Civic Intelligence

Paso Robles Destination

990 • Fiscal year 2023 • EIN 82-1951529

Jul 01, 2022 to Jun 30, 2023 • Filed on May 15, 2024

PO Box 661Paso Robles, CA 93447

(805) 864-2762

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

29th percentile

0.04x

Higher debt load relative to assets than 29% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

25th percentile

0.03x

Higher debt load relative to revenue than 25% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Net Margin

45th percentile

2.6%

Higher net margin than 45% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

27th percentile

$0

Higher top officer pay than 27% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Asset Growth

53rd percentile

7.1%

Faster asset growth than 53% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

27th percentile

-1.0%

Faster revenue growth than 27% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Assets

Up

$1,652,624

Up $109,501 (+7.1%) from 2022

Net Assets

Up

$1,592,123

Up $49,000 (+3.2%) from 2022

Liabilities

Up

$60,501

Up $60,501 from 2022

Revenue

Down

$1,892,718

Down $19,600 (-1.0%) from 2022

Expenses

Up

$1,844,340

Up $171,465 (+10%) from 2022

Net Income

Down

$48,378

Down $191,065 (-80%) from 2022

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2018: $243,489Liabilities 2018: $0Net Assets 2018: $243,4892018Assets 2019: $367,262Liabilities 2019: $24,088Net Assets 2019: $343,1742019Assets 2020: $703,439Liabilities 2020: $1,537Net Assets 2020: $701,9022020Assets 2021: $961,894Liabilities 2021: $0Net Assets 2021: $961,8942021Assets 2022: $1,543,123Liabilities 2022: $0Net Assets 2022: $1,543,1232022Assets 2023: $1,652,624Liabilities 2023: $60,501Net Assets 2023: $1,592,1232023Assets 2024: $1,457,650Liabilities 2024: $0Net Assets 2024: $1,457,6502024

Highlighted filing

2023

Assets$1,652,624
Liabilities$60,501
Net Assets$1,592,123

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.0M$0-$1.0MRevenue 2018: $1,048,635Expenses 2018: $805,146Net Income 2018: $243,4892018Revenue 2019: $1,180,130Expenses 2019: $1,080,445Net Income 2019: $99,6852019Revenue 2020: $1,327,245Expenses 2020: $968,517Net Income 2020: $358,7282020Revenue 2021: $1,122,138Expenses 2021: $862,146Net Income 2021: $259,9922021Revenue 2022: $1,912,318Expenses 2022: $1,672,875Net Income 2022: $239,4432022Revenue 2023: $1,892,718Expenses 2023: $1,844,340Net Income 2023: $48,3782023Revenue 2024: $1,832,514Expenses 2024: $1,986,844Net Income 2024: -$154,3302024

Highlighted filing

2023

Revenue$1,892,718
Expenses$1,844,340
Net Income$48,378
Jump To
Filing Snapshot
Filing Period
Jul 1, 2022 to Jun 30, 2023
Signed
May 15, 2024
Return Version
2022v5.0
Gross Receipts
$1,899,274
Mission and Program Overview

Mission

To improve business growth opportunities for the tourism industry in paso robles through administration and operation of a tourism improvement district for destination marketing, sales, & media programs.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$1,543,123$1,592,123▲ $49,000
Investments in Publicly Traded Securities$0$646,865▲ $646,865
Savings and Temporary Cash Investments$317,708$515,055▲ $197,347
Accounts Receivable$353,885$376,146▲ $22,261
Cash and Non-Interest-Bearing Accounts$860,363$106,158▼ $754,205
Prepaid Expenses and Deferred Charges$7,200$8,400▲ $1,200
Intangible Assets$2,769$0▼ $2,769
Land, Buildings, and Equipment, Net$1,198$0▼ $1,198
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$1,543,123$1,652,624▲ $109,501
Liabilities
Accounts Payable and Accrued Expenses$0$60,501▲ $60,501
Total Liabilities$0$60,501▲ $60,501
Net Assets / Fund Balance
Total Net Assets Fund Balance$1,543,123$1,592,123▲ $49,000
Total Liabilities and Net Assets / Fund Balance$1,543,123$1,652,624▲ $109,501

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$0$6,212$6,212
Compensation and Service Providers

Board Members and Trustees

NameTitle
Alex VillicanaChair
Margaret JohnsonVice Chair (part Year)
Chance JorgensenDirector
Ian PullanDirector
Jill AlexanderDirector
John ArnoldDirector
Kaitlin WaltonDirector
Rich VerruniDirector
Stacie JacobExecutive Director
Victor PoppSecretary
Angela MckeeTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Solterra Strategies INCManagement/public Relations1405 SPRING STREET 203, Paso Robles, CA 93466$267,234
Revenue and Support

Revenue Composition

Contributions and Grants
$1,000
Program Service Revenue
$1,883,224
Investment Income
$8,494
Other Revenue
$0
All Other Contributions
$1,000
Change in Net Assets
$48,378

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,892,718
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$622
Total Revenue per Audited Statements
$1,893,340
Total Revenue per Form 990
$1,892,718
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,575,965
Grants and Similar Amounts Paid$268,375
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,153,770
Grants to Domestic Orgs---$268,375
Fees for Services Management---$180,000
Fees for Services Accounting---$33,578
Travel---$32,494
Other Expenses---$7,562
Occupancy---$7,427
Office Expenses---$6,541
Depreciation Depletion---$3,967
Insurance---$3,046
All Other Expenses---$1,494
Total Functional Expenses$0$0$0$1,844,340

