Civic Intelligence

Coalition for Better Ads

EIN 81-4575786 • 501(c)6 • Washington, DC

Profile

To improve consumers' experience with online advertising by leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.

600 Massachusetts aveWashington, DC 20001

www.betterads.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

89th percentile

0.51x

Higher debt load relative to assets than 89% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

67th percentile

0.15x

Higher debt load relative to revenue than 67% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

73rd percentile

13%

Higher net margin than 73% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

10th percentile

-21%

Faster asset growth than 10% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Revenue Growth

34th percentile

0.2%

Faster revenue growth than 34% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets89th percentile

Assets

Down

$277,608

Down $35,642 (-11%) from 2023

Liabilities

Down

$141,697

Down $159,492 (-53%) from 2023

Net Assets

Up

$135,911

Up $123,850 (+1027%) from 2023

Operations
Liabilities / Revenue67th percentileNet Margin73rd percentile

Revenue

Up

$923,750

Up $236,667 (+34%) from 2023

Expenses

Down

$799,900

Down $96,777 (-11%) from 2023

Net Income

Up

$123,850

Up $333,444 (+159%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth10th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0-$500KAssets 2018: $769,374Liabilities 2018: $835,684Net Assets 2018: -$66,3102018Assets 2019: $922,220Liabilities 2019: $828,043Net Assets 2019: $94,1772019Assets 2020: $526,085Liabilities 2020: $375,863Net Assets 2020: $150,2222020Assets 2021: $569,058Liabilities 2021: $384,620Net Assets 2021: $184,4382021Assets 2022: $450,191Liabilities 2022: $228,536Net Assets 2022: $221,6552022Assets 2023: $313,250Liabilities 2023: $301,189Net Assets 2023: $12,0612023Assets 2024: $277,608Liabilities 2024: $141,697Net Assets 2024: $135,9112024

Highlighted filing

2024

Assets$277,608
Liabilities$141,697
Net Assets$135,911
Open 2024 Filing

Operations Trend

Revenue Growth34th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2018: $2,022,939Expenses 2018: $1,660,015Net Income 2018: $362,9242018Revenue 2019: $1,216,750Expenses 2019: $1,056,263Net Income 2019: $160,4872019Revenue 2020: $1,007,814Expenses 2020: $951,769Net Income 2020: $56,0452020Revenue 2021: $936,437Expenses 2021: $902,221Net Income 2021: $34,2162021Revenue 2022: $920,833Expenses 2022: $884,118Net Income 2022: $36,7152022Revenue 2023: $687,083Expenses 2023: $896,677Net Income 2023: -$209,5942023Revenue 2024: $923,750Expenses 2024: $799,900Net Income 2024: $123,8502024

Highlighted filing

2024

Revenue$923,750
Expenses$799,900
Net Income$123,850
Open 2024 Filing

Filings

Most recent year

2024 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$277,608
Liabilities
$141,697
Net assets
$135,911
Revenue
$923,750
Expenses
$799,900
Net income
$123,850
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.28$0.14$0.14$0.92$0.80$0.12
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.31$0.30$0.01$0.69$0.90$0.21
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.45$0.23$0.22$0.92$0.88$0.04
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.57$0.38$0.18$0.94$0.90$0.03
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.53$0.38$0.15$1.01$0.95$0.06
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.92$0.83$0.09$1.22$1.06$0.16
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.77$0.84$0.07$2.02$1.66$0.36
Latest Detailed Filing

The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2022 below.

Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Nov 14, 2023
Return Version
2022v5.0
Gross Receipts
$920,833
Mission and Program Overview

Mission

To improve consumers' experience with online advertising by leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$457,185$410,191▼ $46,994
Accounts Receivable$110,502$40,000▼ $70,502
Prepaid Expenses and Deferred Charges$1,371$0▼ $1,371
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$569,058$450,191▼ $118,867
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$126,287$121,036▼ $5,251
Deferred Revenue$258,333$107,500▼ $150,833
Total Liabilities$384,620$228,536▼ $156,084
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$184,438$221,655▲ $37,217
Total Net Assets Fund Balance$184,438$221,655▲ $37,217
Total Liabilities and Net Assets / Fund Balance$569,058$450,191▼ $118,867
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Chris OswaldChairman
Lartease TiffithSecretary
Alison PepperTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Brand Safe Ventures Incadministrative20595 Holyoke Dr, Ashburn, VA 20147$819,996
Revenue and Support

Revenue Composition

Contributions and Grants
$920,833
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$36,715
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$884,118
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management$300,000$400,000-$700,000
Fees for Services Other-$120,000-$120,000
Fees for Services Legal-$30,595-$30,595
Other Expenses-$502-$502
All Other Expenses-$150-$150
Total Functional Expenses$300,000$584,118$0$884,118
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 7A

“Membership is available to persons interested in furthering the purposes of the coalition and meeting any other qualifications of members set forth in the bylaws and as established by the executive committee. Each member is eligible to appoint a representative to the board of directors.”

Form 990, Part VI, Section A, Line 7B

“Membership is available to persons interested in furthering the purposes of the coalition and meeting any other qualifications of members set forth in the bylaws and as established by the executive committee. Each member is eligible to vote on the all matters that require action or approval by the members. Matters that require approval by the members include the coalitions budget, any digital advertising standards to be issued by the coalition, and other matters as determined by the board or required by applicable law.”

Form 990, Part VI, Section B, Line 11B

“The irs form 990 is prepared by an accountant and reviewed by counsel and the treasurer prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The coalition requires disclosure of potential conflicts and when disclosed the coalition evaluates the appropriate resolution based on the terms of the policy.”

Form 990, Part VI, Section C, Line 19

“As a 501c6 organization, the coalition does not make these documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Coalition for Better Ads
EIN
81-4575786
Phone
2023444112
Address
600 Massachusetts ave, Washington, DC 20001

Signing Officer

Name
Alison Pepper
Title
Treasurer
Signed
2023-11-14
Discuss with paid preparer
Yes

Organization Details

Formed
2016
Legal Domicile
Dc
Voting Board Members
3
Independent Board Members
3
Employees
0

