Expenses$572,194
Net Income-$83,155
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Nov 15, 2024
Return Version
2023v5.1
Gross Receipts
$619,612
Mission and Program Overview

Mission

Finding common ground to end gun violence through data-driven, responsible gun ownership solutions.

Finding common ground to end gun violence through data-driven, responsible gun ownership solutions

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$155,322$72,167▼ $83,155
Rtn Earn Endowment Incm Other Fnds$155,322$72,167▼ $83,155
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$155,322$72,167▼ $83,155
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$155,322$72,167▼ $83,155
Total Liabilities and Net Assets / Fund Balance$155,322$72,167▼ $83,155
Compensation and Service Providers
Top Officer Pay87th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Whitney AustinExecutive DirectorFT$100,000$100,000

Board Members and Trustees

NameTitle
Brooke EdgeBoard Chair
Dana Vetter BergBoard Member
Lindsey BurbaBoard Member
Liz Andrews-bockBoard Member
London RothBoard Member
Mark HoeckBoard Member
Megan GardnerBoard Member
Nate WoodsBoard Member
Nora Fitzgerald MeldrumBoard Member
Quinones CornielBoard Member
Sara HaydenBoard Member
Terrell WilliamsBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$447,814
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$41,225
All Other Contributions
$447,814
Change in Net Assets
$-83,155
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$300,758
Salaries, Compensation, and Employee Benefits$271,436
Total Fundraising Expense$131,362
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$183,694$5,012$61,900$250,606
Fees for Services Other$62,044$18,787$25,788$106,619
Fees for Services Lobbying$44,069--$44,069
Advertising$12,740-$25,479$38,219
All Other Expenses$9,359$10,601$8,887$28,847
Travel$8,262$11,704$4,163$24,129
Payroll Taxes$15,269$416$5,145$20,830
Other Expenses$9,729$10,702-$9,729
Insurance-$3,611-$3,611
Fees for Services Legal-$2,159-$2,159
Total Functional Expenses$374,528$66,304$131,362$572,194
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
Yes
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$136,197
Fundraising Direct Expenses$130,573
Gaming Gross Income$30,633
Gaming Direct Expenses$0
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Gala$135,197$135,197$62,142$73,055
Total Events$135,197$135,197$130,573$4,624
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Whitney austin, executive director and megan gardner, director have a family relationship.”

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by the executive director and accountant prior to filing. A copy of the form is made available to board members at their request.”

Form 990, Part VI, Section B, Line 15A

“The board of directors reviews comparable salaries and sets the compensation of the executive director.”

Form 990, Part VI, Section C, Line 19

“Governing documents, conflict of interest policy and financial statements are all available upon request.”

Filing and Contact Details

Filer

Filer Name
Whitneystrong Inc
EIN
83-1941981
Phone
5025489974
Address
3044 BARDSTOWN ROAD 125, LOUISVILLE, KY 40205

Signing Officer

Name
Whitney Austin
Title
Executive Director
Phone
5025489974
Signed
2024-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Whitney Austin
Formed
2018
Legal Domicile
Ky
Voting Board Members
12
Independent Board Members
12
Employees
6
Volunteers
0

Preparer

Firm
Strothman&co Dba Innovative Tax Advis
Address
205 TOWNEPARK CIRCLE STE 200, LOUISVILLE, KY 40243
Preparer
Joyce Smith
Phone
5022445505
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Contractors: program service expenses 28,755. Management and general expenses 18,174. Fundraising expenses 3,595. Total expenses 50,524. Grant consulting: program service expenses 33,289. Management and general expenses 0. Fundraising expenses 22,193. Total expenses 55,482. Other fees: program service expenses 0. Management and general expenses 613. Fundraising expenses 0. Total expenses 613.”

