Liabilities / Assets
45th percentile
Tied with the lowest-debt nonprofits in its peer group.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
45th percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
45th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
45th percentile
Higher net margin than 45% of similar nonprofits.
Top Officer Pay
70th percentile
Higher top officer pay than 70% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
50th percentile
Faster asset growth than 50% of similar nonprofits.
Revenue Growth
92nd percentile
Faster revenue growth than 92% of similar nonprofits.
Assets
Up$51,721
Up $1,346 (+2.7%) from 2019
Net Assets
Up$51,721
Up $1,346 (+2.7%) from 2019
Liabilities
Flat$0
Flat from 2019
Revenue
Up$275,546
Up $56,820 (+26%) from 2019
Expenses
Up$274,200
Up $47,910 (+21%) from 2019
Net Income
Up$1,346
Up $8,910 (+118%) from 2019
Business Assoc for leadership and industry best practices
To promote and protect the industry of performance marketing through establishing and managing ethical standards and guidelines through self-regulation, education, and government/association advocacy on their behalf
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Accounts Receivable | $11,705 | $29,710 | ▲ $18,005 |
| Land, Buildings, and Equipment, Net | - | $10,532 | - |
| Cash and Non-Interest-Bearing Accounts | $37,958 | $7,379 | ▼ $30,579 |
| Prepaid Expenses and Deferred Charges | $712 | $4,100 | ▲ $3,388 |
| Total Assets | $50,375 | $51,721 | ▲ $1,346 |
| Liabilities | |||
| Total Liabilities | $0 | $0 | → $0 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $50,375 | $51,721 | ▲ $1,346 |
| Total Net Assets Fund Balance | $50,375 | $51,721 | ▲ $1,346 |
| Total Liabilities and Net Assets / Fund Balance | $50,375 | $51,721 | ▲ $1,346 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $10,532 | $968 | $11,500 |
| Name | Title |
|---|---|
| Erik Josowitz | President |
| Joey Liner | President Emeritus |
| Marty Collins | Vice President/treasurer |
| Aaron Christopher | Director |
| Ben Sullivan | Director |
| Bruce Cook | Director |
| Fernando Borghese | Director |
| Francesco Fagnini | Director |
| Glenn Mckay | Director |
| John Kline | Director |
| John Nuclo | Director |
| Karis Koehn | Director |
| Matt Tillman | Director |
| Nima Hakimi | Director |
| Penny Lee | Director |
| Richard Kahn | Director |
| Rob Rokoff | Director |
| Scott Gilman | Director |
| - | Executive Director |
| Eric Kozak | Secretary |
| Line Item | Amount |
|---|---|
| Other Expenses | $274,200 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Salaries, Compensation, and Employee Benefits | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Management | - | - | - | $130,993 |
| Information Technology | - | - | - | $32,837 |
| Advertising | - | - | - | $24,049 |
| Conferences and Meetings | - | - | - | $20,987 |
| Office Expenses | - | - | - | $17,003 |
| Fees for Services Other | - | - | - | $14,250 |
| Occupancy | - | - | - | $13,104 |
| Travel | - | - | - | $10,823 |
| Fees for Services Accounting | - | - | - | $7,315 |
| Insurance | - | - | - | $1,871 |
| Depreciation Depletion | - | - | - | $968 |
| Total Functional Expenses | $0 | $0 | $0 | $274,200 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| Disruptive Noise | Familial W/ Exec Dir | Management Fees | No | $130,993 |
| Liability | Amount |
|---|---|
| Federal income taxes | - |
“The organization hired disruptive noise to manage the administration and programs, including having rob seaver, a family member of disruptive noises owner, act as the executive director. Mr. Seaver was paid 60,000 by disruptive noise for the services performed for the organization.”
“The organization has charter members platinum, industry members gold, and associate members silver.”
“The organization has charter members platinum, industry members gold, and associate members silver.”
“Charter members and industry members may vote on matters requested by the board of directors. Annually, these two memberships may vote for a director. Officers are voted in by the board of directors. Associate members are not allowed to vote. The bylaws are being modified in 2020 which will remove the power of these members from appointing directors of the governing body.”
“Bylaws may be altered, amended, or repealed by approval of three fourths 3/4 of the voting members.”