Preparer

Firm
Bookkeeper360
Address
223 Wall Street Unit 180, Huntington, NY 11743
Preparer
Hiram Chan CPA
Phone
5164789303
Raw XML Appendix315 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AccountsPayableAccrExpnssGrp/EOYAmt0121036
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IRS990/AccountsReceivableGrp/EOYAmt040000
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS.
IRS990/AdvertisingGrp/TotalAmt00
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt0150
IRS990/AllOtherExpensesGrp/TotalAmt0150
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/BackupWthldComplianceInd0true
IRS990/BenefitsToMembersGrp/TotalAmt00
IRS990/BooksInCareOfDetail/PersonNm0Mark Goldman
IRS990/BooksInCareOfDetail/PhoneNum02023444112
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0600 Massachusetts Ave NW
IRS990/BooksInCareOfDetail/USAddress/CityNm0Washington
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0DC
IRS990/BooksInCareOfDetail/USAddress/ZIPCd020001
IRS990/BusinessRlnWith35CtrlEntInd0false
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/CashNonInterestBearingGrp/BOYAmt0457185
IRS990/CashNonInterestBearingGrp/EOYAmt0410191
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CntrctRcvdGreaterThan100KCnt01
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt00
IRS990/CompDisqualPersonsGrp/TotalAmt00
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0false
IRS990/CompensationProcessOtherInd0false
IRS990/ConferencesMeetingsGrp/TotalAmt00
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/ContractorCompensationGrp/CompensationAmt0819996
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt020595 Holyoke Dr
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm0Ashburn
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd0VA
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd020147
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt0Brand Safe Ventures Inc
IRS990/ContractorCompensationGrp/ServicesDesc0administrative
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt0920833
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt00
IRS990/CYOtherExpensesAmt0884118
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt00
IRS990/CYRevenuesLessExpensesAmt036715
IRS990/CYSalariesCompEmpBnftPaidAmt00
IRS990/CYTotalExpensesAmt0884118
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt0920833
IRS990/DecisionsSubjectToApprovaInd0true
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DeferredRevenueGrp/BOYAmt0258333
IRS990/DeferredRevenueGrp/EOYAmt0107500
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/DepreciationDepletionGrp/TotalAmt00
IRS990/Desc0THE COALITION FOR BETTER ADS SEEKS TO CARRY OUT ITS MISSION THROUGH THE FOLLOWING ACTIVITIES: 1.CONDUCT RESEARCH REGARDING USER PREFERENCE IN DIFFERENT ENVIRONMENTS E.G. , DESKTOP, MOBILE AND REGIONS FOR ONLINE ADVERTISING 2.BASED ON THIS METHODOLOGY, CREATE STANDARDS FOR EFFECTIVENESS AND PREFERENCE OF ADVERTISING FORMATS BETTER AD STANDARDS 3.SUPPORT ADDITIONAL RESEARCH USING THE METHODOLOGY IN OTHER GLOBAL REGIONS TO DEVELOP BETTER AD STANDARDS AND 4.EDUCATE DIGITAL ADVERTISING INDUSTRY PARTICIPANTS ON ENHANCING EFFECTIVENESS AND QUALITY OF CONSUMER ONLINE ADVERTISING USING THESE STANDARDS.
IRS990/DescribedInSection501c3Ind0false
IRS990/DisregardedEntityInd0false
IRS990/DocumentRetentionPolicyInd0false
IRS990/DonorAdvisedFundInd0false
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0true
IRS990/EmployeeCnt00
IRS990/ExpenseAmt0884118
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/TotalAmt00
IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt030595
IRS990/FeesForServicesLegalGrp/TotalAmt030595
IRS990/FeesForServicesLobbyingGrp/TotalAmt00
IRS990/FeesForServicesManagementGrp/ManagementAndGeneralAmt0400000
IRS990/FeesForServicesManagementGrp/ProgramServicesAmt0300000
IRS990/FeesForServicesManagementGrp/TotalAmt0700000
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt0120000
IRS990/FeesForServicesOtherGrp/TotalAmt0120000
IRS990/FeesForServicesProfFundraising/TotalAmt00
IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt00
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignGrantsGrp/TotalAmt00
IRS990/ForeignOfficeInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt00.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt10.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt20.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt01.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt11.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt21.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/PersonNm0Chris Oswald
IRS990/Form990PartVIISectionAGrp/PersonNm1Lartease Tiffith
IRS990/Form990PartVIISectionAGrp/PersonNm2Alison Pepper
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/TitleTxt0Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt1Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt2Treasurer
IRS990/Form990ProvidedToGvrnBodyInd0false
IRS990/FormationYr02016
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt03
IRS990/GrantsToDomesticIndividualsGrp/TotalAmt00
IRS990/GrantsToDomesticOrgsGrp/TotalAmt00
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt0920833
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt00
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt03
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt00
IRS990/InsuranceGrp/TotalAmt00
IRS990/IntangibleAssetsGrp/EOYAmt00
IRS990/InterestGrp/TotalAmt00
IRS990/InventoriesForSaleOrUseGrp/EOYAmt00
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt00
IRS990/InvestmentInJointVentureInd0false
IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt00
IRS990/InvestmentsProgramRelatedGrp/EOYAmt00
