Civic Intelligence

Downtown Action Organization Incorporated

EIN 81-4693122 • 501(c)3 • Santa Rosa, CA

Pub. 78 Eligible990-N Coverage

Profile

The improvement of sidewalks, landscaping, homeless services and security, along with organizing public events and enhancing the image of downtown santa rosa, ca.

50 Old Courthouse Square Suite 110Santa Rosa, CA 95404

www.downtownsantarosa.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

63rd percentile

0.07x

Higher debt load relative to assets than 63% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

64th percentile

0.06x

Higher debt load relative to revenue than 64% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

48th percentile

3.7%

Higher net margin than 48% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

51st percentile

3.8%

Faster asset growth than 51% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

71st percentile

23%

Faster revenue growth than 71% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets63rd percentile

Assets

Up

$600,602

Up $22,115 (+3.8%) from 2023

Liabilities

Down

$42,447

Down $2,577 (-5.7%) from 2023

Net Assets

Up

$558,155

Up $24,692 (+4.6%) from 2023

Operations
Liabilities / Revenue64th percentileNet Margin48th percentile

Revenue

Up

$673,852

Up $128,146 (+23%) from 2023

Expenses

Up

$649,160

Up $42,396 (+7.0%) from 2023

Net Income

Up

$24,692

Up $85,750 (+140%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth51st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2019: $437,539Liabilities 2019: $37,103Net Assets 2019: $400,4362019Assets 2020: $561,825Liabilities 2020: $41,691Net Assets 2020: $520,1342020Assets 2021: $653,958Liabilities 2021: $75,720Net Assets 2021: $578,2382021Assets 2022: $635,626Liabilities 2022: $41,105Net Assets 2022: $594,5212022Assets 2023: $578,487Liabilities 2023: $45,024Net Assets 2023: $533,4632023Assets 2024: $600,602Liabilities 2024: $42,447Net Assets 2024: $558,1552024

Highlighted filing

2024

Assets$600,602
Liabilities$42,447
Net Assets$558,155
Open 2024 Filing

Operations Trend

Revenue Growth71st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2019: $928,267Expenses 2019: $527,831Net Income 2019: $400,4362019Revenue 2020: $616,011Expenses 2020: $496,313Net Income 2020: $119,6982020Revenue 2021: $599,573Expenses 2021: $541,469Net Income 2021: $58,1042021Revenue 2022: $541,561Expenses 2022: $525,278Net Income 2022: $16,2832022Revenue 2023: $545,706Expenses 2023: $606,764Net Income 2023: -$61,0582023Revenue 2024: $673,852Expenses 2024: $649,160Net Income 2024: $24,6922024

Highlighted filing

2024

Revenue$673,852
Expenses$649,160
Net Income$24,692
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$600,602
Liabilities
$42,447
Net assets
$558,155
Revenue
$673,852
Expenses
$649,160
Net income
$24,692
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$6.01$0.42$5.58$6.74$6.49$0.25
2023Detailed filing. Detailed filing data is available for this year.$5.78$0.45$5.33$5.46$6.07$0.61
2022Detailed filing. Detailed filing data is available for this year.$6.36$0.41$5.95$5.42$5.25$0.16
2021Detailed filing. Detailed filing data is available for this year.$6.54$0.76$5.78$6.00$5.41$0.58
2020Detailed filing. Detailed filing data is available for this year.$5.62$0.42$5.20$6.16$4.96$1.20
2019Detailed filing. Detailed filing data is available for this year.$4.38$0.37$4.00$9.28$5.28$4.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$673,852
Mission and Program Overview

Mission

The improvement of sidewalks, landscaping, homeless services and security, along with organizing public events and enhancing the image of downtown santa rosa, ca.

The downtown action organization was created to support downtown santa rosa property and business owners and enhance downtown santa rosa as a location, through sidewalk services, physical enhancements and promotions.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$363,072$378,344▲ $15,272
Cash and Non-Interest-Bearing Accounts$135,813$161,755▲ $25,942
Savings and Temporary Cash Investments$79,602$60,503▼ $19,099
Total Assets$578,487$600,602▲ $22,115
Liabilities
Accounts Payable and Accrued Expenses$45,024$42,447▼ $2,577
Total Liabilities$45,024$42,447▼ $2,577
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$533,463$558,155▲ $24,692
Total Net Assets Fund Balance$533,463$558,155▲ $24,692
Total Liabilities and Net Assets / Fund Balance$578,487$600,602▲ $22,115
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Hugh FutrellChair
Natalie BalfourPast Chair
Pauline BlockVice Chair
Argo ThompsonDirector
Beau AndersonDirector
Britt CooperDirector
Caitlin KurasekDirector
Daryel DunstonDirector
Don TomasiDirector
Ken LafranchiDirector
Leeanna AusiellokaneDirector
Nicole GaddisDirector
Zach BerkowitzDirector
Chris DennySecretary
Danielle NelsonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$672,831
Program Service Revenue
$0
Investment Income
$1,021
Other Revenue
$0
All Other Contributions
$52,873
Change in Net Assets
$24,692
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$649,160
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$346,231--$346,231
Fees for Services Management$107,200$52,800-$160,000
Fees for Services Accounting-$6,820-$6,820
Advertising$5,425--$5,425
Insurance-$3,120-$3,120
Other Expenses$30,947$2,023-$2,023
Total Functional Expenses$584,397$64,763$0$649,160
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

