Liabilities / Assets
33rd percentile
Higher debt load relative to assets than 33% of similar nonprofits.
990 • Fiscal year 2019 • EIN 82-1951529
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
33rd percentile
Higher debt load relative to assets than 33% of similar nonprofits.
Liabilities / Revenue
21st percentile
Higher debt load relative to revenue than 21% of similar nonprofits.
Net Margin
66th percentile
Higher net margin than 66% of similar nonprofits.
Top Officer Pay
38th percentile
Higher top officer pay than 38% of similar nonprofits.
Top officer pay equals 9.1% of source-year revenue.
Asset Growth
95th percentile
Faster asset growth than 95% of similar nonprofits.
Revenue Growth
76th percentile
Faster revenue growth than 76% of similar nonprofits.
Assets
Up$367,262
Up $123,773 (+51%) from 2018
Net Assets
Up$343,174
Up $99,685 (+41%) from 2018
Liabilities
Up$24,088
Up $24,088 from 2018
Revenue
Up$1,180,130
Up $131,495 (+13%) from 2018
Expenses
Up$1,080,445
Up $275,299 (+34%) from 2018
Net Income
Down$99,685
Down $143,804 (-59%) from 2018
To improve business growth opportunities for the tourism industry in paso robles through administration and operation of a tourism improvement district for destination marketing, sales, & media programs.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $236,956 | $360,737 | ▲ $123,781 |
| Rtn Earn Endowment Incm Other Fnds | $243,489 | $343,174 | ▲ $99,685 |
| Land, Buildings, and Equipment, Net | $6,108 | $4,120 | ▼ $1,988 |
| Pd in Cap Srpls Land Bldg Eqp Fund | $0 | $0 | → $0 |
| Cap Stk Tr Prin Current Funds | $0 | $0 | → $0 |
| Total Assets | $243,489 | $367,262 | ▲ $123,773 |
| Other Assets Total | $425 | $2,405 | ▲ $1,980 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $0 | $24,088 | ▲ $24,088 |
| Total Liabilities | $0 | $24,088 | ▲ $24,088 |
| Net Assets / Fund Balance | |||
| Total Net Assets Fund Balance | $243,489 | $343,174 | ▲ $99,685 |
| Total Liabilities and Net Assets / Fund Balance | $243,489 | $367,262 | ▲ $123,773 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $4,120 | $2,092 | $6,212 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Danna Stroud Jimenez | Executive Director | FT | $98,000 | $9,258 | $107,258 |
| Name | Title |
|---|---|
| John Arnold | Chair |
| Bill Roof | Vice Chair |
| Angela Mckee | Director |
| Brittany Tonkin | Director |
| Douglas Ayres Part Year | Director |
| Kathy Bonelli | Director |
| Michael Bradley | Director |
| Victor Popp | Director |
| Alex Villicana | Secretary |
| Margaret Johnson | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Theorysf | Brand Strategy/creative Agency | 500 MONTGOMERY STREET, San Francisco, CA 94111 | $172,049 |
| Solterra Strategies | Public Relations/media Engagement | 1405 SPRING STREET 203, Paso Robles, CA 93466 | $120,000 |
| Line Item | Amount |
|---|---|
| Other Expenses | $779,443 |
| Salaries, Compensation, and Employee Benefits | $175,002 |
| Grants and Similar Amounts Paid | $126,000 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | - | - | - | $579,806 |
| Grants to Domestic Orgs | - | - | - | $126,000 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $98,000 |
| Other Salaries and Wages | - | - | - | $51,000 |
| Fees for Services Accounting | - | - | - | $14,322 |
| Other Employee Benefits | - | - | - | $13,939 |
| Payroll Taxes | - | - | - | $12,063 |
| Travel | - | - | - | $11,205 |
| Occupancy | - | - | - | $10,838 |
| Other Expenses | - | - | - | $4,939 |
| Office Expenses | - | - | - | $3,867 |
| Insurance | - | - | - | $3,499 |
| Depreciation Depletion | - | - | - | $1,988 |
| All Other Expenses | - | - | - | $200 |
| Total Functional Expenses | $0 | $0 | $0 | $1,080,445 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| 16th District Agricultural Association | Paso Robles, CA | 501c6 | Support for Events That Increase Tourism in Paso Robles | $40,000 |
| Paso Robles Wine Country Alliance | Paso Robles, CA | 501c6 | Support for Events That Increase Tourism in Paso Robles | $30,000 |
| Paderewski Festival | Paso Robles, CA | 501c3 | Support for Events That Increase Tourism in Paso Robles | $15,000 |
| Garagiste Events Inc | Templeton, CA | 501c3 | Support for Events That Increase Tourism in Paso Robles | $12,500 |
| Distillers of Slo County | Paso Robles, CA | - | Support for Events That Increase Tourism in Paso Robles | $7,000 |
| Estrella Warbirds Museum | Paso Robles, CA | 501c3 | Support for Events That Increase Tourism in Paso Robles | $5,000 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“The 990 is reviewed and approved by the treasurer, executive director, and bookkeeper prior to submission.”
