Civic Intelligence

Whitneystrong Inc

EIN 83-1941981 • 501(c)3 • Louisville, KY

Profile

Finding common ground to end gun violence through data-driven, responsible gun ownership solutions.

3044 Bardstown Road 125Louisville, KY 40205

whitneystrong.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

33rd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

34th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

68th percentile

15%

Higher net margin than 68% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

75th percentile

$0

Higher top officer pay than 75% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2019

Asset Growth

60th percentile

7.5%

Faster asset growth than 60% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Revenue Growth

72nd percentile

26%

Faster revenue growth than 72% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets33rd percentile

Assets

Up

$179,586

Up $107,419 (+149%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$179,586

Up $107,419 (+149%) from 2023

Operations
Liabilities / Revenue34th percentileNet Margin68th percentile

Revenue

Up

$709,057

Up $220,018 (+45%) from 2023

Expenses

Up

$601,638

Up $29,444 (+5.1%) from 2023

Net Income

Up

$107,419

Up $190,574 (+229%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth60th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2019: $127,236Liabilities 2019: $0Net Assets 2019: $127,2362019Assets 2020: $222,550Liabilities 2020: $0Net Assets 2020: $222,5502020Assets 2021: $251,543Liabilities 2021: $0Net Assets 2021: $251,5432021Assets 2022: $155,322Liabilities 2022: $0Net Assets 2022: $155,3222022Assets 2023: $72,167Liabilities 2023: $0Net Assets 2023: $72,1672023Assets 2024: $179,586Liabilities 2024: $0Net Assets 2024: $179,5862024

Highlighted filing

2024

Assets$179,586
Liabilities$0
Net Assets$179,586
Open 2024 Filing

Operations Trend

Revenue Growth72nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2019: $141,966Expenses 2019: $32,009Net Income 2019: $109,9572019Revenue 2020: $196,080Expenses 2020: $100,766Net Income 2020: $95,3142020Revenue 2021: $347,277Expenses 2021: $318,284Net Income 2021: $28,9932021Revenue 2022: $447,322Expenses 2022: $543,543Net Income 2022: -$96,2212022Revenue 2023: $489,039Expenses 2023: $572,194Net Income 2023: -$83,1552023Revenue 2024: $709,057Expenses 2024: $601,638Net Income 2024: $107,4192024

Highlighted filing

2024

Revenue$709,057
Expenses$601,638
Net Income$107,419
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$179,586
Liabilities
$0
Net assets
$179,586
Revenue
$709,057
Expenses
$601,638
Net income
$107,419
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.80$0.00$1.80$7.09$6.02$1.07
2023Detailed filing. Detailed filing data is available for this year.$0.72$0.00$0.72$4.89$5.72$0.83
2022Detailed filing. Detailed filing data is available for this year.$1.55$0.00$1.55$4.47$5.44$0.96
2021Detailed filing. Detailed filing data is available for this year.$2.52$0.00$2.52$3.47$3.18$0.29
2020Detailed filing. Detailed filing data is available for this year.$2.23$0.00$2.23$1.96$1.01$0.95
2019Detailed filing. Detailed filing data is available for this year.$1.27$0.00$1.27$1.42$0.32$1.10
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 30, 2025
Return Version
2024v5.2
Gross Receipts
$795,659
Mission and Program Overview

Mission

Finding common ground to end gun violence through data-driven, responsible gun ownership solutions.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$72,167$179,586▲ $107,419
Rtn Earn Endowment Incm Other Fnds$72,167$179,586▲ $107,419
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$72,167$179,586▲ $107,419
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$72,167$179,586▲ $107,419
Total Liabilities and Net Assets / Fund Balance$72,167$179,586▲ $107,419
Compensation and Service Providers
Top Officer Pay75th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Whitney AustinExecutor DirectorFT$93,000$93,000

Board Members and Trustees

NameTitle
Brooke EdgeBoard Chair
Dana Vetter BergDirector
Kevin WhitmanDirector
Lindsey BurbaDirector
London RothDirector
Mark HoeckDirector
Megan GardnerDirector
Nate WoodsDirector
Nora Fitzgerald MeldrumDirector
Quinones CornielDirector
Sara HaydenDirector
Terrell WilliamsDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$714,246
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$-5,189
All Other Contributions
$320,704
Change in Net Assets
$107,419
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$312,884
Salaries, Compensation, and Employee Benefits$288,754
Total Fundraising Expense$113,785
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$147,733$1,738$24,333$173,804
Fees for Services Other$93,797$9,905$16,940$120,642
Advertising$58,445-$35,630$94,075
Current Officers, Directors, Trustees, and Key Employees$79,050$930$13,020$93,000
Payroll Taxes$18,657$220$3,073$21,950
Travel$15,571$500$4,145$20,216
Information Technology$7,745$5,151$6,893$19,789
Office Expenses$11,150$931$1,543$13,624
Other Expenses$3,775-$5,019$8,794
Insurance$2,657$31$438$3,126
Fees for Services Accounting-$2,100-$2,100
Fees for Services Legal$757$379$378$1,514
All Other Expenses$-42,339$494$2,373$-39,472
Total Functional Expenses$465,474$22,379$113,785$601,638
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
Yes
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$86,396
Fundraising Gross Income$60,477
Gaming Gross Income$19,405
Gaming Direct Expenses$206
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
A Night for Life Annual Gala$130,519$60,477$28,372$32,105
Total Events$130,519$60,477$86,396$-25,919
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Whitney austin, executive director and megan gardner, director, have a family relationship.”

