Civic Intelligence

Coalition for Better Ads

990 • Fiscal year 2019 • EIN 81-4575786

Jan 01, 2019 to Dec 31, 2019 • Filed on Nov 10, 2020

Organization Profilewww.betterads.org
600 massachusets aveWashington, DC 20001

(202) 344-4720

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

96th percentile

0.90x

Higher debt load relative to assets than 96% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Liabilities / Revenue

90th percentile

0.68x

Higher debt load relative to revenue than 90% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Net Margin

78th percentile

13%

Higher net margin than 78% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Top Officer Pay

24th percentile

$0

Higher top officer pay than 24% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Asset Growth

82nd percentile

20%

Faster asset growth than 82% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Revenue Growth

3rd percentile

-40%

Faster revenue growth than 3% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets96th percentile

Assets

Up

$922,220

Up $152,846 (+20%) from 2018

Net Assets

Up

$94,177

Up $160,487 (+242%) from 2018

Liabilities

Down

$828,043

Down $7,641 (-0.9%) from 2018

Revenue And Expenses
Liabilities / Revenue90th percentileNet Margin78th percentile

Revenue

Down

$1,216,750

Down $806,189 (-40%) from 2018

Expenses

Down

$1,056,263

Down $603,752 (-36%) from 2018

Net Income

Down

$160,487

Down $202,437 (-56%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth82nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0-$500KAssets 2018: $769,374Liabilities 2018: $835,684Net Assets 2018: -$66,3102018Assets 2019: $922,220Liabilities 2019: $828,043Net Assets 2019: $94,1772019Assets 2020: $526,085Liabilities 2020: $375,863Net Assets 2020: $150,2222020Assets 2021: $569,058Liabilities 2021: $384,620Net Assets 2021: $184,4382021Assets 2022: $450,191Liabilities 2022: $228,536Net Assets 2022: $221,6552022Assets 2023: $313,250Liabilities 2023: $301,189Net Assets 2023: $12,0612023Assets 2024: $277,608Liabilities 2024: $141,697Net Assets 2024: $135,9112024

Highlighted filing

2019

Assets$922,220
Liabilities$828,043
Net Assets$94,177
Open 2019 Filing

Operations Trend

Revenue Growth3rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2018: $2,022,939Expenses 2018: $1,660,015Net Income 2018: $362,9242018Revenue 2019: $1,216,750Expenses 2019: $1,056,263Net Income 2019: $160,4872019Revenue 2020: $1,007,814Expenses 2020: $951,769Net Income 2020: $56,0452020Revenue 2021: $936,437Expenses 2021: $902,221Net Income 2021: $34,2162021Revenue 2022: $920,833Expenses 2022: $884,118Net Income 2022: $36,7152022Revenue 2023: $687,083Expenses 2023: $896,677Net Income 2023: -$209,5942023Revenue 2024: $923,750Expenses 2024: $799,900Net Income 2024: $123,8502024

Highlighted filing

2019

Revenue$1,216,750
Expenses$1,056,263
Net Income$160,487
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Nov 10, 2020
Return Version
2019v5.0
Gross Receipts
$1,216,750
Mission and Program Overview

Mission

To improve consumers' experience with online advertising by leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$270,000$500,000▲ $230,000
Cash and Non-Interest-Bearing Accounts$499,374$422,220▼ $77,154
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$769,374$922,220▲ $152,846
Other Assets Total-$0-
Liabilities
Deferred Revenue$256,243$692,584▲ $436,341
Accounts Payable and Accrued Expenses$576,351$135,459▼ $440,892
Other Liabilities$3,090--
Total Liabilities$835,684$828,043▼ $7,641
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$-66,310$94,177▲ $160,487
Total Net Assets Fund Balance$-66,310$94,177▲ $160,487
Total Liabilities and Net Assets / Fund Balance$769,374$922,220▲ $152,846
Compensation and Service Providers
Top Officer Pay24th percentile

Board Members and Trustees

NameTitle
David GrimaldiChairman
Daniel JaffeSecretary
Alison PepperTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Brand Safe Ventures Incadministrative20595 Holyoke Dr, Ashburn, VA 20147$823,560
Venable LLPLegal Counsel600 MASSACHUSETTS AVE NW, Washington, DC 20001$148,578
Revenue and Support

Revenue Composition

Contributions and Grants
$1,216,750
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$160,487
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,056,263
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management$360,000$300,000-$660,000
Fees for Services Other-$177,535-$177,535
Fees for Services Legal-$83,110-$83,110
Information Technology-$65,468-$65,468
Conferences and Meetings$43,460--$43,460
Travel$10,841--$10,841
All Other Expenses$2,865$-65-$2,800
Other Expenses-$1,815-$1,815
Total Functional Expenses$417,166$639,097$0$1,056,263
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 7A: How Members or Shareholders Elect Governing Body

“Membership is available to persons interested in furthering the purposes of the coalition and meeting any other qualifications of members set forth in the bylaws and as established by the executive committee. Each member is eligible to appoint a representative to the board of directors.”