“In addition to reviewing annually, the board members disclose potential conflicts of interest during the year as they arise. The board addresses conflicts of interest immediately upon disclosure.”
“Compensation is determined by comparison to similar organizations and a review of the proposed compensation and benefit payments by the board of directors. Compensation is approved by a vote of the board.”
“Meeting agendas and minutes are posted to the organization's website.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 24088 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO IMPROVE BUSINESS GROWTH OPPORTUNITIES FOR THE TOURISM INDUSTRY IN PASO ROBLES THROUGH ADMINISTRATION AND OPERATION OF A TOURISM IMPROVEMENT DISTRICT FOR DESTINATION MARKETING, SALES, & MEDIA PROGRAMS. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 579806 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 200 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | DANNA STROUD |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 8052866874 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1400 RAILROAD STREET103 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | PASO ROBLES |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 93446 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CapStkTrPrinCurrentFundsGrp/BOYAmt | 0 | 0 |
| IRS990/CapStkTrPrinCurrentFundsGrp/EOYAmt | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 236956 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 360737 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 98000 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 172049 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 120000 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 500 MONTGOMERY STREET |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 1405 SPRING STREET 203 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | SAN FRANCISCO |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | PASO ROBLES |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | CA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 94111 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 93466 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | THEORYSF |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | SOLTERRA STRATEGIES |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | BRAND STRATEGY/CREATIVE AGENCY |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | PUBLIC RELATIONS/MEDIA ENGAGEMENT |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 126000 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 779443 |
| IRS990/CYOtherRevenueAmt | 0 | 3750 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 1176380 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 99685 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 175002 |
| IRS990/CYTotalExpensesAmt | 0 | 1080445 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1180130 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 1988 |
| IRS990/Desc | 0 | AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR PASO ROBLES, PASO ROBLES DESTINATION MARKETS THE BRAND DESTINATION THROUGH A VARIETY OF PROGRAMS INCLUDING PAID ADVERTISING (DIGITAL, PRINT, & SOCIAL MEDIA PLATFORMS), EARNED MEDIA (PUBLIC RELATIONS & HOSTING JOURNALISTS), OWNED MEDIA (PRESS RELEASES & STORIES), SOCIAL MEDIA ENGAGEMENT, AND ENGAGEMENT WITH TRAVEL TRADE TO INCLUDE INTERNATIONAL TOUR AND TRAVEL, PLUS MEETINGS AND CONFERENCES AND PARTICIPATION IN KEY CONSUMER TRAVEL TRADE SHOWS. THE ORGANIZATION ALSO SUPPORTS LOCAL SPECIAL EVENTS THROUGH A COMMUNITY PARTNERSHIP PROGRAM. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 0 |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | TRAVEL PASO |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 2 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 14322 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 2.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 2.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 2.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 2.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 2.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 2.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 2.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 2.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 2.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 9258 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | JOHN ARNOLD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | BILL ROOF |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | ALEX VILLICANA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | MARGARET JOHNSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | DOUGLAS AYRES PART YEAR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | KATHY BONELLI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | MICHAEL BRADLEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | ANGELA MCKEE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | VICTOR POPP |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | BRITTANY TONKIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | DANNA STROUD JIMENEZ |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 98000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | EXECUTIVE DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/FormationYr | 0 | 2017 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedInd | 0 | 0 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 9 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 126000 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 1 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 1180130 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 9 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InsuranceGrp/TotalAmt | 0 | 3499 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 10 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 2092 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 6108 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 4120 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 6212 |