“There are no committees with the authority to act on behalf of the governing body.”
“The executive director of the organization distributes a pdf copy of the 990 to all board members for review and comment prior to the return being filed.”
“At each board and committee meeting, if there is a discussion of selecting or engaging a vendor or service provider, all in attendance are asked to recuse themselves from this discussion if there could be a perceived conflict. Annually, the organization reviews and discusses the conflict of interest policy and requests that each board member list and acknowledge any known conflicts.”
“Currently all directors are volunteers. If an officer is paid, the board will review the compensation for the officer by comparing their compensation to the compensation of individuals in like positions in comparable organizations. An individual who is a member of the board who receives compensation, directly or indirectly from the organization for services, is precluded from participating in discussions or votes pertaining to their own compensation.”
“The organization will provide, in a timely manner, financial statements and governing documents when requested in writing or in person.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 11705 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 29710 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | TO PROMOTE AND PROTECT THE INDUSTRY OF PERFORMANCE MARKETING THROUGH ESTABLISHING AND MANAGING ETHICAL STANDARDS AND GUIDELINES THROUGH SELF-REGULATION, EDUCATION, AND GOVERNMENT/ASSOCIATION ADVOCACY ON THEIR BEHALF |
| IRS990/AddressChangeInd | 0 | X |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 24049 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 0 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | DISRUPTIVE NOISE |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2026955783 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 30711 W FLOWER CT |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | BUCKEYE |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | AZ |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 85396 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | true |
| IRS990/BusinessRlnWithFamMemInd | 0 | true |
| IRS990/BusinessRlnWithOrgMemInd | 0 | true |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 37958 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 7379 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 0 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 20987 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 274200 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 275546 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 1346 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 0 |
| IRS990/CYTotalExpensesAmt | 0 | 274200 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 275546 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | true |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DelegationOfMgmtDutiesInd | 0 | true |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 968 |
| IRS990/Desc | 0 | LEADSCOUNCIL HAS THE FOLLOWING MANDATES 1 HELP CREATE BETTER RELATIONSHIPS BETWEEN BUYERS AND SELLERS 2 ESTABLISH GUIDELINES AND STANDARDS FOR ALL LEAD GENERATORS AND BUYERS TO FOLLOW 3 BE SEEN AS AN EDUCATIONAL AND INFORMATIONAL RESOURCE FOR THE INDUSTRY 4 ESTABLISH RELATIONSHIPS ON CAPITOL HILL ENSURING THE LEAD GENERATION SPACE IS HEARD AS IT PERTAINS TO RULEMAKING 5 EDUCATE OUR CONSTITUENCY ON IMPORTANT TRENDS OF LEAD COMPLIANCE, MEASUREMENT, AND MANAGEMENT 6 SELF-AUDIT AND REMEDIATE WITH BOTH BUYER AND SELLER MEMBERS. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | true |
| IRS990/EmployeeCnt | 0 | 0 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 7315 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 130993 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 14250 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 002.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 002.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 002.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 002.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 001.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 040.00 |
| IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt | 0 | ROB SEAVER |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | ERIK JOSOWITZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | MARTY COLLINS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | ERIC KOZAK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | JOEY LINER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | BRUCE COOK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | GLENN MCKAY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | KARIS KOEHN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | ROB ROKOFF |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | JOHN NUCLO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | RICHARD KAHN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | PENNY LEE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | NIMA HAKIMI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | FRANCESCO FAGNINI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | FERNANDO BORGHESE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | JOHN KLINE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | SCOTT GILMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | MATT TILLMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | AARON CHRISTOPHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | BEN SULLIVAN |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE PRESIDENT/TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | PRESIDENT EMERITUS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | EXECUTIVE DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2017 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | false |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 19 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 275546 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 19 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 32837 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 1871 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 3 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 968 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 10532 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 11500 |
| IRS990/LegalDomicileStateCd | 0 | DC |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | true |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | false |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | TO PROMOTE AND PROTECT THE INDUSTRY OF PERFORMANCE MARKETING THROUGH ESTABLISHING AND MANAGING ETHICAL STANDARDS AND GUIDELINES THROUGH SELF-REGULATION, EDUCATION, AND GOVERNMENT/ASSOCIATION ADVOCACY ON BEHALF OF THESE MEMBERS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 50375 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 51721 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 50375 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 51721 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/TotalAmt | 0 | 13104 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 17003 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 0 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 0 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 0 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 0 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 712 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 4100 |
| IRS990/PrincipalOfficerNm | 0 | Erik Josowitz |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | MEMBERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | TRADE SHOW INCOME |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 272544 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 3002 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 272544 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 3002 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 226290 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 218726 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -7564 |
| IRS990/PYTotalExpensesAmt | 0 | 226290 |
| IRS990/PYTotalRevenueAmt | 0 | 218726 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 1346 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RoyaltiesGrp/TotalAmt | 0 | 0 |
| IRS990/ScheduleBRequiredInd | 0 | false |
| IRS990ScheduleC/AgreeCarryoverPriorYearInd | 0 | false |
| IRS990ScheduleC/OnlyInHouseLobbyingInd | 0 | true |
| IRS990ScheduleC/SubstantiallyAllDuesNondedInd | 0 | false |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 10532 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 968 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 11500 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | Federal income taxes |
| IRS990ScheduleD/OtherSecuritiesGrp/Desc | 0 | Financial derivatives and other financial products |
| IRS990ScheduleD/OtherSecuritiesGrp/Desc | 1 | Closely-held equity interests |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 10532 |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm | 0 | DISRUPTIVE NOISE |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt | 0 | FAMILIAL W/ EXEC DIR |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd | 0 | false |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt | 0 | 130993 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc | 0 | MANAGEMENT FEES |
| IRS990ScheduleL/SupplementalInformationDetail/ExplanationTxt | 0 | THE EXECUTIVE DIRECTOR, ROB SEAVER, IS A FAMILY MEMBER OF THE OWNER OF DISRUPTIVE NOISE, A MANAGEMENT CONSULTING FIRM. THE ORGANIZATION HIRED DISRUPTIVE NOISE TO MANAGE THE ADMINISTSRATION AND PROGRAMS, INCLUDING ACTING AS THEIR EXECUTIVE DIRECTOR. THE EXECUTIVE DIRECTOR IS NOT PAID DIRECTLY BY THE ORGANIZATION, BUT THROUGH DISRUPTIVE NOISE THEREFORE, WE ARE REPORTING THIS TRANSACTION ON SCHEDULE L. THE BOARD REVIEWS HIS COMPANYS CONTRACT ANNUALLY AND HAS APPROVED THE SERVICE AGREEMENT. |