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by the executive director and accountant prior to filing. A copy of hte form is made available to board members at their request.”

990 Part VI Section B Lines 12,13,14

“On 4/22/2025 the board of directors voted on and adopted the following policies: conflict of interest policies where officers and directors are required to annually disclose any interests that could give rise to conflicts. Compliance with these policies are monitored annually by the board to enforce compliance. Written whistleblower policy written document retention and destruction policy”

Form 990, Part VI, Section B, Line 15A

“The board of directors reviews comparable salaries and votes on the compensation for the executive director. For officers or key employees the executive director reviews benchmarking data and sets an appropriate salary.”

Form 990, Part VI, Section C, Line 19

“Governing documents, conflict of interest policy and financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
Whitney Strong Inc
EIN
83-1941981
Phone
5025489974
Address
3044 BARDSTOWN ROAD 125, LOUISVILLE, KY 40205

Signing Officer

Name
Whitney Austin
Title
Executive Director
Phone
5025489974
Signed
2025-10-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Whitney Austin
Formed
2018
Legal Domicile
Ky
Voting Board Members
12
Independent Board Members
12
Employees
5
Volunteers
50

Preparer

Firm
Mather & Co Cpas LLC
Address
9100 SHELBYVILLE ROAD STE 200, LOUISVILLE, KY 40222
Preparer
Michael B Jones CPA
Phone
5024290800
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Contract services: program service expenses 39,270. Management and general expenses 9,817. Fundraising expenses 0. Total expenses 49,087. Grant consulting: program service expenses 39,527. Management and general expenses 0. Fundraising expenses 16,940. Total expenses 56,467. Miscellaneous professional services: program service expenses 0. Management and general expenses 88. Fundraising expenses 0. Total expenses 88. Consulting: program service expenses 15,000. Management and general expenses 0. Fundraising expenses 0. Total expenses 15,000.”