Form 990, Part VI, Line 7B: Describe Decisions of Governing Body Approval by Members or Shareholders

“Membership is available to persons interested in furthering the purposes of the coalition and meeting any other qualifications of members set forth in the bylaws and as established by the executive committee. Each member is eligible to vote on the all matters that require action or approval by the members. Matters that require approval by the members include the coalitions budget, any digital advertising standards to be issued by the coalition, and other matters as determined by the board or required by applicable law.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“The irs form 990 is prepared by an accountant and reviewed by counsel prior to filing.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The coalition requires disclosure of potential conflicts and when disclosed the coalition evaluates the appropriate resolution based on the terms of the policy.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“As a 501(c)(6) organization, the coalition does not make these documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Coalition for Better Advertising
EIN
81-4575786
Phone
2023444720
Address
600 massachusets ave, Washington, DC 20001

Signing Officer

Name
Alison Pepper
Title
Treasurer
Signed
2020-11-10
Discuss with paid preparer
Yes

Organization Details

Formed
2016
Legal Domicile
Dc
Voting Board Members
3
Independent Board Members
3
Employees
0

Preparer

Firm
Cfo360
Address
100 Crossways Park Drive West, Woodbury, NY 11797
Preparer
Eric Pinola
Phone
5164789303
Raw XML Appendix317 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO APPOINT A REPRESENTATIVE TO THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO VOTE ON THE ALL MATTERS THAT REQUIRE ACTION OR APPROVAL BY THE MEMBERS. MATTERS THAT REQUIRE APPROVAL BY THE MEMBERS INCLUDE THE COALITIONS BUDGET, ANY DIGITAL ADVERTISING STANDARDS TO BE ISSUED BY THE COALITION, AND OTHER MATTERS AS DETERMINED BY THE BOARD OR REQUIRED BY APPLICABLE LAW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE IRS FORM 990 IS PREPARED BY AN ACCOUNTANT AND REVIEWED BY COUNSEL PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE COALITION REQUIRES DISCLOSURE OF POTENTIAL CONFLICTS AND WHEN DISCLOSED THE COALITION EVALUATES THE APPROPRIATE RESOLUTION BASED ON THE TERMS OF THE POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AS A 501(C)(6) ORGANIZATION, THE COALITION DOES NOT MAKE THESE DOCUMENTS AVAILABLE TO THE PUBLIC.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 7a: How Members or Shareholders Elect Governing Body
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 7b: Describe Decisions of Governing Body Approval by Members or Shareholders
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0769374
IRS990/TotalAssetsEOYAmt0922220
IRS990/TotalAssetsGrp/BOYAmt0769374
IRS990/TotalAssetsGrp/EOYAmt0922220
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt01216750
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0639097
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0417166
IRS990/TotalFunctionalExpensesGrp/TotalAmt01056263
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0835684
IRS990/TotalLiabilitiesEOYAmt0828043
IRS990/TotalLiabilitiesGrp/BOYAmt0835684
IRS990/TotalLiabilitiesGrp/EOYAmt0828043
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0-66310
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt094177
IRS990/TotalProgramServiceExpensesAmt01056263
IRS990/TotalProgramServiceRevenueAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01216750
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0769374
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0922220
IRS990/TravelGrp/ProgramServicesAmt010841
IRS990/TravelGrp/TotalAmt010841
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/USAddress/AddressLine1Txt0600 massachusets ave
IRS990/USAddress/CityNm0Washington
IRS990/USAddress/StateAbbreviationCd0DC
IRS990/USAddress/ZIPCd020001
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt03
IRS990/WebsiteAddressTxt0www.betterads.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02022-01-07 14:23:13Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0ALISON PEPPER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-11-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Coalition for Better Advertising
ReturnHeader/Filer/BusinessNameControlTxt0COAL
ReturnHeader/Filer/EIN0814575786
ReturnHeader/Filer/PhoneNum02023444720
ReturnHeader/Filer/USAddress/AddressLine1Txt0600 massachusets ave
ReturnHeader/Filer/USAddress/CityNm0Washington
ReturnHeader/Filer/USAddress/StateAbbreviationCd0DC
ReturnHeader/Filer/USAddress/ZIPCd020001
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0461573071
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CFO360
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0100 Crossways Park Drive West
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Woodbury
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd011797
ReturnHeader/PreparerPersonGrp/PhoneNum05164789303
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Eric Pinola
ReturnHeader/ReturnTs02020-11-10T09:28:46-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02019-01-01
ReturnHeader/TaxPeriodEndDt02019-12-31
ReturnHeader/TaxYr02019

Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$922,220
Liabilities
$828,043
Net assets
$94,177
Revenue
$1,216,750
Expenses
$1,056,263
Net income
$160,487
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.28$0.14$0.14$0.92$0.80$0.12
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.31$0.30$0.01$0.69$0.90$0.21
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.45$0.23$0.22$0.92$0.88$0.04
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.57$0.38$0.18$0.94$0.90$0.03
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.53$0.38$0.15$1.01$0.95$0.06
2019Detailed filing. Detailed filing data is available for this year.$0.92$0.83$0.09$1.22$1.06$0.16
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.77$0.84$0.07$2.02$1.66$0.36