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,844,340
Total Expenses per Audited Statements$1,844,340
Total Expenses per Form 990$1,844,340
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Earthquakes Soccer LLCSan Jose, CA501c3Support for Events That Increase Tourism in Paso Robles$61,000
Rec FoundationPaso Robles, CA501c6Support for Events That Increase Tourism in Paso Robles$53,000
Paso Robles Wine Country AlliancePaso Robles, CA501c7Support for Events That Increase Tourism in Paso Robles$32,000
Concorso Italiano FoundationMercer Island, WA501c3Support for Events That Increase Tourism in Paso Robles$20,000
World of Wine Events LLCEl Cajon, CA501c3Support for Events That Increase Tourism in Paso Robles$12,500
Locomotiv Performance CoachingAtascadero, CA501c3Support for Events That Increase Tourism in Paso Robles$11,250
Farmstead EdPaso Robles, CA501c6Support for Events That Increase Tourism in Paso Robles$8,875
Paso Robles Horse Park FoundationPaso Robles, CA501c3Support for Events That Increase Tourism in Paso Robles$7,500
Studios on the Park IncPaso Robles, CA-Support for Events That Increase Tourism in Paso Robles$6,875
Distillers of Slo CountyPaso Robles, CA-Support for Events That Increase Tourism in Paso Robles$6,375
Estrella Warbirds MuseumPaso Robles, CA-Support for Events That Increase Tourism in Paso Robles$6,375
Ecologistics IncLos Osos, CA-Support for Events That Increase Tourism in Paso Robles$6,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Stacie JacobExecutive DirectorSTACIE JACOB IS THE 100% OWNER OF SOLTERRA STRATEGIES, INC., WHICH IS CONTRACTED TO PROVIDE MANAGEMENT SERVICES AND PUBLIC RELATIONS SERVICES TO THE ORGANIZATION. FOR THE 6/30/23 FISCAL YEAR, $180,000 WAS PAID FOR MANAGEMENT SERVICES AND $87,234 WAS PAID FOR PUBLIC RELATIONS & ADVERTISING SERVICES.No$267,234
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

The organization contracted with solterra strategies, inc. To provide management duties and public relations services. The organization paid $180,000 of management fees and $87,234 for public relations services for the 6/30/23 fiscal year. Solterra strategies, inc. Is wholly owned by stacie jacob, the executive director. A 1099-nec was not issued for their services, as s corporations are not required to receive a 1099-nec.

Form 990, Part VI, Section B, Line 11B

The 990 is reviewed and approved by the treasurer, executive director, and bookkeeper prior to submission.

Form 990, Part VI, Section B, Line 12C

In addition to reviewing annually, the board members disclose potential conflicts of interest during the year as they arise. The board addresses conflicts of interest immediately upon disclosure.

Form 990, Part VI, Section B, Line 15A

Compensation has historically been determined by comparison to similar organizations and a review of the proposed compensation and benefit payments by the board of directors. Compensation is approved by a vote of the board. Currently, management fees paid to solterra strategies are annually presented and reviewed by the executive committee, then presented to the board of directors for further discussion and approval.

Form 990, Part VI, Section C, Line 19

Meeting agendas and minutes are posted to the organization's website.

Filing and Contact Details

Filer

Filer Name
Paso Robles Destination
EIN
82-1951529
Phone
8058642762
Address
PO BOX 661, PASO ROBLES, CA 93447
Doing Business As
Travel Paso

Signing Officer

Name
Joseph Alexander Villicana
Title
Chairman
Phone
8058642762
Signed
2024-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Stacie Jacob
Formed
2017
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
9
Employees
0
Volunteers
25

Preparer

Firm
Glenn Burdette Inc
Address
1150 PALM STREET, SAN LUIS OBISPO, CA 93401
Preparer
Mical W Bovee CPA
Phone
8055441441
Raw XML AppendixShowing 400 of 508 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt2SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt3SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt4SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt5SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt6SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt7SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt8SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt9SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt10SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt11SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES
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IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt3CONCORSO ITALIANO FOUNDATION
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt4WORLD OF WINE EVENTS LLC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt5LOCOMOTIV PERFORMANCE COACHING
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IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt7PASO ROBLES HORSE PARK FOUNDATION
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt8STUDIOS ON THE PARK INC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt9ESTRELLA WARBIRDS MUSEUM
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt10DISTILLERS OF SLO COUNTY
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt11ECOLOGISTICS INC
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IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt73801 HUGHES PARKWAY
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IRS990ScheduleI/RecipientTable/USAddress/CityNm0SAN JOSE
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IRS990ScheduleI/RecipientTable/USAddress/CityNm3MERCER ISLAND
IRS990ScheduleI/RecipientTable/USAddress/CityNm4EL CAJON
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IRS990ScheduleI/RecipientTable/USAddress/CityNm10PASO ROBLES
IRS990ScheduleI/RecipientTable/USAddress/CityNm11LOS OSOS
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0CA
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IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd4CA
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IRS990ScheduleI/RecipientTable/USAddress/ZIPCd095110
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd193446
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd293447
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd398040
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd492019
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd593422
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd693446

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Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2023 filings • 501(c)6 • $1M-$5M nonprofits