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IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0619612
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0447322
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt0347277
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt0196080
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt0168043
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt01778334
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct01.00000
IRS990ScheduleA/PublicSupportPY509Pct01.00000
IRS990ScheduleA/PublicSupportTotal509Amt01778334
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0619612
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0447322
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0347277
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0196080
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt0168043
IRS990ScheduleA/Total509Grp/TotalAmt01778334
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0619612
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0447322
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0347277
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt0196080
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt0168043
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt01778334
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleC/AvgGrassrootsLobbyingExpendGrp/CurrentYearAmt09401
IRS990ScheduleC/AvgGrassrootsLobbyingExpendGrp/CurrentYearMinus1Amt04633
IRS990ScheduleC/AvgGrassrootsLobbyingExpendGrp/CurrentYearMinus2Amt02550
IRS990ScheduleC/AvgGrassrootsLobbyingExpendGrp/CurrentYearMinus3Amt01554
IRS990ScheduleC/AvgGrassrootsLobbyingExpendGrp/TotalAmt018138
IRS990ScheduleC/AvgGrassrootsNontaxableGrp/CurrentYearAmt032604
IRS990ScheduleC/AvgGrassrootsNontaxableGrp/CurrentYearMinus1Amt028965
IRS990ScheduleC/AvgGrassrootsNontaxableGrp/CurrentYearMinus2Amt019311
IRS990ScheduleC/AvgGrassrootsNontaxableGrp/CurrentYearMinus3Amt07403
IRS990ScheduleC/AvgGrassrootsNontaxableGrp/TotalAmt088283
IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/CurrentYearAmt0130415
IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/CurrentYearMinus1Amt0115861
IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/CurrentYearMinus2Amt077244
IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/CurrentYearMinus3Amt029611
IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/TotalAmt0353131
IRS990ScheduleC/AvgTotalLobbyingExpendGrp/CurrentYearAmt094013
IRS990ScheduleC/AvgTotalLobbyingExpendGrp/CurrentYearMinus1Amt046329
IRS990ScheduleC/AvgTotalLobbyingExpendGrp/CurrentYearMinus2Amt025504
IRS990ScheduleC/AvgTotalLobbyingExpendGrp/CurrentYearMinus3Amt015540
IRS990ScheduleC/AvgTotalLobbyingExpendGrp/TotalAmt0181386
IRS990ScheduleC/GrassrootsCeilingAmt0132425
IRS990ScheduleC/GrassrootsNontaxableGrp/FilingOrganizationsTotalAmt032604
IRS990ScheduleC/LobbyingCeilingAmt0529697
IRS990ScheduleC/LobbyingNontaxableAmountGrp/FilingOrganizationsTotalAmt0130415
IRS990ScheduleC/OtherExemptPurposeExpendGrp/FilingOrganizationsTotalAmt0608754
IRS990ScheduleC/TotalDirectLobbyingGrp/FilingOrganizationsTotalAmt084612
IRS990ScheduleC/TotalExemptPurposeExpendGrp/FilingOrganizationsTotalAmt0702767
IRS990ScheduleC/TotalGrassrootsLobbyingGrp/FilingOrganizationsTotalAmt09401
IRS990ScheduleC/TotalLobbyingExpendGrp/FilingOrganizationsTotalAmt094013
IRS990ScheduleC/TotLbbyExpendMnsLbbyngNonTxGrp/FilingOrganizationsTotalAmt00
IRS990ScheduleC/TotLbbyngGrassrootMnsNonTxGrp/FilingOrganizationsTotalAmt00
IRS990ScheduleG/CharitableDistributionRqrInd00
IRS990ScheduleG/CntrctWith3rdPrtyForGameRevInd00
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt0130573
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt07400
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt07400
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0GALA