| IRS990/LegalDomicileStateCd | 0 | CA |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingCashInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TO IMPROVE BUSINESS GROWTH OPPORTUNITIES FOR THE TOURISM INDUSTRY IN PASO ROBLES THROUGH ADMINISTRATION AND OPERATION OF A TOURISM IMPROVEMENT DISTRICT FOR DESTINATION MARKETING, SALES, & MEDIA PROGRAMS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 243489 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 343174 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 10838 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 3867 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrgDoesNotFollowSFAS117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 425 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 2405 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 13939 |
| IRS990/OtherExpensesGrp/Desc | 0 | TRADE SHOW EXPENSE |
| IRS990/OtherExpensesGrp/Desc | 1 | WEBSITE |
| IRS990/OtherExpensesGrp/Desc | 2 | MARKETING AND RESEARCH |
| IRS990/OtherExpensesGrp/Desc | 3 | MEMBERSHIP FEES |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 110945 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 32834 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 5000 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 4939 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 453000 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | SPONSORSHIP REFUND |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 3750 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 3750 |
| IRS990/OtherRevenueTotalAmt | 0 | 3750 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 51000 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 12063 |
| IRS990/PdInCapSrplsLandBldgEqpFundGrp/BOYAmt | 0 | 0 |
| IRS990/PdInCapSrplsLandBldgEqpFundGrp/EOYAmt | 0 | 0 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | DANNA STROUD |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 541800 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | MARKETING SERVICES FOR |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 1176380 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 1176380 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 155052 |
| IRS990/PYInvestmentIncomeAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 589396 |
| IRS990/PYOtherRevenueAmt | 0 | 0 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 1048635 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 243489 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 60698 |
| IRS990/PYTotalExpensesAmt | 0 | 805146 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 1048635 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 99685 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt | 0 | 243489 |
| IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt | 0 | 343174 |
| IRS990/ScheduleBRequiredInd | 0 | 0 |
| IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt | 0 | 4120 |
| IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt | 0 | 2092 |
| IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt | 0 | 6212 |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 4120 |
| IRS990ScheduleI/GrantRecordsMaintainedInd | 0 | 1 |
| IRS990ScheduleI/RecipientTable/CashGrantAmt | 0 | 5000 |
| IRS990ScheduleI/RecipientTable/CashGrantAmt | 1 | 12500 |
| IRS990ScheduleI/RecipientTable/CashGrantAmt | 2 | 15000 |
| IRS990ScheduleI/RecipientTable/CashGrantAmt | 3 | 30000 |
| IRS990ScheduleI/RecipientTable/CashGrantAmt | 4 | 40000 |
| IRS990ScheduleI/RecipientTable/CashGrantAmt | 5 | 7000 |
| IRS990ScheduleI/RecipientTable/IRCSectionDesc | 0 | 501C3 |
| IRS990ScheduleI/RecipientTable/IRCSectionDesc | 1 | 501C3 |
| IRS990ScheduleI/RecipientTable/IRCSectionDesc | 2 | 501C3 |
| IRS990ScheduleI/RecipientTable/IRCSectionDesc | 3 | 501C6 |
| IRS990ScheduleI/RecipientTable/IRCSectionDesc | 4 | 501C6 |
| IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt | 0 | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES |
| IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt | 1 | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES |
| IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt | 2 | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES |
| IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt | 3 | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES |
| IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt | 4 | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES |
| IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt | 5 | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES |
| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 0 | ESTRELLA WARBIRDS MUSEUM |
| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 1 | GARAGISTE EVENTS INC |
| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 2 | PADEREWSKI FESTIVAL |
| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 3 | PASO ROBLES WINE COUNTRY ALLIANCE |
| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 4 | 16TH DISTRICT AGRICULTURAL ASSOCIATION |
| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 5 | DISTILLERS OF SLO COUNTY |
| IRS990ScheduleI/RecipientTable/RecipientEIN | 0 | 770324714 |
| IRS990ScheduleI/RecipientTable/RecipientEIN | 1 | 453281099 |
| IRS990ScheduleI/RecipientTable/RecipientEIN | 2 | 300475608 |
| IRS990ScheduleI/RecipientTable/RecipientEIN | 3 | 770326604 |
| IRS990ScheduleI/RecipientTable/RecipientEIN | 4 | 956002953 |
| IRS990ScheduleI/RecipientTable/RecipientEIN | 5 | 475666094 |
| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 0 | 4251 DRY CREEK ROAD |
| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 1 | 5225 SANTA RITA CREEK ROAD |
| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 2 | PO BOX 272 |
| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 3 | PO BOX 324 |
| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 4 | 2198 RIVERSIDE AVENUE |
| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 5 | 95 BOOKER ROAD |
| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 0 | PASO ROBLES |
| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 1 | TEMPLETON |
| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 2 | PASO ROBLES |
| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 3 | PASO ROBLES |
| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 4 | PASO ROBLES |
| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 5 | PASO ROBLES |
| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 1 | CA |
| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 2 | CA |
| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 3 | CA |
| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 4 | CA |
| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 5 | CA |
| IRS990ScheduleI/RecipientTable/USAddress/ZIPCd | 0 | 93446 |
| IRS990ScheduleI/RecipientTable/USAddress/ZIPCd | 1 | 93465 |
| IRS990ScheduleI/RecipientTable/USAddress/ZIPCd | 2 | 93447 |
| IRS990ScheduleI/RecipientTable/USAddress/ZIPCd | 3 | 93447 |
| IRS990ScheduleI/RecipientTable/USAddress/ZIPCd | 4 | 93446 |
| IRS990ScheduleI/RecipientTable/USAddress/ZIPCd | 5 | 93446 |
| IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt | 0 | PASO ROBLES DESTINATION SOLICITS AND RECEIVES APPLICATIONS FOR GRANTS & OTHER ASSISTANCE FROM OTHER ORGANIZATIONS WHO PRODUCE EVENTS THAT DRIVE VISITORS TO PASO ROBLES. SUCH APPLICATIONS ARE REVIEWED AND RECOMMENDED TO THE BOARD OF DIRECTORS, WHO THEN APPROVES RECIPIENTS. GRANT RECIPIENTS ARE REQUIRED TO REPORT BACK TO PASO ROBLES DESTINATION ON HOW THE FUNDS RECEIVED WERE SPENT, ALONG WITH OTHER DATA ANALYSIS. |
| IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART I, LINE 2: |
| IRS990ScheduleI/Total501c3OrgCnt | 0 | 3 |
| IRS990ScheduleI/TotalOtherOrgCnt | 0 | 3 |
| IRS990/ScheduleJRequiredInd | 0 | 0 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE 990 IS REVIEWED AND APPROVED BY THE TREASURER, EXECUTIVE DIRECTOR, AND BOOKKEEPER PRIOR TO SUBMISSION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | IN ADDITION TO REVIEWING ANNUALLY, THE BOARD MEMBERS DISCLOSE POTENTIAL CONFLICTS OF INTEREST DURING THE YEAR AS THEY ARISE. THE BOARD ADDRESSES CONFLICTS OF INTEREST IMMEDIATELY UPON DISCLOSURE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | COMPENSATION IS DETERMINED BY COMPARISON TO SIMILAR ORGANIZATIONS AND A REVIEW OF THE PROPOSED COMPENSATION AND BENEFIT PAYMENTS BY THE BOARD OF DIRECTORS. COMPENSATION IS APPROVED BY A VOTE OF THE BOARD. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | MEETING AGENDAS AND MINUTES ARE POSTED TO THE ORGANIZATION'S WEBSITE. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION B, LINE 15A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990/SchoolOperatingInd | 0 | 0 |
| IRS990/SignificantChangeInd | 0 | 0 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 0 |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | CA |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | 0 |
| IRS990/SubjectToProxyTaxInd | 0 | 0 |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
| IRS990/TempOrPermanentEndowmentsInd | 0 | 0 |
| IRS990/TerminateOperationsInd | 0 | 0 |
| IRS990/TotalAssetsBOYAmt | 0 | 243489 |
| IRS990/TotalAssetsEOYAmt | 0 | 367262 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 243489 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 367262 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 0 |
| IRS990/TotalEmployeeCnt | 0 | 2 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 1080445 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 24088 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 24088 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 243489 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 343174 |
| IRS990/TotalOtherCompensationAmt | 0 | 9258 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 1176380 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 98000 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 1180130 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 1180130 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/TotalVolunteersCnt | 0 | 0 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 243489 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 367262 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TravelGrp/TotalAmt | 0 | 11205 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | 0 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | PO BOX 661 |
| IRS990/USAddress/CityNm | 0 | PASO ROBLES |
| IRS990/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/USAddress/ZIPCd | 0 | 93447 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 9 |
| IRS990/VotingMembersIndependentCnt | 0 | 9 |
| IRS990/WebsiteAddressTxt | 0 | WWW.TRAVELPASO.COM |
| IRS990/WhistleblowerPolicyInd | 0 | 0 |
| ReturnHeader/BuildTS | 0 | 2020-03-31 21:24:44Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | JOHN ARNOLD |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | CHAIRMAN |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 8058642762 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2019-11-14 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | PASO ROBLES DESTINATION |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | PASO |
| ReturnHeader/Filer/EIN | 0 | 821951529 |
| ReturnHeader/Filer/PhoneNum | 0 | 8058642762 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | PO BOX 661 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | PASO ROBLES |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 93447 |
| ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId | 0 | AB3548CA642EC8C8CEFC8E160B46EA01FBAEED0B |
| ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId | 0 | 56BED58641469F8AF8081A50CA7C6C010CFFCE36 |
| ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd | 0 | P |
| ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt | 0 | 71.93.34.163 |
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Displayed year
2019 • Form 990Detailed filing. Detailed filing data is available for this year.