“The organization contracted santa rosa metro chamber to perform management and support duties.”

Form 990, Part VI, Section B, Line 11B

“Prior to filing, the form 990 is reviewed by the executive committee.”

Form 990, Part VI, Section C, Line 18

“Financial statements are on the organization's website; other documents available upon request.”

Form 990, Part VI, Section C, Line 19

“AVAILABLE UPON REQUEST.”

Filing and Contact Details

Filer

Filer Name
Downtown Action Organization
EIN
81-4693122
Phone
7076362845
Address
50 OLD COURTHOUSE SQUARE SUITE 110, SANTA ROSA, CA 95404

Signing Officer

Name
Danielle Nelson
Title
Treasurer
Phone
7076362845
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Danielle Nelson
Formed
2016
Legal Domicile
CA
Voting Board Members
15
Independent Board Members
15
Employees
0
Volunteers
15

Preparer

Firm
Sorren
Address
3562 ROUND BARN CIRCLE SUITE 200, SANTA ROSA, CA 95403
Preparer
Matthew J Brewer
Phone
7075423343
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Cleaning and maintenance: program service expenses 346,231. Management and general expenses 0. Fundraising expenses 0. Total expenses 346,231.”

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IRS990/RevenueAmt0672831
IRS990/SavingsAndTempCashInvstGrp/BOYAmt079602
IRS990/SavingsAndTempCashInvstGrp/EOYAmt060503
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt052873
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt09981
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt07000
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt055007
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt081521
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0206382
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt01021
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt01187
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt01536
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt01557
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt01465
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt06766
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.99770
IRS990ScheduleA/PublicSupportPY170Pct00.99790
IRS990ScheduleA/PublicSupportTotal170Amt02969852
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearAmt0619873
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearMinus1YearAmt0534538
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearMinus2YearsAmt0533025
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearMinus3YearsAmt0543009
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearMinus4YearsAmt0533025
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt02763470
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0544519
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0540025
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0598016
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0614546
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt02969852
IRS990ScheduleA/TotalSupportAmt02976618
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION CONTRACTED SANTA ROSA METRO CHAMBER TO PERFORM MANAGEMENT AND SUPPORT DUTIES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1PRIOR TO FILING, THE FORM 990 IS REVIEWED BY THE EXECUTIVE COMMITTEE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2FINANCIAL STATEMENTS ARE ON THE ORGANIZATION'S WEBSITE; OTHER DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4CLEANING AND MAINTENANCE: PROGRAM SERVICE EXPENSES 346,231. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 346,231.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 11G
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IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxableDistributionsInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
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IRS990/TotalAssetsEOYAmt0600602
IRS990/TotalAssetsGrp/BOYAmt0578487
IRS990/TotalAssetsGrp/EOYAmt0600602
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0672831
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt064763
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0584397
IRS990/TotalFunctionalExpensesGrp/TotalAmt0649160
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt045024
IRS990/TotalLiabilitiesEOYAmt042447
IRS990/TotalLiabilitiesGrp/BOYAmt045024
IRS990/TotalLiabilitiesGrp/EOYAmt042447
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0533463
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0558155
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0584397
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt01021
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0673852
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt015
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0578487
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0600602
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt050 OLD COURTHOUSE SQUARE SUITE 110
IRS990/USAddress/CityNm0SANTA ROSA
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd095404
IRS990/VotingMembersGoverningBodyCnt015
IRS990/VotingMembersIndependentCnt015
IRS990/WebsiteAddressTxt0WWW.DOWNTOWNSANTAROSA.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0DANIELLE NELSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum07076362845
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0DOWNTOWN ACTION ORGANIZATION
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0INCORPORATED
ReturnHeader/Filer/BusinessNameControlTxt0DOWN
ReturnHeader/Filer/EIN0814693122
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ReturnHeader/Filer/USAddress/CityNm0SANTA ROSA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd095404
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0934792291
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SORREN

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