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt045809
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt045809
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt0135197
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt0135197
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt0135197
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt0135197
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt04624
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt062142
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt062142
IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt015222
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt015222
IRS990ScheduleG/GamingInformationGrp/GrossRevenueOtherGamingAmt030633
IRS990ScheduleG/GamingInformationGrp/GrossRevenueTotalGamingAmt030633
IRS990ScheduleG/GamingInformationGrp/NetGamingIncomeSummaryAmt030633
IRS990ScheduleG/GamingInformationGrp/VolunteerLaborOtherGamingInd01
IRS990ScheduleG/GamingInformationGrp/VolunteerLaborOtherGamingPct00.95000
IRS990ScheduleG/GamingManagerIsDirectorOfcrInd0X
IRS990ScheduleG/GamingManagerPersonNm0WHITNEY AUSTIN
IRS990ScheduleG/GamingOtherFacilityPct01.00000
IRS990ScheduleG/GamingWithNonmembersInd00
IRS990ScheduleG/IndividualWithBooksNm0ADMINISTRATION OF ENTITY
IRS990ScheduleG/LicensedInd01
IRS990ScheduleG/LicenseSuspendedEtcInd00
IRS990ScheduleG/MemberOfOtherEntityInd00
IRS990ScheduleG/PersonsWithBooksUSAddress/AddressLine1Txt03044 BARDSTOWN RD STE 125
IRS990ScheduleG/PersonsWithBooksUSAddress/CityNm0LOUISVILLE
IRS990ScheduleG/PersonsWithBooksUSAddress/StateAbbreviationCd0KY
IRS990ScheduleG/PersonsWithBooksUSAddress/ZIPCd040205
IRS990ScheduleG/StatesWhereGamingConductedCd0KY
IRS990ScheduleG/SupplementalInformationDetail/ExplanationTxt0THE ENTITY CONDUCTS RAFFLES AS FUNDRAISERS. THE MONEY IS RECEIVED AND THE ADMINISTRATIVE STAFF SUMMARIZES THE RECORDS AND THE EXECUTIVE DIRECTOR REVIEWS BEFORE SUMMITING THE DEPOSITS. NO ADDITIONAL COMPENSATION IS PAID OUTSIDE OF THE REGULAR SALARIES.
IRS990ScheduleG/SupplementalInformationDetail/FormAndLineReferenceDesc0LINE 16
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0WHITNEY AUSTIN, EXECUTIVE DIRECTOR AND MEGAN GARDNER, DIRECTOR HAVE A FAMILY RELATIONSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE FORM 990 IS REVIEWED BY THE EXECUTIVE DIRECTOR AND ACCOUNTANT PRIOR TO FILING. A COPY OF THE FORM IS MADE AVAILABLE TO BOARD MEMBERS AT THEIR REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOARD OF DIRECTORS REVIEWS COMPARABLE SALARIES AND SETS THE COMPENSATION OF THE EXECUTIVE DIRECTOR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE ALL AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4CONTRACTORS: PROGRAM SERVICE EXPENSES 28,755. MANAGEMENT AND GENERAL EXPENSES 18,174. FUNDRAISING EXPENSES 3,595. TOTAL EXPENSES 50,524. GRANT CONSULTING: PROGRAM SERVICE EXPENSES 33,289. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 22,193. TOTAL EXPENSES 55,482. OTHER FEES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 613. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 613.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 11G

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$72,167
Liabilities
$0
Net assets
$72,167
Revenue
$489,039
Expenses
$572,194
Net income
-$83,155
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.80$0.00$1.80$7.09$6.02$1.07
2023Detailed filing. Detailed filing data is available for this year.$0.72$0.00$0.72$4.89$5.72$0.83
2022Detailed filing. Detailed filing data is available for this year.$1.55$0.00$1.55$4.47$5.44$0.96
2021Detailed filing. Detailed filing data is available for this year.$2.52$0.00$2.52$3.47$3.18$0.29
2020Detailed filing. Detailed filing data is available for this year.$2.23$0.00$2.23$1.96$1.01$0.95
2019Detailed filing. Detailed filing data is available for this year.$1.27$0.00$1.27$1.42$0.32$1.10