Civic Intelligence

Coalition for Better Ads

990 • Fiscal year 2021 • EIN 81-4575786

Jan 01, 2021 to Dec 31, 2021 • Filed on Aug 18, 2022

Organization Profilewww.betterads.org
600 massachusets aveWashington, DC 20001

(202) 344-4720

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

94th percentile

0.68x

Higher debt load relative to assets than 94% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2021

Liabilities / Revenue

81st percentile

0.41x

Higher debt load relative to revenue than 81% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2021

Net Margin

33rd percentile

3.7%

Higher net margin than 33% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2021

Top Officer Pay

46th percentile

$0

Higher top officer pay than 46% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2021

Asset Growth

43rd percentile

8.2%

Faster asset growth than 43% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Revenue Growth

26th percentile

-7.1%

Faster revenue growth than 26% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets94th percentile

Assets

Up

$569,058

Up $42,973 (+8.2%) from 2020

Net Assets

Up

$184,438

Up $34,216 (+23%) from 2020

Liabilities

Up

$384,620

Up $8,757 (+2.3%) from 2020

Revenue And Expenses
Liabilities / Revenue81st percentileNet Margin33rd percentile

Revenue

Down

$936,437

Down $71,377 (-7.1%) from 2020

Expenses

Down

$902,221

Down $49,548 (-5.2%) from 2020

Net Income

Down

$34,216

Down $21,829 (-39%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth43rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0-$500KAssets 2018: $769,374Liabilities 2018: $835,684Net Assets 2018: -$66,3102018Assets 2019: $922,220Liabilities 2019: $828,043Net Assets 2019: $94,1772019Assets 2020: $526,085Liabilities 2020: $375,863Net Assets 2020: $150,2222020Assets 2021: $569,058Liabilities 2021: $384,620Net Assets 2021: $184,4382021Assets 2022: $450,191Liabilities 2022: $228,536Net Assets 2022: $221,6552022Assets 2023: $313,250Liabilities 2023: $301,189Net Assets 2023: $12,0612023Assets 2024: $277,608Liabilities 2024: $141,697Net Assets 2024: $135,9112024

Highlighted filing

2021

Assets$569,058
Liabilities$384,620
Net Assets$184,438
Open 2021 Filing

Operations Trend

Revenue Growth26th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2018: $2,022,939Expenses 2018: $1,660,015Net Income 2018: $362,9242018Revenue 2019: $1,216,750Expenses 2019: $1,056,263Net Income 2019: $160,4872019Revenue 2020: $1,007,814Expenses 2020: $951,769Net Income 2020: $56,0452020Revenue 2021: $936,437Expenses 2021: $902,221Net Income 2021: $34,2162021Revenue 2022: $920,833Expenses 2022: $884,118Net Income 2022: $36,7152022Revenue 2023: $687,083Expenses 2023: $896,677Net Income 2023: -$209,5942023Revenue 2024: $923,750Expenses 2024: $799,900Net Income 2024: $123,8502024

Highlighted filing

2021

Revenue$936,437
Expenses$902,221
Net Income$34,216
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Aug 18, 2022
Return Version
2021v4.0
Gross Receipts
$936,437
Mission and Program Overview

Mission

To improve consumers' experience with online advertising by leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$384,008$457,185▲ $73,177
Accounts Receivable$140,000$110,502▼ $29,498
Prepaid Expenses and Deferred Charges$2,076$1,371▼ $705
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$526,085$569,058▲ $42,973
Other Assets Total$1$0▼ $1
Liabilities
Deferred Revenue$244,770$258,333▲ $13,563
Accounts Payable and Accrued Expenses$131,093$126,287▼ $4,806
Total Liabilities$375,863$384,620▲ $8,757
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$150,222$184,438▲ $34,216
Total Net Assets Fund Balance$150,222$184,438▲ $34,216
Total Liabilities and Net Assets / Fund Balance$526,085$569,058▲ $42,973
Compensation and Service Providers
Top Officer Pay46th percentile

Board Members and Trustees

NameTitle
David GrimaldiChairman
Daniel JaffeSecretary
Alison PepperTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Brand Safe Ventures Incadministrative20595 Holyoke Dr, Ashburn, VA 20147$823,630
Venable LLPLegal Counsel600 MASSACHUSETTS AVE NW, Washington, DC 20001$51,299
Revenue and Support

