Civic Intelligence

Coalition for Better Ads

990 • Fiscal year 2018 • EIN 81-4575786

Jan 01, 2018 to Dec 31, 2018 • Filed on Nov 14, 2019

Organization ProfileWWW.BETTERADS.ORG
600 Massachusetts Avenue NWWashington, DC 20001

(202) 344-4720

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

98th percentile

1.09x

Higher debt load relative to assets than 98% of similar nonprofits.

2018 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2018

Liabilities / Revenue

77th percentile

0.41x

Higher debt load relative to revenue than 77% of similar nonprofits.

2018 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2018

Net Margin

85th percentile

18%

Higher net margin than 85% of similar nonprofits.

2018 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2018

Top Officer Pay

23rd percentile

$0

Higher top officer pay than 23% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2018 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2018

Asset Growth

99th percentile

158%

Faster asset growth than 99% of similar nonprofits.

2018 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2017 to 2018

Revenue Growth

96th percentile

60%

Faster revenue growth than 96% of similar nonprofits.

2018 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets98th percentile

Assets

$769,374

No earlier filing loaded for comparison.

Net Assets

-$66,310

No earlier filing loaded for comparison.

Liabilities

$835,684

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / Revenue77th percentileNet Margin85th percentile

Revenue

$2,022,939

No earlier filing loaded for comparison.

Expenses

$1,660,015

No earlier filing loaded for comparison.

Net Income

$362,924

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth99th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0-$500KAssets 2018: $769,374Liabilities 2018: $835,684Net Assets 2018: -$66,3102018Assets 2019: $922,220Liabilities 2019: $828,043Net Assets 2019: $94,1772019Assets 2020: $526,085Liabilities 2020: $375,863Net Assets 2020: $150,2222020Assets 2021: $569,058Liabilities 2021: $384,620Net Assets 2021: $184,4382021Assets 2022: $450,191Liabilities 2022: $228,536Net Assets 2022: $221,6552022Assets 2023: $313,250Liabilities 2023: $301,189Net Assets 2023: $12,0612023Assets 2024: $277,608Liabilities 2024: $141,697Net Assets 2024: $135,9112024

Highlighted filing

2018

Assets$769,374
Liabilities$835,684
Net Assets-$66,310
Open 2018 Filing

Operations Trend

Revenue Growth96th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2018: $2,022,939Expenses 2018: $1,660,015Net Income 2018: $362,9242018Revenue 2019: $1,216,750Expenses 2019: $1,056,263Net Income 2019: $160,4872019Revenue 2020: $1,007,814Expenses 2020: $951,769Net Income 2020: $56,0452020Revenue 2021: $936,437Expenses 2021: $902,221Net Income 2021: $34,2162021Revenue 2022: $920,833Expenses 2022: $884,118Net Income 2022: $36,7152022Revenue 2023: $687,083Expenses 2023: $896,677Net Income 2023: -$209,5942023Revenue 2024: $923,750Expenses 2024: $799,900Net Income 2024: $123,8502024

Highlighted filing

2018

Revenue$2,022,939
Expenses$1,660,015
Net Income$362,924
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
Nov 14, 2019
Return Version
2018v3.1
Gross Receipts
$2,022,939
Mission and Program Overview

Mission

To improve consumers' experience with online advertising by leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$113,517$499,374▲ $385,857
Accounts Receivable$185,000$270,000▲ $85,000
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$298,517$769,374▲ $470,857
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$514,418$576,351▲ $61,933
Deferred Revenue$213,333$256,243▲ $42,910
Other Liabilities-$3,090-
Total Liabilities$727,751$835,684▲ $107,933
Net Assets / Fund Balance
Unrestricted Net Assets$-429,234$-66,310▲ $362,924
Total Net Assets Fund Balance$-429,234$-66,310▲ $362,924
Total Liabilities and Net Assets / Fund Balance$298,517$769,374▲ $470,857
Compensation and Service Providers
Top Officer Pay23rd percentile

Board Members and Trustees

NameTitle
David GrimaldiChairman
Daniel JaffeSecretary
RICHARD O'BRIENTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Venable LLPLegal Counsel600 MASSACHUSETTS AVENUE NW, Washington, DC 20001$533,053
Revenue and Support

Revenue Composition

Contributions and Grants
$2,022,939
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$96,910
Change in Net Assets
$362,924
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,660,015
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Legal---$533,053
Fees for Services Other---$315,060
Fees for Services Management---$300,000
Advertising---$188,736
Insurance---$6,729
Fees for Services Accounting---$6,623
Travel---$5,156
Information Technology---$3,155
Other Expenses---$393
Total Functional Expenses$0$0$0$1,660,015
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Restricted Deferred Revenue$3,090
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 7A: How Members or Shareholders Elect Governing Body

“Membership is available to persons interested in furthering the purposes of the coalition and meeting any other qualifications of members set forth in the bylaws and as established by the executive committee. Each member is eligible to appoint a representative to the board of directors.”