IRS990/InvestmentsPubTradedSecGrp/EOYAmt00
IRS990/IRPDocumentCnt02
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipBasisNetGrp/EOYAmt00
IRS990/LegalDomicileStateCd0DC
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembershipDuesAmt0920833
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0false
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0184438
IRS990/NetAssetsOrFundBalancesEOYAmt0221655
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt00
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0184438
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IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/TotalAmt00
IRS990/OfficeExpensesGrp/TotalAmt00
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0Dispute Resolution Fees
IRS990/OtherExpensesGrp/Desc1INSURANCE
IRS990/OtherExpensesGrp/Desc2Merchant Account Fees
IRS990/OtherExpensesGrp/Desc3Taxes
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt025000
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt17173
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt2698
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt3502
IRS990/OtherExpensesGrp/TotalAmt025000
IRS990/OtherExpensesGrp/TotalAmt17173
IRS990/OtherExpensesGrp/TotalAmt2698
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IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/TotalAmt00
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt01371
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PriorPeriodAdjustmentsAmt0502
IRS990/ProfessionalFundraisingInd0false
IRS990/ProhibitedTaxShelterTransInd0false
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IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0902221
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IRS990/PYTotalExpensesAmt0902221
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IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
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IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990/ScheduleBRequiredInd0false
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO APPOINT A REPRESENTATIVE TO THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO VOTE ON THE ALL MATTERS THAT REQUIRE ACTION OR APPROVAL BY THE MEMBERS. MATTERS THAT REQUIRE APPROVAL BY THE MEMBERS INCLUDE THE COALITIONS BUDGET, ANY DIGITAL ADVERTISING STANDARDS TO BE ISSUED BY THE COALITION, AND OTHER MATTERS AS DETERMINED BY THE BOARD OR REQUIRED BY APPLICABLE LAW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE IRS FORM 990 IS PREPARED BY AN ACCOUNTANT AND REVIEWED BY COUNSEL AND THE TREASURER PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE COALITION REQUIRES DISCLOSURE OF POTENTIAL CONFLICTS AND WHEN DISCLOSED THE COALITION EVALUATES THE APPROPRIATE RESOLUTION BASED ON THE TERMS OF THE POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AS A 501C6 ORGANIZATION, THE COALITION DOES NOT MAKE THESE DOCUMENTS AVAILABLE TO THE PUBLIC.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 7a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section A, Line 7b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0569058
IRS990/TotalAssetsEOYAmt0450191
IRS990/TotalAssetsGrp/BOYAmt0569058
IRS990/TotalAssetsGrp/EOYAmt0450191
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0920833
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0584118
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0300000
IRS990/TotalFunctionalExpensesGrp/TotalAmt0884118
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0384620
IRS990/TotalLiabilitiesEOYAmt0228536
IRS990/TotalLiabilitiesGrp/BOYAmt0384620
IRS990/TotalLiabilitiesGrp/EOYAmt0228536
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0184438
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0221655
IRS990/TotalProgramServiceExpensesAmt0884118
IRS990/TotalProgramServiceRevenueAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0920833
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0569058
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0450191
IRS990/TravelGrp/TotalAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/USAddress/AddressLine1Txt0600 Massachusetts ave
IRS990/USAddress/CityNm0Washington
IRS990/USAddress/StateAbbreviationCd0DC
IRS990/USAddress/ZIPCd020001
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt03
IRS990/WebsiteAddressTxt0www.betterads.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd0FAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0ALISON PEPPER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02023-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Coalition for Better Ads
ReturnHeader/Filer/BusinessNameControlTxt0COAL
ReturnHeader/Filer/EIN0814575786
ReturnHeader/Filer/PhoneNum02023444112
ReturnHeader/Filer/USAddress/AddressLine1Txt0600 Massachusetts ave
ReturnHeader/Filer/USAddress/CityNm0Washington
ReturnHeader/Filer/USAddress/StateAbbreviationCd0DC
ReturnHeader/Filer/USAddress/ZIPCd020001
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0461573071
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0BOOKKEEPER360
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0223 Wall Street Unit 180
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Huntington
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd011743
ReturnHeader/PreparerPersonGrp/PhoneNum05164789303
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Hiram Chan CPA
ReturnHeader/ReturnTs02023-11-14T08:03:23-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0ALISON
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0PEPPER
ReturnHeader/TaxPeriodBeginDt02022-01-01
ReturnHeader/TaxPeriodEndDt02022-12-31
ReturnHeader/TaxYr02022

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