Revenue Composition

Contributions and Grants
$936,437
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$34,216
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$902,221
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management$300,000$400,000-$700,000
Fees for Services Other-$120,000-$120,000
Fees for Services Legal-$32,918-$32,918
Advertising-$17,205-$17,205
Other Expenses-$489-$489
Total Functional Expenses$300,000$602,221$0$902,221
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 7A: How Members or Shareholders Elect Governing Body

“Membership is available to persons interested in furthering the purposes of the coalition and meeting any other qualifications of members set forth in the bylaws and as established by the executive committee. Each member is eligible to appoint a representative to the board of directors.”

Form 990, Part VI, Line 7B: Describe Decisions of Governing Body Approval by Members or Shareholders

“Membership is available to persons interested in furthering the purposes of the coalition and meeting any other qualifications of members set forth in the bylaws and as established by the executive committee. Each member is eligible to vote on the all matters that require action or approval by the members. Matters that require approval by the members include the coalitions budget, any digital advertising standards to be issued by the coalition, and other matters as determined by the board or required by applicable law.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“The irs form 990 is prepared by an accountant and reviewed by counsel and the treasurer prior to filing.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The coalition requires disclosure of potential conflicts and when disclosed the coalition evaluates the appropriate resolution based on the terms of the policy.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“As a 501c6 organization, the coalition does not make these documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Coalition for Better Advertising
EIN
81-4575786
Phone
2023444720
Address
600 massachusets ave, Washington, DC 20001

Signing Officer

Name
Alison Pepper
Title
Treasurer
Signed
2022-08-18
Discuss with paid preparer
Yes

Organization Details

Formed
2016
Legal Domicile
Dc
Voting Board Members
3
Independent Board Members
3
Employees
0

Preparer

Firm
Bookkeeper360
Address
223 Wall Street Unit 180, Huntington, NY 11743
Preparer
Eric Pinola EA
Phone
5164789303
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO APPOINT A REPRESENTATIVE TO THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO VOTE ON THE ALL MATTERS THAT REQUIRE ACTION OR APPROVAL BY THE MEMBERS. MATTERS THAT REQUIRE APPROVAL BY THE MEMBERS INCLUDE THE COALITIONS BUDGET, ANY DIGITAL ADVERTISING STANDARDS TO BE ISSUED BY THE COALITION, AND OTHER MATTERS AS DETERMINED BY THE BOARD OR REQUIRED BY APPLICABLE LAW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE IRS FORM 990 IS PREPARED BY AN ACCOUNTANT AND REVIEWED BY COUNSEL AND THE TREASURER PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE COALITION REQUIRES DISCLOSURE OF POTENTIAL CONFLICTS AND WHEN DISCLOSED THE COALITION EVALUATES THE APPROPRIATE RESOLUTION BASED ON THE TERMS OF THE POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AS A 501C6 ORGANIZATION, THE COALITION DOES NOT MAKE THESE DOCUMENTS AVAILABLE TO THE PUBLIC.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 7a: How Members or Shareholders Elect Governing Body
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 7b: Describe Decisions of Governing Body Approval by Members or Shareholders
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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ReturnHeader/BuildTS02022-09-23 18:48:47Z
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ReturnHeader/BusinessOfficerGrp/SignatureDt02022-08-18
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ReturnHeader/PreparerPersonGrp/PhoneNum05164789303
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ReturnHeader/ReturnTs02022-08-18T09:56:26-07:00
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ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$569,058
Liabilities
$384,620
Net assets
$184,438
Revenue
$936,437
Expenses
$902,221
Net income
$34,216
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.28$0.14$0.14$0.92$0.80$0.12
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.31$0.30$0.01$0.69$0.90$0.21
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.45$0.23$0.22$0.92$0.88$0.04
2021Detailed filing. Detailed filing data is available for this year.$0.57$0.38$0.18$0.94$0.90$0.03
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.53$0.38$0.15$1.01$0.95$0.06
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.92$0.83$0.09$1.22$1.06$0.16
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.77$0.84$0.07$2.02$1.66$0.36