Form 990, Part VI, Line 7B: Describe Decisions of Governing Body Approval by Members or Shareholders

“Membership is available to persons interested in furthering the purposes of the coalition and meeting any other qualifications of members set forth in the bylaws and as established by the executive committee. Each member is eligible to vote on the all matters that require action or approval by the members. Matters that require approval by the members include the coalitions budget, any digital advertising standards to be issued by the coalition, and other matters as may be determined by the board or required by applicable law.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“The irs form 990 is prepared by an accountant and reviewed by counsel prior to filing.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The coalition requires disclosure of potential conflicts and when disclosed the coalition evaluates the appropriate resolution based on the terms of the policy.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“As a 501(c)(6) organization, the coalition does not make these documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Coalition for Better Ads
EIN
81-4575786
Phone
2023444720
Address
600 MASSACHUSETTS AVENUE NW, WASHINGTON, DC 20001

Signing Officer

Name
RICHARD O'BRIEN
Title
Treasurer
Signed
2019-11-14
Discuss with paid preparer
Yes

Organization Details

Formed
2016
Legal Domicile
Dc
Voting Board Members
3
Independent Board Members
3
Employees
0

Preparer

Firm
CPA Tax Partners
Address
2001 GROVE ST, WANTAGH, NY 11793-4011
Preparer
Robert J Sforza CPA
Phone
5167831515
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO APPOINT A REPRESENTATIVE TO THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO VOTE ON THE ALL MATTERS THAT REQUIRE ACTION OR APPROVAL BY THE MEMBERS. MATTERS THAT REQUIRE APPROVAL BY THE MEMBERS INCLUDE THE COALITIONS BUDGET, ANY DIGITAL ADVERTISING STANDARDS TO BE ISSUED BY THE COALITION, AND OTHER MATTERS AS MAY BE DETERMINED BY THE BOARD OR REQUIRED BY APPLICABLE LAW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE IRS FORM 990 IS PREPARED BY AN ACCOUNTANT AND REVIEWED BY COUNSEL PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE COALITION REQUIRES DISCLOSURE OF POTENTIAL CONFLICTS AND WHEN DISCLOSED THE COALITION EVALUATES THE APPROPRIATE RESOLUTION BASED ON THE TERMS OF THE POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AS A 501(C)(6) ORGANIZATION, THE COALITION DOES NOT MAKE THESE DOCUMENTS AVAILABLE TO THE PUBLIC.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 7a: How Members or Shareholders Elect Governing Body
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 7b: Describe Decisions of Governing Body Approval by Members or Shareholders
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0true
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0298517
IRS990/TotalAssetsEOYAmt0769374
IRS990/TotalAssetsGrp/BOYAmt0298517
IRS990/TotalAssetsGrp/EOYAmt0769374
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt02022939
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt01660015
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0727751
IRS990/TotalLiabilitiesEOYAmt0835684
IRS990/TotalLiabilitiesGrp/BOYAmt0727751
IRS990/TotalLiabilitiesGrp/EOYAmt0835684
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0-429234
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0-66310
IRS990/TotalProgramServiceRevenueAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02022939
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0298517
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0769374
IRS990/TravelGrp/TotalAmt05156
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/BOYAmt0-429234
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0-66310
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0600 MASSACHUSETTS AVENUE NW
IRS990/USAddress/CityNm0WASHINGTON
IRS990/USAddress/StateAbbreviationCd0DC
IRS990/USAddress/ZIPCd020001
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt03
IRS990/WebsiteAddressTxt0WWW.BETTERADS.ORG
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02020-04-17 16:48:07Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0RICHARD O'BRIEN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02019-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0COALITION FOR BETTER ADS
ReturnHeader/Filer/BusinessNameControlTxt0COAL
ReturnHeader/Filer/EIN0814575786
ReturnHeader/Filer/PhoneNum02023444720
ReturnHeader/Filer/USAddress/AddressLine1Txt0600 MASSACHUSETTS AVENUE NW
ReturnHeader/Filer/USAddress/CityNm0WASHINGTON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0DC
ReturnHeader/Filer/USAddress/ZIPCd020001
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0331057455
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CPA TAX PARTNERS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02001 GROVE ST
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WANTAGH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0117934011
ReturnHeader/PreparerPersonGrp/PhoneNum05167831515
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Robert J Sforza CPA
ReturnHeader/ReturnTs02019-11-14T16:23:14-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02018-01-01
ReturnHeader/TaxPeriodEndDt02018-12-31
ReturnHeader/TaxYr02018

Document Assets

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Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$769,374
Liabilities
$835,684
Net assets
-$66,310
Revenue
$2,022,939
Expenses
$1,660,015
Net income
$362,924
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.28$0.14$0.14$0.92$0.80$0.12
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.31$0.30$0.01$0.69$0.90$0.21
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.45$0.23$0.22$0.92$0.88$0.04
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.57$0.38$0.18$0.94$0.90$0.03
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.53$0.38$0.15$1.01$0.95$0.06
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.92$0.83$0.09$1.22$1.06$0.16
2018Detailed filing. Detailed filing data is available for this year.$0.77$0.84$0.07$2.02$1.66$0.36