Civic Intelligence

Whitneystrong Inc.

990 • Fiscal year 2020 • EIN 83-1941981

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 15, 2021

1355 Bardstown Road Box 242Louisville, KY 40204

(502) 548-9974

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

55th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Liabilities / Revenue

55th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Net Margin

88th percentile

49%

Higher net margin than 88% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Top Officer Pay

76th percentile

$0

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Asset Growth

85th percentile

75%

Faster asset growth than 85% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

85th percentile

38%

Faster revenue growth than 85% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Assets

Up

$222,550

Up $95,314 (+75%) from 2019

Net Assets

Up

$222,550

Up $95,314 (+75%) from 2019

Liabilities

Flat

$0

Flat from 2019

Revenue

Up

$196,080

Up $54,114 (+38%) from 2019

Expenses

Up

$100,766

Up $68,757 (+215%) from 2019

Net Income

Down

$95,314

Down $14,643 (-13%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300K$200K$100K$0Assets 2019: $127,236Liabilities 2019: $0Net Assets 2019: $127,2362019Assets 2020: $222,550Liabilities 2020: $0Net Assets 2020: $222,5502020Assets 2021: $251,543Liabilities 2021: $0Net Assets 2021: $251,5432021Assets 2022: $155,322Liabilities 2022: $0Net Assets 2022: $155,3222022Assets 2023: $72,167Liabilities 2023: $0Net Assets 2023: $72,1672023Assets 2024: $179,586Liabilities 2024: $0Net Assets 2024: $179,5862024

Highlighted filing

2020

Assets$222,550
Liabilities$0
Net Assets$222,550

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2019: $141,966Expenses 2019: $32,009Net Income 2019: $109,9572019Revenue 2020: $196,080Expenses 2020: $100,766Net Income 2020: $95,3142020Revenue 2021: $347,277Expenses 2021: $318,284Net Income 2021: $28,9932021Revenue 2022: $447,322Expenses 2022: $543,543Net Income 2022: -$96,2212022Revenue 2023: $489,039Expenses 2023: $572,194Net Income 2023: -$83,1552023Revenue 2024: $709,057Expenses 2024: $601,638Net Income 2024: $107,4192024

Highlighted filing

2020

Revenue$196,080
Expenses$100,766
Net Income$95,314
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 15, 2021
Return Version
2020v4.1
Gross Receipts
$240,504
Mission and Program Overview

Mission

Finding common ground to end gun violence through data-driven, responsible gun ownership solutions.

Finding common ground to end gun violence through data-driven, responsible gun ownership solutions

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$127,236$222,550▲ $95,314
Rtn Earn Endowment Incm Other Fnds$127,236$222,550▲ $95,314
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$127,236$222,550▲ $95,314
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$127,236$222,550▲ $95,314
Total Liabilities and Net Assets / Fund Balance$127,236$222,550▲ $95,314
Compensation and Service Providers

Board Members and Trustees

NameTitle
Derick DaileyBoard Member
Jeff HadleyBoard Member
Krista Drescher-burkeBoard Member
Lauren TreeceBoard Member
Lindsey BurbaBoard Member
Nate WoodsBoard Member
Sara HaydenBoard Member
Waller AustinBoard Member
Terrell WilliamsDirector of Community Outreach
Tammy SchaffDirector of Development
Deanna AtchleyDirector of Equity & Inclusion
Liz Andrews-bockDirector of Information Technology
Brooke EdgeDirector of Market Research
Megan GardnerDirector of Marketing
Shea CoerperDirector of Volunteer Engagement
Whitney AustinExecutive Director
Danea CloydProgram Manager
Revenue and Support

Revenue Composition

Contributions and Grants
$80,795
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$115,285
All Other Contributions
$80,795
Change in Net Assets
$95,314
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$100,766
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$24,761--$24,761
All Other Expenses$17,506--$17,506
Other Expenses$5,905--$5,905
Travel$3,497--$3,497
Office Expenses$3,017--$3,017
Fees for Services Legal$2,476--$2,476
Fees for Services Accounting$1,335--$1,335
Total Functional Expenses$100,766$0$0$100,766
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$159,709
Fundraising Direct Expenses$44,424
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Gala$159,709$159,709$44,424$115,285
Total Events$159,709$159,709$44,424$115,285
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The form 990 is reviewed by the executive director and accountant prior to filing. A copy of the form is made available to board members at their request.