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IRS990/OtherExpensesGrp/ProgramServicesAmt33775
IRS990/OtherExpensesGrp/TotalAmt034000
IRS990/OtherExpensesGrp/TotalAmt123706
IRS990/OtherExpensesGrp/TotalAmt210770
IRS990/OtherExpensesGrp/TotalAmt38794
IRS990/OtherRevenueMiscGrp/BusinessCd0611699
IRS990/OtherRevenueMiscGrp/BusinessCd1459900
IRS990/OtherRevenueMiscGrp/Desc0SPEAKING EVENT
IRS990/OtherRevenueMiscGrp/Desc1MERCHANDISE
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt01500
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt131
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt01500
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt131
IRS990/OtherRevenueTotalAmt01531
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt024333
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt01738
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0147733
IRS990/OtherSalariesAndWagesGrp/TotalAmt0173804
IRS990/OtherWebsiteInd0X
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/FundraisingAmt03073
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt0220
IRS990/PayrollTaxesGrp/ProgramServicesAmt018657
IRS990/PayrollTaxesGrp/TotalAmt021950
IRS990/PdInCapSrplsLandBldgEqpFundGrp/BOYAmt00
IRS990/PdInCapSrplsLandBldgEqpFundGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0WHITNEY AUSTIN
IRS990/ProfessionalFundraisingInd01
IRS990/ProgSrvcAccomActy2Grp/Desc0EXPANDING ADVOCACY EFFORTS FOR COMMON GROUND POLICIES TO REDUCE GUN VIOLENCE IN OHIO AND KENTUCKY.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt051876
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt01531
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0447814
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt0271436
IRS990/PYInvestmentIncomeAmt00
IRS990/PYOtherExpensesAmt0300758
IRS990/PYOtherRevenueAmt041225
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt0-83155
IRS990/PYSalariesCompEmpBnftPaidAmt00
IRS990/PYTotalExpensesAmt0572194
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0489039
IRS990/QuidProQuoContributionsInd00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0107419
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt072167
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt0179586
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0709394
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0619612
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt0447322
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt0347277
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt0196080
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt02319685
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt01531
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt01531
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct01.00000
IRS990ScheduleA/PublicSupportTotal509Amt02321216
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0710925
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0619612
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0447322
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0347277
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt0196080
IRS990ScheduleA/Total509Grp/TotalAmt02321216
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0710925
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0619612
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0447322
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt0347277
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt0196080
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt02321216
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleC/AvgGrassrootsLobbyingExpendGrp/CurrentYearAmt05706
IRS990ScheduleC/AvgGrassrootsLobbyingExpendGrp/CurrentYearMinus1Amt09401
IRS990ScheduleC/AvgGrassrootsLobbyingExpendGrp/CurrentYearMinus2Amt04633
IRS990ScheduleC/AvgGrassrootsLobbyingExpendGrp/CurrentYearMinus3Amt02550
IRS990ScheduleC/AvgGrassrootsLobbyingExpendGrp/TotalAmt022290
IRS990ScheduleC/AvgGrassrootsNontaxableGrp/CurrentYearAmt032273
IRS990ScheduleC/AvgGrassrootsNontaxableGrp/CurrentYearMinus1Amt032604
IRS990ScheduleC/AvgGrassrootsNontaxableGrp/CurrentYearMinus2Amt028965
IRS990ScheduleC/AvgGrassrootsNontaxableGrp/CurrentYearMinus3Amt019311
IRS990ScheduleC/AvgGrassrootsNontaxableGrp/TotalAmt0113153
IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/CurrentYearAmt0129092
IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/CurrentYearMinus1Amt0130415
IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/CurrentYearMinus2Amt0115861
IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/CurrentYearMinus3Amt077244
IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/TotalAmt0452612
IRS990ScheduleC/AvgTotalLobbyingExpendGrp/CurrentYearAmt057582
IRS990ScheduleC/AvgTotalLobbyingExpendGrp/CurrentYearMinus1Amt094013
IRS990ScheduleC/AvgTotalLobbyingExpendGrp/CurrentYearMinus2Amt046329
IRS990ScheduleC/AvgTotalLobbyingExpendGrp/CurrentYearMinus3Amt025504
IRS990ScheduleC/AvgTotalLobbyingExpendGrp/TotalAmt0223428
IRS990ScheduleC/GrassrootsCeilingAmt0169730
IRS990ScheduleC/GrassrootsNontaxableGrp/FilingOrganizationsTotalAmt032273
IRS990ScheduleC/LobbyingCeilingAmt0678918
IRS990ScheduleC/LobbyingNontaxableAmountGrp/FilingOrganizationsTotalAmt0129092
IRS990ScheduleC/OtherExemptPurposeExpendGrp/FilingOrganizationsTotalAmt0636363
IRS990ScheduleC/TotalDirectLobbyingGrp/FilingOrganizationsTotalAmt051876
IRS990ScheduleC/TotalExemptPurposeExpendGrp/FilingOrganizationsTotalAmt0693945
IRS990ScheduleC/TotalGrassrootsLobbyingGrp/FilingOrganizationsTotalAmt05706
IRS990ScheduleC/TotalLobbyingExpendGrp/FilingOrganizationsTotalAmt057582
IRS990ScheduleC/TotLbbyExpendMnsLbbyngNonTxGrp/FilingOrganizationsTotalAmt00
IRS990ScheduleC/TotLbbyngGrassrootMnsNonTxGrp/FilingOrganizationsTotalAmt00
IRS990ScheduleG/AgrmtProfFundraisingActyInd01
IRS990ScheduleG/CharitableDistributionRqrInd00
IRS990ScheduleG/CntrctWith3rdPrtyForGameRevInd00
IRS990ScheduleG/EmailSolicitationsInd0X
IRS990ScheduleG/FundraiserActivityInfoGrp/ActivityTxt0GRANT WRITING
IRS990ScheduleG/FundraiserActivityInfoGrp/FundraiserControlOfFundsInd00
IRS990ScheduleG/FundraiserActivityInfoGrp/GrossReceiptsAmt00
IRS990ScheduleG/FundraiserActivityInfoGrp/NetToOrganizationAmt00
IRS990ScheduleG/FundraiserActivityInfoGrp/PersonNm0UNDISCLOSED
IRS990ScheduleG/FundraiserActivityInfoGrp/RetainedByContractorAmt00
IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/AddressLine1Txt03044 BARDSTOWN ROAD
IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/CityNm0LOUISVILLE
IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/StateAbbreviationCd0KY
IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/ZIPCd040205
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt070042
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt070042
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt086396
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt03600
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt03600
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0A NIGHT FOR LIFE ANNUAL GALA

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