Civic Intelligence

Paso Robles Destination

EIN 82-1951529 • 501(c)6 • Paso Robles, CA

990-N Coverage

Profile

To improve business growth opportunities for the tourism industry in paso robles through administration and operation of a tourism improvement district for destination marketing, sales, & media programs.

PO Box 661Paso Robles, CA 93447

www.travelpaso.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

11th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $1M-$5M nonprofits • Source year 2022

Liabilities / Revenue

12th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $1M-$5M nonprofits • Source year 2022

Net Margin

71st percentile

13%

Higher net margin than 71% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2022

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

96th percentile

60%

Faster asset growth than 96% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Revenue Growth

95th percentile

70%

Faster revenue growth than 95% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets11th percentile

Assets

Down

$1,457,650

Down $194,974 (-12%) from 2023

Liabilities

Down

$0

Down $60,501 (-100%) from 2023

Net Assets

Down

$1,457,650

Down $134,473 (-8.4%) from 2023

Operations
Liabilities / Revenue12th percentileNet Margin71st percentile

Revenue

Down

$1,832,514

Down $60,204 (-3.2%) from 2023

Expenses

Up

$1,986,844

Up $142,504 (+7.7%) from 2023

Net Income

Down

-$154,330

Down $202,708 (-419%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth96th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2018: $243,489Liabilities 2018: $0Net Assets 2018: $243,4892018Assets 2019: $367,262Liabilities 2019: $24,088Net Assets 2019: $343,1742019Assets 2020: $703,439Liabilities 2020: $1,537Net Assets 2020: $701,9022020Assets 2021: $961,894Liabilities 2021: $0Net Assets 2021: $961,8942021Assets 2022: $1,543,123Liabilities 2022: $0Net Assets 2022: $1,543,1232022Assets 2023: $1,652,624Liabilities 2023: $60,501Net Assets 2023: $1,592,1232023Assets 2024: $1,457,650Liabilities 2024: $0Net Assets 2024: $1,457,6502024

Highlighted filing

2024

Assets$1,457,650
Liabilities$0
Net Assets$1,457,650
Open 2024 Filing

Operations Trend

Revenue Growth95th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.0M$0-$1.0MRevenue 2018: $1,048,635Expenses 2018: $805,146Net Income 2018: $243,4892018Revenue 2019: $1,180,130Expenses 2019: $1,080,445Net Income 2019: $99,6852019Revenue 2020: $1,327,245Expenses 2020: $968,517Net Income 2020: $358,7282020Revenue 2021: $1,122,138Expenses 2021: $862,146Net Income 2021: $259,9922021Revenue 2022: $1,912,318Expenses 2022: $1,672,875Net Income 2022: $239,4432022Revenue 2023: $1,892,718Expenses 2023: $1,844,340Net Income 2023: $48,3782023Revenue 2024: $1,832,514Expenses 2024: $1,986,844Net Income 2024: -$154,3302024

Highlighted filing

2024

Revenue$1,832,514
Expenses$1,986,844
Net Income-$154,330
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,457,650
Liabilities
$0
Net assets
$1,457,650
Revenue
$1,832,514
Expenses
$1,986,844
Net income
-$154,330
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.46$0.00$1.46$1.83$1.99$0.15
2023Detailed filing. Detailed filing data is available for this year.$1.65$0.06$1.59$1.89$1.84$0.05
2022Detailed filing. Detailed filing data is available for this year.$1.54$0.00$1.54$1.91$1.67$0.24
2021Detailed filing. Detailed filing data is available for this year.$0.96$0.00$0.96$1.12$0.86$0.26
2020Detailed filing. Detailed filing data is available for this year.$0.70$0.00$0.70$1.33$0.97$0.36
2019Detailed filing. Detailed filing data is available for this year.$0.37$0.02$0.34$1.18$1.08$0.10
2018Detailed filing. Detailed filing data is available for this year.$0.24$0.00$0.24$1.05$0.81$0.24
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Feb 21, 2025
Return Version
2023v6.0
Gross Receipts
$2,905,689
Mission and Program Overview

Mission

To improve business growth opportunities for the tourism industry in paso robles through administration and operation of a tourism improvement district for destination marketing, sales, & media programs.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$1,592,123$1,457,650▼ $134,473
Investments in Publicly Traded Securities$646,865$937,620▲ $290,755
Accounts Receivable$376,146$344,911▼ $31,235
Savings and Temporary Cash Investments$515,055$175,119▼ $339,936
Cash and Non-Interest-Bearing Accounts$106,158$0▼ $106,158
Prepaid Expenses and Deferred Charges$8,400$0▼ $8,400
Land, Buildings, and Equipment, Net$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$1,652,624$1,457,650▼ $194,974
Liabilities
Accounts Payable and Accrued Expenses$60,501$0▼ $60,501
Total Liabilities$60,501$0▼ $60,501
Net Assets / Fund Balance
Total Net Assets Fund Balance$1,592,123$1,457,650▼ $134,473
Total Liabilities and Net Assets / Fund Balance$1,652,624$1,457,650▼ $194,974

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$0$6,212$6,212
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Alex VillicanaChair
Angela MckeeVice Chair
Ian PullanDirector
Jill AlexanderDirector
John ArnoldDirector
Rich VerruniDirector
John LozanoDirector - Part Year
Stacie JacobExecutive Director
Victor PoppSecretary
Kaitlin WaltonTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Solterra Strategies INCManagement/public Relations1405 SPRING STREET 203, Paso Robles, CA 93466$290,769
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,785,931
Investment Income
$46,583
Other Revenue
$0
Change in Net Assets
$-154,330