Form 990, Part VI, Section C, Line 19

Governing documents, conflict of interest policy and financial statements are all available upon request.

Filing and Contact Details

Filer

Filer Name
Whitneystrong Inc
EIN
83-1941981
Phone
5025489974
Address
1355 BARDSTOWN ROAD BOX 242, LOUISVILLE, KY 40204

Signing Officer

Name
Whitney Austin
Title
Executive Director
Phone
5025489974
Signed
2021-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Whitney Austin
Formed
2019
Legal Domicile
Ky
Voting Board Members
17
Independent Board Members
17
Employees
0
Volunteers
0

Preparer

Firm
Strothman & Company Psc
Address
205 TOWNEPARK CIRCLE SUITE 200, LOUISVILLE, KY 40243
Preparer
Joyce Smith
Phone
5022445505
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E

Merchandise: program service expenses 3,877. Management and general expenses 0. Fundraising expenses 0. Total expenses 3,877. Postage: program service expenses 3,058. Management and general expenses 0. Fundraising expenses 0. Total expenses 3,058. Meals: program service expenses 2,283. Management and general expenses 0. Fundraising expenses 0. Total expenses 2,283. Taxes & licenses: program service expenses 1,906. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,906. Software: program service expenses 1,558. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,558. Insurance: program service expenses 1,303. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,303. Charitable contributions: program service expenses 1,000. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,000. Dues & subscriptions: program service expenses 639. Management and general expenses 0. Fundraising expenses 0. Total expenses 639. Supplies: program service expenses 626. Management and general expenses 0. Fundraising expenses 0. Total expenses 626. Other business expense: program service expenses 417. Management and general expenses 0. Fundraising expenses 0. Total expenses 417. Printing: program service expenses 386. Management and general expenses 0. Fundraising expenses 0. Total expenses 386. Campaign expenses: program service expenses 375. Management and general expenses 0. Fundraising expenses 0. Total expenses 375. Bank charges and fees: program service expenses 69. Management and general expenses 0. Fundraising expenses 0. Total expenses 69. Parking: program service expenses 9. Management and general expenses 0. Fundraising expenses 0. Total expenses 9.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0EXECUTIVE DIRECTOR
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IRS990/ReconcilationRevenueExpnssAmt095314
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt0127236
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt0222550
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0196080
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0168043
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0364123
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct01.00000
IRS990ScheduleA/PublicSupportPY509Pct01.00000
IRS990ScheduleA/PublicSupportTotal509Amt0364123
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0196080
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0168043
IRS990ScheduleA/Total509Grp/TotalAmt0364123
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0196080
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0168043
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0364123
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleC/AvgGrassrootsLobbyingExpendGrp/CurrentYearAmt01554
IRS990ScheduleC/AvgGrassrootsLobbyingExpendGrp/CurrentYearMinus1Amt0543
IRS990ScheduleC/AvgGrassrootsLobbyingExpendGrp/TotalAmt02097
IRS990ScheduleC/AvgGrassrootsNontaxableGrp/CurrentYearAmt07403
IRS990ScheduleC/AvgGrassrootsNontaxableGrp/CurrentYearMinus1Amt03059
IRS990ScheduleC/AvgGrassrootsNontaxableGrp/TotalAmt010462
IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/CurrentYearAmt029611
IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/CurrentYearMinus1Amt012235
IRS990ScheduleC/AvgLobbyingNontaxableAmountGrp/TotalAmt041846
IRS990ScheduleC/AvgTotalLobbyingExpendGrp/CurrentYearAmt015540
IRS990ScheduleC/AvgTotalLobbyingExpendGrp/CurrentYearMinus1Amt05431
IRS990ScheduleC/AvgTotalLobbyingExpendGrp/TotalAmt020971