| IRS990ScheduleL/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Part IV Line 1 |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE ORGANIZATION HIRED DISRUPTIVE NOISE TO MANAGE THE ADMINISTRATION AND PROGRAMS, INCLUDING HAVING ROB SEAVER, A FAMILY MEMBER OF DISRUPTIVE NOISES OWNER, ACT AS THE EXECUTIVE DIRECTOR. MR. SEAVER WAS PAID 60,000 BY DISRUPTIVE NOISE FOR THE SERVICES PERFORMED FOR THE ORGANIZATION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE ORGANIZATION HAS CHARTER MEMBERS PLATINUM, INDUSTRY MEMBERS GOLD, AND ASSOCIATE MEMBERS SILVER. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE ORGANIZATION HAS CHARTER MEMBERS PLATINUM, INDUSTRY MEMBERS GOLD, AND ASSOCIATE MEMBERS SILVER. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | CHARTER MEMBERS AND INDUSTRY MEMBERS MAY VOTE ON MATTERS REQUESTED BY THE BOARD OF DIRECTORS. ANNUALLY, THESE TWO MEMBERSHIPS MAY VOTE FOR A DIRECTOR. OFFICERS ARE VOTED IN BY THE BOARD OF DIRECTORS. ASSOCIATE MEMBERS ARE NOT ALLOWED TO VOTE. THE BYLAWS ARE BEING MODIFIED IN 2020 WHICH WILL REMOVE THE POWER OF THESE MEMBERS FROM APPOINTING DIRECTORS OF THE GOVERNING BODY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | BYLAWS MAY BE ALTERED, AMENDED, OR REPEALED BY APPROVAL OF THREE FOURTHS 3/4 OF THE VOTING MEMBERS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | THERE ARE NO COMMITTEES WITH THE AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | THE EXECUTIVE DIRECTOR OF THE ORGANIZATION DISTRIBUTES A PDF COPY OF THE 990 TO ALL BOARD MEMBERS FOR REVIEW AND COMMENT PRIOR TO THE RETURN BEING FILED. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | AT EACH BOARD AND COMMITTEE MEETING, IF THERE IS A DISCUSSION OF SELECTING OR ENGAGING A VENDOR OR SERVICE PROVIDER, ALL IN ATTENDANCE ARE ASKED TO RECUSE THEMSELVES FROM THIS DISCUSSION IF THERE COULD BE A PERCEIVED CONFLICT. ANNUALLY, THE ORGANIZATION REVIEWS AND DISCUSSES THE CONFLICT OF INTEREST POLICY AND REQUESTS THAT EACH BOARD MEMBER LIST AND ACKNOWLEDGE ANY KNOWN CONFLICTS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | CURRENTLY ALL DIRECTORS ARE VOLUNTEERS. IF AN OFFICER IS PAID, THE BOARD WILL REVIEW THE COMPENSATION FOR THE OFFICER BY COMPARING THEIR COMPENSATION TO THE COMPENSATION OF INDIVIDUALS IN LIKE POSITIONS IN COMPARABLE ORGANIZATIONS. AN INDIVIDUAL WHO IS A MEMBER OF THE BOARD WHO RECEIVES COMPENSATION, DIRECTLY OR INDIRECTLY FROM THE ORGANIZATION FOR SERVICES, IS PRECLUDED FROM PARTICIPATING IN DISCUSSIONS OR VOTES PERTAINING TO THEIR OWN COMPENSATION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | THE ORGANIZATION WILL PROVIDE, IN A TIMELY MANNER, FINANCIAL STATEMENTS AND GOVERNING DOCUMENTS WHEN REQUESTED IN WRITING OR IN PERSON. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Section A, Line 3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Section A, Line 6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Section A, Line 6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990, Part VI, Section A, Line 7a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Form 990, Part VI, Section A, Line 7b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Form 990, Part VI, Section B, Line 8b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Form 990, Part VI, Section B, Line 11b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Form 990, Part VI, Section B, Line 12c |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Form 990, Part VI, Section B, Line 15 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Form 990, Part VI, Section C, Line 19 |
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| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | true |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
| IRS990/TotalAssetsBOYAmt | 0 | 50375 |
| IRS990/TotalAssetsEOYAmt | 0 | 51721 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 50375 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 51721 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalEmployeeCnt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 274200 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 50375 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 51721 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 275546 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 275546 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 275546 |
| IRS990/TotalVolunteersCnt | 0 | 19 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 50375 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 51721 |
| IRS990/TravelGrp/TotalAmt | 0 | 10823 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | false |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 1300 Pennsylvania NW Ste 190-324 |
| IRS990/USAddress/CityNm | 0 | Washington |
| IRS990/USAddress/StateAbbreviationCd | 0 | DC |
| IRS990/USAddress/ZIPCd | 0 | 20004 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 19 |
| IRS990/VotingMembersIndependentCnt | 0 | 19 |
| IRS990/WebsiteAddressTxt | 0 | LEADSCOUNCIL.ORG |
| IRS990/WhistleblowerPolicyInd | 0 | true |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd | 0 | AAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd | 0 | IAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd | 0 | 2 |
| ReturnHeader/BuildTS | 0 | 2022-09-23 18:48:47Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | ROB SEAVER |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | EXECUTIVE DIRECTOR |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2021-11-15 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | LEADSCOUNCIL |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | LEAD |
| ReturnHeader/Filer/EIN | 0 | 821947332 |
| ReturnHeader/Filer/PhoneNum | 0 | 2026955783 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 30711 W FLOWER CT |
| ReturnHeader/Filer/USAddress/CityNm | 0 | BUCKEYE |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | AZ |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 85396 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | SECHLER MORGAN CPAS PLLC |
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Displayed year
2020 • Form 990Detailed filing. Detailed filing data is available for this year.