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,832,514
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$19,857
Total Revenue per Audited Statements
$1,852,371
Total Revenue per Form 990
$1,832,514
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,695,584
Grants and Similar Amounts Paid$291,260
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,238,695
Grants to Domestic Orgs---$291,260
Fees for Services Management---$216,000
Travel---$35,875
Fees for Services Accounting---$30,773
Fees for Service Investment Mgmnt Fees---$8,829
Occupancy---$7,318
Office Expenses---$4,687
Insurance---$3,345
Other Expenses---$2,614
All Other Expenses---$1,103
Total Functional Expenses$0$0$0$1,986,844

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,986,844
Total Expenses per Audited Statements$1,986,844
Total Expenses per Form 990$1,986,844
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Earthquakes Soccer LLCSan Jose, CA501c3Support for Events That Increase Tourism in Paso Robles$50,000
San Jose Sharks LLCSan Jose, CA501c3Support for Events That Increase Tourism in Paso Robles$50,000
Rec FoundationPaso Robles, CA501c6Support for Events That Increase Tourism in Paso Robles$27,625
California Midstate FairPaso Robles, CA501c3Support for Events That Increase Tourism in Paso Robles$20,000
Paso Robles Wine Country AlliancePaso Robles, CA501(c)(7)Support for Events That Increase Tourism in Paso Robles$17,435
Locomotiv Performance CoachingAtascadero, CA501c6Support for Events That Increase Tourism in Paso Robles$11,250
Parker Sanpei & AssociatesSan Luis Obispo, CA501c3Support for Events That Increase Tourism in Paso Robles$11,250
Ecologistics IncLos Osos, CA510(c)(3)Support for Events That Increase Tourism in Paso Robles$10,000
Pacific Coast Cutting Horse AssociationIone, CA-Support for Events That Increase Tourism in Paso Robles$10,000
World of Wine Events LLCEl Cajon, CA501c3Support for Events That Increase Tourism in Paso Robles$10,000
Distillers of Slo CountyPaso Robles, CA-Support for Events That Increase Tourism in Paso Robles$9,625
Garagiste Events IncTempleton, CA-Support for Events That Increase Tourism in Paso Robles$8,750
Paso Robles Horse Park FoundationPaso Robles, CA-Support for Events That Increase Tourism in Paso Robles$7,500
San Francisco Aids FoundationSan Francisco, CA-Support for Events That Increase Tourism in Paso Robles$7,500
Vina Robles Entertainment LLCPaso Robles, CA-Support for Events That Increase Tourism in Paso Robles$7,500
Castoro CellarsSan Miguel, CA-Support for Events That Increase Tourism in Paso Robles$5,250
Farmstead EdPaso Robles, CA-Support for Events That Increase Tourism in Paso Robles$5,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Stacie JacobExecutive DirectorSTACIE JACOB IS THE 100% OWNER OF SOLTERRA STRATEGIES, INC., WHICH IS CONTRACTED TO PROVIDE MANAGEMENT SERVICES AND PUBLIC RELATIONS SERVICES TO THE ORGANIZATION. FOR THE 6/30/24 FISCAL YEAR, $216,000 WAS PAID FOR MANAGEMENT SERVICES AND $98,119 WAS PAID FOR PUBLIC RELATIONS & ADVERTISING SERVICES.No$314,119
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

“The organization contracted with solterra strategies, inc. To provide management duties and public relations services. The organization paid $216,000 of management fees and $98,119 for public relations services for the 6/30/24 fiscal year. Solterra strategies, inc. Is wholly owned by stacie jacob, the executive director. A 1099-nec was not issued for their services, as s corporations are not required to receive a 1099-nec.”

Form 990, Part VI, Section B, Line 11B

“The 990 is reviewed and approved by the treasurer, executive director, and bookkeeper prior to submission.”

Form 990, Part VI, Section B, Line 12C

“In addition to reviewing annually, the board members disclose potential conflicts of interest during the year as they arise. The board addresses conflicts of interest immediately upon disclosure.”

Form 990, Part VI, Section B, Line 15A

“Compensation has historically been determined by comparison to similar organizations and a review of the proposed compensation and benefit payments by the board of directors. Compensation is approved by a vote of the board. Currently, management fees paid to solterra strategies are annually presented and reviewed by the executive committee, then presented to the board of directors for further discussion and approval.”

Form 990, Part VI, Section C, Line 19

“Meeting agendas and minutes are posted to the organization's website.”

Filing and Contact Details

Filer

Filer Name
Paso Robles Destination
EIN
82-1951529
Phone
8058642762
Address
PO BOX 661, PASO ROBLES, CA 93447
Doing Business As
Travel Paso

Signing Officer

Name
Joseph Alexander Villicana
Title
Chairman
Phone
8058642762
Signed
2025-02-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Stacie Jacob
Formed
2017
Legal Domicile
CA
Voting Board Members
8
Independent Board Members
8
Employees
0
Volunteers
27

Preparer

Firm
Glenn Burdette Inc
Address
1150 PALM STREET, SAN LUIS OBISPO, CA 93401
Preparer
Mical W Bovee CPA
Phone
8055441441
Raw XML AppendixShowing 400 of 537 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt8SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt9SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
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IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt2REC FOUNDATION
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt3CALIFORNIA MIDSTATE FAIR
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt4PASO ROBLES WINE COUNTRY ALLIANCE
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt5LOCOMOTIV PERFORMANCE COACHING
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt6PARKER SANPEI & ASSOCIATES
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt7WORLD OF WINE EVENTS LLC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt8ECOLOGISTICS INC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt9PACIFIC COAST CUTTING HORSE ASSOCIATION
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt10DISTILLERS OF SLO COUNTY
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt11GARAGISTE EVENTS INC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt12VINA ROBLES ENTERTAINMENT LLC
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IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt14SAN FRANCISCO AIDS FOUNDATION
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