IRS990ScheduleC/GrassrootsCeilingAmt015693
IRS990ScheduleC/GrassrootsNontaxableGrp/FilingOrganizationsTotalAmt07403
IRS990ScheduleC/LobbyingCeilingAmt062769
IRS990ScheduleC/LobbyingNontaxableAmountGrp/FilingOrganizationsTotalAmt029611
IRS990ScheduleC/OtherExemptPurposeExpendGrp/FilingOrganizationsTotalAmt0132515
IRS990ScheduleC/TotalDirectLobbyingGrp/FilingOrganizationsTotalAmt013986
IRS990ScheduleC/TotalExemptPurposeExpendGrp/FilingOrganizationsTotalAmt0148055
IRS990ScheduleC/TotalGrassrootsLobbyingGrp/FilingOrganizationsTotalAmt01554
IRS990ScheduleC/TotalLobbyingExpendGrp/FilingOrganizationsTotalAmt015540
IRS990ScheduleC/TotLbbyExpendMnsLbbyngNonTxGrp/FilingOrganizationsTotalAmt00
IRS990ScheduleC/TotLbbyngGrassrootMnsNonTxGrp/FilingOrganizationsTotalAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt044424
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0GALA
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt0159709
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt0159709
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt0159709
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt0159709
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt0115285
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt044424
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt044424
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 IS REVIEWED BY THE EXECUTIVE DIRECTOR AND ACCOUNTANT PRIOR TO FILING. A COPY OF THE FORM IS MADE AVAILABLE TO BOARD MEMBERS AT THEIR REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE ALL AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2MERCHANDISE: PROGRAM SERVICE EXPENSES 3,877. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 3,877. POSTAGE: PROGRAM SERVICE EXPENSES 3,058. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 3,058. MEALS: PROGRAM SERVICE EXPENSES 2,283. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 2,283. TAXES & LICENSES: PROGRAM SERVICE EXPENSES 1,906. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,906. SOFTWARE: PROGRAM SERVICE EXPENSES 1,558. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,558. INSURANCE: PROGRAM SERVICE EXPENSES 1,303. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,303. CHARITABLE CONTRIBUTIONS: PROGRAM SERVICE EXPENSES 1,000. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,000. DUES & SUBSCRIPTIONS: PROGRAM SERVICE EXPENSES 639. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 639. SUPPLIES: PROGRAM SERVICE EXPENSES 626. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 626. OTHER BUSINESS EXPENSE: PROGRAM SERVICE EXPENSES 417. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 417. PRINTING: PROGRAM SERVICE EXPENSES 386. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 386. CAMPAIGN EXPENSES: PROGRAM SERVICE EXPENSES 375. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 375. BANK CHARGES AND FEES: PROGRAM SERVICE EXPENSES 69. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 69. PARKING: PROGRAM SERVICE EXPENSES 9. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 9.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART IX, LINE 24E
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0KY
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0127236
IRS990/TotalAssetsEOYAmt0222550
IRS990/TotalAssetsGrp/BOYAmt0127236
IRS990/TotalAssetsGrp/EOYAmt0222550
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt080795
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0100766
IRS990/TotalFunctionalExpensesGrp/TotalAmt0100766
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0127236
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0222550
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOtherProgSrvcExpenseAmt033210
IRS990/TotalProgramServiceExpensesAmt0100766
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt0115285
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0196080
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0127236
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0222550
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt03497
IRS990/TravelGrp/TotalAmt03497
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/USAddress/AddressLine1Txt01355 BARDSTOWN ROAD BOX 242

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